Your Career in the Beauty Industry

With the appropriate skills and a keen interest in fashion and what looks good, you could well be on the first step to a fabulous career in the beauty industry.

What is the beauty business about?

The beauty industry offers products, treatments and guidance for many who would like to improve their general appearance.

What are the most common jobs in Beauty?

A great deal of people inside the beauty business specialise in one field such as hairdressing, beauty therapy, tanning and nails. Beauty therapists and beauticians undertake a variety of skills and treatments such as ipl (electrical treatments for body hair), dermatology, massage therapy and aromatherapy.

Beauty jobs are carried out in establishments such as salons, spas and hotels. They are often associated with good health and well being.

Nowadays beauty also overlaps into the medical profession with many aesthetic surgery outlets. This creates job openings for aesthetic doctors, nurses and assistants. Beauty consultants are also used to work alongside these professionals.

What do I need to work in this sector?

To work within this industry you must have the skills that are necessary and relevant to your chosen area, for example – Hairdressing, Beauty Therapy, Nails and Make Up. Also required is an in depth knowledge, understanding and passion for the profession.

You must keep up to date with the latest trends, fashions and styles and be able to incorporate this into the solution for your client. It is vital to have good communication skills to converse well with the customer, to interpret their requests and advise on the best outcome that is right for them. Each beauty treatment or haircut must be tailor made to suit each individual taste and preference.

Within this industry there are also many opportunities to be self employed and work as your own boss. It is quite common to find hairdressers or beauty therapists that rent a room or space within an establishment such as a spa or salon. This requires extra skills in accounting and managerial aspects to keep on top of the business for smooth organisation, continued growth and profit.

There are a range of different qualifications inside hairdressing and beauty studies. They are at various levels such as apprenticeships, diplomas, NVQs and degrees.

Most courses are governed by organisations that keep the standard of education and skills at a professional level. This ensures all of the latest practises and techniques are incorporated and undertaken. This includes the current fashions and trends.

Fitness Equipment Business – Commercial Cardio Equipment, Training For Sales Force

The fitness equipment for commercial purposes and used to find in the gym more often, hotels, rehabilitation centers and other shopping centers are designated as commercial fitness equipment. You can find a variety of commercial quality equipment in the gym business, the types of heavy equipment, that are durable, stable and found a better efficiency of the low duty in places such as hotels and lodges respect. Based on the types ofExercises that offer, these devices are usually in different types, such as cardio, strength training equipment, weight machines, etc. classified
Commercial Fitness Equipment Gyms able to:
Cardio equipment is a common scenario in any commercial gym. The sports equipment that can be used for cardiovascular exercises such as cardio machines are called. These cardio exercises are the ideal solution for a healthy heart and lungs. As a leading providercommercial fitness equipment, gym equipment cardiovascular Home offers classification suitable to be used for commercial purposes. It is used for jogging, race walking and fast types of cardio, a treadmill is a must for any commercial gym fitness equipment. At Global Fitness, we offer different types of commercial range of options to control treadmill speed and slope, that change to be set for operation at different levels of intensity. If you are looking for a low-impact cardioTraining equipment for your facility may not have the best of our quality commercial Cross Trainer great cardio workout without any strain on joints. Rowing machine, exercise bike, step aerobics are some of the best examples of our commercial fitness equipment for sale which are available at affordable rates, cost-effective solutions for business needs equipment for the fitness center business at any time.
Force commercialHome gyms:
The equipment normally used for muscle strengthening, body-building purposes and personal use, is defined as power devices. At Global Fitness, we offer a wide range of commercial equipment can force that kind of long and perfectly durable power rack or squat rack as an ideal opportunity for a safe free weight workout with a barbell, with no restrictions on the movement of equipment such as Smith Machine to be prescribed. Strength training is a hugeOne way to increase your fitness level. Available in the bench press, incline and decline benches weighing our options are best for different strength exercises that are impossible without a bank. Kettlebells, barbells and dumbbells are available in different weight classes are the perfect opportunity to http://www.worldfitness.com.au strength-training equipment, professional gym that all owners should decide on its suitability. Medicine ball training is one of the oldest forms of resistance andFitness training. Often used for rehabilitation and strength training, this exercise balls are a great way to exercise every part of your body, whether upper, lower, or core. And ‘now available from the great weight and size of medicine balls in www.worldfitness.com.au to their height and purpose of the exercise they want to do with tightening balls to choose. Punching bags, boxing gloves, claws, headgear for the equipment’s durability and cost-boxing you can easily explore the listFitness on the site of the world market.Recommend : precor cross trainer pilates gym

Mtc Global Financial Services – Top Ten Investment Plans

What is a good investment? Maximum return with minimum risk involved. There are a number of ways where one would opt for investing his/her money with a surety of good return. The ten investment plans I’m discussing down under are not in any particular order but they certainly are the best investment plans one could possibly opt for.

MTC Global Group – Buy stocks
Perhaps the best investment if implemented right is in the stock market. It can prove very profitable; though sometimes it can also fail to bring the required results as it requires much more experience and skill set.

MTC Global Group – Real Estate investment
With less risk involved, this type of investment proves to be profitable more in long term but still the profit that it fetches is far more fruitful than in any other investment.

MTC Global Group – Buy bonds
These are the sure profit certificates, said with your fingers crossed. These bare an interest rate on them which is paid monthly or yearly. The purchase price is also paid back to the purchaser after the maturity period. No risk involved; what else one wants. Or Start trading in bonds if you want a little more for your return.

MTC Global Group – Invest in a multinational corporation
Buying shares of a multinational corporation which is doing really well in the open market and also giving frequent dividends is another reliable option for investment. But one needs to be really careful because the companies do not show their real picture in the financial statements.

MTC Global Group – Start a business
Another good option to invest after retirement is to start a small business like a restaurant at a tourist spot. It also provides an opportunity to enjoy your life while earning money.

MTC Global Group – Invest in gold
Have enough money to be the lender by your own? Not a bad idea if you have the resources. Not forgetting that one could charge its own interest rate on it, and of course keeping in view the bank rate.

MTC Global Group – Invest in loans
Have enough money to be the lender by your own? Not a bad idea if you have the resources. Not forgetting that one could charge its own interest rate on it, and of course keeping in view the bank rate.

MTC Global Group – Investment schemes
Banks provide different schemes for attracting more and more customers such as senior citizens savings scheme, post office monthly income scheme. These schemes have premature withdrawal options which mean that the customer could pull out the money before the maturity period with or without earning interest over it.

MTC Global Group – Exchange market
A very slight increase or decrease of currency exchange rate could cause to win or lose hefty amounts of money quite easily. Therefore, having a good understanding in the markets and predicting future exchange rates, can prove to be very profitable for people who are dealing within the market

MTC Global Group – Gambling
Well, don’t be surprised. People have earned millions of pounds through gambling but not everybody is that lucky, just 1% are in that lucky bracket. If you trust your destiny, go for it.

Planet Inspired Smart Cities Equal Investments in Research And Innovation

Smart is easy to say: for cities to become really smart, it takes investments in research and innovation

At the BAIA conference (Business Association Italy
America), attended by Thales Italia and SELEX Elsag, speakers agreed
that all the tools are there to rebuild our cities in smart ways, by
respecting their specific qualities.

The growing use of ICT
technologies in sectors such as transport, energy management, health and
environmental monitoring will lead to the development of a new model of
sustainable city, in which citizens will have access to improved
services, thanks to sensors distributed around the urban environment and
the availability of a significant amount of information about the
function and use of urban infrastructure. An important conference held
at the Chamber of Deputies provided an occasion to probe the timeliest
issues for developing Smart Cities in Italy.

Speakers at the
event organised by BAIA (Business Association Italy America) agreed that
all the tools and “rules of the game” are there, to rebuild cities in
smart ways, while bearing in mind many of them are small and built up
around historic centres, many of which are UNESCO World Heritage Sites.

Businesses
such as Telecom Italia, Cisco, Enel, Carrick-Bend, Thales Italia and
SELEX Elsag presented their solutions for Smart Cities, while Professor
Carlo Maria Medaglia (CATTID coordinator – La Sapienza University of
Rome explained the philosophy of these cities of the future.

“Two
good examples of cutting-edge cities from the standpoint of technology
and services (though on completely different scales) are Amsterdam,
which aims to reduce CO2 emissions, and Paredes, a small city in
Portugal that by 2015 may be the first city in the world to be
completely connected by a network of 100 million sensors, to manage
traffic, lighting, public parks, and innumerable other services”,
Medaglia stated. “To continue in this direction will require national
investments in research and innovation, but that won’t be enough.
Innovation and technology must not be the end but the means for
developing awareness and competitiveness, aiming toward energy savings,
production of energy from renewable sources, sustainable mobility,
activating new services by optimising resources, and involvement and
active participation of citizens”, Professor Medaglia concluded.

Fonte: Planet Inspired

The Bhutan Middle Management Hotel Program (BMMHP) is pleased to announce the engagement of Dr. Daniel G. Fuchs (PhD)

The Bhutan Middle Management Hotel Program (BMMHP), is pleased to announce the arrival of Professor Daniel G. Fuchs, International Hospitality Expert, Consultant, as guest lecturer and visiting professor between 13th and 17th February, 2012.

The Bhutan Middle Management Hotel Program is a small program for existing personnel of the Bhutanese hotel industry, in and around the country. This program is sponsored by Jacobs and Elysium Foundation from Switzerland and in partnership with the HWZ University of Applied Science Zurich, also based in Switzerland and is under the patronage of the Tourism Council of Bhutan. It offers the course to 30 in-service personnel of the Bhutanese hotel industry, free of cost to the candidates. This program, albeit, is offered at the Royal Institute for Tourism and Hospitality (RITH).

There are 30 participants from different hotels from Bhutan. Some are from 5 star hotels and some are from 4-2 star hotels. The participants are selected, but still have differences in their capacity to learn in the class. The backgrounds of these Middle-Management participants are primarily from Housekeeping, Front Office, F&B and Accounting.

Dr. Fuchs will give lecture in Food and Beverage Management for a week, starting from 13th -17th February 2012.

Professor Daniel G. Fuchs is very excited about his involvement with this very unique program and he is saying: “To be selected for such a prestigious and innovative program is an honor. I sincerely believe that this is right way to empower local managers to grow and develop which in turn facilitates the development of the country. This will ultimately benefit the people of Bhutan. Tourism handled and managed the right way is such an excellent engine for growth, especially when managed in a sustainable way. To visit Bhutan has been a dream of mine for a very long time and I am sure my time in the Kingdom of the Thunder Dragon will be exciting and hopefully rewarding for the participants of the program.”

Dr. Urs Drsteler, Pro-Rector HWZ University of Applied Sciences for Business Administration Zrich, Switzerland is being quoted, that this is an innovative Approach to train Bhutanese Hotel Managers.

Dr. Urs Drsteler says:” Tourism is and will remain a very important foreign currency provider for Bhutans economy. The number of tourists visiting Bhutan is relatively small, but has been increasing over the last few years. In spite of the different annual growth path in the sector, the hotels and tourism provide interesting long term career opportunities for young Bhutanese, such as heads of food and beverage, front desk, accommodation, operational management, finance, recreational activities, etc. To cope with the present and future needs in the four and five star hotels, as well as to upgrade the management of family operated hotels, Bhutan needs a new generation of highly skilled local hotel managers.”

As a Swiss national himself, Professor Daniel G. Fuchs is proud and honored to have been invited to join this great program and he is very thankful to the following persons, who do play a major role in this unique program and helping the Hotel and Tourism Industry of Bhutan, by educating Middle Management Staff of various Bhutanese Hotels and moving this industry forward.

Ms. Marianne Frei, President of the Society Switzerland-Bhutan (SSB) / Lecturer, Counselor and Officer for Admissions, University of Teacher Education, Zurich, Switzerland.

Prof. Dr. Urs Drsteler, Head of Faculty for Business Administration of HWZ University of Applied Sciences, Zurich, Switzerland.

Mr. Dhurba Chhetri, Program Administrator for the Bhutan Middle Management Hotel Program at the Royal Institute for Tourism & Hospitality in Motithang, Thimphu.

As an incentive and recognition for the outstanding graduates, the Program will be sending the three best participants to Switzerland or in one of the regional countries on an exposure trip in their professional areas.

Let us hope, that future visitors of Bhutan might have an enjoyable encounter with one or the other graduate of the Bhutan Middle Management Hotel Program.

Lets Face It. There Is No Answer To The Advertising And Marketing Crisis!

Both Clients and advertising agencies are deluding themselves. Marketing has to accept there is no way out of its decline. For one blood-curdling moment it seemed that the marketing world had woken up to the fact that their preposterous industry had finally been caught in the act. Pepsi ,the world’s leader in advocating and implementing new-age marketing nonsense, and now paying the price for its foolish belief in the three-headed marketing monsters: “branding,” “engagement,” and “conversation.” (Here’s a tip for anyone left alive in the Pespi marketing department. There is one thing, and one thing only, that advertising is about — persuasion. All the rest is word games and chit chat. Got it?) Last week it was reported that after years of fighting Coke for first place in the soft drink category, Pepsi-Cola had fallen to third place.

The L.A. Times called it… “…a stunning fall from grace.” Pepsi-Cola and Diet Pepsi saw their U.S. sales volumes in 2010 fall sharply, by 4.8% and 5.2%, respectively… The U.S. soft drink market is about 74 billion dollars. Therefore a 5% drop in Pepsi market share (which is about 10%0 cost them well over $350 million on the Pepsi brand alone! The goal of advertising is to create a clear awareness of your company and its Unique Selling Proposition. Unfortunately, most advertisers evaluate their ads by the comments they hear from the people around them. The slickest, clearest, funniest, most creative and most different ads are the ones most likely to generate these comments. See the problem? When we confuse “response” with “results” we create “attention getting ads” which say absolutely nothing. The business owner is uniquely unqualified to see his company or his product objectively.He is on the inside, looking out, trying to describe himself to a person on the outside looking in. Its hard to read the label when youre inside the bottle. Too much product knowledge causes the business owner to answer questions that no one is asking. ThisLets Face it. There is no answer to the Advertising and Marketing Crisis!makes for extremely ineffective advertising.

Marketing has to accept there is no way out of its decline. The rot began when we chose never to take heed of Professor Ehrenbergs statements on advertising effectiveness! Because nothing has changed despite all the ballyhoo about Social Media, Facebook et al. Wherever ads appear, especially on Social Media, Ehrenbergs resolute focus on the facts what data actually tells us led him to challenge many a marketing bandwagon such as loyalty. You may wish to improve the brands performance by improving customer retention, he observed, but without a higher market penetration it just wont happen. His work on advertising effectiveness was equally challenging. He argued convincingly that there was no evidence that advertising persuades anybody to do anything; advertising can only ever be a weak force that improves brand recognition and/or jogs consumers memories. Ehrenbergs uncompromising insistence on staying only with the facts is probably why his work was so studiously ignored by so many sections of the marketing community. The consequences of this has been far more lasting than any recession could ever be. Slowly, very slowly, two opposing forces are massing and sooner or later they must clash. One, still in the ascendant but wobbling, is top-down-management, the imposed judgement of an international elite. Call this elite what you like, Marketing, New York Advertising, London Creative, Saatchi and Saatchi, WPP or a sneering cabal of all these elements. Its leadership is weak, its self-confidence beginning to falter. The other now stirring is bottom-up: the rising dissatisfaction of disillusioned shoppers, disillusioned by shoddy goods, misleading advertising and specifically shoddy service! The Marketing world fight shy of consulting it testifies only to their fear of the verdict. The current crisis leads us to look for someone to blame, something to postpone the unavoidable. We look away from something that stares us in the face, the imperium of Marketing and Advertising is over, never to return. Our predominance is gone. Our inheritance is diminished. We are humbled and will not be raised again. We have overstretched our resources and we have most certainly, been outspending our own budgets. Our output has been falling behind while our shopping habits have been racing ahead. Future Business historians will call these decades The Great Evasion! The zeitgeist of the turn-of-the-century Advertising and Marketing world was to believe and promote anyone who told us we could have it all, and to buy the marketing and advertising bullshit they designed for us. Marketing and Advertising are not the answers to our problems, and, in point of fact, they have been partially responsible for the problems we now face, there is no answer. To even think that we will emerge from all this into a sunlit marketing and advertising sea where we beat the rest of the world at their own game is pure fantasy!

Marine Information Technology services in shipping industry

In current shipping industries, it is very difficult to manage and organize marine information technology services. OceanManager aims to take care of all your storing and servicing needs. Our team of professionals follows flexible and dynamic approach to provide a full range of marine solutions. We rapidly finding and analyzing accurate information to ensure clients with fully managed, engineered solution from project inception to completion.

OceanManager list out various end to end marine IT services:

Enterprise Marine Application Development: For marine organizations, it is very important to implement software IT solutions for their vital operations. OceanManager Inc. Enterprise Application Development Services assists marine organizations in their businesses transformations and offers strategic vision to reduce cost which in turn increase return on investment and productivity. For business transformation, our enterprise software solution includes skilled resources and best-in-class technology. Our professional’s offers unique and innovative application development services with the focus on delivering customer-centric, scalable and cost-effective enterprise solutions.

Implementation and IT Consulting Marine Projects: In today’s competitive business environment, OceanManager Inc. offers marine IT consultancy services that support your strategic business objective. We align right set of practices to complement your business needs. In any project complication, our professionals are with you from project inception to completion. Our trustworthy and long term partnership results in successful performance leading marine solutions.

Software Testing Services: In order to get total customer satisfaction and to minimize the risk of production, cost & time, OceanManager Inc. introduces marine software testing services. We have a team of dedicated software testers who provide a full range of software quality assurance services (QA & QC) including software quality control and test planning. Our team supports software quality testing standards for both small and large development projects. We test software products for reliability, efficiency, stability usability, integrity and scalability. OceanManager ensures highest level of test solutions to achieve unbelievable customer satisfaction.

Product Engineering Services in Marine Industry: OceanManager Inc. offers a wide range of marine IT services for software products. Our professionals have strong IT consulting practice, domain knowledge and strong development system to support customers without sacrificing product quality. We help our clients at all stages of software development life cycle, which further includes: Product Strategy Consultation, Design and Architecture Development, Software Application Development, Testing and Assistance in getting regulatory compliance & certifications.

Database Development, Optimization, Migration, Warehousing and Analysis: Our experienced team of professionals are able to create, deliver and optimize ship to shore reports database to be compiled with ISM code. On successful creation of database, online analytical tool is used which enables the analysis of online data coming from the fleet of ships.

Navigational Software Services: In order o keep track of activities, OceanManager team has developed broadcast services with partners, to supply digital notices to mariners and chart correction tracings on weekly basis. We also work with the leaders of marine market to supply VAS (Value Add Software) to their navigational hardware including ECDIS, Electronic charts, Fleet tracking systems and much more.

Network Marketing Today – This Industry Has Changed, Dont Get Left Behind

Network marketing today is very different to what it used to be. In fact, the jump into the technological era has opened up many opportunities for entrepreneurs in network marketing today to excel and become more successful than ever before.

There are many network marketing opportunities out there these days. To be highly successful in network marketing today, one only needs a computer and internet access. Gone are the days where network marketing business owners have to pester friends and family to join their business opportunity or buy leads, hand out flyers and business cards that, let’s face it, just get thrown away most of the time anyway. When people start network marketing in today’s day and age they are able to take a different approach to finding people to join their business. Instead of seeking out potential prospects, there is a way that you can actually have people coming to you, credit card in hand, ready to join your business. -How do you do that?- I hear you say. The secret of how to succeed in network marketing today is actually one of the best kept secrets in the industry. Attraction Marketing – The SECRET to Network Marketing Today and how to succeed at MLM.

This is the way of the future and it is how many entrepreneurs do network marketing today. If you haven’t heard of this yet or want to learn all about it I suggest you pick up a copy of Mike Dillard’s Magnetic Sponsoring right away. Mike practically invented the concept of attraction marketing so I’ll leave it to him to give you the full story. To give you a brief overview, attraction marketing involves positioning yourself as a leader who can provide valuable information to your prospects. People are attracted to leaders and will be asking what you are doing and wanting to join your team. Network marketing today would not be the same without the attraction marketing concept. Finding Leads Who Want to Join Your Business – This is how to succeed in network marketing today!

There are many online strategies used in network marketing today to get quality leads. These leads are people who are actually looking to join an opportunity, so by following a few simple steps and showing them you are the leader they are searching for, they will quickly become a hot prospect for your opportunity.

Social Networking has quickly become one of the most popular way to do network marketing today. Millions of people log on to facebook and Twitter everyday so you have a chance to connect with these people and build a reputation as a strong leader. By providing your audience with valuable information on a consistent basis you will soon build a large following and have people start to ask -who is this person that knows so much about network marketing- Others will perceive that you are very successful in what you are doing and want to join you because you can teach them how to succeed in network marketing today.

Content Marketing is another popular method to get leads. It involves the same concept as the social networking method whereas you provide readers with good quality information to position yourself as a leader. The trick here is that you somehow need to gain your readers contact information. If you have a blog you can set this up easily using widgets in the sidebar, but each time you post content to your blog you should include a -call to action’ at the bottom prompting your readers to act NOW! If your content is helpful, readers will be left wanting, so give them that little bit extra. A good idea is a -give away’ or -freebie’, such as a link to a free ebook or webinar on the same topic as your article in exchange for their contact info. When your readers click on the link they are taken to a -lead capture page’ where they must enter their details in order to get the free content.

Now that you have a means to capture your lead’s information, you need to be able to store it somewhere to follow up on later. Autoresponders have become a very popular tool in network marketing today as they are a HUGE time saver. You can write a series of follow up emails which re-enforce your leadership qualities and offer yet more valuable information. Be careful not to spam people on your list though because they will soon see you as a fake and unsubscribe. However, if you are careful, you can set up multiple streams of income by selling affiliate products to your list. The trick is not to do the -hard sell’, but instead explain the benefits of the products and how it can help them further. Remember to include your contact details in each email you send out to your list as this is how they will contact you to join your business. It doesn’t have to be a phone number. It can be a return email or even a link to your personal website for your opportunity if it has a space for prospects to put their contact info.

Multilevel marketing Tricks Unraveled An Unbiased Advocare Overview

What are the Merchandise Staying Marketed by Advocare Global?

Advocare Global sells a assortment of wellbeing and wellness products from pounds loss supplements, to solutions that encourage youth and longevity. They also have products that end getting older, locks your youth cycle, and reverses the craze of cell breakdown! A person of these merchandise that are the ideal-sellers in the organization is Oasis. It is a potent antioxidant that is uniquely formulated to boost your vitality levels and lower you strain. For weight reduction, LeptiLean is the very best pounds reduction dietary health supplement by the business. Advocare reviews tag the Oasis and the LeptiLean as two of the greatest well being dietary supplements in their solution line.ne.

How Substantially Dollars Can You Make with Advocare International?

Donald Trump was asked in an interview: If you dropped all your dollars nowadays, what industry will you enter into so that you will grow to be rich once more? His reply: network advertising and marketing. Donald Trump is one particular of the ages leading visionaries when it comes to market trends and economic predictions. He predicts that network promoting is the quickest way to develop into prosperous, but not a ton of men and women will be equipped to see that. Only 5% of the population will be able to experience the wave of network marketing and advertising. Advocare opinions expose that the business has one of the finest tested network advertising and marketing strategies that will support you get paid as a lot as $35,000 each month. Many distributors who be a part of the company have no expertise in creating sales. Nonetheless, they will educate you how to make the greatest and most cunning profits pitches that will allow to appeal to folks and close friends very easily and effectively.

Qivana is truly one of the latest nutritional businesses to hit the scene operated by Chief Executive Officer Derek Hall. Unveiled in March 2009, Qivana seems to have endured the initial test of multilevel advertising beginnings possessing marketed their personal branded overall health and fitness items centered on a three component method: Stabilize, Vitalize, and Optimize.

Chief Science Officer, Dr. Marcus Laux heads up the Qivana Scientific Advisory Board. This existence of this board goes a long way to assist the investment of Qivana with regards to scientific groundwork and growth.. Thus in standard, Qivana seems like it really is a solid network marketing and advertising company adhering to a reasonably smaller volume of time in operation.

The Qivana Products

Qivana launched the business along with three major products constituting what they’ve named the Qore Technique. Qivana Qore Detox is made up of Puratox, a distinctive, scientifically verified combination of all-normal elements that could distinct your tissues, cells and blood of poisons, metals and totally free radicals while averting the depletion of minerals that are crucial to superior wellness. By way of these 3 scientifically verified merchandise, Qivana boost wellbeing and wellbeing though their complementing benefits. Qivana also gives the ‘Metaboliq’ process. The basis of the Qivana Metaboliq method is your morning meal. It is a nicely recognized actuality that 1 of many factors folks set on excess weight is that they aren’t receiving adequate protein in the morning. The Qivana Metaboliq breakfast is created up of uniquely created protein shakes which can be purchased in vanilla and chocolate flavours.

Social Media – Distraction Or Smart Strategy

Facebook, Twitter, LinkedIn and YouTube. Does your new business really need a presence there? That question may make you cringe, if you’re afraid of falling behind when it comes to social media. Step back and relax; you may be experiencing “social networking envy” unnecessarily. While social media sites can be marvelous marketing tools, there’s more work to be done first to build the business of your dreams.

Distraction or Smart Strategy?

Spending a lot of time on Facebook lately? Used correctly, social media sites like Facebook and Twitter can be powerful tools for marketing. Many online entrepreneurs are mining real gold from social networking. But those same social networking sites can be a huge distraction if you’re not careful. The key is in finding the proper balance.

Those “tweets, Facebook status updates and LinkedIn requests,” if not part of a deliberate marketing strategy, are just one more thing that pulls you away from the groundwork that supports a successful business.

What Is Your Strategy?

Before you devote a lot of time to creating a social media presence, you must first focus your efforts on building a solid business strategy. Spend the time necessary to create your unique business proposition. Why should someone want to do business with you, specifically?

Being able to hone your offer down to two or three sentences can have tremendous impact on your marketing success. As a new business owner, the time you spend clarifying what you’re offering and why it’s unique will be the foundation of all future marketing.

Once you’ve created your most succinct offer, begin to strategize how you’ll find customers. Lending your focus to tasks like these will result in long-term success. It’s possible you’ll incorporate social networking somewhere along the way, but a well-rounded marketing plan that includes many ways to attract customers is smart business.

Creating a comprehensive business strategy is your best possible use of time. By all means, stay abreast of current marketing trends, but focus first on building a sturdy foundation for that marketing. Spend less time worrying about what everyone else is doing and more time investing the hard work all successful business owners do when growing a business.

Make a Plan

There are several things you can do to keep social media and other “shiny objects” from sabotaging your success:

-Set a deadline for developing your offer and marketing strategy.
-Never work without a schedule to keep yourself on track.
-Set short-term goals for implementing new marketing ideas.
-Set aside time each day to review your
-Plan a set time each day to work with social media as part of your overall marketing strategy.

Social networking sites are a wonderful way to stay connected to potential clients near and far. They are also, unfortunately, a major distraction for new business owners working without a plan. The temptation to dive into social media marketing prematurely can be avoided by recognizing its role in your overall marketing plan.

Make the decision to focus your time on developing your unique business proposition. Set goals and monitor your progress regularly. Implement new marketing ideas, which may include a presence in social networking, once you’ve clarified your unique business proposition. In that way, you’ll develop a genuine business network that will sustain your company long-term.