Investment Management Training

In the early period of development of finance as a profession, i.e., until the early 1950s, investment management was primarily concerned with the procurement of funds. The subject matter was mainly confined to financial problems arising during episodic events like incorporation, merger, consolidation and reorganization. Thus, the traditional role of the investment manager was to raise externally the funds required by joint stock companies. The internal administration of finance was either ignored or dealt with by the promoter entrepreneur himself.

With the passage of time, the role of investment manager has undergone drastic changes. Presently, the investment manager is in charge of determining the total amount of capital required for both the short-term (working capital) and long-term (fixed capital). This is done by proper forecasting and planning of finance. Secondly, their job profile includes investing the funds in assets and projects, with the aim of making profits. This is to be done in such a way that the earnings are more than the cost so that there is a positive net return to the concern.

Now the investment manager is concerned with the management of assets, raising and allocation of capital, and valuation of the firm. Besides, he has to ensure the supply of funds to all parts of the organization, evaluate the financial performance, negotiate with bankers, financial institutions and other suppliers of credit, and keep track of stock exchange quotations and the behavior of stock price.

To play his role well the investment manager has different tools, such as cost of capital, leverage, capital budgeting, working capital management techniques and fund flow analysis/cash flow analysis. Cost of capital helps in deciding the appropriate source of finance. Normally the sources with minimum costs are selected, so that the weighted average cost of capital can be kept to a minimum. Capital budgeting helps in deciding the proper investment mix; the available resources should be used in the most profitable way. For this purpose, suitable projects should be selected from alternative courses by using capital budgeting techniques.

Airport Advertising In Different Indian Cities

Any kind of promotion that is launched through an out of home media comes under outdoor advertising, Advertising through outdoor media has become one of the common means of promotion implemented by advertisers and brand owners. One of the major avenues of advertising through outdoor media is airport advertising. Airport advertising campaigns are launched through airport signages, product displays, wall wraps, LCD/LED ad displays, billboards etc. Providing a larger than life impact about the brand on customers mind, an OOH Ad display is one of the engaging means of presenting a brand communication. In todays article, let us take a look at the ongoing trend of outdoor advertising in different Indian cities namely Hyderabad, Jaipur and Kolkata.
Hyderabad Airport Advertising
The capital of Andhra Pradesh, Hyderabad is one of the largest metropolitans, the sixth most populous Indian city and also the sixth-most populous urban agglomeration in the country. Known by its nickname as the the City of Pearls, Hyderabad is also referred as the Heart of the Indian Peninsula. Tourists visit Hyderabad for leisure or business tours all-round the year. Hyderabad Airport Advertising is therefore one of the in-demand modes of promoting any brand or business.
Jaipur Airport Advertising
Popularly known as the Pink City of India, Jaipur is the capital and largest city of the Indian state of Rajasthan. One of the planned cities of India, Jaipur is located in the semi-desert lands of Rajasthan. The city remarkably attracts tourists from all across the world for a leisure tour. Jaipur Airport Advertising campaigns are widely deployed by various advertisers in the city. Jaipur is a frequently visited Indian city which is why it is a must for ones brand to launch an airport advertising campaign in Jaipur city.
Kolkata Airport Advertising
Formerly known as Calcutta, Kolkata is the capital of the Indian state of West Bengal. The commercial capital of East India, Kolkata is frequented by business owners from time to time for various business related tours. There are also various tourists who are attracted by the citys charm. Known as the City of Joy, Kolkata is one of the ideal destinations for tourists. Kolkata Airport Advertising campaigns of various brands are implemented by outdoor advertisers at the airport area. One of the best places for a brand to communicate its message, Kolkata Airport Advertising is one of the popular OOH avenues where key players in outdoor domain try to position their brands.

For more information visit: http://www.tdiindia.com/airports.htm

China Online Advertising Industry Growth And Forecast 2016

Executive Summary

China is considered as one of the most exciting and challenging media markets in the world, the reason being the countrys size, diversity and complexity. In 2009, Chinas advertising market performed well and in 2010, the Chinese media market profited from the Shanghai World Expo, Asian Games and economic growth.

Presently, in the country online advertising market is dominated by display and rich media. Mobile advertising segment is also considered as a growing market as it is witnessing improvement in performance every year due to innovations in mobile phone technology and sale of 3G/4G mobile phones in the country. Search advertising segment continues to register growth and in 2010, it was the only segment that grew at a rate higher than the previous year. Video advertising is another segment that has been witnessing an increase in demand per year, the reason being that it is one of the most popular internet applications, particularly among youth. Moreover, the rising consumer interest has made various sectors like toiletries, food & beverage, internet services, entertainment and apparel, etc look at this segment to raise consumer awareness and drive sales.

Among the various industries, apparel sector was the largest contributors to online advertising in terms of ad spend in 2010, followed by computers/electrical, automotive, construction/real estate, FMCG and entertainment. In addition, an increase in ad spends from financial, insurance and food & beverage and health sectors are also being witnessed in the country. At present, the Chinese online advertising market is driven by both domestic and international advertisers. In the search engine category, the market is dominated by Baidu.com, followed by Google.

In the coming years, online advertising in China is expected to surpass advertising revenues generated from print media. Growing popularity of online video, large population, growing e-commerce trade, social networking websites and economic growth is expected to increase online advertising revenues. Moreover, entrance of foreign players in the market through deals and alliances is also expected to increase investment opportunities and market competition, thereby, leading to improved services at low cost.

The report on China Online Advertising Industry includes a detailed study of the Chinese online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.

Key Findings
1Despite the beginning of the slowdown in 2008, the countrys online advertising industry performed well due to the Beijing Olympics and resultant increase in tourism. In terms of QTQ growth, industry grew by 19.17% in 2008 and performance of third quarter was the greatest when compared to other quarters of 2008.
2In 2009, Chinas internet advertising revenue was USD ~ million, the growth rate was low as compared to the previous years. The search engine advertising, online video contributed to the market growth and helped the industry register positive performance.
3In the fourth quarter of 2010, China online ad registered USD 1.10 billion, growth was 25.60% compared to the same quarter in previous year.
4Video and search advertising segments registered the fastest growth while online advertising market was dominated by display and rich media, thereby, accounting for the highest share among all online advertising segments.
5In 2010 the market for search advertising grew 39%, up from 2009. In the first and second quarter of 2011, search advertising registered growth of 33.17% and 37.25%, respectively.
6During 2010, the leading contributors to online display advertising were automobile, apparel, entertainment, food and beverage and electronics sectors.
7In terms of ad spend, before the economic slowdown the online video advertising was witnessing double digit growth. However, in 2009 & 2010 the growth rate was low, during the discussed year.
8In 2010, vertical web site advertising was USD ~ million, up 14.73% from the previous year; however, the growth was low when compared to 2009. In 2009, revenues increased 15.90% and in 2008 it had risen to 17.39%.

For more information please refer to the below mentioned link:
http://www.ammindpower.com/report.php?A=216

Benefits Of Online Sales Tracking And Leads Management Software

It is with no doubt that, every given business person wishes to get the most from a given business. While it may almost be impossible to get enormous profits especially with the hard economic times, the use of some software for your business can take it a notch higher with little or no other added efforts. In our current times, staying in the game of any given economy depends on how well you maximize the return on the investments for every given shilling and constantly improving the ratios. If you thought that the only way to improve and achieve better results in your online business is spending all your money trying to implement a sales customer relationship management, you are probably wrong. All you need is some time to consult and have the leads management software and you are good to go. This is an application that particularly focuses on managing processes such as marketing and sales. It does this by streamlining the operations as well as increasing the effectiveness and boosting productivity. The software can help you improve your business from a faltering one to one that is thriving with much ease.
The lead management software is part of the complete sales force automation process that helps in tracking leads as they are created, qualified as well as promoted through the sales pipeline. The soft ware is automated for your business with real time workflow which is important to your business. Lead tracking has had several impacts on the sales organizations in that, the automating of the basic tasks means that less time is used as paper work is greatly reduced which consequently leads to a shorter sales cycle. The customer sales representatives hence get more time to focus on selling rather than on paperwork. Thirdly, more complete customer profiles data enhances ability for identification of the most qualified prospects which in turn improves interactions with the customers.
In essence, the simple sales tracking tools can prove to be of great benefit to your business. If you need to know how much the pipeline is or even how deals they are in the given pipeline, then the online sales tracking tools are the way to go. Notably the tools can be used to track the sales by an individual team member or even add notes to the system which helps you keep track of what is going on. From the automated options, the spreadsheets that tend to give you headaches are now all gone. This is simply for the reason that, you can effectively track information while using it to the advantage of your business. The software is suitable for both small and big businesses. You will always have an idea of what is happening from the lead stage all the way to the quotes. Better still, one can analyze the patterns of some particular customers by looking at the data that will go along way in improving the development of your business. Keep in mind that, the Sales management software does not have to be complex to have several benefits.

The Australian Packaging Industry Facts And Figures

As large of an employer as it is, chances are that you already know somebody who works in the Australian packaging industry. Indeed, it is a reasonably sized industry that exerts a massive amount of influence over our daily lives. From recycling to protecting the food that we purchase, packaging is essential.

The Packaging Industry: Value And Employment –

Numbers are among the very best ways to get an idea about the size of something. Consider this: The Australian packaging industry accounts for approximately 1% of the country’s GDP, or Gross Domestic Product. That may sound small, but Australia is a massive country with a very high volume of output. Combine that fact with the fact that approximately 30,000 people are employed by the Australian packaging industry, and it’s easy to see why this industry is so important.

Material Statistics Related To The Packaging Industry –

At 36%, paper and cardboard packaging definitely corner the market when it comes to packaging materials. A simple glance in your pantry or refrigerator will confirm to you that this is the case. However, plastics have reached 30% – a very respectable figure that is easy to confirm, what with the popularity of plastic packaging these days. At 20%, metal packaging has diminished a bit but is still fairly common. Finally, as glass is the most breakable and least practical material, it only accounts for 10% of the total packaging that today is used in Australia.

Recycling And The Packaging Industry –

Considering that the packaging industry only contributes about 10% of urban solid waste, it is remarkable that the industry has, nonetheless, agreed to a National Packaging Covenant that will increase the levels at which it recycles various materials. For example: Plastics, which are currently recycled at a rate of approximately 20%, will now be recycled approximately 30% to 35% of the time. Paper and cardboard, which are currently recycled at a rate of approximately 64%, will now be recycled at a rate of approximately 70% to 80%.

Packaging: An Industry To Watch –

Whether you work in the packaging industry or not, there’s no question that it plays a major role in your life. From the food you buy at the store to the recycling that you do, packaging plays a role in many aspects of your day to day life. As time goes by, the industry itself will be amping up its recycling efforts and will be contributing to the health of the planet. For this reason, consumers can now feel more comfortable about the products that they purchase and can be assured that the food packaging industry is continuously working towards making the world a better place.