Lead Management Software And Sales Force Automation Process-benefit Of Implementation

Lead management has become as essential part of modern business management because nobody nowadays can afford to loose business for the sake of miss coordination. Proper management of leads are now has becomes completely automated process and the credit behind this automation goes for the efficient role played by Lead Management Software.

Lead managing process works in a 2-fold manner; on one side it works as sales support process by accumulation of generated Internet leads, initiates proper distribution of these leads and imposes automated lead tracking process. Whereas the manual process of lead managing system may have the chance of human error, the automated process has no provision for it. Therefore the output derived from these initial three sub-processes of lead management provides accurate data for the input of sales team.

Implementations of sales force automation is required nowadays for several reasons. The back office activity is maintained by lead management software and in case of software driven system hardly there is any provision for fraudulent activities, unscrupulous use of existing data base, and inefficient distribution of leads which is an improved platform for better scale of sales.

In case of manual process, besides the chance of generation of errors, there is recurring problem of efficiency level as well as the unpredictability of TAT [turn around time] which can be absolutely minimized with automated system and as result renders better result for over all output of the business unit.

In the recurring terns of global economy turn down, output and statutory expenses have become a major concern for every business unit; automation is one of the efficient way-out to solve this problem. The inefficient and multiple people-involved processes can be rightly substituted by automated processes and as sales force automation is the relevant requirement todays sales administration for better and over-all accurate module of modern business administration, the process should have proper support from another automated system which can rightly be arranged by using Lead Management software for right implementation of professional and automated lead management system in the administration process.

A sales force automation process reduces the chance of lead lost and bridges the gap between generation of sales leads and maturity of those leads into sales prospect. While the conversion rate of sales leads turn into prospects is good, it generates two purposes; one is increase of satisfied customer base of the business unit and second is having a comprehensive concept about the marketing policy of the said unit for further business expansion.

Lose of sales data and loss of track for sales leads are common malpractice of sales system if it is done in manual process because a manual process by its default allows several access for the data base. On the other hand sales force automation required proper processed and filtered data in order to boost up over all sales figure and reduce the issue of customer dissatisfaction by implementation of relevant and professional CRM solution.

If we have an over view of the whole process of business administration, we will definitely found that sales force automation generated data and info for CRM solution and lead management software helps to generate and cater the relevant data for different modules on the same platform.

Selecting the Right Project Management Software

One of the more useful tools that projected-oriented businesses and individuals use is project management software. These software applications can be extremely helpful for keeping up with itineraries, scheduling team member meetings, and tracking project timelines. Most businesses typically start out using spreadsheets to document the above and then move on to an internet-based tool such as Google Documents. For those business owners and corporate executives that want a more comprehensive method of documentation, project management software is what you should consider using.

Do You Need Project Management Software?

Finding the right project management software application for your companys need may be a bit challenging as there are numerous versions available. Before you start comparing the different ones, ask yourself the following questions:
Is your company a project-based organization?

Are there more than 5 members on your project team?

Have you been using multiple spreadsheets for forecasting your projects along with tracking the costs, project status, and project invoicing?

If you answered yes to all of these questions then you definitely should consider investing in a centralized database and a management system that uses project management software.

What to Look for when Choosing a Project Management Software Application

No matter what type of business you have and your industry niche, project management software will help you to monitor and track your assignments, files, tasks, and time which in turn will enable you to meet your deadlines. The following suggestions will help you to select the right application for your business:

Count the number of individuals that are currently involved in the completion of your project(s) and if you need a time tracking feature.

Determine the number of projects you have running during the same time frame. This may be hard to calculate at first so be sure you are very thorough when researching this.

Figure out how much database storage space that you are going to need to hold your project communications, data, and reports.

Do your research and select the project management software that addresses and facilitates the needs of your business.

On a closing note, project management software not only addresses all of the issues above, it allows you to take of your most valuable resource your employees. Just is sure that when you are searching for the right software application that you find one that does more than what you actually need it to do.

Ooh Advertising Out-of-home Advertising Boosts Impact Of Other Media, Delivers Sales Lift

Marketers looking for evidence that out-of-home advertising can improve sales and amplify the effectiveness of their other advertising need look no further than a new study from Clear Channel Communications and MarketShare Partners.

The study, “How Out-of-Home Advertising Works,” examines the return on investment of using out-of-home advertising as an ingredient in a larger marketing mix. Specifically, the report finds OOH advertising provides a significant, incremental sales lift that equals, or is often greater than, other drivers.

“After careful analysis of thousands of marketing optimization models, and considering decades of research and applied marketing science, independent research from MarketShare Partners conclusively shows that OOH is an effective marketing vehicle and should be included as a component of the optimal marketing mix across a broad range of industries,” said Debbie Reichig, senior vice president of Business Development and Marketing at Clear Channel Outdoor.

So what can marketers expect from OOH advertising? Quite a lot, actually. A press release announcing the report outlines some of key benefits, including:

*Adding OOH in the media mix, for industries and products where it provides observable sales lift, makes other media more effective.

*OOH can provide a significantly higher sales lift in conjunction with TV when the creative messaging is coordinated across platforms.

*OOH can provide a significantly higher sales lift in conjunction with radio when there is a call to action.

As I’ve discussed before, out-of-home advertising using a medium such as digital signage networks is making great strides these days. Recent developments in technologies and techniques to count audience elevate the stature of OOH advertising in the minds of marketers and ad agencies alike.

The latest study from Clear Channel Communications and MarketShare Partners advances the medium further still. It not only demonstrates how OOH ads can provide a sales lift when used together with radio and TV advertising, but it makes specific recommendations on the optimum allocation of marketing resources to out of home.

The study finds the best allocation of marketing dollars to OOH advertising falls somewhere between 5 percent and 25 percent of the total advertising budget for most products and brands.

While some may discount this study as self-serving -after all Clear Channel Communications recently announced its recommitment to OOH ad networks and is one of the largest purveyors of outdoor advertising in the world- to do so would be shortsighted in my opinion. Sure this company has an interest in OOH advertising, but both Clear Channel and MarketShare Partners have an equally strong interest in protecting their reputation in the industry. To do anything other than to look honestly and completely at OOH advertising in the report would be harmful to both enterprises.

I applaud the companies and the release of “How Out-of-Home Advertising Works.” The study offers the advertising and marketing communities key insights at this important stage in the development of OOH advertising on digital signage networks. Not only does the study demonstrate how OOH advertising can help marketers achieve their goals, it quantifies what portion of their ad budgets should be allocated to this medium to maximize the effectiveness of their advertising efforts.

The Advantages Of Internet Marketing Vs. Traditional Marketing

To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Read more on Internet Marketing

Importance of Internet Marketing Vs. Traditional Marketing

Internet Marketing
Traditional Marketing

Internet Marketing is very economical and fast way to promote product.
Traditional Marketing is very expensive and takes more time to promote product.

Internet Marketing is very useful for promoting product globally [without any additional cost].
It is very expensive and time consuming process for traditional marketing.

In Internet Marketing, you can also work with less employs [you can take more work with less manpower].
In Traditional Marketing, you need more employment with more man power which in terms requires spending more money.

In online business you can sell or buy product 24 X 7, round the year without employing any person.
That is not possible in traditional marketing.

Paying Professional and Experienced Internet Marketing Company is very economical.
Paying renowned Advertising and Marketing Company is very costly.

While comparing both marketing, the outcomes shows that in todays fast growing world, for fast business growth in most economical way, Internet Marketing or Web Marketing is an ideal way to make successful business locally as well as internationally.

If you want to expand your business and increase your profit and if you have low marketing budget than Internet marketing is the best way to accomplish all your marketing objectives.

Before selecting either traditional marketing or internet marketing, through market research is very important for successful marketing campaign.

Internet Marketing Company can offer best and effective marketing strategies as per your business needs. They can help in promoting and increase your business very efficiently within your budget. You can definitely get return of your marketing investment in very short period.

Take advantage of your business using Online Marketing / Internet Marketing from Experienced and professional Indian Internet Marketing Service Company that can provide and fulfill all your marketing needs to give strength and success to your business. Contact at

Leadership Advancement Targeting – How It Helps Your Journey In The Career Ladder

In any career, you need to aim for leadership advancement. Targeting skills and qualities that will be useful is highly necessary. Being a leader takes skill. Although there are some individuals who were born leaders, it does not necessarily mean that it cannot be learned. The qualities and skills you will possess will enable you to perform better in your office. On top of that, you will be able to gain access to better opportunities that will allow you to obtain career advancement. Keep in mind that you should be open to all possibilities, and not limit yourself to certain leadership roles.

When it comes to being a leader, you need not be particular about it. If you restrict yourself to certain responsibilities, you will not be able to move up the career ladder quickly. Being choosy with regard to your responsibilities won’t benefit you. In addition to that, you will have difficulties with regard to building better professional relationships with your peers. If you are able to show to your other colleagues that you welcome any task, and execute them efficiently, they will see that are a professional who can deal with any kind of undertaking. This in turn will push them to seek your help, and sometimes, your insight on certain topics.

Successful front runners have certain qualities that allow them to obtain advancement in their specific professions easily. If you want to be one of them, you should earn these qualities, or work more on them. First of all, you should see to it that you inspire other people to do better in everything they do. Your presence should motivate them to be productive in the office. On top of that, you need to see to it that you are able to communicate your thoughts efficiently. Keep in mind that not everyone will be at the same level of thinking as you are in, which is why it is your responsibility to drop to their level so that you can relate to them your thoughts using terms that they can easily understand. There are times we can’t help it but have a few disagreements with people in the office. When this occurs, you should not let this get in the way of talking to a certain colleague. Set your differences aside, in order to make room for better communication.

Lastly, you need to ensure that you are focused. Being focused is a necessary trait, because this will allow you to do your tasks efficiently, even if there will be other distracting factors around. Being focused will also allow you to look for creative means with regard to dealing with the same task or problem. When you keep these in mind and have a positive outlook, you can go a long way in the career ladder.

Innovation -The Key to Indias Growth

Has “innovation” become yet another buzzword today, a passing fad… or is it truly the engine of growth?

While
one study published by Businessweek in association with Boston
Consulting Group reveals that 25% of new products launched by
established companies generate enthusiasm amongst users owing to
appropriate utilization of business innovation techniques, another
recent survey revealed that there was contention around the word
“innovation” itself, with 60% of respondents choosing to add their own
definitions. A majority looked at ideas from other domains instead of
brainstorming, prototyping, experimentation or collaboration (as a
technique for finding ideas). Further, most people ranked DaVinci as the
greatest innovator, followed by Edison and Steve Jobs (most didn’t know
who Tesla was)! On a side-note, how many of us can even name five
contemporary Indian scientists?

It is not surprising therefore, to
see many MNCs recently setting up Innovation Centres and Hubs in India,
but not even a single new product idea has come out from them as yet.
Many firms come out with an improvement over an existing product line
and tout that as an “innovation”. Clearly, most seem to be just paying
lip-service or trying to ride this latest bandwagon without the
slightest clue how to really go about the business of innovation.

One
can take a cue from leading global giants such as 3M, Xerox Parc, and
Ideo who are well known for giving us scotch-tape, photocopiers, and
stupendous designs. But not many know that Xerox Parc, for example, have
also come up with innovations such as laser printing, Ethernet, the
modern personal computer, graphical user interface (GUI),
object-oriented programming, ubiquitous computing, amorphous silicon
(a-Si) applications, and advancing very-large-scale-integration (VLSI)
for semiconductors, to name a few.

Some of these innovations had
the power to change the world. How many such examples can we cite coming
out from India or from an Indian company? As a nation, we already have
some of the most talented scientists, academicians, researchers and
engineers along with enough investors, VCs, funding, grants and seed
capital to make it all happen. Yet how many ‘Google’s or ‘Facebook’s
have we launched in the global markets? As the survey mentioned above
revealed, we are happy to “look at ideas from others instead of
brainstorming ourselves” – quite a sorry state of affairs for a country
poised to become the economic powerhouse of this century.

We need
to only look at the history of innovations and new product or technology
launches in US and Europe and correlate that data with the economic
progress of these markets to believe and understand that innovation
really does have the power to bring about a radical change and how it
does so.

However,
all is not lost, as there are a few companies in India such as UNIKEN
(technology innovation solution providers) and Hexolabs (of Mobile
Antakshari fame) who are working in niche areas but growing rapidly and
impacting global markets in an unprecedented way.

Uniken’s
Innovation Centre (located in Pune), is ready with a line of 20-30
innovations of which only two product applications have been launched so
far, and have already become runaway successes! VPSI (Virtual Private
Secure Internet) and TruBank secure internet banking solution are based
on the REL-ID mutual authentication and encryption protocol. This
technology has the potential to be a game-changer in the global BFSI
industry, with most of the leading banks in India having chosen to
deploy the same to protect their customers from cyber fraud and phishing
attacks.

Other innovations by Uniken cut across industry
verticals and have multiple applications – such as Hand Geometry
Biometric Verification System, a micro-AC, solar-powered farming and so
on. And most people would not even have heard about this company that
claims to be the only company in India which is in the “business of
innovation” and has some of the leading experts like Dr. Whitfield
Diffie and Dr. Pat Shankar on its Scientific Advisory Board.

As a
country we have to make a concerted effort to stop being experts at
imitation and start becoming masters of innovation, if we have to
leap-frog an entire generation of technological advances. And our
innovations should focus on developing technology and tools that can
improve the quality of life, make things simpler, better and easier –
and only then would we have created something that has the power to
bring about change.�

Advanced Management Systems for the Telemarketing Business Sector

An efficient quality telecommerce management system is vital to supervise and guide your call centre’s functioning, staffing utilization and staffing costs. The normal call centre expends nearly three-quarters of its total budget costs on personnel, so managing how the workforces spend their time at work is pivotal to budget management.

Today’s increasingly high-pressure labour market makes employing each operator efficiently, a prime target. Holding the right total of staff active at the right moment increases customer satisfaction and personnel team spirit by cutting wait times and associate frustration. A dependable telemarketing organisation system can do this for your business organisation.

Many companies are selling telecommerce management systems. Nearly all have like features and functionalities. Telemarketing management systems can be used to tag operator time management and attendance, plan staffing schedules and assignments, and may even interface with the general payroll scheme service providers. The majority of the telemarketing management systems on offer today inter-act immediately with the concern’s other systems, most typically the predictive dialers or automated telephone call distribution systems. This integration is a great cost management feature, securing that payroll department information is accurately reported, billable hours are transcribed and charged precisely, and elimination of manual staff tracking. The greater accuracy means more extended payroll accuracy, more billed hours and not so much time spent checking out and communicating payroll.

Most of the systems feature staff scheduling modules too. Integrating the scheduling operating function with call traffic practices provides more correct and efficient program scheduling of teleselling workers. Appropriate staffing levels not only aid client satisfaction levels but they step-up worker team spirit besides. Advances in decreasing the rate of in the rate of absenteeism, turnover and public presentation are all added extras of keener scheduling, all of which can add to a telemarketing business’s net profit.

All of the telecommerce management systems have sophisticated reporting capabilities, with reports to contend with every item of your telephone call operator’s working day, inclusive of short-break time, education sessions, work time and rest time. Attendance accounts, clock in, as opposed to sign-in time and rates of pay for hours worked reports can be generated by associate, staff supervisor or whole team.

Each of these management tools can be used to step-up a company’s profitableness by more effectively superintending personnel monetary costs and appropriating more time. The real impingement of establishing a satisfactory telemarketing management system is awkward to judge, since its consequence is so diffusive through the whole of the company. Almost all telemarketing business enterprises estimate that their scheduling efficiency can be amended up by just under twenty percent after establishing the planned programs, with the total cost savings lending more net profit to their net profit. Mooting this statistic, nearly all telephone call centre management systems should have a tangible return in just under a year. Of course, advances in client satisfaction and staff morale are less concrete, but equally as noteworthy.

Additions to or upgrading your teleselling management system will have prompt tangible and bottom line consequences. With broad gains in staffing efficiency and the associated monetary cost decrease, and additional advantages in the form of increased customer satisfaction and better business functioning, an upgraded telemarketing management system can be a valuable investment in your business organisation’s prospective future.