Advertising Agencies Have To Adapt With New Media

Advertising agencies have dramatically changed over the last twenty years thanks to the Internet and online advertising. Most businesses realize the importance of getting online and using the hip new methods and processes associated with forms of Internet advertising.

Few could have imagined in the early 80s what role advertising agencies would take on today. The Internet has changed the way we live and do business. It has forever changed consumer habits. What was once the lifeblood of advertising, newspapers and magazines, is now on the decline and has evolved from direct response advertising to branding.

Advertising agencies have added such methods as search engine positioning, pay per click marketing and social media marketing to their arsenals. Not only do agencies develop video ads for television slots, they now create video ads for the internet and viral videos for YouTube.

Offline marketing has changed as well. Readership has dropped for many big newspapers and magazines. New services like transport ads have come into play. Even stationary billboards have gone high tech by playing full color video advertisements. There are more options today in offline advertising than ever before.

Advertising agencies have to create a larger variety of ads. They must design banner ads that are effective at getting clicks. They need to create videos that are accepted by social communities online that walk the fine line between advertising and entertainment.

Advertising agencies today have to be quick to adopt new trends since Internet media is constantly and rapidly changing. What works today may be ineffective next year.

Choosing the right advertising agency for your business will take a little work. You want to make sure you sign with a company that is on the cutting edge of adverting methods and not one that is stuck in the old methods of print media only.

It is more convenient for you if you sign with an ad agency that can handle your entire advertising campaign. They should be able to run PPC accounts, make YouTube videos and place print ads. It helps if they can design and create your ads for you. Having everything done by one company will help you stay organized and should save you money.

Look for an ad agency that has a strong reputation among its customers. View their portfolio of ads and go over their statistics. They should offer the ability to track and analyze the results you get from your ads as well.

Advertising costs must be cost effective no matter how you approach it. You need to be smart with your money and make sure the money you spend gets results in the form of a healthy return on your investment. That is why you need a strong agency that utilizes today’s latest advertising methods.

Business Strategy – Barriers to Entry

Starting a new business? Introducing a new product or service to your current business? Before embarking on either, strategic consideration should be given to potential barriers of entry to the market – and how you will position yourself and develop a competitive strategy to overcome them. Porter’s 5 forces model of industry analysis is an excellent tool that could help you decide on strategy and ascertain whether your business may achieve success and profitability in a particular industry. >

Potential barriers to entry to be considered include:
Capital Expenditure
Brand Loyalty
Cost Advantages

Capital Expenditure can scupper businesses before they even start. Do you have the capital necessary to penetrate your industry of choice? The size and scope of your business will play its part here. How much will it cost in start up expenses, e.g. equipment, premises, distribution, etc.? If you are entering a low barrier industry, such as setting up an after-school activity, capital expenditure will be minimal. Setting up a bus company on the other hand, would be considered a high barrier to entry as a great deal of capital expenditure will be required to buy buses, employ drivers, mechanics and other staff members, the cost of buying an operating licence, and so forth.

Brand Loyalty can make it very difficult to penetrate established industries even if you consider your product or service to be superior to that already offered in the market. However, customers can be extremely loyal to their favourite brand. They may need a great deal of persuasion to even try your product never mind abandon their favourite tried and trusted one. Marketing costs could prove expensive!

Cost Advantages of large businesses can help sustain their competitive advantage in the industry. Capable of mass production and/or providing services to a huge client base,they can easily undercut new businesses by lowering their prices, thus effectively thwarting potential new entries to the industry. New businesses are deterred because they have little hope of being profitable trying to match or beat these lower prices. Could you afford to enter into a price war with the bigger players? Remember, they will in all probability have the resources and the capacity to absorb any short term losses they might incur until you can no longer compete.

When considering your business potential and strategy, bear in mind that -Barriers to Entry’ is just one of Porter’s 5 forces of industry analysis and should not be considered in isolation from the others: competitive rivalry, supplier power, buyer power, and threat of substitutes.

The Development of E-marketing concept on Integrated Ceiling Industry

With the popularity of network, e-marketing on integrated ceiling industry comes into being accordingly. According to the development of internet marketing concept, The Development of the E-marketing concept on Integrated Ceiling Industry can be divided into the following follow stages: Online display stage, group buying stage, integrated marketing, e-commerce. This article will present more details on each stage.

Online display stage: Household enterprise pay more attention on web design before the year 2005,. In this stage, Many enterprise just displayed their ceiling products on their websites, and nearly all the enterprise are only do business about bathroom heater and ventilator. The main function of the website in this stage is to promote corporate image and advise the products they sell. After 2005, Due to the networking groups grows intensified, few people with a keen sight started to pay attention to sell products on line. many household enterprise tends to advise on internet. They broadcast products such as fiberglass ceiling board, decorative plaster cornice , black fiberglass panel. Some companies who has no enterprise website start to budget on the building of website, and the budget of the enterprise turns from traditional media into internet advertisement.

Group buying stage: Integration ceiling distributors who are doing building materials products business are never thought to sell their products on internet. With the rapid development of e-marketing, more and more netizens want to buy building materials on internet. To meet the netizens’ demand for decoration materials (such as suspended ceiling materials), a new half-E-commerce model appears in integrated industry. Through network organization, people appointed a time and place to arrange the meet of sellers and buyers which is like the way catching a freak show in a country. In industry, enterprises called this as network group buying. This model of group buying was very popular in 2007-2009. Some company in the market focus on internet group buying business which brings profits to them.

integrated marketing stage: After 2006, the network has entered fast lane of development, the number of net citizens grows exponentially. From the year 2009, the ways on enterprise network marketing of integrated ceiling industry also presents different branches, such as blog marketing, BBS, network news marketing, search marketing, viral marketing. Enterprise network marketing also turned from pure advertising to a variety of integrated application of marketing methods. However, there is no business model of substantive changes, it is still only supports offline business.

E-commerce Stage E-commerce is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. With the emergency of e-commerce, household websites, enterprise, famous chain household manufacturers attach importance to household electricity commerce. A professional once pointed that household electricity commerce may be the last wave of electric business boom which suggest that there is a great profit space in this area while other other industry is saturated. All the integrated ceiling enterprises in the mall, start to build household enterprise network Marketing Department, and set personnel responsible for online sales and to develop network sales channels, these facts presents the household electronic commerce has come.

Investment Solution Companies – Financial Aspects To Consider

Capitalism is based on capital and fund mobility. If you have some money, it is recommended to re-invest it to generate you more profit than to keep it hoarded in a bank account. While keeping some money in the bank as a back-up solution is something advisable, a portion of your money should be invested so it can generate bigger returns over time. Investing your funds carefully and keeping them moving when appropriate can bring you significant financial gain. However, you must choose carefully the right investment solution for you if you want your finances to also be safe versus the level of risk you are taking on. While all investment solution companies promise you huge gains and virtually zero risks, you have to consider many elements when choosing your investment solution company. The possibility of greater returns inherently brings forth a greater level of risk.

Before deciding to invest your money through an investment solution company, you must take several things into consideration. You should ask yourself how much are you willing to invest (depending on how much you are willing to re-invest of your money you can choose a financial solution ), what kind of return rate you want and how secure you want your investment to be. (Do you want a fast growing but riskier investment solution, or do you prefer a slow growing one, which is safer). If you do not know much about the financial world or you do not have the time to invest the money yourself, you can choose an investment company. A good agency that offers investment solutions has many specialists deciding on the best choice for you and they make their decisions based on a vast experience with financial investments. However, choose an investment solution company that offers you transparency (to offer you details about your account whenever you ask for these details), clarity (its brokers and specialists should discuss with you all aspects regarding their financial operations and your account).

The Internet is a great resource and using it you can find detailed information about the investment solution company of your choice. You can see their experience and past financial results. You can also search for any past issues and problems (Internet forums are great places to find out such information). When discussing with their agents, ask to see their portfolio, how they choose to invest their clients’ money and why are they doing so. A transparent agency will inform you about all these details and a close relationship between the agency and its clients is equally important. Setting your investment goals is the final step before signing any contract with an investment company. Decide what kind of investment solutions you are interested in (domestic or international, stock or real estate) and choose your investment company accordingly. After setting these financial goals and future plans (chose if you want to use the money immediately or do you want to use them further in the future), use any available information (portfolios, case studies, lists and financial history) to choose the investment solution companies that best suits your needs. Always have several options to start with and you can eliminate the companies that do not suit your desire.

Celebrity Gossip A Marketing Tool

Celebrity gossip is no more something that you keep folded in your bag to read when you are alone. Celeb gossip is slowly but steadily throwing off the grab of secrecy to emerge as a potent and important marketing tool. Celebrities are fast waking up to realize that entertainment news portals are popular and they can be used to marketing and promotion. Suddenly the dreaded paparazzi started receiving exact locations of the celebrities.

This ushered a new age in which celebrities used celebrity gossip sites to promote their movies, music albums and sometimes products which they are endorsing. When a movie is about to release, you find all these date alerts on celeb gossip sites about the lead pair of the movie dating in real life as well. This sparks off curiosity in the leading stars of the film. That definitely translates into sales for the movie. Entertainment sites are provided with other trivia related to the film. There are press junkets organized to showcase the film to the press.

Celebrity gossip magazines and portals are used to cook up controversy surrounding a movie as well. Before the release of a movie, celeb gossip columns go abuzz with reports about the intimate scenes that the movie contains. It could be between actors who dont see eye to eye. It could be between performers who are rumored to be dating, but theres no official word for it. Entertainment sites love it when an actor is romancing an ex onscreen. Its taken for granted that if a director is able to bring Brad Pitt and Jennifer Aniston for a movie together, the very casting will guarantee a huge opening for the movie. The publicists of the movie have to just feed the rumor mills with fodder once in a while!

Celebrity gossip magazines work great for other promotion and advertising purposes as well. An example here would be the Carl Jr. burger ad that had Kim Kardashian. The celeb gossip industry went dizzy writing about the ad and how Kim was projecting the act of eating a burger look like making love! Thanks to the enthusiasm of the entertainment news portals, the ad got more visibility than it could have got without it. It became a regular feature on You Tube. The star-struck viewers didnt care about the fact that if Kim was actually having those burgers, she could never maintain the body that they are dying for!

Celebrity gossip portals receive updates from the stars about their upcoming activities through Twitter, Facebook or MySpace. They have their profile pages on these social networking sites, more to connect with celeb gossip sites than their fans. They post pictures of their recent dates, sometimes even anonymously or with the help of fake profiles, making them come off as leaked snaps. Entertainment news sections have proved their importance by demanding this importance from the celebrities by the strength of their popularity. It does make a difference to the celebrities when they are talked and written about and that is exactly what they want!

A Review of Viral Cash Gone Wild- A New and Revolutionary Viral Advertising Resource

Viral Cash Gone Wild is the first company in internet history to combine a results based internet advertising service, such as Cost-Per-Action (CPA) with a free to join income opportunity, such as Paid-Per Action (PPA). Viral Cash Gone Wilds aim is to provide a unique service and business opportunity, while revolutionizing the internet advertising industry and the home business industry. In this review of Viral Cash Gone Wild, I will show you that this is a business opportunity like no other opportunity you have seen before.

Viral Cash Gone Wild is very different than any of the other online advertising sources like the search engines and social media sites. These include, but are not limited to Google, Yahoo, Bing, Facebook, and YouTube just to name a few of the larger players in the advertising industry pulling in huge amounts of money in advertising.

Viral Cash Gone Wild (VCGW) will share the revenue with both the users and the affiliates of the business.

This is a huge boon for network marketers (multi-level marketers) to build a substantial business with this revolutionary new way to search the internet, surf the internet and use advertising on the internet that is laser targeted for your business and guaranteed.

As a network marketer to this incredible new opportunity, you get paid when:

-When people log on to the internet
-When people do an online search
-When people advertise on the internet
-When people play games on the internet

Users are paid for their actions, which include, completing forms, searches, providing opinions, trying free products and much more. These offers are very simple, but they are a very lucrative business opportunity for network marketers. VCGW gives internet marketers a risk-free laser targeted advertising solution. This solution is 100% guaranteed to get online marketers results.

Most social media sites, search engines and other advertising sources keep all the advertising revenue to themselves. They never share with the people who have put them where they are in the first place. Some of these companies are making billions of dollars off the people who actually created their market in the first place and keeping all of their profits to themselves.
Viral Cash Gone Wild shares the revenue with both the users and the network marketers who are recruiting more users and recruiting people into the business opportunity.

To give you an idea of the size of this market, over $10 billion in the United States alone was spent on internet advertising in just the first 3 months of 2010 (from the Interactive Advertising Bureau- IBA).

You now have the opportunity to carve out a piece of this multi-billion dollar online advertising business with Viral Cash Gone Wilds network marketing opportunity and free Paid-Per-Action program. If you have a business to advertise or promote, after pre-launch you will then be able to use their Pay-Per-Action service to get the guaranteed action you desire, such as sales leads, sponsorships, purchases and so on.

Here are the 3 step action plan you must complete to earn $100,000 per month!

Step 1 Register For FREE!
Step 2 Confirm Your $100 Sign Up Bonus!
Step 3 Earn $25 Commissions When You Give Away $100 Bills!

This is a Unique & Revolutionary online search engine/advertising service that creates an amazing opportunity for network marketers (multi-level marketers, entrepreneurs, they are all the same).

* YOU get paid $25 to refer free users.
* YOU get paid $6 when other users refer other users.
* YOU get paid when users do online searches.
* YOU get paid $100 cash if you sign up before midnight.

Hiring Good Sales People How Top Sales Recruiters Hire Sales Reps

Hiring good sales people is one of the hardest things that a sales recruiter or employer does. Not any more! OK, so how can prospective employers or sales recruiters tell which job applicants can sell? They can make the job applicants take a sales assessment test. If you are an employer or sales recruiting company, you may start with 10 FREE Sales Assessment Tests as explained in this article.

Common Sales Recruiting Mistakes:

A sales recruiting mistake can be expensive. Many sales recruitment firms and employers are deluged with sales resumes, but have no way of knowing who can really sell. So, they often tend to hire someone with whom they “feel comfortable”, who is “like them”, who “looks good”, or who has “industry knowledge”. None of that necessarily means that the person can actually sell. A good Sales Assessment Test can help reduce subjectivity and guesswork, so you can make more objective decisions about hiring good sales people.

Personality / Psychology / Aptitude Testing NOT Enough:

A Sales Personality Test, Sales Psychology Test, Sales Aptitude Test or Sales Reluctance Test is usually not a good predictor of sales potential. There is a lot more to success in selling than just psychology, personality, aptitude or call reluctance. One can have the right personality, psychology or aptitude but if they don’t possess or learn the sales skills and techniques, they are not very likely to succeed in the sales profession. Then there are people who can call incessantly, but cannot close. A well-rounded sales assessment test can reduce subjectivity and guesswork, and help sales recruitment agencies and corporate sales recruitment people make more objective hiring decisions.

Choosing the Best Sales Assessment Test:

Sales Recruiters and employers may want to choose a sales assessment test which is:

1. Accurate / Relevant: The Sales Test must go above and beyond the mundane psychological and personality tests by doing a well rounded sales assessment. This is crucial to the success of the sales recruitment campaign.

2. Robust 2-Step Testing is Better but Costs Less: The simple but robust 2-Step testing (Screening Test plus Final Test) helps protect you against the possibility of a job applicant substituting someone else to take a test on their behalf. Moreover, the Screening Test is much cheaper than the Final Test. If you need to test, say, 500 applicants, you could give them all an inexpensive Screening Test, then give a Final Test to only the top 2% (the 10 highest scorers) on the day of the interview. That could save you a lot of time and money.

3. Efficient: Completely self-contained online system that you can use 24/7/365 at your convenience, without having to call the company every time you wish to test a new sales candidate. Many sales recruiters work online from home.

4. Easy to Interpret: The sales assessment test’s Report Card must be clear, easy to understand, and preferably just 1-page long (some can be unwieldy — up to 20+ pages per candidate). Sales recruiting firms are often pressed for time.

5. Scored Instantly: Candidates’ Report Cards (Sales Assessment Test scores) should be available online immediately after they complete a sales assessment test (no waiting for the Sales Test Reports to arrive by fax or snail mail).

6. Secure Testing: The sales assessment test should contain built-in safeguards against guessing, random answering and candidate substitution. Not all sales tests are created equal. Most good sales recruiters appreciate the importance of secure sales assessment testing.

Importance Of Business Consultancy Services

The consultancy services are increasing day by day for various industries. The consultancy is a knowledge dispersion process through which any individual or a company out sources its information. The business consultancy services include updating the client and customers with the new emerging trend in their respective business. The strategy is based on market research analysis. The market research analysis includes studying the business in the global markets and the competitions for the business.

The consultancy services include provision of strategic tools for the development and expansion of the business. The business consultancy services provide the competitors an extra edge in the competitive markets. Consultancy services are the problem solving approach where the service provider focuses on solutions rather than the problems. The service in consultation with the staff and the management works on the core domain of the problem. Hence this evaluation results in diverse solutions and better decision making process. The consultancy services works on the risks assessments and provides appropriate measure to avoid risks and to handle risks if encountered.

The consultancy services are well known for their planning strategy on the basis of the resource allocation, scheduling of the various projects and termination of the project. The consultancy services evaluate the various projects in terms of their life cycle and utilization of resources and providing high quality outputs to the organization. For an effective functioning of any organization it requires effective and strategic policies based on the proper evaluation of the business. The consultancy services provide an effective medium to review these strategies and policies of the business. The company is assured the desired results by the predictions through such consultancy services. The services provider works as a research analyst in reviewing the pros and cons of the business.

The business is not only measured on the sales and pricing strategy but also on the impact it creates in the minds of its customers. The surveys include the reviews on the operations of the business. It also requires the effective use of the human resources. The key to any business is its financial growth and stability. The consultancy services are beneficial in providing this business reviews. The policy also includes the measure of the business plans. The business is evaluated by the professional who are engaged in these consultancy firms. These are mostly the management graduates who work on the various policies of running a business effectively. Consultancy services aims at securing the place for the business in the competitive global market place. Hence a company must select an appropriate consultancy firm as the policies suggested may play a prominent role in shaping the business. For the evaluation criteria the company must review the past success of such consultancy services and the key clients of such services. This assures the company about the service providers. This also helps in establishing trust and faith about the service provider. Hence a company must select its consultancy services based on its objectives and the services including value added services provided by the service provider.

Lead Management Software And Sales Force Automation Process-benefit Of Implementation

Lead management has become as essential part of modern business management because nobody nowadays can afford to loose business for the sake of miss coordination. Proper management of leads are now has becomes completely automated process and the credit behind this automation goes for the efficient role played by Lead Management Software.

Lead managing process works in a 2-fold manner; on one side it works as sales support process by accumulation of generated Internet leads, initiates proper distribution of these leads and imposes automated lead tracking process. Whereas the manual process of lead managing system may have the chance of human error, the automated process has no provision for it. Therefore the output derived from these initial three sub-processes of lead management provides accurate data for the input of sales team.

Implementations of sales force automation is required nowadays for several reasons. The back office activity is maintained by lead management software and in case of software driven system hardly there is any provision for fraudulent activities, unscrupulous use of existing data base, and inefficient distribution of leads which is an improved platform for better scale of sales.

In case of manual process, besides the chance of generation of errors, there is recurring problem of efficiency level as well as the unpredictability of TAT [turn around time] which can be absolutely minimized with automated system and as result renders better result for over all output of the business unit.

In the recurring terns of global economy turn down, output and statutory expenses have become a major concern for every business unit; automation is one of the efficient way-out to solve this problem. The inefficient and multiple people-involved processes can be rightly substituted by automated processes and as sales force automation is the relevant requirement todays sales administration for better and over-all accurate module of modern business administration, the process should have proper support from another automated system which can rightly be arranged by using Lead Management software for right implementation of professional and automated lead management system in the administration process.

A sales force automation process reduces the chance of lead lost and bridges the gap between generation of sales leads and maturity of those leads into sales prospect. While the conversion rate of sales leads turn into prospects is good, it generates two purposes; one is increase of satisfied customer base of the business unit and second is having a comprehensive concept about the marketing policy of the said unit for further business expansion.

Lose of sales data and loss of track for sales leads are common malpractice of sales system if it is done in manual process because a manual process by its default allows several access for the data base. On the other hand sales force automation required proper processed and filtered data in order to boost up over all sales figure and reduce the issue of customer dissatisfaction by implementation of relevant and professional CRM solution.

If we have an over view of the whole process of business administration, we will definitely found that sales force automation generated data and info for CRM solution and lead management software helps to generate and cater the relevant data for different modules on the same platform.

Selecting the Right Project Management Software

One of the more useful tools that projected-oriented businesses and individuals use is project management software. These software applications can be extremely helpful for keeping up with itineraries, scheduling team member meetings, and tracking project timelines. Most businesses typically start out using spreadsheets to document the above and then move on to an internet-based tool such as Google Documents. For those business owners and corporate executives that want a more comprehensive method of documentation, project management software is what you should consider using.

Do You Need Project Management Software?

Finding the right project management software application for your companys need may be a bit challenging as there are numerous versions available. Before you start comparing the different ones, ask yourself the following questions:
Is your company a project-based organization?

Are there more than 5 members on your project team?

Have you been using multiple spreadsheets for forecasting your projects along with tracking the costs, project status, and project invoicing?

If you answered yes to all of these questions then you definitely should consider investing in a centralized database and a management system that uses project management software.

What to Look for when Choosing a Project Management Software Application

No matter what type of business you have and your industry niche, project management software will help you to monitor and track your assignments, files, tasks, and time which in turn will enable you to meet your deadlines. The following suggestions will help you to select the right application for your business:

Count the number of individuals that are currently involved in the completion of your project(s) and if you need a time tracking feature.

Determine the number of projects you have running during the same time frame. This may be hard to calculate at first so be sure you are very thorough when researching this.

Figure out how much database storage space that you are going to need to hold your project communications, data, and reports.

Do your research and select the project management software that addresses and facilitates the needs of your business.

On a closing note, project management software not only addresses all of the issues above, it allows you to take of your most valuable resource your employees. Just is sure that when you are searching for the right software application that you find one that does more than what you actually need it to do.