The Right Company for Your Mobile Marketing Journey

Due to the increasing demand of mobile marketing tools such as mobile apps and mobile sites and the increasing number of mobile technology (i.e., smartphones and tablets) enthusiasts, more and more businesses have embraced the almost dark seduction of the mobile platform’s endless possibilities. In order to compete well in the big arena, businesses that plan to extend their marketing into the mobile platform must not only have a strong mobile marketing campaign but also outstanding mobile marketing products. You can only provide excellent products to the users by hiring a decent mobile Web design company. Here’s how you can catch the right company that will help you start with your mobile marketing journey.

Check the portfolio

When we look into a particular brand, it is almost always a default task to check its Website to have a grasp of what the brand is all about. Since a certain mobile Web design company is still considered a brand, this habitual checking of online references can benefit you in your search. After checking its homepage and credentials, make it a point to check its portfolio as well. Seeing the companies’ products will help you decide which style you want the most or which fits perfectly to your brand’s image.

Check the reputation

What is the use of having stylish products when that mobile Web design company does not have a good reputation in the mobile marketing industry? The worse thing is if it not only look bad to its peers but to its clients as well. So, what will you get out of this? Bad–of course–depending on the severity of the company’s reputation. So remember this. Before you sign any contract, listen to some stories first. Some of them may only be rumors, but there is no smoke when there is no flame (as the saying goes). Do yourself a favor and make sure you clear any rumors and suspicions before you associate yourself to a particular company.

Check the customer service

Aside from effective mobile marketing products, your mobile Web design company should also have exceptional customer service. Some companies do not give special attention to their customer service policies, and these are the ones you should be wary about. No matter how well they develop mobile sites, if they do not know how to treat a client, a smarter move is to ditch them. You can absolutely find other mobile Web design companies that project the same quality in performance but still give special attention to the needs of their clients. You want your mobile developer to be an aid to your brand’s marketing not a headache.

There you have it–three practical tips in finding the right mobile Web design company to kick-start your brand’s mobile marketing adventure. I know that this is not much, but at least it can be the foundation of your search. These tips are, of course, one of the practical advices in the lot. You can always navigate the Internet if you want to get hold of more tips.

Sabrina Bennet is the author of this article on mobile Web design company. Know more about mobile web design company here.

Content Management Systems

Content Management Systems
Chances are if you own a website, you have heard of Content Management Systems (CMS). CMS allows the business owner to modify and update his/her website whenever they wish. When a business owner has this ability, they can update new material on a more consistent basis, keeping the website current and delivering information to customers in a timely manner. An ever changing website tends to keep the customer coming back to check on updates and new material, thus increasing traffic to the site. Online shoppers get bored with the same old content and will look for more interesting websites. If you want to keep your clients interested in your website, you need to freshen your content. By doing this, you can stay ahead of your competition or at least give them a run for their money.

Without a content management system, you will be at the mercy of your web developer to make changes to your site. Depending upon their availability will determine when your changes can be made. Imagine the frustration of needing to make a change but having to wait for your web developer to access your site to make those changes. This is where a content management system will make your life easier and more efficient. Web developers are necessary to set up a productive and functional website but you should have access to your web content.

What is a Content Management System and how will it help your business?

CMS is software that holds all of your websites information. Once CMS is in place, the owner will be given access to an administrative panel which will allow them to control the content within the website. Documents, videos, text, photos and music are just a few items of content that can be accessed by the owner.

You dont have to be a computer guru to operate a CMS, with the right one, you can easily update, change and remove items from you site. A web design company like Flying Cow design can create a CMS based on your websites needs.

Listed below are 5 examples of the more popular CMS

* Pligg (social networking)

* Word Press (Blogging)

* Symphony CMS General

* Drupal General

* Joomla General

Benefits of having a Content Management System

Regardless of the area of Industry that your business caters to, there are many benefits to having a CMS. We have listed a few of the more popular reasons that business owners prefer having a CMS.

1.CMS is more efficient

In the early years of the internet you would have to read a manual just to enter the most basic content on your website. Aside from understanding the technical instructions, this was very time consuming. Today you can publish your web content in just a few short steps.

2. User friendly

You dont have to be a computer geek to manage this system. It is user friendly and almost anyone can maneuver it.

3.A more streamlined publishing process

Companies who have numerous Authors who publish a higher volume of content find the process more economic and efficient.

4.Creating, editing and publishing made easy

Makes even the most daunting task a breeze. No more endless sessions editing and publishing.

Always do your researches before you select a CMS shop around; there are many considerations to remember when shopping. If you are without tech support, consider hiring a web design company such as Flying Cow Design and you will be well on your way to gaining control of your website.

Finding a Music Industry Professional

Lets face it shall we, finding a music industry professional is as simple as taking a trip to Los Angeles, New York City or Nashville and heading to the lairs where they work and hang out. That can however be rather cost prohibitive unless you happen to be geographically located close to a city that has the resources you need.

Luckily the World Wide Web has made it a snap to visit the far corners of the globe and choose from a pool of talented folks that you could not even dream about otherwise. It is simply a matter these days of figuring out the need that you have and going on line and finding someone with the skill to fulfill that need.

You can find anything from a musician to a producer to a mastering facility and never leave your bedroom. In fact, you can do it without even getting dressed. How is that for convenient? You can have the proverbial brainstorm at 2 in the morning and get on the Internet and find the solution as quickly as a few moments later.

Places like myMusicCircle have made this portion of trying to locate a music industry professional as easy as getting a dish of ice cream from the freezer. If you are on a search engine such as Google, for example, and type in a music-related key word. You never know what or whom you are going to pull up. It could be a legitimate music pro. It could be stripper. It might even be someone from a foreign country just there to rip you off.

There is a fairly good chance that if you are on a site that caters to the music industry professional, that you are not going to find anything there other than what you are after. The people that frequent and use the site and the site administrators would put an end to that quickly.

So the next time you are in need of a music industry professional for one reason or another, point your browser to a site that actually caters to the exact need that you have and quit wasting time looking over the millions of non-related hits at some other locations.

Your time is valuable and you have none of it to waste sifting through the plethora of miscellaneous non-entities out there that wouldnt know a music industry professional if he slapped them across the face.

Link Pyramids – Are They An Effective Link Building Strategy

When most people hear about link pyramids they immediately start to wonder if using them will be a good or bad way to promote their websites. Should they worry and are link pyramids an effective link building strategy?

Before going any further, it’s important to point out that link pyramids should only be built by a team of professionals, or at very least an extremely competent link building individual, in order to achieve the best results. Website promotion can be an extremely successful venture, especially if you have a team with the know-how and experience to do the job correctly.

Let’s take a brief look at link pyramids. There is no doubt that you have heard that it’s a good idea to get back links to your site. Links can provide traffic that your site needs in order to yield a higher revenue. Google looks at the links with the highest authority and will not give much value to weaker links that come from blog comments; forum posts; article directories and so on. By using a pyramid linking structure appropriately all the links will benefit your site, whether they are stronger or weaker. This is why a link pyramid is a good investment in time and effort.

When it comes to SEO or website promotion, you must have a bit of everything in a way that is well-organized to deliver results and pyramids can be used to provide this mixed bag of links that the search engines love.

Pyramids can be created to any number of levels but a three or four level pyramid is quite common and here is how one would be constructed:

The bottom level, or level 4, will be the largest part of the pyramid and comprises of, what are called, the base links. This section will generally include links coming from niche websites; social bookmarking sites; blog comments and so on. These are the easiest links to obtain, particularly if you take some time to check out the blogs and forums and include your links in signature boxes. These links will point to those in Level 3.Next, you will have the mid-range area, level 3, which consists of more serious links that will come from the sites with higher authority. For this section, you can include sales letter websites or the sites that use your articles. A few website owners might select articles that you have in EzineArticles directory, for example, because it is highly relevant to their website and then they post this article to their site with your permission. The visitors to that website will see your article and can then decide to click the link that will redirect them to your site. Google regard those as mid-range links because they will have a better authority than the ones at the lowest level of the pyramid. These links will point to those in Level 2.Finally, you have the core of the link pyramids, level 2, where you will have the links with excellent quality. When you are doing link building, these will be the hardest ones to obtain so they have the smallest number. However, these are the most important links to carry out effective search engine optimization methods. These authoritative links will point directly to your site.
In general, this type of linking pyramid will be similar to a chain reaction where you will need all the steps to build an effective SEO campaign for your business.

Postmyadsforfree.com – Post Advertising Totally Free On The Ad Board

Exactly what are Online Free classified Sites?

Online classified sites similar to post my ads for free or ads free forum let you maintain your treating obtaining and also advertising merchandise online. These kinds of websites allow you to post ads cost-free and permit customers to obtain, promote and exchange several types of products.

Uses or even Advantages

The disposable classified internet sites tent to give a cheaper way of getting items listed and joins individuals who may well buy them. They let the sellers to post advertising absolutely free and offer a way to market unwanted or used merchandise to individuals who want them.

These recycling of items

Another reason why for this sort of websites will be the way to get items recycled. Allowing its consumers to post advertisements free of charge, these websites let these individuals use, delete and exchange various items and goods, thus supporting with control over recyclable goods, which supports the environment.

For Corporations

It’s very ideal for different types of organizations; small, medium or big. Advertising and marketing a firm or even the services or goods they offer is easy to do with a free classified site. Such websites may also get categories regarding local places, which provide the mandatory connection with smaller small business masters and trade industries.

Moreover, it gives a chance to present ads from firms and individuals to showcase their goods and services.

With regard to advertisers

Staying very specific with their strategy, Classified-ad sites are created to have distinct sections to put the different adverts.

Such classified ads are incredibly no problem finding on the web and supply one-on-one contact between the seller and buyer. Deficiency of any middle men within the discounts helps make the deals quicker along with cleaner, therefore you do not have to talk about as much of the income with others.

These kind of sites generally allow customers to publish advertisements, or cost a really moderate fee pertaining to premium membership rights. How large the particular advertisement, whether little or big, doesn’t have impact on the actual charge, producing such web sites extremely popular among all sorts of market sectors. Some super stores and kinds likewise use such sites, luring consumers by saying their finish of time of year sales within these advertising internet sites to have an fast response through regular world wide web users.

Pertaining to patrons

These types of advertising internet sites are usually prepared clearly in to different groups, categorized in accordance with products, place, and finances. The consumer exploring site can make between more different options to obtain a extremely refined list for the internet site.

Searching your website could be even more refined using slots made for selecting your allowance as lookup criteria. Since purchasers are usually very eager with their searches, efficient and also quick websites that also allow users to share ads to get more visitors along with buyers for their site.

Summary

These grouped websites encourage businesses; help make buying, marketing and swapping easier and this helps reuse goods, delivering a win-win circumstance on just about all fronts. Benefit from the internet advertising tools, which helps you to fulfill all your needs inside a much quicker time and at reasonable prices.

A Study on Marketing Strategy of Banking Industry in India-Allahabad Bank

The Oldest Joint Stock Bank of the Country, Allahabad Bank was founded in April 24th of the year 1865 at the confluence city of Allahabad by a group of Europeans. At that occasion Organized Industry, Trade and Banking started taking shape in India. Thus, the History of the Bank spread over three Centuries – namely Nineteenth, Twentieth and Twenty-First. As a leading public sector commercial banks in India, Allahabad Bank offering banking products and services to corporate and commercial customers and retail customers. The Bank particularly focuses on the retail banking while serving all sectors of the Indian economy. Bank’s operations for corporate and commercial customers cater to large corporate customers as well as to small and middle market businesses and Government entities. Corporate and commercial products include Term Loans, Bill Discounting, Export Credit and other business credit and financing products. Also the bank offers a wide range of retail products including Home Loans, Personal Loans and Automobile Loans as well as Debit Cards. In addition, specialised products and services to the agricultural sector also one of entity of the bank. All the above products and services of the bank offered through extensive branch network, extension counters, ATMs, phone banking and the Internet. This article will be helpful in writing Project Report on Marketing.In Twentieth Century, The Bank became a part of P & O Banking Corporation’s group with a bid price of Rs.436 per share in 1920. The Head Office of the Bank was shifted to Calcutta on business considerations during the year of 1923. The Bank crossed its century year in 1965. In July 19th of the year 1969, Allahabad Bank was nationalized (with 151Branches – Rs.119 crores of Deposits and Rs.82 crores of Advances) along with 13 other banks. United Industrial Bank Ltd was merged with the bank in October of the year1989. The Bank made a foray into merchant banking activity in 1984 and subsequently instituted AllBank Finance Ltd as a wholly owned subsidiary for Merchant Banking in the year of 1991. The Official Language Implementation Committee of Calcutta awarded the Rajbhasha Shield to the Bank as Second Prize for its best performance for the year 1991. During the year 1995, The Bank had entered into an MOU with the Small Industries Development Bank of India (SIDBI) for financing small-scale industrial units. In 1996, The Bank had set up Information Technology Centre to provide in-depth computer training to Officers at Calcutta and Lucknow. Consequent to the SEBI Rules and Regulation the company surrendered its merchant banking registration in 1998 and got it registered as a Non Banking Financial Company (NBFC) with Reserve Bank of India (RBI). In the same year of 1998, the bank had received permission from the RBI for gold trading. Allahabad Bank has entered into an arrangement, informally though, with IDBI and ICICI in regard to funding of infrastructure projects. During the year 1999, Allahabad Bank has launched two new schemes to increase the pace of credit off take and in the same period TATA Consultancy Services (TCS) has entered into a contract with Bank for implementing the Integrated Standard Banking System (ISBS), a branch mechanisation package at 60 branches. The Bank bagged three major core sector clients, namely the National Thermal Power Corporation (NTPC), Power Grid Corporation and Indian Railway Finance Corporation Ltd (IRFC). This report shows that Allahabad Bank has performed well which is reflected in its Ratio Analysis Reports In Twenty-First Century, Allahabad Bank has launched its new personal loan scheme for pensioners in the year of 2001. As at October of the year 2002, the bank came out with Initial Public Offer (IPO) of 10 crores share of face value Rs.10 each, reducing Government shareholding to 71.16% and in the same year 2002, Allahabad has tied up with National Institute of Banking Management, Crisil and Earnst & Young for development of HRM, risk Management and general business strategy. The Bank has seized the commercial assets of the Guarantors of Ramolene Fabrics (P) Ltd in 2003 at Mumbai and signed a Memorandum of Understanding (MoU) with Corporation Bank for mutual sharing of their ATM Network. The Bank has entered into an MOU in the year of 2004 with the Export Credit Guarantee Corporation of India (ECGC) for distribution of their products to the exporters. UTI Mutual Fund and Allahabad Bank on April 5, 2004 announced a strategic tie-up for distribution of UTI MF schemes. During April of the year 2005, the bank made Follow on Public Offer (FPO) of 10 crores equity shares of face value Rs.10 each with a premium of Rs.72, reducing Government shareholding to 55.23%. The Bank has signed MoU with Mahindra Gujarat Tractor Ltd in the identical year 2005 for financing Hindustan brand tractor under special finance scheme. Allahabad Bank transcended beyond the National Boundary, Allahabad bank had opened a representative office at Shenzen, China in June 2006. In October of the same year 2006, the bank rolled out its first branch under Core Banking Services (CBS). During February of the year 2007, The Bank opened its first overseas branch at Hong Kong. During the calendar year of 2007, 100 more branches opened throughout the country, the total number of branches were stirred from 2042 to 2142 of which rural are 983 (46%), semi-urban 402 (19%), urban 450 (21%) and metropolitan 307 (14%). There is no doubt that reading Banking Industry Reports is essential for knowing the history of a bank. Allahabad Bank has opened its 2154th branch in at Pudukkottai, Tamil Nadu during March of the year 2008. The Bank has 211 ATM’s and Card members can now have access at over 16500 ATM’s all across the country under National Financial Switch. One of the premier nationalised banks of the country, Allahabad Bank has commenced the process of implementing the Agricultural Debt Waiver and Debt Relief Scheme-2008 in June of the year 2008. The Bank has improved its performance and established its visibility and strong presence in the market. The Bank is steadily moving at a faster pace to consolidate its position in the coming days introducing extensive computerization to ensure the state-of-the-art service comfort for its customers. The Bank has already in hand 116 authorizations for opening of new branches. Bank’s plan is to expand in areas where the Bank’s presence is not very much visible now and where business potentiality is good.

What To Do When The Customer Says Can I Try it for a Few Days

Can I Take This Home For A few Days And Try It?”

“What If I Take It Home And Dont Like It?”

Have you ever had those questions?

Heres why the answers to these questions are so important. When the questions are asked, your answer makes or breaks the sale. Almost every time.

When the customer asks if they can take the product home for a few days to try it, they are asking for a few reasons; Lets say you sell vacuum cleaners; They may want to simply use your machine & bring it back without paying anything (Im sure this is the rarest case), they may want to be sure it will work for them at home the same as it does here, or they may simply want to defer making a decision. This question is usually asked if they want to take home the product without paying for it first.

When the customer asks if they can return it if they dont like it, they have generally seen and tried out the product in your store. They usually ask this question if they are paying up front for the product.

Have you seen ads in the Newspaper and Magazines that say “Try Free For 30 Days”?

Do you know why they make that offer? Because it works. It generates more sales than it generates returns. But the BIG reason the “Free Trial” is used is that the customer cant see the product. They cant touch and try out the product before they buy. If theres no “free look” the customer usually wont buy. In these cases the buyer has paid up front for the product. But the offer is “Risk Free”. Meaning, a refund is easily obtained.

In a retail store, they can see, feel, try out, & test the product to their hearts content.

In our store, when a customer asks if they can return it if they dont like it (this is on non-returnable products), I ask “If it works as well at home as it works here, will you be happy with it?”

The answer is invariably “Yes”. I say “Thats why we have a warranty, If the vacuum cleaner (or whatever) doesnt work as well as it does here, were here to service it so that it does. Fair enough?”

The answer is almost always “yes”. Had I just said “No, you cant take it home and try it”, any reason I gave would have sounded bad to the customer.

On vacuum cleaners that we will let them take home and bring back (just one brand), we say “Well do better than a few days. Well give you a full two weeks to use it in your home. If you dont like it for any reason, well exchange or give you a refund. Your choice. Fair enough?”

Why do I give two weeks, when they only asked for a few days? Because they are far more likely to keep the product if they dont feel the daily pressure to make a decision. Giving 30 days is equally valuable.

We wont let the customer “Borrow” a vacuum cleaner to use in their home. We have heard from several retailers that swear that they make sales by letting customers “try out” the vacuum cleaner before money changes hands. My thought is that the people who bought would have paid up front if asked.

How To Advance Your Career With Distance Education

In this competitive world, there are lots of students who arent able to go to their normal program or colleges as may be as a result of financial difficulties, family drawback, not able to give up home, caused by work or business. Visualize that there’s an interesting new role at your office, and you feel you are perfect for the job. You labor hard to land the position, only to find out the chap in the next cubicle has got it. While you dig deeper, you realize the one thing that separates you both is the additional degree he has. And that is while you start to regret meditating you were too busy to return to college to acquire that higher degree, which could have put you on the road to corporate victory.

Elevating careers by means of distance education and other non-traditional means has become quite a commonplace nowadays, and there are several factors that contribute to the increasing acceptance of these programs. Distance education brings various kinds of revolutionary ideas for distance students to carry on their education without yield their appointment or current job. You will surely be swept off your feet when you come to recognize the huge variety of web portals out there on the internet which proffer resourceful and pertaining suggestions on all facades concerning education like colleges, colleges, schools, distance education MBA, distance education engineering, distance education law, assorted programs available and list of top educational institutions in any particular field.

Distance education programs is different significantly in scope, level, and length. Several have a small number of lessons and involve only weeks to bring to an end, while some have a hundred or more assignments demanding three or four years of hard-working study. Also, a wide variety of topics is presented. Subjects consist of accounting, travel agent training, gun repair, gem identification, computer programming, catering and cooking just to name one or two.

The versatility that distance education endows its pupils with is unmatched in this niche segment and by virtue of this amenity; even working professionals can look forward to pursue higher education, even while continuing their day careers. The low cost of getting such type of education is an added advantage as apart from the tuition fees, you will also save a fortune which would have otherwise gone into transport, accommodation, utility and much more. In this day and age numerous new foreign universities have come up through their distance education courses that they want to launch throughout the planet in collaboration with other colleges and colleges. Distance education presents a uniquely flexible chance for professionals to earn the advanced college education they judged may not fit into their occupied work and life schedules. Before you pick a program, ensure that you think about your goals, investigate your opportunities, and opt for the course that suits your needs.

Vemma Marketing – Growing Your Vemma Mlm Red-hot Strategy To Explode Your Business

Have you considered joining Vemma as an independent distributor? Or perhaps you already have. If so, then this article is definitely going to take your business into the STRATOSPHERE if you apply the philosophy I’m about to share with you. In this article, I’m going to reveal the hottest and most cutting edge strategy today to attract tons of leads to your MLM business and SERIOUSLY BEEF UP YOUR MARKETING RESULTS. If that sounds appealing, then continue reading…

Marketing is my love and joy. And I am on a mission to help you acquire the skills you need to explode your Vemma business at breakneck speeds (or ANY MLM business for that matter). But navigating the seas of marketing can be treacherous and filled with pitfalls and unforseen setbacks if you don’t know what the heck you’re doing. So before we sink our teeth in, let’s first take a peek at Vemma’s main marketing plan.

When you first click on Vemma’s corporate site, you can quickly get to videos of BK Boreyko, the founder and President of Vemma. BK Boreyko simply says, “All you have to do is get ‘unshy’ and go out there and talk to people! That’s all we want you to do!”. Basically, the CEO of Vemma is telling you to resort to old school marketing methods (no offense). Wouldn’t it be nice if we could just call 2 of our friends who called 2 of their friends and so on, and so on, and so on… Unfortunately, the modern network marketing landscape is changing at a rapid rate.

Now I’m not getting negative on Vemma’s primary marketing model. It’s just that Vemma marketing can use a strong dose of modern day internet love. That’s right. I said “Internet Love”. I mean do you really want to chase after friends and family members? Cause think about it; who do they blame when they DON’T make any money? Hmmm… (Hint: Look in the mirror)

The point is this: USE THE INTERNET. OVER 200,000 PEOPLE EACH WEEK are scrambling to the internet to find a lucrative opportunity and the ability to work from home (and the numbers continue to skyrocket like crazy). It’s hard to imagine what could happen if you simply positioned your Vemma opportunity in front of thie GIGANTICE TSUNAMI OF OPPORTUNITY BUYERS. What if all of a sudden, you started sponsoring 2 to 3 new reps per week? That’s an average of 8 to 12 new distributors per month which is FAR MORE than the average MLM professional nowadays. To get truly profitable, you will need to learn how to attract people to you instead of chasing after people relentlessly. All you really need to do is master the art of “Attraction Marketing.” I want you to imagine for just a second getting phone calls and emails from people on a daily basis inquiring about your Vemma business. Go ahead, smile, I know you want to. Believe me, it’s totally liberating. I’ve got a HUGE GRIN just thinking about it.

“Attraction Marketing” will not have you running around like a robot, promoting some corporate replicated website that looks just like thousands of other replicated sites out there. You wanna stand out from the crowd don’t you?Attracting people to your business begins with one simple concept and that concept is to simply BRAND YOURSELF ONLINE. In today’s competitive environment, you truly need to learn how to PROMOTE YOU and create a strong presence online.

By turning the tables and having people contact you first, you instantly will have the advantage and a position of value. Isn’t that nicer than begging your friends to join your MLM? It may take you just a little while to master attraction marketing. But the time you invest will be well worth it. Trust me, having FREE LEADS show up in your inbox everyday is EVERY BIT worth it. There’s simply nothing better than checking your emails and seeing the words, “YOU HAVE A NEW LEAD”. All you gotta do now is get dialed into a proven system and get to work!

How Is Social Media Affecting The Event Planning Industry

Emerging trends in the Events Industry

In the past, the event planning industry was used only by the elite. Today, it is being increasingly seen as a way of eliminating headaches and hassles normally associated with events, corporate as well as private ones. According to a recent research the event planning industry is expected to grow by 20 percent from 2006 to 2016. It is no wonder that social media like Facebook and Twitter is being integrated into weddings and corporate events.

Real time updates with Social networks

The massive boom in the events planning industry can be attributed to built-in event tools of social networks. These tools are being used by wedding/corporate event planners to advertise and market their services and also give real-time updates to their followers. Social media has helped the Events planning industry cut down the cost of advertisements and has resulted in the rise in their popularity and profit.

Social media like Linked In, Facebook and Twitter has also increased the face to face interaction taking place during corporate events. The fact that attendees Tweet before the event means that they learn more about the number of people attending, and more importantly, who is attending the event. This has helped promote a wider homogenous interest in the events and target particular crowds.

Location based social media websites

Many corporate events planners are also tying up with Foursquare and other similar location based social media websites to create badges to promote events. These websites are also being used to offer tips to the attendees recommending the important parts of the event, including drink or food items they should not miss! The goal of integrating social media with events in such a manner is to engage potential customers into conversation even before the event takes place.

On the other hand, corporate events at companies like Apple are extremely hush-hush. Organizers and Event planners use Twitter lists to ensure that people attending the conference are not tweeting anything that violates the companys confidentiality policies.

Social media and the big fat wedding

Social media like Facebook and Twitter is increasingly being used to organize, plan and promote weddings: be it a small wedding or large one with over thousand guests. Irrespective of the number of attendees, a wedding planner can benefit largely due to social media. For one, it can promote as well as advertise the services of the planners and secondly the planner gets access to a larger number of resources. Wedding planners get an idea about the popular choice in wedding venues, cake bakers, DJs etc and need not even leave his/her office for this purpose. Today, a Wedding planner can literally sit in Melbourne and yet plan a wedding in Perth, thanks to such social networking!

Couples often announce their weddings on Facebook and get a list of people/RSVPs who are attending the wedding. This saves the costs on printing wedding invites and RSVP cards.

As can be seen, wedding and corporate events planners are increasingly using Twitter, Facebook and other such sites to give, receive and spread information about upcoming events.