Before you write your eBook, you are going to write the sales letter first. The main circumstance you are writing your sales copy before you ever write a word in your eBook is because it has not in fact being release out yet, which signifies there is completely no limit what you can write in your sales letter. The sales letter does not fit the eBook, it is the other way around.
Now you can explicate exactly what your eBook will display to the potential consumer. There are no limitations on what you can write in the sales letter. When the sales letter is completed, you can then incorporate all the ideas you have come up with into your eBook
Your sales copy must do the following 3 things:
Get the emphasis of the prospects
Communicate the pros of the product
Persuade the prospects into the desired action
Remember the most crucial part of your page design is your actual sales copy. A fancy website and graphics help but the secret is in the words used.
Sales letter Structure:
You should use this structure for your sales copy. If you verify out the best sales letter they will all go after this formula.
The main function of the header / title is to grab the reader’s emphasis. The header should be display in a large, bold font. This demands your potential customer’s emphasis and intrigues them to read in addition on. Include your logo or eBook cover, discussed later on, more or less the header. If you header is not well designed you run the risk of losing the potential consumer straight away. invest time establishing your header.
2. A Promise
This section promises the potential consumer an enormous benefit that is almost too good to be true. It is ok if it is a bit too unbelievable the testimonials will pay attention of that. Here is an example of such a caption, Discover the 5-step affiliate programmed can develop your income by ten,000 a month
In this section, you include testimonials that old / new clients have sent you about your product or service. You probably do not have any clients yet so email some potential ones your eBook free in exchange for a testimonial. When you do start offering, you can constantly ask a new consumer for one.
Now the testimonials page has assured the potential consumer that you can fulfill the promises you generated in your header also you have obtained a bit of trust from your potential clients so whatever else you tell that goes after the testimonials page will be recognize as true. This is the circumstance why the testimonial is place at the highly rated to gain trust right away, where if it was place at the bottom after presenting some good sales copy it may be already too late.
4. Info and product
In this section, you will give info on what your product or service is about. You should show your clients list many difficulties in this field. Agree with the clients on how exasperating these problems might be and how you, yourself dealt with these difficulties. The secret is to show the person that you have a deep understanding in this field and you are a professional on the subject. That is very important.
Next, you must introduce your product as the solution to the problem. Then you must have an adequate eBook cover design. This is critical. Many people have never bought an eBook so you must give them some idea what exactly they will be buying.
This section is telling your potential consumer of the benefits they will receive from buying your product. Show your potential clients the enjoyment they will get from utilizing the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remember the person that it is all right. Keeping their trust is very important.
This is a powerful strategy used to expand sales. This includes free bonuses with the buy of your eBook will expand the perceived value of the eBook. Likewise, a deadline on bonuses is also a good alternative to speed up consumer buys. Bonuses also decrease the risk of cash back returns.
Offering a certification to your potential clients takes the risk off their shoulders. A good certify are the final bits in the jigsaw that will commit the person finally buying the product. The arrangement is such that if the consumer is not glad with their buys then can get a full chargeback. You must reflect that many of your potential clients will be “first timers” therefore, a certification puts their minds at ease. Guarantees might be 30 day, 60 day, or lifetime; however, such guarantees must be back up with an exceptional product.
This is one of the most crucial steps in the sales letter; this is where you close the sale. In a section you must include your most appealing benefit and in the end ask for the order, because if you do not they will not. In the end, make it easier for them to order like an “order now” button shown below.
9. Sales Letter Generator
Only use this if you are willing to spend some money. You could like to check out this piece of software that in fact writes the sales letter for you. All you do is answering the questions it asks and you will receive your sales letter.
10. Credit Card Transactions
Finally, you will require finding a credit card processor later on, so your eBooks might be order. This includes Clickbank, have a set of rules that you must abide by to use their software. It contains putting a definite amount of details in your sales letter and product delivery page so your credit transaction firm can accept you.
So here they are, you must provide on your sales page:
Detailed description of your product
Buy now link
Explain how the product will be delivering
Mention how long the delivery will take
Remember these are rules not tips. Therefore, that is everything you need to know on how to write your sales letter, here is a fast summary, we require to:
Write the sales letter before the eBook
Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, certify and summary
You can have your sales letter generated by Sales letter generator
Certain set of rules should be included in the sales letter for the aim of the credit card transaction firm.