Important Tactics For Reaching Your Sales Goals With Innovative Sales And Factoring Strategies

Many businesses under $10 million are focused on the traditional sales channels like major retailers. For many. this is the Mother load, but when there are more competitors all the time and major retailers with flat to negative growth after factoring for inflation, there must be other tactics employed while also making sure you have financing strategies in place to handle growth when you find (i.e. factoring invoices, a/r financing, ABL, credit insurance and more).

It might be tough to grow sales but NOT IMPOSSIBLE!
Like any goal, there must first be a plan. In this case, there must be a business plan with action steps and obtainable goals. So, what tools can be used today to assist in driving sales that most others in the small to medium market are not using. My business school marketing professor always told me to pick a niche and own itmy add on to this, is to at least be very good at niche so your company stands out.

When selling products, the following are tools you must consider:
1. A sales strategy that takes the road less traveledgoing where your competitors are not comfortable will be a major asset. Consider selling to distributors that are solid in foreign countriestake small steps in this direction to open new markets. Selling directly to Carrefour or BenQ is not likely and unwise. If you have experience selling to the US retailers, then selling as a foreign company to a large foreign retailer requires stepping your game up to a whole new level which most small to substantial medium sized businesses are not ready for.

2. Factoring invoices can provide cash quickly to a business that needs to turn around and buy inventory or make payroll, and cannot wait for a traditional banks decision making process that takes months.

3. Make products unique and try to stay away from seasonality if possible so if a sales cycle is missed then the product(s) can be sold at later dates and to others in different regions as well

4. Promote your product were your competition is not heavy this can take the form of non-traditional retail channels, trade magazines that only distributors read, corporate sales, , etc. Picking a Google Ad word is great but if all your competition is fighting for the same word, there will be little response because there will be too much noise for real prospects to see your ad. Select sites that are important to your business but off the typical path that your competitors are following.

5. Make sure you have at least 6 months of working capital in case there is a dry spell in sales finding banks and alternative lenders that specialize in providing working capital for your business model is mission critical. Often, smaller businesses dont qualify for traditional business loans. Additionally, SBA loans are not practical because they offer amounts that are too small for real growth and they usually require pledging everything you own so no other financing can be done.

6. Factoring programs that incorporate a trade finance platform are also valuable as many of the current US businesses are purchasing abroad and having a lender that can issue Letters of Credit (LCs) directly will save you money and brain matter in trying to coordinate the logistics, docs, and terms that protect you correctly when issuing an LC.

7. Supply chain financing is often a term tossed around as a catch phrase, but understanding that a lender that has this type of expertise and program will be an added value in making sure your company produces the right goods at the right time so that appropriate Quality Control (QC) measures are in place, the assets or people on the ground are appropriate for monitoring your efforts, logistics are being monitored, a continual process and system for reviewing the foreign factorys credit to perform accordingly, and many other important features for importing from or selling to foreign firms are in place. PMF Bancorps Supply Chain Financing Plus Program is an example of lender program that incorporates these kind of services.

8. Lastly, remember to get the money when you dont need it because when you do, it wont be around.

The Best Sales Techniques To Test If The Customer Is Serious About Doing Business With You

Sales are a very important and extremely creative field that offers the person in it a chance to prove their worth through unique and different styles. This is why, most people in the field develop one that they use around clients or potential subjects. Now, there are lots of sales styles and more specifically there are lots of sales people who have different styles of their own. However, every sales style has to be based on some legitimate and effective sales skill or it is never going to solve any purpose.

Sales skills are necessary to understand the ropes of the field. There are many rules that can be applied to the skills and they are the basic framework based on which the sales people develop their unique styles. The idea is to make sure that the sales people have a foolproof basis of reading their customers correctly. By this it is meant that the body language, words and even the personalities of the customers have specific tells that can help the sales people to determine the exact course of action or the specific behavior and even the words that would prove the most effective in the achievement of the deal successfully.

Most sales tips that are given by top notch sales professionals, revolve around these sales techniques and the main point of any sale happen to be the customer and therefore it is quite mandatory that the sales persons orient themselves according to the customer and not try to achieve the opposite of this situation.

Every sales person worth their salt has come across particular situations where they have been confused by the intent of the customers. They might have had a hard time reading the customers profiles or body languages to understand whether or not the customer is seriously interested in the deal and would in fact give the product or the service a chance. There are some specific sales tips that have been organized for these situations. Some of these sales techniques can be enumerated as follows.

The first idea that should always be kept in mind is that the customer has to be hooked with the sales pitch and the sales person has to try to do it regardless of any condition which is why they should have a short sales pitch ready that can be delivered straight away and it should pack some power to get the customers attention. This has to be delivered before any kind of reading on the customer.

Every product or service must have a target group of customers and the sales people should try to stick to this target group as much as possible. This would minimize their chances of rejection on counts of absolute disinterest.

The final test in a situation like this is definitely the deal closing question. Therefore, the sales person should try to keep their pitch precise and reach the gentle deal closing question fast to avoid worthless spending of time.

Improve Sales Through Rebates And Incentives

People love to receive something for free. This is a fact that you should take advantage of it if you want to attract new costumers and improve your sales.

Through rebates and incentives, you can actually give people what they want but still, make a significant increase on your sales. And for that reason, rebates and incentives are two of the most common and most effective marketing strategies you can make use of.

Rebates and incentives, of course, must not be given at any time and in any situation without studying first to positive and negative effects it would generate to the business. Here are the critical areas where rebates and incentives must posses.

Correct Rate.

Just because you want to increase your sales, doesn’t mean you have to throw away the value of your product. Do not just offer rebates and lower the price of your product just to gain sales increase. Make sure that you calculate the amount you can afford to give away without risking the future of your business. This is also what you should do when giving out incentives to costumer. Simply put: give your costumers attractive price and freebies without sacrificing your profit.

Target a Particular Market.

Age, gender, social class, and location are 4 of the major factors that influence the behavior of your sales. If you want to give out rebates and incentives, target those who would really the interest in your offer. In practice, women are more patient than men in keeping rebate coupons. They also take time in shopping and would particularly prefer products that offer promotions. So you can prefer to target the women and keep men as your secondary. The same thing goes to location, social class, and age. Bottom line is, do not attempt to target everyone. It would simply won’t work.

Timing.

Car manufacturers offer rebates and incentives to their less-selling units or to dispose inventory. If you attempt to do the same, do it at the right time. One example is offer rebates and incentives before you launch a similar product that can compete with the market share of your current product. This way, you convert your inventory into sales and make a smooth transition from an old product to the new one.

Duration of rebates in incentives.

Do not wait until your costumers lose their patient waiting for the time when they can claim their rebates and incentives. The shorter the award is, the better response you will get.

Give Attention to Your Loyal Costumers

Costumers come and go but if they stick to you for a long time, then you have to pay them back. Also, give them more reason to keep coming back through gifts.

Keep it simple.

This is where most failures come since some companies attempt to offer rebates and incentives in an attempt to deceive their costumer into buying your product in its original price. If this is your aim, better drop it. You will only damage your name by doing so. Instead, make it easier for your costumers to claim their rebates and incentives. Refrain from giving too many requirements like signing paperwork and photocopying their receipt several times.

Observe the Costumers’ Response

Make changes if you think your initial strategy did not work. Ask for feedbacks from your customers if they like what they receive. Respect their opinion. After all, they are the reason why you are on the business.

Sales Copy Emotional Triggers Five Suggestions For Composing Striking Sales Copy

Ad copy has one main purpose. It is applied to motivate the prospective customer to become involved. That act could be to purchase something, though it may also be to motivate an inquiry, to encourage a click-through or to generate a new lead to a newsletter. Despite the main end goal is, applying sales copy emotional triggers to stimulate action is a great way to build up your conversion rates.

We purchase items for emotional reasons, plain and simple. We justify our purchase based on logic but the initial purchase is consistently triggered by emotions. We prefer to feel better, look better, be more revered, and a whole array of wants and aspirations. Itr is your job when you’re crafting your ad copy to tap into these needs and aspirations with emotional writing.

Right here are Five points to confirm your sales copy emotional triggers result in activity by your potential customers.

1) Instill Emotional Into the Complication

What is your prospect’s challenge? Your product or service is the one thing that you have to show gets rid of your prospects biggest difficulty. Write down a list of difficulties your prospect is having and find in what way you can add sales copy emotional triggers into them.

Listed here are a couple good examples in the business niche:

– “Frustrated that your company just isn’t pulling down as much revenue as you wish it to?”

– “Overwhelmed by technology and looking for a simple solution to generate more sales ?”

Frustrated and overwhelmed are sales copy emotional triggers that any aspiring affiliate marketer or small business person can understand.

2) Infuse Emotion Into the Possible Solution

Stick emotion in the possibility you present.

Following are two more good examples of this in the Internet marketing niche:

– “How would you feel if your online business were meeting or rising above your income goals?”

– “Picture how simple your life would be if all you were in need of was one basic tool to multiply sales by 10 %.”

Both of these sentences infuse emotion into the potential of a solution to your prospects complication. You want your prospect to be asking the questions you prearranged, that can be answered by acquiring your product or service.

3) Make Use Of Emotional Words In the Body of Your Sales Copy

Listed below are words that trigger various diverse emotions in prospects, depending on the circumstances. These sales copy emotional triggers are extraordinarily powerful when applied in conjunction with steps 1 and 2 above. They need to add to what you have already outlined and math up with the story you are stating to your prospect.

* Scared * Confused * Pointless * Victorious * Young * Gorgeous * Enjoyment * Exhilarating * Veiled * Trailblazing * Important * Inspiring * Privileged

4) Logical and Emotional Statements

Recognize the difference between rational concepts and sales copy emotional triggers.

There’s in actual fact a really handy tool available online that will help you make profitable changes to your sales copy. Just search for “Paul Galloway Emotional words” via Google. You will discover a tool that lets you plug in your sales page and it will show you where you can change out logical phrases with more emotional phrases. Do not just take the tool at face value though. As with everything in Internet business, test and track the changes to see if your conversion rate increases.

5) Use Sales Copy Emotional Triggers In Titles, Pledges, and Calls To Action

Ensure your subject line or promise and your call to action are also tapping into emotions. Urgency, big promises and other header and call to action methods should always be made up of the power of emotional words.

For example:

If you suggest, “Buy right now before the last copy is gone,” you’re tapping into the fear of loss emotion. Individuals will fear they are not going to have access to a copy of your manual if they stall and will likely click through to purchase now, which is exactly what you would like.

Remember that when you are adding in your sales copy emotional triggers that consumers usually purchase for emotional reasons. What emotions is your reader or prospect experiencing? What emotions do they prefer feel? How can you apply emotion to make them purchase?

Consider the emotions you feel when you make a purchase and then put yourself in your customer’s shoes. Great sales copy speaks to these emotions and makes things happen.

How Mercedes-benz Have Increased Their Sales In A Recession

I just found this excellent article about the Sales Strategy of Mercedes-Benz during the recession. They have gained market share during the toughest economic period in recent history without reducing their prices.
The article was originally posted at: http://www.bnet.com and I have copied it below for your convenience. My view is that its completely unnecessary to reduce your price in a downturn. The best sales strategy to use in a recession is to keep your price the same while your competitors discount themselves into oblivion. You could always add on extra features at lower or nil cost, but I wouldnt be reducing your main price.

The reason is that your existing customers will feel ripped off, your new customers wont Its not news that the automobile industry is in trouble. GM and Chrysler have gone through bankruptcy. J.D. Power and Associates expect sales of cars in the U.S. to drop to 10 million in 2009, down from 16 million in 2007. Luxury vehicles have been hit especially hard.

However, Mercedes-Benz USA has a couple of success stories. Its new compact sport utility vehicle, the $33,900 GLK, launched in January and already leads its category. It has sold more than twice the number of vehicles this year as its closest competitor, the Acura RDX. Mercedes is also pleased with the sales of its most affordable sedan, the C-Class (starting at $33,600), which has gained 5 points of market share, albeit in a shrinking market.

Both successes have a lot to do with Mercedes fierce defense of its brand, according to Steve Cannon, vice president of marketing for Mercedes-Benz USA. In short, Mercedes is not succumbing to the temptation to cut prices. You have to stay true to who you are no matter what, Cannon says. So many of our competitors are doing distressed advertising, saying sale, sale, sale. You cant move down-market in times like these.

If you do, you undermine the value of your brand, says David Melanon, CEO of New York-based brand consultancy The Ito Partnership. Melanon points to Macys as a company that, once considered among the toniest of department stores, has downgraded its image through endless discounting. Why would I ever pay full price for anything at Macys ever again? Melanon asks.

The other thing you cant do is stop advertising. In a recession, every CFO wants to slash the advertising budget, says Bob Austin, an auto industry brand consultant and senior partner of the Auto Futures Group in Ridgewood, N.J. Counterintuitively, Austin believes the worst time to stop advertising is in a downturn. Studies have shown that consumers can keep only up to four choices in their minds when they are contemplating a purchase. Even if youre confident that customers know precisely who your company is as a brand, now is the time to keep reminding them of its defining characteristics, with plenty of details, Austin says. The guy who can stay visible the longest wins, he says.
Mercedes has wholeheartedly embraced advertising the details. When the company introduced the C-Class, it opened up the brand to a whole new group of buyers. But rather than lead with the lower price in messages to new consumers, the company emphasizes all the ways in which the C-Class is still a Mercedes, a product of 100 years of German engineering. The same is true of the GLK and, Cannon says, of other models Mercedes will introduce later this year. People buy emotionally, but they justify intellectually, Cannon says. In this market, the justification hurdle is a little bit higher.

By hammering home product attributes that make a Mercedes a Mercedes, the automaker is helping consumers think their way through to a purchase. And in the process, Cannon says, Mercedes continues to build its brand rather than chip away at it. When the market turns, we will have [these new consumers] in the brand, and they will grow with us, Cannon predicts.

Sales Pitch And Seo Copywriting

You want to provide SEO content that will drive clients to a website, not to browse and gather information but to purchase products or services on offer.

Is it possible to generate sales with a SEO content website without boring obvious sales tactics?

The first step to generate sales to any website is to attract clients to it. To attract clients to a website, you need SEO rich content that will ensure your website features at the top end of the search engine. Wordiness on a website does not generate sales but it generates dissatisfaction. People are always in a hurry and need information at the top of a button. Can one afford to let potential clients visit your website without making a purchase?

Content is King

Website content is an important way to generate interest from clients, but is it enough to make a visiting client a paying one? SEO copywriting services provide webpage content that is engaging and compels the reader to take further action based on the information they read.

There are two ways to develop a sales pitch online, the pyramid technique where you build up a compelling story to interest and convince the visitor to the point of sale. The second option is the invested pyramid; the trick is to overturn the article on its head, start with the product or service and support with the benefits.

Constructing your Sales Pitch

Adding a sales pitch to an article, website or online information must be subtle but persuasive enough to get the reader to act on further instructions. Your web content should not come across forceful trying to push a product on a client. It should be impartial and interesting with subtle words which entice the client into taking up what is on offer.

Gently guide your reader through the article, providing information that enables them to make informed choices about what is sold or offered. Show the benefits of what is on offer in comparison to others. Let them feel as if they are given a choice, this way they will feel in control and want to make the purchase.

Keywords overpopulation

Too many SEO copywriter focus on keyword density and how they can use it to generate top search engine rankings. It is easy to recognize writers who focus solely on keywords; the content is incomprehensible and hard to follow. Visiting clients overlook key points because they are trying so hard to understand the purpose of the article. Article content should be about the client, put yourself in their shoes and write the way you want to read information.

The art of selling online

Professional SEO copywriters build up their sales story slowly, using power words to create scenario readers love to visualise. It is important to keep the reader interested, so the pitch should not be too long or too abrupt but just adequate enough to keep the reader wanting more. When you get your reader to the point of wanting more, your next step is to make a sale. Presto!

Sales Force Login

Suffering from the market competition? Want to generate leads and improve your sales team? Synergy for Success has what you need!
In every sales team, motivation, reporting and building competencies are crucial for meeting objectives. To achieve this, our site, sales force provides you a sales force login, which offers an extensive range of products and services designed to add value and improve your organizations operations.
By going to our site, you can easily check out all of our products. One of our top products includes sales training videos. These videos provide you ideas and help you and your team develops skills to attain up sales and kick goals. The CDs may either be purchased outright or viewed by pay per view sessions for each of your team members.
We also provide motivational books written by authors who are famous for their motivation and sales strategies. In addition, we also provide motivation audio CDs, which can be downloaded and replayed on your Ipod or Smart Phone.
Also, our desktop software applications are a brilliant addition to the sales force tool chest of weapons you can use to track and forecast sales better, and handle objections logically. These applications are particularly designed for sales force team members.
By having your sales force login to our site, you can constantly monitor your training programs and observe developments in your team. With sales force login, you can be assured of an edge over your competitors and a noticeable improvement in your operations note all the vital aspects of successful selling.
In this competitive world, you can easily lose deals if your competitors are able to articulate and present better, much more if they are trained better than your team. These are just some of the many reasons why your team should be engaging in our training.
Our product range includes training videos, which will provide you support in developing necessary skills for your team. The videos come in CDs which can either be purchased outright or arranged for individual pay per view sessions for each sales team member.
We also offer motivational books written by world-renown authors, who are prominent speakers of motivation and sales strategies. To boost it up, we also produce motivation audio CDs which can be downloaded and replayed on your Ipod or Smart Phone.
Synergy for Success can create E-Learning modules for your team to assist in the course of the ongoing training and motivation programs of your team. This will said the sales manager in training of basic competencies and will allow the sales team to note the important aspects of up selling.
So why not have your sales force login and take advantage of our specialized products and let us assist you in generating up sales ? With just a sales force login to our site, your team will be assured of brighter and competitive sales figures. It is as easy as checking our site and checking out all the categories of our products. Let us help you achieve success!

Sales Jokes In Sales Meetings A Sales Must

You’re not alone, because the fact is the often info-laden seminars that are constructed for the benefit of employees and those in the business are void of any sales jokes. Why are jokes about sales so important to include? Because they involve the audience at another level of interaction, they create a comfortable environment and successfully engage the audience in its totality. Sales jokes, especially sales training jokes are crucial to presentations and seminars – especially if you are the one conducting the session.

The responsibility is immense, employee satisfaction and general morale comes down to the office environment and the content of their job and duties. The work experience they encounter will be one of amusement and inspiration. Building energy in the room can be difficult; however sales jokes can alleviate the dullness and arduousness of the situation by creating a warmer and more welcoming atmosphere. One of the most important issues to address is ‘questions’.

For those new and lacking in knowledge about the sales industry, questions are critical to their understanding and help in building work relationships with other employees and seniors. As such sales jokes allows for a more relaxed environment where they feel comfortable and at ease to ask questions that will indubitably increase their performance within the office and increase profitability and profile for the business.

There really is nothing worse than sitting through an important sales meeting and finding it hard to stay awake and stay involved. Jokes about sales can make the difference! It offers humour and fun in a business environment. Adult sales jokes can be a risk and before using these in a sales meeting or presentation session make sure you know your audience well. It is inappropriate to use adult sales jokes or sexist jokes in mixed audience situation.

In today’s politically correct society and particularly in the work environment, or in any public presentation there can be severe repercussions if adult sales jokes cause offense to your staff or audience. The reality is that not everyone has the same sense of humour and causing offense will immediately disengage the audience or cause emotional stress in individual staff members. Jokes on sales should be fairly generic and funny! They should also be shared amongst all staff rather than creating a sense of isolation in one or more of the company’s departments.

If all staff are included in shared jokes you will find that the overall team spirit within the organization as well as productivity will increase. Without a shared team spirit, staff members often work alone and at their own pace as there is little desire of supporting fellow team mates in achieving their sales goals and targets. Therefore introducing humour through sales meeting jokes will improve the company turn over.

Benefits Of Online Sales Tracking And Leads Management Software

It is with no doubt that, every given business person wishes to get the most from a given business. While it may almost be impossible to get enormous profits especially with the hard economic times, the use of some software for your business can take it a notch higher with little or no other added efforts. In our current times, staying in the game of any given economy depends on how well you maximize the return on the investments for every given shilling and constantly improving the ratios. If you thought that the only way to improve and achieve better results in your online business is spending all your money trying to implement a sales customer relationship management, you are probably wrong. All you need is some time to consult and have the leads management software and you are good to go. This is an application that particularly focuses on managing processes such as marketing and sales. It does this by streamlining the operations as well as increasing the effectiveness and boosting productivity. The software can help you improve your business from a faltering one to one that is thriving with much ease.
The lead management software is part of the complete sales force automation process that helps in tracking leads as they are created, qualified as well as promoted through the sales pipeline. The soft ware is automated for your business with real time workflow which is important to your business. Lead tracking has had several impacts on the sales organizations in that, the automating of the basic tasks means that less time is used as paper work is greatly reduced which consequently leads to a shorter sales cycle. The customer sales representatives hence get more time to focus on selling rather than on paperwork. Thirdly, more complete customer profiles data enhances ability for identification of the most qualified prospects which in turn improves interactions with the customers.
In essence, the simple sales tracking tools can prove to be of great benefit to your business. If you need to know how much the pipeline is or even how deals they are in the given pipeline, then the online sales tracking tools are the way to go. Notably the tools can be used to track the sales by an individual team member or even add notes to the system which helps you keep track of what is going on. From the automated options, the spreadsheets that tend to give you headaches are now all gone. This is simply for the reason that, you can effectively track information while using it to the advantage of your business. The software is suitable for both small and big businesses. You will always have an idea of what is happening from the lead stage all the way to the quotes. Better still, one can analyze the patterns of some particular customers by looking at the data that will go along way in improving the development of your business. Keep in mind that, the Sales management software does not have to be complex to have several benefits.

Using Joint Customer Visits To Train Sales People

Many sales training techniques can be used to develop sales skills but one of the most effective tools is still a joint client visit. To ensure your sales people a get maximum training benefit from this type of on the job sales training you must not go with them as their superior. Instead you must attend as their mentor, their developer and their friend. Using work-shadowing as a training tool depends largely on your behaviour for its success. Spearhead Training sales trainers provide the following recommendations on the subject of on the job training for sales people.

Accompany them regularly. Aim to go out with them for one to two days every six weeks. Only by doing this can you help the field salesperson.

You choose the visits. Ask the salesperson to give you a rough weekly schedule and choose interesting visits at short notice, otherwise you will be presented with unchallenging meetings. After all, you want to get to know the normal day’s work.

Prepare yourself and the field salesperson thoroughly. Discuss the customer’s current situation with the salesperson, the person you are both meeting, the reason for the visit and the aim of the meeting.

At the customer’s premises, do not play the boss. This begins as early as introductions otherwise the customer’s interest will be concentrated on the sales manager.

Boss is quiet – salesperson sells! Keep yourself in the background as much as possible during the visit so that you can really experience how your salesperson conducts them self in negotiations. Only by doing this can you later correct them during the de-briefing conversation.

Do not solve problems yourself. Do not allow yourself to be tempted to solve issues raised by the customer during the visit. If you are addressed directly by the customer, then diplomatically pass the issue back to the salesperson for them to come up with a solution.

No “Father Christmas” effect. Your salesperson keeps the 2% additional commission they negotiate! In this way they can strengthen their skills; it also relieves you of work because you train the customer to actually negotiate with your salesperson. Of course you settle with your salesperson in advance the discount that they can concede to the customer using the right negotiating tactics.

Suppress your need for prestige. Consider that every gain you make for your image is a loss of standing for your salesperson. You are providing sales training to them: do not let your ego get in the way of doing this.

Let your salesperson have the experience of success. Orders which are achieved during joint trips should always be recognised as achievements of the salesperson. The sales manager does the ground work, the sales person closes the gate.

Do not start the postmortem right away with a roadside conference. After the first sales meeting on the day of the trip only mention the positive side of this meeting.

Have a roadside conference with postmortem during sandwich break. Start this postmortem with praise to build up the salesperson, then move to technical criticism and finally to questions about what the salesperson would like to improve in the future: “How do you want to go about things in the future to optimise … ?”

Agree two goals at the end of the day. Close the day with a summary. Work through the main starting points for improvement jointly with the salesperson, agree at most two goals with them and set a date for this within a maximum of four weeks. In conclusion tell your field salesperson once again what you liked about their work.

Check up on improvement at the next field sales training meeting. Do this jointly with the salesperson. Praise any improvements and recognise their achievements.