Resolving Global Concerns With Open Innovation

Scientific
technologies and internet advancements had made it easier for reputed
brands to attain success in terms of better revenues, marketing,
branding and product development. With great success comes greater
responsibilities. The responsibility of making the world a better place
to live. Corporations and institutions officially term this act as
“corporate social responsibility” where they give back to the society
whose resources have been used by them to achieve their objectives. In
addition to that, there are certain organizations that addresses
critical environmental and health concerns and resolve them. When it
comes to working things out, records have proven that open innovation is
the appropriate option.

Imagine
H2O, a non-profit organization in the United States have been carrying
on multiple open innovation practices to gather innovative ideas for
tricky water issues. One of them had been the 2010 Water Energy Nexus
Competition that declared a winning amount of $100,000 for
companies/individuals whose ideas can help to minimize the amount of
energy needed to treat and move water and wastewater. The open idea
capture campaign has attracted more than 50 teams from regions such as
Canada, Australia, Netherlands and Singapore with revolutionary ideas
that resolved the concern with ease and precision. Furthermore, the
ideas also had suggestions that can be used for other allied water and
wastewater treatment issues.

It has been observed that when a
company crowdsources for an agenda, it gathers a huge pool of opinions,
inputs and viewpoints that carry potential solutions for other poignant
issues that the company might encounter sooner or later. Crowdsourcing
allows a company to present its concern or objective to the mass at
large, enabling the ideas and solutions to be a perfect blend of quality
and quantity.

University
of Washington, United States made use of crowdsourcing while announcing
its crowdsource computer game Foldit to arrive at solutions for health
issues. This game was set up to assist scientists to come up with
innovative ways to combat ailments by working on the proteins in the
body. Proteins are the building blocks of life and can play a vital role
in curing chronic diseases. This online game achieved revolutionary
ideas, such as creating an 18-fold active version of the enzyme for
catalyzation and many more.

Efficient idea management tactics is
not merely a process,it is a practice or more aptly a way of life that
facilitates health, healing and a better environment for the world.
Furthermore, it creates a culture of knowledge sharing, where every
individual can make a difference with his/her input and idea for the
social welfare and benefit.

Understanding The History Of Retail Sales

Most of us have been to a retail store before, whether it has been to buy a new outfit, special occasion jewelry or appliances for our home. One thing that plays an important part in the retail industry is the history of retails sales.

The Sears and Roebuck store is one of the first well renowned retail stores to ever open up. The store started off as a mail order business that sold things such as clothing, shoes and household items in their very own catalog. Their first retail store opened up in 1925 and branched from a clothing catalog with household items to a large retailer. Since then it has had success with the addition of automotive, lawn and garden as well as optometry.

Retail sales tend to increase every year with the addition of new stores coming onto the market. Clothing and mass merchant stores such as Wal-Mart tend to have significant increases in retails sales by their main selling points that reel customers in are their commitment to have the lowest prices and also to remain competitive with other merchants that sell the same or similar items.

Retailers have used many tools in the past to be able to attract customers and generate a higher amount of retail sales. Advertising in newspapers and magazines contribute to a high amount of aid in overall sales. Holding customer appreciation days where special offers are utilized as well as free giveaways to provide customers with the incentive to buy more at their store.

Retail sales increase on one of the biggest shopping days of the year called Black Friday. Black Friday has been a shopping tradition for centuries and has led to a nationwide phenomenon. Black Friday is held the day after Thanksgiving and offers some of the biggest savings to shoppers for the entire year. Most people do 80% of their holiday shopping on Black Friday. Stores compete for each other’s business by offering shoppers incentives and price reductions on high ticket items such as computers, clothes and small appliances.

Retail sales have changed over the years by becoming more comforting to shoppers by introducing their own credit cards for preferred shoppers, special hours for shoppers to come in and receive early bird incentives and also restaurants and day care centers built right into the stores. Many retailers also offer a hands on approach to their retail items, allowing customers to try out items before they buy them right at the store.

Retail sales has evolved in the past decade as allowing customers the opportunity to participate in a more enjoyable shopping experience than ever before therefore making a positive impact on the history of retail sales.

China Auto Parts Industry 1h11 – Overview,trends,analysis,outlook And Swot

Emerging Markets Direct released their latest China Auto Parts Industry Report 1H11 . China overtook the US as the worlds largest automotive market in 2009. The Chinese market was expected to grow by 24% to 17 million vehicles in 2010. Boosted by the overall development of the automotive industry, the auto parts industry has been experiencing rapid growth and changes in the past few years. Ever since Chinas accession into the WTO, foreign auto giants have flocked to China to secure the market share.

ASEAN, and other Asia-Pac countries together take up Chinas largest components. In the first quarter of 2010, it went up to USD1.8 billion, which constituted 30% of total exports. North America continues to hold the top ranking for brakes,tires and other mechanical parts which generated around one-forth of the aggregate sales in the first three months of 2010. While EU was the second largest market for brakes and electronic parts, just behind North America and Asia-Pac.

For the period between 2002 to 2008, auto parts manufacturers registered an annual growth of 20% per annum, while the total value output of auto parts reached RMB1.2 trillion, up 26.7% from 2008. The strong growth in the industry has attracted a pool of companies to join the arcade and has resulted in foreign companies accounting for seven out of the ten biggest component companies operating in China . The manufacturers sprout out in almost every part of the country and widely dispersed.

The government encouraged the overall growth of the automotive sector and laid out the Automotive Industry Development Policy and 11th Five-Year Plan, targeted to consolidate the auto parts companies and boost up the industry to international standard. Our analyst thinks that parts productions in China are still lagging behind the development of vehicle production, with weak R&D skills in terms of new technologies development and production systems management. Greater initiative is required to promote mergers and acquisitions, as a solution for large component groups to reach out and upgrade the product and managerial skills.

What are the challenges facing the industry? How about the outlook? Want to get hold of the policy put forward by the government? What are the trade conditions for different auto parts?

The answers are here in our latest in our latest number. Complete with full analysis (SWOT analysis) of key industry players of China Auto Parts Industry including:
– Weifu High-Technology Co., Ltd
– Weichai Power Co., Ltd
– WanXiang QianChao Co., Ltd
– FuYao Glass Group Industries Co., Ltd
– Ningbo Huaxiang Electronic Co., Ltd

Profit now from our China Auto Parts Industry Report:
http://www.emergingmarketsdirect.com/products/China-Auto-Parts-Industry.html

Table of Content
1. Industry Profile
1.1 China Economic Overview
1.2 Asia Pacific Automotive Industry Overview
1.3 China Automotive Industry Overview
1.4 China Auto Parts Industry Overview
1.5 Production
1.6 Foreign Trade
2. Market Trends and Outlook
2.1 Industry Structure
2.2 Market Trends
2.3 Policy Developments
2.4 Challenges
2.5 Outlook
3. Leading Players and Comparative Matrix
3.1 Leading Players
3.1.1 Weifu High-Technology Co., Ltd
3.1.2 Weichai Power Co., Ltd
3.1.3 WanXiang QianChao Co., Ltd
3.1.4 FuYao Glass Group Industries Co., Ltd
3.1.5 Ningbo Huaxiang Electronic Co., Ltd
3.2 Comparative Matrix
3.3 SWOT Analysis

4. Tables and Charts
Table 1: Vehicle Production by Type in China 2006-2010
Table 2: Export of Auto Components January December 2010
Table 3: Imports of Auto Components January December 2010
Table 4: WFHT Main Operations by Products
Table 5: WFHT Main Operations and Market Share
Table 6: Weichai Revenue and Cost by Product (RMB millions) 2008 and 2009
Table 7: WXQC Revenue Income and Cost 2008-2009
Table 8: Fuyao Revenue and Cost by Products
Table 9: NBHX Sales Analysis 2005-2009
Table 10: Financial Highlights of Leading Players 1H2010
Chart 1: China GDP Growth 2001-2010
Chart 2: China Consumer Price Index 2010 (January-December)
Chart 3: Production Figures for Selected Countries (units)
Chart 4: Chinas Vehicle Production (‘000 units) 2005-9M10
Chart 5: Trade of Electric Control Fuel 2004-November 2010
Chart 6: Trade of Car Bodies 2004-November2010
Chart 7: Trade of Lap Belts 2004-November2010
Chart 8: Trade of Air Bags 2004-November2010
Chart 9: Trade of Gear Boxes 2004-November2010
Chart 10: Trade of Clutches 2004-November2010
Chart 11: Trade of Dampers2004-November2010
Chart 12: Key Automotive Producing Locations in China
Chart 13: China’s Leading Auto Part Makers
Chart 14: WFHT Historic PE Band
Chart 15: WFHT Historic PB Band
Chart 16: Weichai Historic Basic EPS 2005-1H10
Chart 17: Automobile Glass Production Cost Structure

Make Your Career In Automobile Engineering

Automobile Engineering, a branch of vehicle engineering, deals with different elements of electrical, electronic, software and safety engineering. In this stream, a student learns how to design, develop, manufacture, test and repair and service automobiles. Today the demand of automobile engineer is growing day by day because India has emerged as the global hub of automobile and autocomponents manufacturer. An automotive engineer is involved in almost every aspect of cars and trucks designing from the initial concepts to manufacturing them. We can divide this engineering into three main streams for e.g. product engineering, development engineering and manufacturing engineering. Production engineers are commonly known as design engineers that focus on the design components and systems of a car. As a Development engineer, one may involve in various attributes of a car with performance, durability and speed. On the other hand, the manufacturer engineer is involved with how to make and construct various vehicles.

After completing Automobile Engineering from the top institute, a student has excellent job prospects. If an individual has some knowledge in IT, then he can work in designing, CAD, CAM, ERP, testing etc. And as well as if he has MBA degree, he can work as senior manager materials, SCM, CRM, Operations, production, planning and control, tester, consultant and many more. The career options for automobile engineer are Safety engineering, Emissions Research or Controller, performance engineer, Systems engineer, Operations Research, Vehicle Manufacturing Engineer etc.

Sharda University (SGI), the NCRs largest educational group, also offers B.Tech (automobile engineering) program. This engineering college provides various excellent facilities to the students for e.g. superior quality labs and workshop facilities, world class infrastructure, distinguished faculty members, excellent placement support, soft skills and career skill training, project work, seminars, guest lectures etc. The SGI Institute envisions an ambience of excellence, inspiring value based education, research and development. It also provides excellent support in the placement of students in the top companies of India and abroad. This institute delivers basic education with Application based learning by utilizing Modern Practices.

In short, automobile engineering brings ample job opportunities for the students. In this branch of engineering, a student can expertise in providing help to build and test the vehicles and he also learns how to repair and maintain with the appropriate tools and instruments.

Learn Time Management Strategies to Rescue Yourself!

Nearly 75% of my executive coaching clients say something like this at our first session: “I know we’re supposed to talk about leadership. But can you help me with time management? I’m drowning in emails, I’m in meetings all day, I don’t know when I’ll get it all done, and I’m falling further and further behind!”

Unfortunately, many people in professional positions face similar situations. Statistics reveal that nearly 88% of people report having a hard time juggling work and life (1) and nearly 80% of medical expenditures are stress related (2).

Wow! Clearly our normal time management methods are not working.

Facing these tough situations, many people get motivated to change. . .but then revert to old habits. Or, we look for technology, a better boss, or a friend to help us out and rescue us. None of these seem to work.

In light of that, I say “rescue yourself.” Rescuing yourself means getting motivated to change and – most importantly – combining that with knowledge of time management methods and correctly practicing these to build good habits. In working with clients, I usually take them through a four step process:

Get Your Head Above Water
In the first step to rescue yourself, I recommend learning and mastering a few quick but powerful techniques to manage the onslaught of “stuff” coming at you. These time management exercises include email triage, calendar analysis and planning, to-do list management, dealing with interruptions, and learning to quickly boost your energy. Often, a few small but powerful techniques can give you room to breathe and help carve out time for more important things.

Assess
With newly rescued time, I recommend assessing your situation to identify the patterns in your life that hurt you, as well as the patterns in your life (like your strengths) that help you. In addition, take some time to clearly identify and articulate your highest priorities. What are the things in your life you care about most?

Build New Habits
With clear priorities you can begin to build new habits that help support your priorities. These new habits include annual planning, weekly planning, daily planning, exercise, and learning to quickly shift from a state of stress to well-being. Just like muscles, the more you use and practice these habits correctly, the stronger they become.

Put It On Autopilot
Once you’ve developed good habits, you can take all of your time management strategies to the next level. To do this, you can creatively invent ways to put your time management activities on auto-pilot. Examples of these time management resources include automatic bill pay, automatic financial transactions, automatic to-do lists, etc. In addition, with a bit of creativity you can come up with many quick systems and process that can dramatically reduce the amount of time you spend doing laundry, groceries, chores, preparing meals, shopping for presents, and many other parts of your life!

Remember, the solution to your time management challenges is you! By channeling your motivation to learn the proper techniques and practice them consistently, you can dramatically change your life.

Good luck!

Sources:
(1) Aon Consulting, 2000
(2) Fast Company Magazine, p. 88, 2/2003, as reported by http://www.keyorganization.com/time-management-statistics.php

Business Strategy – E-commerce Online Stores

The internet in principle is no different than any typical town main street. There are plenty of different small, medium and large stores to choose from, some are well known names and some not so well known. There are also plenty of information centres, recreation and food and beverage facilities all designed to improve the shopping experience. For the majority of proactive retailers however, the internet is now established as being by far the biggest profit centre of all, contributing the lion’s share of corporate gross revenues and yet the online main street store costs far less to develop, far less to maintain and far less to stock than even the smallest traditional main street store. However this unprecedented success has still been achieved largely by accident. At the beginning of the internet revolution most companies viewed the internet as being a source of new enquiries achieved in much the same way as a main street bill board or advertising on TV. The idea of using their corporate web sites as an online store has very much evolved over time. Now consumers can purchase anything that they can usually purchase within their local town main street online via the internet as well. This can invariably be done quicker, cheaper and more efficiently too. So what is the difference between good and bad online retailers? Any good marketing expert will always advise you to feature your product as prominently as possible within any advertising or public relations campaign that you undertake. The internet is no different. Visitors to Harrods in London tend to go there for the Harrods experience. Customers expect in many cases to pay slightly more for products which they could purchase elsewhere for less, but the difference is considered worthwhile because you are purchasing the product from Harrods. The same is true of Saks Fifth Avenue and Bloomingdales. Creating the Harrods experience online has proven to be virtually impossible however and the company are still struggling to achieve this goal. Visitors to Harrods online expect to visit recognizable departments in the same way that they would if they visited the store. Providing the same products online is not sufficient in this instance because the same customers would not be prepared to pay inflated prices for products online via the company’s web site if they are not also being provided with the Harrods Experience. Conversely Amazon has done very well indeed online, although the success has not been achieved without problems along the way, but these problems were caused by too much success and consequential delays with supply chain management and distribution. The main reason why Amazon has succeeded ultimately is because it is actually very easy for them to provide customers with a better experience than they would normally have in a main street bookshop or DVD store and they can also provide the products at a more competitive price. Book shop and DVD customers do not tend to be browsers like Harrods customers. They tend to walk into the store with a product in mind and the frustration of searching for it through endless stocks of other books and DVDs has been unceremoniously stripped away by Amazon. Not only that but they have been able to ensure that almost all of your favourite author’s books are already in stock, which tends to increase sales revenue and subsequently purchasing power considerably. It is a good example of where impulse buying can actually be more powerful over the internet than in a typical main street store. Another example of this is Tesco. Always leading the market by determining their customers needs and buying patterns in advance, Tesco has developed their online store in such a way that it more-or-less replicates the shopping experience of a typical main street store. All of the products are still decentralized into clearly recognizable departments. You can still virtually pick up the product and read the ingredients, compare health information, browse through alternative products, put items into your basket and then change your mind and take them out again. You can review the total cost of your daily shopping as you go along and adjust this without the embarrassment of having to face a check out assistant. Supermarket shopping tends to be laborious and hard work, particularly for elderly customers, pregnant customers, or customers who work long hours or who have small children. So it has been easy to strip out all of these frustrations and add in numerous benefits when shopping online. Their web site database remembers your last orders which saves you time can you can still take advantage of special offers. You can have your goods delivered to your home and customers will invariably have the time and the patience to browse around for other products which may be of use. In an industry where profit margins are small and competition is fierce the internet has effectively provided the industry with the supermarket store of the future and it is not impossible to envisage a time when their typical main street or out-of-town counterparts will no longer be necessary. The Academy of Business Strategy has succeeded in developing and facilitating education online, where many mainstream business schools and universities have not. The reason for this is quite simple. ABS provides programmes require the practical integration of academic theory as an integral part of the qualification process and as such students tend to be in full-time employment while training. Many students also travel internationally with work while training as well and as such it is much more convenient for students to be able to study online without having to carry their study material and project studies around with them. You can then make the study experience more interactive, more enjoyable, less daunting and more fun. Individual students can also plan and manage their own study time. Contrary to Harrods for example, ABS can therefore provide its customers with a better experience online than it would otherwise be able to in a classroom on campus. The general message here is quite clear. Those retailers who are able to replicate their typical main street store customer experience within their store online and are then able to add additional benefits from shopping online tend to be those who will succeed. It is not sufficient merely to offer the same products online at a discounted price. Innovation can also play a part. I remember as a child being impressed by a particular department store merely because they had installed escalators. Well I had never seen any before! I thought that this store was very modern and even to this day think of them as being at the forefront of innovation. The brand image has therefore been sustained merely because they have invested in innovative development to improve the consumer experience. This can also be achieved online by being at the forefront of innovative technology, which directly impacts upon user experience. This requires significant and consistent investment but it is still far less costly than developing and managing a typical main street store. The key success factors when developing online stores are therefore as follows: 1.Make sure that your products or services feature prominently. They should always be the stars of the show. 2.Remember to replicate the benefits of your traditional main street store online. 3.Be innovative with the development and management of your online user experience. 4.Your online store should offer additional benefits apart from the most obvious one of cost savings. 5.Be acutely aware of whether you would in fact be able to improve your consumer experience by having an online store, or whether you would be making it worse. Products or services that are considered to be necessities by consumers always tend to do better online, as opposed to those that are considered to be luxury items. This does not of course mean that benefit cannot be achieved online with luxury items, but the e-commerce strategy does need to be approached from a completely different perspective.

Norms Of Outdoor Advertising In Various Indian Cities!

Outdoor advertising is a common practice for Indian advertisers. Most of the Indian advertising agencies implement outdoor advertising tools to promote their brands or businesses among the target groups. In this article, let us take a look a few norms of outdoor advertising in various Indian cities.

Mumbai Outdoor Advertising

Outdoor Advertising in Mumbai is an age-old practice among various advertisers. Mumbai Outdoor Advertising agencies exercise promotion rights at the shopping malls, airports and at various outdoor locations. Ever since the introduction of brand advertising norms in India, Mumbai outdoor advertising agencies have been relentlessly providing branding solutions for various brands and businesses. The presence of film city is one of the encouraging factors for Mumbai outdoor advertising agencies. Most of the Indian ad films are infact created in Mumbai, so are outdoor and other ads. Mumbai is a major hub of advertising in India.

Trichy Outdoor Advertising

Trichy is a lovely town in Tamil Nadu. The city is an important industrial and educational hub in the state. Factories such as BHEL, Golden Rock Railway Workshops, Heavy Alloy Penetrator project etc. make Trichy a famous industrial city. Trichy is also internationally popular for a brand known as cheroot (a locally produced cigar) that was once exported to the United Kingdom during the 19th Century. Trichy Outdoor Advertising is a flourishing sector. As the city is also a famous tourist destination, Trichy Outdoor Advertising is a much practiced marketing activity among various National and International brand owners. Airport Advertising is a burgeoning avenue among Trichy Outdoor Advertising agencies.

Coimbatore Outdoor Advertising

Coimbatore is the second largest city in the South Indian state of Tamil Nadu. The city has a metropolitan population of over 2 million. Favored by a pleasant climate and environ, Coimbatore is a preferred travel destination for tourists from across the world. A major commercial center and also referred to as the “Manchester of South India, Coimbatore is one of the most visited tourist spots in India. Coimbatore Outdoor Advertising is a thriving sector. Airport Advertising is quite a popular avenue of Coimbatore outdoor advertising. Local, National and International brands have their presence in the city through various advertising agencies.

Bhopal Outdoor Advertising

Bhopal outdoor advertising practices include Billboard advertising, mall advertising, airport advertising, transit advertising etc. Bhopal outdoor advertising industry is also growing at a fast pace over the last few years. Many key players in OOH domain have their branch offices in Bhopal thereby providing promotion solutions for various brands.

Scope Of Content Writing As A Career Option

Today content writing is one of the major areas of outsourcing to Indian companies. Companies usually dont have time to write about themselves so they give the contract of writing to other companies, which in turn hires content writers to write high quality content. Content writers follow just one simple motive that is providing relevant text to the websites that can grab the attention of the reader.
Web content writing is another aspect of content writing in which as a writer you caliber lies in writing content that attract and engage visitors so they start exploring the clients website. Web content writing is very different from writing for print materials such as newspapers and magazines as they only look for 5ws and 1h that is why, what, when, where, who and how, but a website writer, unlike them, should carefully look for words that can lure readers, words which can hook the readers and can grab their attention.
Many writers today are offering freelance web content writing services to many companies, by not aligning themselves to only one company for avoiding monotonous work. These freelancers are usually very experienced and well known writers who always deliver quality work.
But now content writing has diversified itself, and one of the recent additions is SEO copywriting services the main purpose of SEO writing is to promote a website by bringing them up in the search engine. Being a highly specialized department, it requires technical knowledge about search engine optimization. Article writing and blog writing are effective techniques to make people aware and spread knowledge about companys products and offerings.
SEO copywriting services have been spreading its roots in India also. Indian writers knowledge of search engine optimization is equal to International standards, not only this; Indian companies are offer a lower price as compared to prices charged by other companies involved in SEO writing. This is why India has become global hub for the companies looking for inexpensive and highly professional and talented writers.
The increasing demand for content writers in India has been a boon to Indian Economy as many people are getting employment. People who thought that writing has no scope in India; have changed their opinions as many companies are heading towards this country for outsourcing. Young talents are also showing their skills and caliber in this field, which has really helped people who wanted to make their career in writing.

Male Fitness Modeling Working Out in the Industry

Male Fitness Modeling Working Out in the Industry

Male modeling is becoming an increasingly competitive business as attitudes change and more and more men are looking to break into the industry. One of the most important niche fields of the male modeling industry that is gaining ground and that you can get into is the area of fitness models an area very different from male modeling in other areas.

When most people think about the male modeling industry, they think about high-end fashions, about clothing, and about women. In talking about male models, people usually think you mean skinny, slightly androgynous men who wear the latest fashions out of Europe, however for male fitness models, its an entirely different genre.

Male modeling agencies that specialize in fitness models are looking for an entirely different body type than the guys who walk the runway this slice of the modeling industry wants to see not just you, not just your handsome face, but your muscles.

Modeling jobs in the fitness modeling industry don’t always go to the guy who’s the buffest, or the one who has the best abs, but if you’re looking to get your start in the modeling industry, there are a few things that you need to understand. First, it’s important to realize that modeling gigs in this part of the industry are much more concerned about the body as a whole than their counterparts in the mainstream fashion modeling industry. This means that getting a tight, toned body with great abs and good muscle symmetry is key huge pecs and skinny arms won’t land you a job, and neither will a flat stomach that doesnt have defined abs. Your face is important too you can’t neglect it in favor of your body, but it isn’t the only thing that the photographer is going to care about. Male models in this industry are paid to show off their muscles often in shorts or underwear and they need to be a total body package.

If you’re looking to get a start in the fitness modeling industry, you need to think about what kind of company you want to work for, have what it takes and if you’re up for the challenge. Body building is a huge part of the fitness side of male modeling, and while you don’t need to be Mr. Universe, you will need to take the time to eat right and focus on your muscle development and definition.

If you’re up to the challenge, stop by BLEEP models and send us some shots of yourself and take the first step of your male modeling career.

Guide To Mental Math For Management Consulting

Many people do have rather poor mental math skills. You might ask yourself why mental math is important, when you can use Excel and calculators. To succeed in a management consulting interview, however, you have to know mental math. Firstly, management consulting interviews emphasize math skills, and you will get tested in detail. Secondly, in the day-to-day consulting job, good math skills are very handy. During case interviews the interviewer will often test your quantitative skills by asking questions that require some sort of calculations (e.g. during a market sizing exercise).

The top tier firms as McKinsey, Booz, Bain and BCG all require great mental math skills. This is also the case for smaller consulting boutique firms.. By doing a few minutes of practice every day, you can turn your mental math problems into a strength. Rad our tips below.

What should you prepare? The sort of math questions you might encounter are often quite simple. You have probably not used your mental math skills since high school. Sometimes a candidate is allowed to do the calculation on paper – especially if the complexity is high. You will use math skills as part of the case interview process. Say that you are answering a pricing case study. You might get a question to calculate the bottom line impact of a new price. This is a calculation that management consulting recruiters expect you to be able to solve. You need to know some quick rules for addition, subtraction, multiplication and division.

Addition
Many people will think it should be the easiest above of all calculations. But what if an interviewer asks you what 1891+1640 is, can you blurt out your answer within 3 seconds? Well, this should not be as hard as it looks if you know how to break it down and calculate them separately. Let’s break this down: 1891 needs 1200 to become 3091, so 1891+1200=3091, then you just need to plus another 440 (1200+440=1640) to get the final answer, 3091+440=3531. This process may seem long, but think about doing this out loud. As you know that the result will be 3XXX, you can firstly say 3XXX out loud. While you say it, you can finish off the rest of calculation.

Subtraction
Generally, the basic idea is the same with addition. Let’s try one, what is 6734-89? You could break it down like: 6734-100=6634, 6634+11=6645. Maybe you have realized what we are doing now – we are simplifying the calculation. But there are still so many ways to break one number down. The basic principles are: it’s always easy to do with hundreds and people are more familiar with addition rather than subtraction.

Multiply
When it comes to multiply, many people will just surrender. It only takes a bit more time to master than addition and subtraction. Still, the basic idea is the same. What is 49*73? Notice that when we can’t find hundreds, we look for tens. Let us break it down as: 50*73=3650, 3650-73=3577. It takes more time, but still, a lot easier. When you are doing the breaking down, you will find all the calculations follow the simple rules. The only thing you need to work on is your memory. Paper is also useful as your aid.

Division
Division takes mental math to another level. You need to find the common factor quickly when you are dividing. For example, what is 35/210? If you practice a lot, you will find the common factor is 7 right away. Then you divide both 35 and 210 by the common factor. This gives a new calculation: 5/30. Now you have 5 as the common factor, and a calculation of 1/6 shouldn’t be hard.

Set up a practice routine After you have reviewed the basics, you need to set up a practice routine so you can increase the speed of your calculations. If you have some time before the case interview, you should spend it wisely. Some ideas for practicing are:

1. During grocery shopping: Add all items in your basket before you head for the checkout counter and remember to include the decimals.

2. When travelling: A natural great way to practice currency conversion.

These examples are far from exhaustive, but the main point is that you need to build your practice into your daily routine, so it feels more natural for you to work with numbers. Hope this give you some good ideas on how to practice math.