Google Admob Will Focus On App Advertising

It is reported that Google announced that it would stop its mobile advertising company AdMob’s mobile Web advertising service.

In 2009, Google acquired AdMob with $ 750 million in order to achieve its expansion of the search advertising business in the mobile applications and mobile network. However, in the run-in period over the past year, Google halted certain services of AdMob because of the overall strategy. For example, Google stopped AdMob’s download and exchange of advertising business a few months ago. Today, AdMob’s mobile Web advertising service is about to become a history.

At the same time, Google announced in a timely manner that AdMob will focus on service mobile application developers, and mobile search AdSense will be responsible for mobile network publishers. Even after more than a year of running, Google still needs to clarify the overlap business of AdMob and AdSense, but eventually made the above decision.

As to the mobile application advertising, all participants of AdSense for Mobile Applications Service will be transferred to be in the charge of AdMob. Google said, AdMob is now the major advertising solution of mobile application developer.

Google said that AdMob’s support fro the older WAP mobile site will be terminated on September 30. For the site and advertising that can be browsed by smart phones and other advanced devices, AdMob’s product support time will be slightly longer, but eventually phased out.

AdMob and AdSense are overlapped in the features of the products. It is also reasonable that Google makes the necessary cuts or consolidation. For example, Google announced in the last fall, AdMob network’s iPhone and Android application developer is not available in AdMob advertising, its advertising is still on the show of the AdSense.

Despite earlier reports say that the integration road of AdMob will not be easy, but the AdMob still has a steady stream of customers. Although it is not clear how much trouble Google’s current adjustment will bring to the application developers, but it is certain that Google’s AdMob and AdSense business will not be affected.

In the April, AdMob’s ads request in a day is more than 2.7 billion times, 70 million times more than in January’s statistics. The number of supporting mobile sites and applications is 80,000, 30,000 more than the number in January.

AdMob also mentioned the potential of the Tablet PC advertising market. The advertising request from the Tablet PC platform accounted for 25% of the entire mobile platform.

China Steel Industry – Overview, Trends, Prospects And Swot Analysis

Emerging Markets Direct (EMD) announced the release of their latest China Steel Industry Report 2H10. It states that China ranked number one in crude steel production (reaches 567.8 million metric tons) again in 2009, which is 13.5% higher than previous year and sharing 46.3% of the world’s total.

The report first profiles the China Steel Industry.Driven by China’s economic development, production of steel reached 426.6 million tons as of August 2010, and is expected to reach 640 million tons for the full year. Finished steel products also increased significantly, EMD outlines the growth scenario of finished steel products, out of which heavy rail track material has an impressive growth of 52.8%.

The Chinese industry is highly fragmented with approximately 800 steel mills, majority state-owned in nature. EMD lists out the production by province out of which Hebei province comes first among other Chinese provinces (22% of total China production).

The EMD report then covers market trends and outlook. The Chinese government introduced measures to curb the over-heated property market in August 2010. According to our report, China’s steel consumption is expected to decelerate in 2011. As the no.1 steel importing country, what will be the impact? EMD gives you an overview of the import numbers and steel price.
It also provides a discussion on the export market. In 2009, China fell from no.1 to no.4 in the export of steel product. Exports rose by 153% YoY in the first half of 2010 due to the revival of the marco-economic condition. With the removal of tax rebates on certain steal products in July, will exports still increase in the coming months? What is the impact of China exports on other ASEAN countries?

What are the prospects of the China steel sector? What is the outlook for steel price? How does the performance differ between Chinese and non-Chinese steel producers? What are the factors leading to the difference in their EBITDA? The China Steel Industry report gives you the background to answer these questions.

Finally, it describes the competitive landscape and leading players of the industry. The China Steel Industry report provides basic company profile, history, financial highlights, performance data, recent development and SWOT analysis of Shanghai Baosteel Group Corporation, Baosteel Co. Ltd, Anshan Iron & Steel Group, Angang Steel Company Ltd., Wuhan Iron & Steel Group, Hebei Iron & Steel Group Company Ltd.

Table of Content
1. Industry Profile
1.1 Global Steel Industry
1.2 China Steel Industry
1.2.1 The Structure of the Industry
1.2.2 Fragmentation of the Chinese Steel Industry
1.3 Industry Production
1.3.1 Production of Steel Products
1.3.2 Production by Province
2. Market Trends and Outlook
2.1 Steel Consumption
2.2 Imports Market
2.3 Exports Market
2.3.1 Impact of China Export on Southeast Asia
2.4 Prices
2.5 Market Outlook
3. Leading Players and Comparative Matrix
3.1 Leading Players
3.1.1 Shanghai Baosteel Group Corporation
3.1.1.1 Baosteel Co. Ltd
3.1.2 Anshan Iron & Steel Group Corporation
3.1.2.1 Angang Steel Company Ltd
3.1.3 Wuhan Iron & Steel Group
3.1.4 Hebei Iron & Steel Group Company Ltd
3.2 Comparative Matrix
3.3 SWOT Analysis

4. Tables and Charts
Table 1: Major Steel Producing Countries (million metric tons) in 2008 and 2009
Table 2: Top 20 Steel Exporting Countries in 2009 (million metric tons)
Table 3: Top 20 Steel Importing Countries in 2009 (million metric tons)
Table 4: Major Chinese Steel Producers (million tons) in 2008 and 2009
Table 5: Production of Finished Steel Products (thousand tons) in 2008 and 2009
Table 6: Steel Production by Province (thousand tons) in 2008 and 2009
Table 7: Steel Imports by Quantity (thousand tons) from 2003 to 2009
Table 8: Steel Export by Quantity (thousand tons) from 2003 to 2009
Table 9: Price of Whorl Steel 22mm Q235 by Province (RMB per ton) from 2006 to 2009
Table 10: Baosteel Co. Ltd Distribution of Business Income and Cost of Principal Business Segments (RMB million)
Table 11: Leading Players Financial Highlights 2008 and 2009
Chart 1: World Crude Steel Production (‘000 metric tons) from 2003 – 2009
Chart 2: World Steel Production by Geographical Distribution in 2009
Chart 3: Production of Steel and Steel Products from 2001 to August 2010
Chart 4: Production of Iron Ore, Pig Iron and Coke from 2002 to August 2010
Chart 5: Production of Steel Billet by Large and Medium Enterprises from 2002 to August 2010
Chart 6: Imports of Iron Ore from 2000 to 2008
Chart 7: Steel Product Exports in China from January 2009 to August 2010
Chart 8: Exports of Selected Steel Products by Value from 2007 to August 2010
Chart 9: Trade Balance of Iron & Steel from 2005 to August 2010
Chart 10: Prices of Selected Steel Products (RMB per ton) from January 2009 to July 2010
Chart 11: EBITDA per Ton Forecast from 2004 to 2011
Chart 12: EBITDA per Ton by Region from 2006 to 2015
Chart 13: Baosteel Co. Ltd Distribution of Steel and Steel Products

About Emerging Markets Direct
Emerging Markets Direct is the online research store from ISI Emerging Markets, a Euromoney Institutional Investor Company. We deliver in-house industry research report, industry analysis and data vital to support all kinds of business decision, academic and research purposes. Our flagship product Emerging Markets Direct Report covers the top 20 industry sectors of India, China, Malaysia, Thailand, Indonesia, Vietnam and Indonesia. ISI Emerging Marketsin-house analysts crunch the numbers from our proprietary CEICdatabases and combine the results with on-the ground industry insight. The result is reliable, hard-to-get industry data, analysis and insight. Previously available only to subscribers of the ISI Emerging Markets Information Service,Emerging Market Direct reports are available now at our online research store. Our Other products are: CEIC snapshots, CEIC datatalk, Intellinews.

Setting An Advertising And Marketing Budget

Advertising requires a huge investment. How much money an organization is willing to spend to promote their campaigns will also affect how they will be able to achieve their advertising objectives. Here are some of the methods or approaches to setting an advertising budget:

1. Percentage of Sales

This method or approach is based on a percentage of previous sales or a percentage of predicted sales. This works best for companies with a stable and predictable sales pattern. But this approach tends to assume that the sales are directly related to advertising which is not the case. There are a lot of other elements and factors that will also affect the sales. And this will also mean that your advertising budget may not be appropriate to the amount of sales promotion your business needs.

2. Based on Tasks

This approach relates the expenses to the specific Marketing and Advertising activities that make up Advertising Campaigns. It involves listing down who it is that the ad needs to reach, how often should the business advertise, what medium is more effective in reaching the target audience, and how much will it cost. The method is about creating a budget that will allow the business to meet their particular objectives.

3. What is Affordable

Most small companies use this approach wherein they only spend what they can to avail of an Effective Advertising. Its understandable that such small companies may not have a lot of profits to sacrifice in order to advertise. But since there is no attempt to match goals with advertising, a large amount of money could be wasted. It is when market is especially bad or sales are low, that is the time to invest greatly on promoting your products and services.

4. Best Guess

A lot of companies who are new to Advertising and Marketing may lack the knowledge on how much is needed to invest in advertising in order to achieve their goals and objectives. What happens most of the time is that marketers would tend to rely on their best guess or judgment on what their advertising budget should be. There are also instances wherein marketers would follow a competitors budget. Doing so will only prevent the business to have that competitive advantage in increasing their sales.

Some methods and approaches may be easier for some companies but that does not mean it will be effective. Also, budgets that work for others does not mean that it will work for you. It is important to strategize and analyze which approach matches your goals and objectives. Out of Home Media Owners like SMRT Media have different rates that will be able to suit any budget for Advertising Campaigns make possible.

Internet Advertising In Russia, Internet Promotion Site In Russia, Social Networking In Russia

Internet Advertising in Russia
It is a known fact that the number of internet users is growing very fast and if you need to market your products in Russia, you cannot afford to neglect Russian websites. Advertising your products on Russian websites is as much important as advertising on television or radio. As more and more people search for products and services online, internet advertising in Russia has become significant. There are various ways through which internet advertising is possible, each of them is briefed below:-
Internet Promotion Site in Russia
To promote a product or service in Russia, a creative and animated banner is designed and placed on popular and relevant Russian websites, so that the internet users view it and are attracted to buy your product or service.
Website Promotion in Russian Search Engines
If you really want to beat your competitors and establish your reputation in Russian market, then it becomes necessary to promote your website in Russian search engines. Promoting your website in yandex.ru can prove to be quite beneficial for you as it is the leader amongst all search engines used by Russian internet users. To get your website to rank on top position in Russian search engines, you need to avail SEO services in Russia.
Social Networking in Russia
Making your products popular in social networking websites in Russia can grab the attention of many internet users as the use of Russian social networking websites has increased a lot these days. There is no doubt about it that social networking is one of the greatest internet marketing tool in Russia as there is something for everyone, age, religion, profession etc., doesnt matter.

So, now you know that how important is advertising on Russian internet. You products and services get popularity all over Russia, no matter whether it is Moscow or Vladivostok. If you are opting for mass transit advertising in Moscow, only the people in Moscow will be able to view your advertisement. But, if you are advertising on a Russian website, people all over Russia can view your advertisement and can opt to be your customer. Thus, internet advertising in Russia is very cost-effective and quick way of advertising products and services in Russia. For more information on internet advertising in Russia, visit http://www.russia-promo.com.

Investment Diversification With Commodity Mutual Funds

As the old saying goes, dont put all your eggs in one basket. The same is true with your money. Dont put all your investment money in one stock, or even the same sector of stocks. Investment diversification is an easy concept to understand. Whats not easy is deciding where to spread your money. And for various reasons most people dont consider commodity mutual funds.

Most people tend to put all their investment or retirement money in the stock market. They either invest in the company they work for, or buy stocks of companies that they like, such as Ford, GM, Wal-Mart, or any company that is popular. Or they are using a brokerage house for advice and pick and choose from the brokers suggestions. If they have a large sum of money in investments, they probably have a financial counselor. This adviser should have some of their money in the bond market, which is a good, sound investment diversification strategy.

The stock market is easy to understand and most people are comfortable with checking their stocks performance online. The bond market is a little tougher to follow day to day, and most people just buy the bond and wait for their broker or adviser to recommend a change.

The commodity and commodity mutual fund market is a little tougher to follow and to understand. The prices of gold and oil are easy to follow because they are a couple of the most popular commodities. The prices of corn, cotton or pig bellies are not so popular. Unless you are a producer or buyer of these commodities you probably dont have a clue what their price is.

But commodity mutual funds are a great tool to add investment diversification to any portfolio. They offer investment protection from inflation, a weak dollar and swings in the stock market.

Over the last few years, there has been a large increase of investing in commodity mutual funds do to the bad performance of the stock market. With the large amount of choices in the stock and mutual fund market, stock brokers usually do not research or recommend commodity mutual funds. They probably have hard enough time pushing their stock pick of the day, let alone trying to sell commodity products.

For that reason, you need to do your own research into commodities and commodity mutual funds. They can add value to your retirement fund.

The Birth Of Louis Vuitton And Its Innovation Craftwork

Louis Vuitton is given many expectations by the noblility and
the higher social celebrities, and the billionaires from the civilian
people since the date of birth as the top international luxury brand.
Louis Vuitton is not only the founder of Louis Vuitton’s life efforts
and the dream, but also a great dream witness history. As the
advertisements say “some journey always rewritten the human history”, LV
with years of the vicissitudes of life through the human society
buckish, material civilization and spiritual civilization of great
change and development, in the social elite and plute people for the
achievement of the travel dream and, at the same time, improve the human
history, and it will go down this road continue to go on——

Louis Vuitton always has pay great attentions to the
innovation and technology of the products, when Louis Vuitton found in
1854 in Paris. And Louis Vuitton has put the great emphasis on product
innovation and the technology perfectly, and can be combined with the
reality demand, not only solved for the problem of travelling that
bringing a large of clothing and necessary articles to travel. It is
great convenience, and let people forget the distress and the tired in
the jounery. When he had service for the nobility and high social
celebrities, Louis vuitton had discovered that the nobility must face
the job is that the clothes of suitcases with bags is wrinkled be bumpy
again in the fall during the journey. So Louis Vuitton had ended the job
in court, then he opened the first leather store in Paris. The main
production line is manufacturing the flat cover suitcase. He had
designed the roof leather box revolutionary. This new construction is a
big celebration to the pervious leather boxes that have dome fall easily
confused bicycler. After the expansion of Louis Vuitton stores, Louis
Vuitton pay more attention to the solution of practical problems,
travelers to with the practical design concept. And he has done research
in the fashion and professional aspects further.

The son of
Louis Vuitton George Vuitton inherited the family handyman traditional,
in small design with many innovation ideas. His invention of the lock
can be opened all the Louis Vuitton bags to the owner of the LV bags,
with that it can solve the trouble of all the customers with his a
string of keys. The Monogram series with light canvas and repeated the
production process make out ht most pressure and wear-resisting
toughness products, which be created by George Vuitton. The series is
not deformation and do not fade in long time, and decorative pattern
intact. Almost all of the basic styles are based on the canvas material
and design, play into different leather purposes.

The
manufacture process of Louis Vuitton is more complex, Louis Vuitton MH
group make a Louis Vuitton wallet need 1000 word procedures. With the
beginning of the design of the portfolio, the portfolio all will need
the constantly test in the laboratory for two weeks. Almost any
consumers of Louis Vuitton bags knows that Louis vuitton leather goods
with a more than ten years can still be intact, and light will be
because of the long-term and hunger skin touch, over time, become
natural and elegant color.

Even there is talk, after the
“Titanic” sank many years later, a sea shore raised from the bottom of
the Louis vuitton suitcase. Unexpectedly it has no hard type leaking
into half dropping water. And some stories, someone’s home on fire,
clothing, but only by a mostly Monogram Glace bag bag, appearance is the
black deformation, fireworks neri items but intact. Although these
rumours have a little exaggeration and incredible, but it also prove to
the world of Louis vuitton quality trust, with unshakable status.

Long-term Seo Strategy For Small Business Marketing

In using search engine optimisation (SEO) as part of your small business marketing plan, you have to understand that this will not bring in the big bucks fast. You have to keep in mind that with this marketing strategy, the search engines are the ones running the show. So, if you choose to use the legitimate and recommended SEO tactics, then expect for things to advance at a slow but sure pace. The good thing about this kind of strategy though is that it is beneficial for your website ranking in the long run.

The two main factors to take into consideration are on page and off page optimization. On page optimization deals with keyword density on the actual website being optimized. It also deals with meta tags which help the major search companies spider the page properly. Each webpage should be optimized for one keyword only. More than one keyword being optimized on the page can confuse the spiders. On page optimization accounts for roughly 30% of the overall optimization strategy.

The second factor, off page optimization, is the most important factor to focus on. When speaking of off page optimization, links are the name of the game. Links, also known as back links, can be created in a variety of ways. The most popular techniques used are article marketing, directory submission, press releases, forum and blog posting, when creating links. Each of these techniques can be overwhelming to the uninitiated, but in each city such as Cincinnati, search engine optimization consultants are ready to assist you.

There are various components of best SEO and they are listed here:-

Link building: Link building is the most important aspect of increasing the search engine optimization. This is because any search engine looks at the number of links online and if your site has many links, then your site will be returned very high in the search results.

Unique content: Unique content is as important as the links for the best SEO results. Your web site should have as much relevant and unique content as possible for your site to have more traffic and the site to be returned very high up in the search engine results for a keyword.

Article submission: This is another method of increasing the popularity of your sites. You can write articles and submit them to various article directories and these articles should have links to your site for the best SEO for your site.

Find A Right Career

Most students find it difficult to choose a career. When they come to the crossroad of finding a solution to their dilemma, they are helpless. Deciding on a career depends upon a number of things, such as interest, aptitude, skill, work-related values, and personality.

Career planning is a multi-step process that involves learning about yourself, your interests and the occupations which you are considering in order to make an informed decision. If you have a career in mind and want to get started in the field immediately, consider the institute and course option that is best suited for that career. Three-year degree programme colleges or technical schools can prepare you for hands-on experience. So instead of choosing a career based on what you think you should do, we want to help you find a career that suits your personality.

Young boys and girls, just out of their class Xth and XIIth board exams are full of questions and do not have the answers to most. YQWorld.com is the right place to find all the answers to your queries.

YQWorld.com powered by Integrid Media, is a portal specially designed for young achievers. It promises to guide and help you choose the right path to make your further studies satisfying and enjoyable. There are more than 500 careers listed on the site with detailed information and more than 1500 linked courses. We have a variety of category-wise institute options across India and overseas for different career and course options.
To browse through our comprehensive career listing, you can check the following link –

YQ World also helps you with industry information to help you know your career industry better and the various options available.
Our Counsellors Corner enables you to post queries and YQ Experts revert back within 48 hours. To post your queries click here:

In our Study Overseas section you can browse through country-wise information on course & institute options, cost of living, visa requirements, eligibility, standardized test etc. which helps you prepare for your travel and stay in another country. To know more visit, www.YQWorld.com/studyoverseas/

Apart from this, loads of information is available on Distance Learning and Coaching Classes, training on competitive exams such as CAT, SAT, IIT-JEE, GRE, TOEFL, IELTS etc. All this will help you narrow down your search process and will help you make an educated decision about the career you want to pursue.

So log on to www.YQWorld.com today and make a bright career choice for a better tomorrow!

Investment Fixed Income Competitive Rates Fixed Income Investments And Investments Fixed Income

In 2012, more individuals are seeking new investment opportunities. Investment fixed income competitive rates of return are very attractive. Fixed income investments give a higher rate of return on investments fixed income.

The opportunities are broaden with various options to invest your money. Now is the time to invest your savings for short term or long term purposes. People are investing to supplement their current income.

During economic distressful times, investment fixed income offers very competitive rates. An investor can receive up to 10% on their short term investment. Their rate of return is guaranteed and set.

The amount of your initial investment determines the amount of supplement income you receive each month. There are institutions that will pay bonuses if the initial capital is invested long term. Your quarterly income can triple.

As with all investments there are some risks involved. With fixed income investments the risks are lower than other security trading options. Low risk is a major advantage of investments fixed income.

To receive the best services of fixed income investment or a monthly income plan seek a professional advisor. Financial institutions have qualified advisors with strategic expertise in investments. They are trained and skilled professionals.

Advisors will provide you with the necessary information and advice to get the highest return on your investment. Financial institutions competitive rates are attracting more investors. Retirees and people needing supplemental income are taking advantage.

With some institutions the minimum amount an individual can invest is $1,000. The maximum amount cannot exceed $500,000. An investor can invest whatever he or she chooses if it is within their required amount per account.

With the right financial institution investors can earn up to 20% during the third month of their initial investment. During the second quarter receive up to 30% of your investment. The rate remains the same each quarter thereafter.

The rates of investment fixed income are more competitive than ever before. Financial institutions have created more investment opportunities for investors. Fixed income investments are an example.

A financial advisor goal is to help individuals plan effectively to benefit the investor. He or she wants to give the investor the highest rate of return. When it comes to investing, individuals want a loyal and trustworthy advisor.

Let a professional advisor provide you with fixed income investments and monthly income planning services. Financial institutions have skilled professionals to help investors make strategies decisions. They build a strong relationship with their program participants.

Online Career Counselling Consultant Mba, Cat, Gmat, Mat, Uptu India

Career Counseling

Before starting with career counseling, first of all let us understand what actually career is? In simple terms career is a course of action which is chosen to go ahead for working life or professional achievements.

It is really a crucial step in everyone”s life what career to choose as there are various alternatives but selection is made on the basis of various criteria. Some of them are: Area of interest, Personality, Aptitude, Assess your strength and weakness, skills, Possibility and Opportunities, Capability, Feasibility and guidance, Nature of work, financial aid and scholarship.

Career counseling is foremost requirement which helps student to assess interests, personality, values and skills, and explore career options & research graduate and professional schools. Effective career counseling and career coaching programs can provide career changers with the objectivity needed to find a satisfying career. It can further help you create a career change strategy that will transform your life.

Career assessment is a major part of career counseling services which helps in the self-discovery process. It makes you aware of your interest, right career choice for you and strength and weaknesses associated with it.

Once career is assessed, next step in career counseling services is career planning which is almost dependent on dreams and aspirations in life. But again dreams can be many, it depends how much can be practically fulfilled which could be further decided with the help of career counselor.

Now the main question arises from whom career counseling should be done or search of right counselor should be done. A counsellor is a person who has the psychological understanding of the environment you are functioning and the current job market with proper analysis and findings.
A counselor evaluates and judges your corporate skills and also suggests personality improvement which enhances your all around development. One should ensure a pragmatic and practical approach to display your concerns with a career counsellor.

The actual need of career counseling arises once a student passes 12th. There are many options available in various fields depending on the streams chosen in 10th. Some of them are:
Career in management stream
Career in computers and IT
Career in engineering
Career in medical
Distance Education
Vocational Courses

Career counseling in India is being provided by conducting various seminars, counselors and experts, magazines; books are also available which help in providing right guidance. But the most popular source of providing counseling services in India is online services in the form of chat, experts” views, and much more in various websites which specifically focuses in providing right guidance to students in terms of their career.