Top 10 Article Submission Sites For Marketing Ebooks

If you are marketing ebooks with articles, you will need to review the article directories you will use for your submissions. Generally you will use the Google pagerank of a site and its alexa ratings to decide if a site is a top site or not. Google pagerank is the value Google assigns to sites to determine their relevance to searches performed on Google. Alexa ratings are based on the number of Alexa toolbar users who visited a specific site; it does not measure total internet traffic, but can give you an idea of the traffic on a site. The lower an Alexa rating is, the more popular that site is, to Alexa toolbar users.

Based on these, the top 10 article directories submission sites you may want or need for marketing your ebooks are

1. Ezinearticles.com
2. Buzzle.com
3. Goarticles.com
4. ArticleDashboard.com
5. IdeaMarketers.com
6. SooperArticles.com
7. Amazines.com
8. ArticleCity.com
9. ArticleRich.com
10. iSnare.com

Bear in mind that this will likely change over time though, if more or less Alexa toolbar users visit each site or Google changes the pagerank of any one of the sites. There are lots of sites on the internet that provide for free, a listing of article directories with their Google pagerank and Alexa ratings on a weekly or monthly basis or so, you may want to use them to keep track of these information.

In addition to the Google pagerank of a site and its alexa ratings, for effective article marketing you will also need to figure out the specific targets each article directory focuses on. And will also have to find out, if the specific categories that are related to your niche are available on each directory. You may preview the top articles in your categories across several article sites to have an idea of popular article topics, you may create for your promotions too. You may also want to know the rules governing each article directory to know how to write for them.

You may submit your articles to the top 5-10 article directories first and then get a list of the next top 30 or more directories to submit to, too. You may get this list for free on the internet also. The more top article directories you submit to, the better your results are likely to be. Your ebook marketing efforts will greatly pay off, if you use article submission software with the promotion of your ebooks. With ebooks, just like any other product you will sell online, you may need to promote with lots of articles consistently for some time to get some good results, trying to do this manually may not be ideal. Article submission software will not only help you to get your articles to more sites quickly, it will also free you up for other tasks in your online business.

Marketing ebooks through articles can be effective if you create the right content, choose the best article directories for your promotions, automate your submissions and consistently track your article marketing results to know where to optimize next.

The Film Marketing Handbook

Successful filmmakers dont become successful overnight. After months and years of hard work and toiling, they create a great film. However, creating a great film is of no use if the film is not marketed well. Unless the filmmaker spreads awareness about his film, he wont be able to draw audiences to watch the film. This is why marketing a movie has become extremely important. It is crucial to the success of your film. Digital marketing is fast catching up these days.

The advertising of a film is known as film marketing or film promotion and the people who are responsible for this are called as film distributors. The way in which a film is promoted can make the difference between success and failure. The success of a film largely depends on the way it is marketed. A well made film marketed poorly does not serve any purpose. Movie marketing is an art to be learnt. There are guides available online that are useful for filmmakers intending to successfully market and sell their film to an emerging global digital audience. These guides teach filmmakers to capitalize on their production and position it for maximum sales and distribution potential.

Movie marketing guides are useful and informative. They are an essential component of film based projects. They provide aspiring directors and producers with a clear path to marketing their production. If you want to cultivate global digital audiences, these guides are highly recommended. You will learn to incorporate the best practice to plan your marketing strategies. It will help you successfully position your project for independent distribution. Marketing independent movies or marketing independent films takes talent and hard work. If you have invested your time and energy to create a project you want to share with more than just your family and friends- perhaps even a paying audience, these guides will direct you to plan for success.

If you want to understand and master the principles of global commercial success, film marketing guides can make all the difference. They can help you prove to your investors that you can deliver on schedule and on budget. The step-by-step approach to marketing can help you distribute your film. These guides will guide you through the online movie marketing process. It is no secret that web videos can boost your overall marketing process. They are one of the best ways to attract public.

Film marketing guides are a boon! They are helpful handbooks for filmmakers wanting to promote their films. There is no better way of promoting your film than reading up informative, educational guides and incorporating those strategies in your work. The guides carry useful information on the different ways and techniques to reach out to global digital audiences. Rest assured that you will learn a great deal about film marketing techniques and strategies.

Accelerate Innovation Programs Leveraging Enterprise Collaboration And Social Tools

Remember the “Suggestion Box” ? It wasa platform where we
could voice and share our ideas and creative inputs. The words “voice”
and “share” is of utmost importance when it comes to idea sharing. We
have shifted from the physical suggestion boxes to innovative web tools
that collate ideas from employees and customers round the globe. Today
enterprises from LG Electronics to U.S. Transportation Safety Authority
use the web for ideation to improve their products and business.

Idea management thus has taken center stage and is
crucial for organizations aiming to attain a competitive edge over
others. Furthermore, the collaboration landscape too is no more about
teams working in silos to fulfill specific goals and objectives. It is
expanding across enterprises fostering partnership and team work amidst
employees, who might have worked single handedly before. The main reason
behind this shift is, to positively encourage a company to forsake
its”need to know” approach and adopt a “need to share” culture. This
promotes free flow of information and communication amongst employees.

Crowd sourcing as an Enterprise Collaboration Tool

Today
enterprise collaboration has adopted a “people-centric” approach
thatbrings together various business units and functional areas to work
together. It aims to connect influential people, the audience at large
and organizations through technologies to generate ideas and to derive
maximum benefit out of it. Crowd sourcing is considered as a next
generation enterprise collaboration tool. The term might appear a jargon
at first, but it is an essential part of enterprise innovation programs
today. The central idea here is to tap into the collective intelligence
of masses for completing business agendas, which otherwise could have
been done through outsourcing or by the company itself. The process
enables managers to increase their talent pool size and gain deeper
insights intothe customer mind set.

You
can reap the above mentioned benefits by investing in innovative idea
management solutions. These solutions offer anappropriate platform to
bring in all concerned members of your organization and motivate them to
work ona given situation proactively. This ideation platform is similar
to crowdsourcing software that enables you to attain greater
transparency, quicker updates and viable solutions. Other benefits that
an idea management tool offers are:-

� Process improvements
� New competitive services and products’
� Enhanced decision making and enterprise collaboration in a team
� Competitive edge over other market players
� Improved brand loyalty and value
� Spot new areas of expansion and hidden talent within an organization

Social
Media and Innovation Programs Innovation programs and ideation is
incomplete if not extended to the social media realm. The choice is a
simple one. If you want your customers to come up with ideas,
suggestions and other creative contributions, they you have to be tapped
fromwhere they are. Majority of them are onTwitter, Facebook and other
social networking platforms. It helps you to accelerate your innovation
programs by publishing wikis, blogs and articles, requesting for public
feedback on fresh content and many more. Furthermore, networking
socially on a regular basis gives you anidea as to what is working or
not working for your brand.

Important Tactics For Reaching Your Sales Goals With Innovative Sales And Factoring Strategies

Many businesses under $10 million are focused on the traditional sales channels like major retailers. For many. this is the Mother load, but when there are more competitors all the time and major retailers with flat to negative growth after factoring for inflation, there must be other tactics employed while also making sure you have financing strategies in place to handle growth when you find (i.e. factoring invoices, a/r financing, ABL, credit insurance and more).

It might be tough to grow sales but NOT IMPOSSIBLE!
Like any goal, there must first be a plan. In this case, there must be a business plan with action steps and obtainable goals. So, what tools can be used today to assist in driving sales that most others in the small to medium market are not using. My business school marketing professor always told me to pick a niche and own itmy add on to this, is to at least be very good at niche so your company stands out.

When selling products, the following are tools you must consider:
1. A sales strategy that takes the road less traveledgoing where your competitors are not comfortable will be a major asset. Consider selling to distributors that are solid in foreign countriestake small steps in this direction to open new markets. Selling directly to Carrefour or BenQ is not likely and unwise. If you have experience selling to the US retailers, then selling as a foreign company to a large foreign retailer requires stepping your game up to a whole new level which most small to substantial medium sized businesses are not ready for.

2. Factoring invoices can provide cash quickly to a business that needs to turn around and buy inventory or make payroll, and cannot wait for a traditional banks decision making process that takes months.

3. Make products unique and try to stay away from seasonality if possible so if a sales cycle is missed then the product(s) can be sold at later dates and to others in different regions as well

4. Promote your product were your competition is not heavy this can take the form of non-traditional retail channels, trade magazines that only distributors read, corporate sales, , etc. Picking a Google Ad word is great but if all your competition is fighting for the same word, there will be little response because there will be too much noise for real prospects to see your ad. Select sites that are important to your business but off the typical path that your competitors are following.

5. Make sure you have at least 6 months of working capital in case there is a dry spell in sales finding banks and alternative lenders that specialize in providing working capital for your business model is mission critical. Often, smaller businesses dont qualify for traditional business loans. Additionally, SBA loans are not practical because they offer amounts that are too small for real growth and they usually require pledging everything you own so no other financing can be done.

6. Factoring programs that incorporate a trade finance platform are also valuable as many of the current US businesses are purchasing abroad and having a lender that can issue Letters of Credit (LCs) directly will save you money and brain matter in trying to coordinate the logistics, docs, and terms that protect you correctly when issuing an LC.

7. Supply chain financing is often a term tossed around as a catch phrase, but understanding that a lender that has this type of expertise and program will be an added value in making sure your company produces the right goods at the right time so that appropriate Quality Control (QC) measures are in place, the assets or people on the ground are appropriate for monitoring your efforts, logistics are being monitored, a continual process and system for reviewing the foreign factorys credit to perform accordingly, and many other important features for importing from or selling to foreign firms are in place. PMF Bancorps Supply Chain Financing Plus Program is an example of lender program that incorporates these kind of services.

8. Lastly, remember to get the money when you dont need it because when you do, it wont be around.

Developing Effective Hotel Plans With Hotel Strategy Map

When creating a hotel strategy map, it is important that you link the management processes to the main strategies of the business. However, the problem here is that it is difficult to describe a strategy. Aside from that, you have to think of a way on how you can connect long term objectives to the short term goals along with accountability and initiatives of the business. Contrary to what most people believe in, the hotel strategy map is not only a work for the executives and the managers. Everyone should be involved here so that the diagram will be focused on the whole organization and everybody has a clear understanding about the company strategies.

Before the hotel strategy implementation, you need to develop the hotel strategy map first. Best practices here include immediately defining the corporate role, aligning the corporate and the strategic business units, alignment of SBU and support units as well as the external business partners and board of directors. With all of these linked together, it will be easy for you to accomplish hotel strategy implementation.

Now, how do you create a hotel strategy map? There are a few things that you have to take a look into when you make one. The most important are the hotel objectives and goals. Typically, the strategy map for hotels focus on three economic value added aspects: growth or innovation, customer loyalty and operational excellence. When these three are effective, they will lead to achieving organizational superiority.

Using the hotel strategy map, you will have different sets of measures that are connected to the hotel objectives and goals. For instance, in financial perspective, your objective could be to increase the value of the shareholders. The measures here can include ratio between marketing and booking and return on capital used. Another frequent objective is to improve the cost structure of the business which can be measured employing indicators like the percentage of reduction in cost for every unit of output every years and the cost per unit.

Do not misinterpret though that the hotel strategy map is only about the financials. Since you are in the hospitality industry, your main goal is to provide satisfaction for your customers. Customer outcome targets include achieving customer loyalty and satisfaction, acquiring new customers, improving market share and enhancing customer profitability. In the latter, you can use KPIs like the percentage of unprofitable customers and the number of loss-making clients that has been transformed into the beneficial guests.

The hotel strategy map will display the correlation between the objectives and the strategies. Linking the strategies are the actions that will be performed to achieve the targets. Often financial and customer perspectives are adjoined to emphasize that the clients are the ones that provide good cash flow for the company. Your hotel strategy implementation will be ready once you have completed the strategy map for your business. Bear in mind that there are five things that affect the responses of the customers and these are price of services or products, their quality, the availability, the name or brand and the relationship of the hotel and the customers.

Companies Need Creativity And Innovation To Move Forward

We aren’t all mind readers; we can’t say that we are all the
same as well. There are those who are truly better than others in some
things but not into everything. Like a person who really runs very fast
and joins marathons and runs races, maybe those guys aren’t that good in
math. We all have our strengths and our weaknesses and if we are smart
enough we should be banking on those strong points than force ourselves
to do good on work which we are weak in. our creativity and innovation
truly shines in those areas where our talent can be exploited, yeah sure
we also need to work on the field which we are weak in but wouldn’t
society benefit from us if we work in our best?

To be honest people nowadays seem to only think of
one goal, earning money, not everyone mind you but most. Companies only
want to earn profit, they see something that works, they train everyone
to mimic that brilliant idea and exhaust that technique till it’s
ineffective. Now how about we let those employees work on the same
techniques but don’t limit them? Would that work?

Of course it
will, probably some of these people who just blindly follow into those
who are in position to lead have their own ideas on how to better the
process that is already used. Maybe these people know how to innovate,
now to use creativity to boost production. We aren’t truly the only ones
smart in this world, and if we are open to that idea, we can then pool
up our knowledge and have a better world.


So just the fact that we don’t know people as much as we know ourselves
leaves us to think that, maybe that guy you pass by in the hallways
every morning knows more than you do about your job. Maybe it time you
get to open your mind to the idea that conducting a study once and a
while, asking around people how to make something better, which in truth
is just a front for you to know more about how to upgrade your work
techniques, is what you need. Companies that do not know how to innovate
are the ones that slowly lose their business and customers. A business
can’t lay stagnant, they have to grow and flow with the tide.


The more you think about it the more you will understand that even
though your company is doing good today, if you don’t upgrade you ideas,
if you don’t try to be more creative, you will lose a lot more that you
think. We have to move with time, play it how a smart man will.

Custom T-shirts – Great Marketing Strategy

The financial status of the world is not stable right now, and the businesses are getting affected. All types of business owners whether small or big are searching for new ways to increase their sales and income. Marketing and promotions are very essential tactics to ensure the smooth flow of income and this is the reason most of the businesses prefer to purchase and design their companys t-shirts for promotion. Custom t-shirts will help to achieve good results in market. If you are searching for a way to increase your sales and income then distributing personalized t-shirts is one of the best ways to promote your company.

Custom t-shirt printing is very common for businesses and sports teams. The t-shirt that has a logo of their company or team imprinted on it is a best way to get your name out there. This is the latest trend and is being accepted by young sports person or companies all over the world. The elements used in manufacturing these t-shirts are similar to those incorporated by designer brands. The importance and efficiency of custom screen printing can never be underrated and that is the reason many companies make sure that they can design and manufacture such t-shirts during their product launch or event. By creating your own design on behalf of the company you can share the credit of lowering the companys expenses.

The embroidery that is being done must be very striking and pleasing on personalized t-shirts. Therefore, many shirt manufacturers embroider their essential and popular designs on t-shirts. So if you are thinking of having a simple and decent t-shirt then you can opt for custom embroidery to display a beautiful design on your t-shirt which will look more corporate like.

You must know a few things before customizing t-shirts for your company or team. First select the most attractive design for your custom screen printing, check the designs made by other companies or competitors for their events and then decide if the design is for you. Go for light color shades to make it look different because many companies use dark colors. Do not negotiate with quality and comfort of the t-shirt material. Try hard to give your personalized t-shirt to the potential customers for free; this will help you to increase your reputation and customers. If you are searching for custom t-shirt printing services to design your company t-shirts with good quality and affordable prices, then market your custom t shirt today. There are many companies which offer custom t-shirt printing at reasonable prices. You can even ask for recommendations from your friends or can check it in newspapers. The best way to search for these services is an online search. Many t-shirt printing companies have launched their
website which makes it easy for the customers to design and order their product at the same time. You can also compare the prices of one store with another and then select the online store according to your convenience.

One of the best online stores is InkImprints.com. It is your source for quality custom screen printing and embroidery. At this store you can design good quality custom t-shirts at an inexpensive price with the use of online tools available on their site. You can create your own t-shirts in just a few minutes with just a few simple clicks.

So, design your companys t-shirt and promote your company and observe the increase in profit.

Whatever Happened To Business Ethics

Live one day at a time emphasizing ethics rather than rules.”
Wayne Dwyer

Whatever Happened to Business Ethics?

Ethics: The discipline dealing with what is good and bad and with moral duty and obligation; a set of moral principles; a theory or system of moral values; the principles of conduct governing an individual or a group; a guiding philosophy; a consciousness of moral importance.

Corruption: Impairment of integrity, virtue, or moral principle; depravity, decay, decomposition; inducement to wrong by improper or unlawful means (as bribery); a departure from the original or from what is pure or correct.

Whatever Happened to Business Ethics?

After the Enron and WorldCom incidents, there seemed to be some progress in the business culture toward operating with some type of ethical guidelines but, after recent experiences, I wonder if we have made any progress.

What I find disturbing is that many individuals and organizations think it is completely okay to be unethical, if it gets them what they want. Even though I am a huge supporter of free markets and capitalism, there can be a dark side if the operation is void of ethics.

I agree with info-commercial guru Kevin Trudeau that the mandate of all publicly traded companies is to make money for the shareholders — end of story. The result is a conspiracy theorist’s dream come true where, at all costs, a profit must be made. Ethics are not part of the picture.

Here are examples that most of us have heard.

-HMOs withholding acceptance because their numbers are off this quarter
-Insurance companies intent on delaying or refusing payment so executives can get performance bonuses
-Information about the harmful effects of drugs withheld from the authorities
-Misleading advertising to induce sales
-Protection of reputations with cover-ups
-Used car dealers turning back the odometer
-Building contractors taking deposits and not completing their work

And on it goes!

What is most disconcerting is the group of individuals who actually don’t see anything wrong with that type of conduct. In fact, in some university ethics classes, students did not see anything wrong with lying to get what they wanted.

But the point here is that it is not okay to compromise your ethics to get ahead.

Here’s a quote that outlines my general sentiments.

“The truth is that good ethics sometimes is good business, but sometimes it’s not. It depends on one’s goals and how one defines good business. Sometimes, good ethics can end in bankruptcy. Of course, so can bad ethics.

A fairer statement is that good ethics can be a very powerful business asset and that good things tend to happen to companies and individuals that consistently do the right thing and bad things tend to happen to those that even occasionally do the wrong thing.

But the crucial point is that the moral obligation to live according to ethical principles is not dependent on whether it’s advantageous. People of character do the right thing in the pursuit of virtue, not self-interest.”
Michael Josephson
Author and Business Professor

So the question is:

Are you a person or business of character that is committed to doing the right thing?

I recall, from my automotive-consulting days, that a sales manager asked the sales rep to lie about previous history and damage to a used car they were selling. The sales rep did it to keep his job but he had sold his soul.

The reality is there are no excuses for unethical conduct.

Thankfully now some individuals are being held accountable for their actions. In addition, individuals who did not take part in the unethical conduct but had knowledge of such events or actions are also being held accountable for their sin of omission.

You are not immune from prosecution if you have knowledge of unethical conduct.

I agree with Michael Josephson. In the long term, ethical conduct is a very powerful and positive asset to you and your organization.

I know that most of us at some time or another have either pushed the ethical limits or at least thought about it.

The key is: Don’t cross the line.

Be courageous and do the right thing.

Lives have been destroyed because of unethical and corrupt conduct. It is time we all took a stand.

Yes, each of us can make a difference and reap rewards from our good conduct.

Not that long ago, I was asked to be part of a mastermind group. Two of our primary objectives were:
-to set a good example; and
-to expect ethical conduct in the personal and professional development industry.

That’s an example of how we can each do our part to make a difference.

Lawmakers now understand there has been little consequence or accountability for unethical behavior in business but recent jail terms for guilty executives provide new hope.

I have found that individuals who are clear and strong in their identity, values, purpose, and passion are far less likely to succumb to the peer pressure of unethical or corrupt conduct.

The Best Sales Techniques To Test If The Customer Is Serious About Doing Business With You

Sales are a very important and extremely creative field that offers the person in it a chance to prove their worth through unique and different styles. This is why, most people in the field develop one that they use around clients or potential subjects. Now, there are lots of sales styles and more specifically there are lots of sales people who have different styles of their own. However, every sales style has to be based on some legitimate and effective sales skill or it is never going to solve any purpose.

Sales skills are necessary to understand the ropes of the field. There are many rules that can be applied to the skills and they are the basic framework based on which the sales people develop their unique styles. The idea is to make sure that the sales people have a foolproof basis of reading their customers correctly. By this it is meant that the body language, words and even the personalities of the customers have specific tells that can help the sales people to determine the exact course of action or the specific behavior and even the words that would prove the most effective in the achievement of the deal successfully.

Most sales tips that are given by top notch sales professionals, revolve around these sales techniques and the main point of any sale happen to be the customer and therefore it is quite mandatory that the sales persons orient themselves according to the customer and not try to achieve the opposite of this situation.

Every sales person worth their salt has come across particular situations where they have been confused by the intent of the customers. They might have had a hard time reading the customers profiles or body languages to understand whether or not the customer is seriously interested in the deal and would in fact give the product or the service a chance. There are some specific sales tips that have been organized for these situations. Some of these sales techniques can be enumerated as follows.

The first idea that should always be kept in mind is that the customer has to be hooked with the sales pitch and the sales person has to try to do it regardless of any condition which is why they should have a short sales pitch ready that can be delivered straight away and it should pack some power to get the customers attention. This has to be delivered before any kind of reading on the customer.

Every product or service must have a target group of customers and the sales people should try to stick to this target group as much as possible. This would minimize their chances of rejection on counts of absolute disinterest.

The final test in a situation like this is definitely the deal closing question. Therefore, the sales person should try to keep their pitch precise and reach the gentle deal closing question fast to avoid worthless spending of time.

Best Appraisal Management Companies To Work For

What are the best appraisal management companies to work for? The obvious answer would be the ones that bring in work. But its not quite that simple, is it? Other factors would be whether or not the appraisal management companies are giving consistent work, if they are ethical and if they are paying you a fair cut.

Appraisal management companies, in general, have been stereo-typed as unethical and greedy. And while I can agree with this on some levels, as I am an appraiser myself, there has been a shift in the reliability and effectiveness of some of the older AMC’s and a definite change in the newer companies that are popping up all over the nation.

As appraisers have expressed their unhappiness and frustration at the big appraisal management companies, many of the the smaller companies have begun to change their policies. They are working toward getting qualified appraisers in the local market area to perform the appraisal, they are taking smaller commissions, they are not demanding 24 hour turn times, and they are giving consistent work to those appraisers that turn in quality reports.

So, how do you know which appraisal management companies are the best?

Unfortunately, they can be difficult to find. Talking to other appraisers is a great way to find out if they are reputable. Going to forums and discussing the appraisal management companies you are interested in. Appraisers are a wealth of information, but don’t discount an AMC just because you hear one bad account. More than likely, you will need to sign up with them yourself and see how you are personally treated. I have heard many stories of how an appraisal management company treated one person well and another person badly.

One bit of advice…be careful with some forums. Some are great and some are just a place where they can spout out all their woes about appraisal manangent companies. While I agree with a lot of what they say, they are not looking for solutions, they are looking for a place to vent. There are still thousands of appraisers who enjoy what they do for a living and are willing to share information.

A new shift that has recently started is the employment of appraisers by the largest AMCs. They have discovered that if they employ the appraisers that work for them, they can pay them a lot less money and, in return, they give the appraiser consistent work. The upside to this arrangement is that as an appraiser, you will always be kept busy. The downside is that most of these companies are paying only about $14 per hour. That comes out to less than $2500 per month, and it is the AMC that dictates how much time each appraisal should take.

This practice may change in the near future, just like everything else, so keep your ears open and keep up to date on current events.