Innovation – It is Essential to Competitiveness

Numerous
forces, including a rapidly expanding marketplace (globalization)
leading to diversity among consumers, increasing competition, decreasing
budgets and personnel are as much at the heart of difficult challenges
confronting technology companies these days as the tight economy. Even
in the best of circumstances, staying competitive is more difficult than
ever. In the worst of situations it can feel down-right desperate.

The
“rise-and-fall” nature of today’s environment is evident all around us.
The secure, stable markets of yesteryear are rocked by disruptive
technological advances and increased competition while small start-ups
rise seemingly unchallenged, to great heights. Why? The conditions that
determine competitive advantages are changing at an unmatched velocity.
Creativity and innovation are the keys to the success of organizations
in bracing up to and rising above these challenges.

After three
decades of dismissing product innovation with claims that it doesn’t
increase the bottom line, many companies have now come to the conclusion
that ongoing product innovation is the
essential factor for organizational success. The former attitude comes
about in no small part because history abounds in examples of
organizations that have expended tremendous amounts of money and effort
on product innovation programs that had little direct value in the
marketplace.

Almost all now appreciate the role of product
innovation in their prosperity, most are still in search of effective
and efficient ways of producing that innovation. Aligning resources and
practices or culture when there is a lack of background in generating
product innovation is a daunting and formidable task.

In fact,
improperly conceived product innovation programs can be almost as
dangerous as a “sit still” policy. In the mid-1970s for example Exxon
correctly identified office automation as a significant opportunity.
They also correctly understood that they shouldn’t attempt the product
development internally and purchased a company in the space. What they
did misjudge was the speed of product innovation in the office
automation arena which was vastly different from their own. The result
was unmitigated failure as they were never able to innovate near the
front edge of the curve.

The truth is, successful product
innovation should match the capabilities of the organization, the needs
of its customers, the realities of available technologies (and their
actual progress) as well as the impact of new emerging technologies,
budget, the market impact and organizational goals.

With
everything going on in every market, the environment and economy, the
circumstances speak volumes to many organizations about the need for
change. The marketplace opportunities currently point toward the need
for breakthrough product innovation over the incremental variety. This
requires imagination, insight and a fundamental organizational structure
that can examine and exploit creativity – one that enhances innovative
efforts to realize both short and long terms goals.

But how? To determine the electronic product innovation strategy best suited to the situation, consider these factors.

With
this information in hand, a productive and flexible innovation process
presents itself and a logical sequence for tasks emerges

An organization can
hold its competitive edge and stay ahead through a focus on and
effective use this golden key – innovation. Innovative companies are
those that keep their eyes & ears open to opportunities presented by
change and that can respond with fresh ideas and correctly targeted
action to keep them growing and profitable.

Career Objective Examples For Resumes How To Instantly Grab Any Employer’s Attention

When writing your resume, one of the first things you have to consider is your career objective. Ive been there before and I know how challenging it can be to come up with something note-worthy. In this case, it doesnt hurt to look for outstanding career objective examples for resumes you can base on.

You might wonder why your resume needs to have an attractive career objective. How does a sentence or two affect the long list of achievements in your resume?

Well, for starters, the career objective is usually the first line your potential employers will see once they scan your resume. From that one line, they would most likely recognize which candidates have creativity and spunk; and which candidates are simply just like the rest.

Unless you want your resume to be stuck with the rest of the commoners stash, youd better take these career objective examples for resumes a little more seriously.

Example # 1: To use my graphic design skills in creating attention-grabbing graphics that sell.

Most career objective examples for resumes start out with to rather than I. In a way, this makes your career objective less about yourself, and more about the job and company youre applying for.

Remember, your potential employer is always asking Whats in it for me? So you better come up with benefits that speak directly to their mind and emotion.

If youre a fresh graduate, using to to begin your sentence is a safe choice.

Example # 2: Feature editor offering four years of experience in magazine story line-ups and special reports.

This second career objective example is mostly used by those have been there and done that. They now have the experience and the gall to state their position and what they specialize in.

If youre a reputable person or authority while attending college, and would like to use this particular objective form, you need only to replace Feature editor with something like Former Writers Club President or Cum Laude Graduate. Then show them how they could benefit from your academic know-how and experience.

Example # 3: Seeking an entry-level position in pharmaceutical management to utilize my communication skills and Degree in Pharmacy.

This last example shows how important it is to be specific about what you want and what you can offer.

However, you cant be overly specific, for it might only give your potential employers the impression that your skills are limited to a particular set or limited to operating specific programs only.

Knowing which of the various career objective examples for resumes to base your own ideas on, helps you stand out from the rest of the applicants. It gives others the impression that you know exactly what job you want and how your skills come into the picture.

Success Point Offers Career Counselling And Competitive Entrance Exams At Kolkata

At Success Point we offer Career Guidance and Counseling to students who are on the brink of choosing a right career for themselves; we also have a centre for coaching students in specialised courses. Our state-of-the-art Knowledge Centre, provides comprehensive classroom training to students for IPCC, CPT,BBA, Competitive Entrance exams and GD+PI programs.
Knowledge and expertise are our key assets. We have a team of highly qualified and enthusiastic professionals. Trained and experienced subject-matter experts, psychologists, teaching facullty, career counsellors, researchers make up this cohesive group.
Ex-students and those who avail of our services once, become a part of our extended online family and continue to share information and updates. Our teachers and counselors are tuned in to the student’s queries and we are just a buzz away on the computer! Course information, career confusions and linking up to institutions form the major themes of online exchange.

1. Career Counselling

a. Individual Career Guidance
Our professionals help individuals in the process of self discovery through our career counselling services. The process involves making one aware of their interest, personality, strengths and weaknesses, various career options applicable- leading to an appropriate career choice. We also believe that parents play an important role in career decisions and hence their participation is encouraged throughout the process.

b. Career Talk and Group Counselling in Schools
We reach out to school students through a group interaction, referred to as Career Talk and follow it up with our detailed program, with interested students. Career Talk would typically involve a discussion on popular and lucrative courses for students in Science, Commerce and Humanities stream.

2. Classroom Training for Competitive Exams

Preparation for IPCC (2nd stage of CA, for November 2011) classes start on 25th January 2011.
Classroom Training for Common Proficiency Test (CPT), entrance test for CA, starts 5th April 2011.
Classroom training for National Institute of Fashion Technology (NIFT) Entrance Test (2012), starts around the 1st week of April, 2011.
Common Law Admission Test (CLAT) preparation for 2012, starts July 2011.

3. Vocational Services & Certifications

6 months course on Fashion Art: Eligibility Std XII pass. Starting January 2011, weekend classes.
6 months course on Needle and Thread Art. Eligibility Std XII pass. Starting January 2011, weekend classes.
Fashion tutions for courses in Fashion (Graduation, Diploma). Eligibility Std XII pass. Starting January 2011, weekend classes.
Preparation for Group Discussion and Personal Interview (GDPI) applicable for any entrance test or first job interview.
Resume Building and Modification assistance.

Investment Diversification with Real Estate

This year, investment in the stock market is making many downright jittery. Though overall the stock market does seem to be hovering around the 10,000 mark, many investors are plagued with uncertainty about short and long term investments in the stock market. Will stocks go up or down this week? Is now to time to keep money in the market? Or take money out of the stock market?

As a real estate professional, I always advise people to continue to invest in property. With so many bank owned properties flooding many different markets, real estate investors are actively purchasing homes and investment properties and obtaining some great deals right now.

John Starke, an Investment Advisor and Financial Principle with American Beacon Partners, says that many investors have grown tired of the risk involved in purchasing equities, mutual funds, and other types of investments. Prior to the sharp downturn in the market in 2008, investors goals were to accrue money through appreciation. “Rather than nervously watch their portfolios go up and down, investors want a more stable income,” noted Starke. He sees a rise in interest in Real Estate Investment Trusts (REITs), Tax Free and Corporate Bonds, and even some Corporate CDs. “Many investors are pulling their money from equities and mutual funds and opting for investments that pay a decent, regular return on their money,” said Starke.

In my everyday real estate transactions, I see investors pulling large sums of money from the stock market and putting it into the purchase of homes and properties in Virginia. I have taken the time to ask real estate investors their opinion about stock market investments. Many have decided that the stock market is not for them right now. One investor, J. D., purchased a property in King William County, Virginia that was in foreclosure for $90,000. She will spend approximately $4,000 to prepare the property for the rental market and be able to collect a monthly income of $1,000 from her investment. J.D. told me “I feel the time is right to start investing in real estate again. I stopped four years ago when property prices got out of hand. I intend to do even more real estate investment now.”

Another client, who plans to retire in a few years, is selling one commercial property investment in order to purchase a strip mall in the Western Virginia town where he plans to retire. He will pay the purchase price and invest approximately $40,000 into the strip mall to prepare it for the commercial rental market. He told me, “I am tired of having a business that I have to work at everyday. I want to have an investment that will work for me as I am planning to retire in about two years.” His upcoming shift in lifestyle is motivation for his new commercial property investment. Note that hes not selling one business and putting the money into the market. This may have been the trend for a retiree five years ago but not in the new economy.

Finally, H.G. in Hampton, Virginia made a wise move with money he once had in the stock market. He purchased a condominium for $50,000, invested $2,500 in the property renovations, and is now receiving $850 per month in rental income for the unit. HG said, “I am making more of a return from my property investment than I would in the stock market, and I also receive a tax deduction to boot.”

There are of course risks in real estate investments. A tenant could default on the rental agreement, or a property could remain vacant for months on end. That is why it is imperative that real estate investors hire experienced and knowledgeable property managers to maximize their investment. All of the property investors mentioned in this article are using my property management services for their real estate investments. Other risks include unforeseen maintenance and repair issues. This is why it is important for property investors to put a portion of their profits aside to reinvest in the home, condominium or townhouse they purchase.

Where property investment is concerned, even these risks, when anticipated and well-planned for, are small compared to the uncertainty of stock investments.

Shawn Tully, Senior Editor at Large for Fortune magazine, published “2010’s Coming Stock Market Crash: 1987 all Over Again” in May 2010. He states that stocks are still overpriced. He predicts a low return on investment (or a loss) as an inevitable outcome of this scenario. Tully bolsters his opinion with these astute observations: “Here’s how I see the odds. The chances are about one in three that we suffer a huge, wrenching correction in the next year or two similar to the one in 1987. That possibility is so high because stocks are so startlingly expensive. Another high probability event is that markets go on a long sideways grind, with smaller drops along the way. What’s extremely unlikely is that the market rises substantially from current levels and stays there for any extended period.”

Experts within the financial industry may be reluctant to put forth the strong opinion that Tully articulates. Still, there is no denying that investors have undergone a major shift in perspective since the financial crisis of late 2008 culminated in a recession, took hold of the United States and spread to other countries.

People will always need a place to live. With more and more families sadly experiencing foreclosure and dislocation, renting will be their most likely option. More rental properties will be necessary to fulfill housing demands. Investors need to take a serious look at property investment in their areas, and take steps to purchase viable homes even if they are in need of some repair or upgrades.

Visit http://VonCannonRealEstate.com to view potential investment property listings in Virginia in Williamsburg, Hampton, Newport News, Yorktown, Richmond and Northern Neck areas such as Matthews, Northumberland and King and Queen Counties.

Revealing The 4 Critical Stages Of Growth In Every Successful Network Marketing Company

This is something that most establish network-marketing companies wont tell you about

According to MLM Next Step LTD:

In the early 1960s, franchising was a revolutionary new technology in business and it was also met with resistance. Newspapers and magazines wrote what a scam and rip-off franchising was. Stories of people who lost their life savings to some franchise were everywhere. There was a strong move to make franchising illegal. In fact, franchising actually came within 11 votes of being outlawed by Congress.
Today, this so-called scam is responsible for over 34 percent of all retail sales in North America. Franchises sell nearly 800 billion dollars worth of goods and services today. Every industry goes through an evolution similar to this. Chiropractors were considered quacks in the 1970s, the stock market was considered shady and a form of gambling and the first newspaper in British North America, The Public Occurrence (1690), was suppressed by the governor of Massachusetts. Now, we almost can’t do without these industries.

Formulation:

Creation of company: You must first create your company, along with a catchy name, as well as marketing tools.

Product management: Manage your products, whether they are your own or an affiliate product. Delete the ones that arent selling and market the ones that are!

Getting top gun recruiters into the company: You need a team to make your company successful. Getting the best recruiters on your team will bring you much closer to success.

Drafting out a compensation plan: How will you compensate those on your team while still making a profit?

Company is shown to the world: Get the word out about your company through PR. Begin with an eye-catching press release.

Concentration:

Formulation of a robust company
50% out network marketing companies go out of business in the first year.
80% of remaining network marketing company wont even get pass the 3rd year.
Those who pass the 2 most important criteria are game for great momentum growth.

Momentum:

1. Hit the masses.
2. Steep Surge of sales figure; imagine that of a tsunami wave.
3. This is where HUGE money was made.
4. Huge numbers of distributors join the company.

Stability:

Finally the network marketing company, which passes the formula, concentration and momentum stage, will reach stability stage.
There will still be growth in the company but not of huge proportions compared to the momentum stage.

Most importantly, what is in it for you? If you were to ever join a network marketing company, make sure you ride on the tsunami wave where it is in its infancy and enjoy the process. As technology is moving at a staggering speed, a company that uses Internet as a recruitment platform will go much further and faster.

Job opportunities in Auto transport industry

The auto transport industry gives a lot of job opportunities with a good career projection. These jobs are also available on both basis as a full time and part time. People in search of auto transport jobs should have qualities like devoted, loyal, motivated and hard-working. Career prospects in auto shipping industry are positive even for those who step in for the first time in this industry.

There are various types of Vehicle transport jobs available like Auto-Mover truck driver, Vehicle Shipping dispatcher, Customer service representative, Driver Car Hauler, CDL Driver, Military Vehicle Shipping job, owning your Own Truck Fleet, Intermediate Auto Mechanic etc.

You can find different jobs through classified advertising, from car dealers, and bidding sites. Consumers may demand for shippers who specialize in race cars, traditional and collectible cars, or loads with many vehicles. Persons moving often are in need of an auto transporter.

The first auto transport job that comes to mind is truck driver. The work of truck driver is difficult when compared to than any other driver because in this case the driver has to deliver the vehicle and also has to load and unload it. Another difficulty is they have to pick up vehicles from 10 to 12 places and deliver to different states which take few weeks to deliver. This is a hard job for drivers who are married but they are paid a good amount.

Another auto shipping job is that of dispatcher. A Vehicle transport dispatcher is the “travel agent” of the auto transport industry. The dispatcher takes orders for shipment of customer vehicles and plans it with the trucking company. This work is harder than taught because each customer is shipping from somewhere like Melbourne, for example to Bangkok, So this has to be planned with a truck that has 8 to 11 autos which goes on that route. The dispatcher has to communicate information about pick-up, delivery, and transportation times to and from the truck driver and the customer.

Another type of work is that of client service representative. The client service representative is the person that the take delivery of and sends out quotation marks to consumers via phone or email. The client service representative also takes the order from the buyer and sends it to the dispatch dept. The client service representative also answers questions from customers about the shipping procedure itself because most customers have never shipped a car and knows nothing about it.

Diesel Mechanic work is the most critical profession in the car transport industry. This work is given much of significance because a Diesel Mechanic is very necessary for the any auto transport company. His job involves performing usual protection of the company vehicles to ensure that the company trucks move safe and sound on the road. The requirement of Diesel Mechanics is always high in the auto transport industry.

Auto Processor job includes processing of cars from one end to another end. General Warehouse job includes usage of forklift to transport overstock freight to main locations. Driver Car Hauler job includes transfer of cars and other items to different places. Certified courses are available.

Why Real Estate Investment Includes Risk Analysis

The bottom line about any real estate investment analysis is that it is a risk analysis. If risk was not an issue with investing, and all the results of any given investment were known with certainty, than creating an analysis for any type of real estate investment would simply be a matter of arithmetic. But the truth about real estate investing is that many factors come into play (i.e., the economy, tenant trends, etc.) that make it impossible to ever know with absolute certainty enough about a typical property to remove every element of the unknown.

Since the ability to accept varying levels of risk will differ from investor to investor, many simply avoid real estate altogether and opt to put their money only in relatively risk-free investments such as government Treasury bills. But the price for this lower level of insecurity, of course, is a lower rate of return. Why, because a relationship always exists between risk and rate of return. Therefore, when investors are attracted to the certainty, they in effect force down the rate of return they are willing to accept as a tradeoff for their unwillingness to accept uncertainty.

Okay, so what about the risk takers? What can investors who prefer to collect the higher rates of return associated with real estate investment do to deal with (and perhaps minimize) the ambiguity? Investors must exploit tools that can potentially measure this risk. One method is by applying what is known as a “probability distribution” to prospective real estate investment opportunities.

For example, rather than using just one set of rents to ascertain potential cash flows and returns for a rental property, the investor should consider several rent scenarios that reflect an estimated probability of their occurrence.

In my real estate investment software, for instance, a form is provided that allows users to apply three different rent scenarios to a rental property. This way, rather than just having to accept whatever rents are presented by the seller, the investor can analyze the cash flows and returns based upon a range of rent probabilities (i.e., most likely, somewhat likely, and not likely but “wow, wouldn’t it be great”).

The logic is straightforward. Say, for example, that you’re doing an analysis on a ten-unit apartment complex made up of ten two-bedroom, one-bath units each reportedly with the potential of renting for $700 per month. My own experience warns me that “potential” rents may (or may not) be likely, so I always prefer to run my own rent scenarios. In this case, then, you would use our Rent Scenarios form and assign three rent probabilities based upon your own measurement of risk, and instantly you are the results so you can analyze what impact each rent might have on cash flows, rates of return, and profitability. The outcome if monthly rents are more likely at $650, for instance, could affect your willingness to chance buying the property.

This is only one of a variety of mathematical and statistical approaches to risk analysis that will help you address the uncertainties of real estate investment. But you get the idea. The best way to deal with uncertainty is to measure it. And the probability distribution we illustrated for rents is a good first step.

You can see a screenshot of our Rent Scenarios form at http://www.proapod.com/Tour/basic/screenshot_4.htm

Web Banner Advertising Vs Search Engine Advertising

Search engine advertising is a simple marketing method where a few words/sentences are used to promote a product/service. The advertiser will be permitted to display 2-3 lines of text in addition to the URL in the advertisement. E.g. the first line (20-25 characters) normally displays the title of the ad followed by 2-3 lines (30-35 characters per line) describing the product. It is also known as pay per click (PPC) advertising.

Note: This type of publicity generally results in less volume of sales because there is a restriction on the words being used to promote the product. Therefore, one needs to be very careful with content creation while using this form of advertising.

Web banners enable advertisers to use rich media content like logo, animation, and corporate colors while endorsing their product. The concept is similar to offline advertising except for the fact that creative content makes it more lively and fascinating.

2.PPC (Pay Per Click) in Search Engine Advertising is similar to CPC (Cost Per Click) in Web Banner Advertising where promoters get billed for the service only when a visitor clicks on the ad. Nonetheless, research has shown that internet banner advertising is a cheaper alternative for promoting products and services because CPC campaigns fare better compared to PPC marketing promotions.

3.Unlike text ads, web banners come in a wide range (eight) of shapes and sizes. Usually there are no constraints on the number of characters or words used in the advertisement. The most common banner sizes used in advertising campaigns have been included below for your reference.

Banners (46860 pixels)
Rectangles (300250 pixels)
Skyscrapers (120600 pixels)
Leaderboards (72890 pixels)

Conclusion:

Internet banner advertising provides a more flexible solution in terms of measuring brand awareness and providing a better return on investment.

Effective banners are vital in drawing in potential customers. If you are looking for quality Flash banners at an affordable price, look no further! Banner Design.net offers professional banner designs coupled with unparalleled value. We work hard to ensure a swift turnaround time & full customer satisfaction. Just check out our portfolio to see why hundreds of companies have chosen us in the past!.

Banner Design.net owns and operated by the same people behind BannersMall.com. As the most successful banner ad design service on the web, BannersMall.com has assisted countless companies become established as well as successful with the help of their banners. With over 75,000 banners created and 6,000 highly reputable clients.
Banner Design.net follows stringent continuous improvement principles to provide customers high quality flash baners. This has helped our clients to increase the click-through-rate and conversion on their websites. We offer an economical and efficient way to reach-out to prospective customers. It has transformed us into one of the most sought after firms in the banner designing industry.

Effective banners are vital in drawing in potential customers. If you are looking for quality Flash banners at an affordable price, look no further! Banner Design.net offers professional banner designs coupled with unparalleled value. We work hard to ensure a swift turnaround time & full customer satisfaction. Just check out our portfolio to see why hundreds of companies have chosen us in the past!.

Sharks of gambling industry. Part 1.

Behind the phenomenon of gambling industry, there are definite individuals. The attitude to them is ambiguous. Some people consider them to be talented businessmen, respect them and learn from them. Others, conversely, condemn them. Doubtless is only one thing these people are extraordinary, often venturesome, but at the same time they have business acumen, feel the demands of time, they can correctly estimate the potential of their future enterprises. Particularly such people gain millions of dollars from gambling industry.

Sheldon Adelson
Presently he is the richest representative of the gambling industry. He owns the corporation Las Vegas Sands, which controls the casino-hotel Venetian in Vegas and Venetian in Macao. The life of Sheldon reminds of a classical story about an American dream. The future billionaire was born in 1933 in Boston in a poor Jewish-Ukrainian emigrant family. He had to work since early childhood. He earned his first money by selling newspapers on the streets. Practically without any education, the self-made man Sheldon became one of the best financiers in the USA. While working as financial advisor, he breathed new life into more than 50 companies. Adelson was one of the first businessmen who believed in the future of IT technologies. The international show-exhibition of IT-technologies COMDEX was his brainchild. In 1995 he sold it to the Japanese for 860 mln dollars.

The businessman came to the gambling market in 1989 buying the casino-hotel Sands in Las-Vegas, which was earlier owned by Frank Sinatra. Understanding that one more casino in Vegas is trivial and that is why relatively unprofitable, he decides to transform the capital of gambling into the international business center, in order to attract rich entrepreneurs (potential players) to his casino. Within several years Adelson built the business centre Sands Expo. In 1991 he invested one and a half billion dollars for building the casino-hotel Venetian. The new casino was targeted not only at players, but also at businessmen who came to his new business center. As many experts acknowledge, Venetian is one of the most beautiful casino-hotels in the world. There are more than 4000 rooms, 18 restaurants, a trade center (emporium), and all this is at the background of Venetian channels, with gondolas sailing and gondoliers singing their famous songs. In 2004 Adelson opened the casino Venetian in Macao, the first casino of Las Vegas type in Asia. In May 2006 he managed to obtain a permit for building a casino in Singapore, which will presumably be opened in 2009. It is planned that more than 3 billion dollars will be invested into its construction.

At the moment, according to Forbes, Adelsons fortune is 16.1 billion dollars, i.e. he is number 14 in the world rating of the wealthiest people of the planet.

Kirk Kerkorian
This figure of gambling industry can be without exaggerations called the most experienced and sophisticated. He is the living legend, one of the fathers of Las Vegas. Kirk was born in 1917 in the town of Fresno (California) in the family of Armenian emigrants. In his youth he was actively engaged in boxing and participated in single combats, but at the age of 22 all of a sudden he decided to quit sport the desire to learn to fly captivated his entire personality. During WW II Kirk became a pilot of British royal air force. Upon returning to his homeland, in 1947 he paid 60 thousand dollars and bought a small air company that specialized on charter flights between Los Angeles and Las Vegas. He abandoned this business only in 1968, having sold it for 108 mln dollars. Frequently visiting Vegas, he realizes the huge potential of this city. In 1962 Kirk buys 80 acres of land on the famous The Strip, not far from the legendary casino Flamingo. The land at that time cost him 960 thousand dollars. The investment was not vain, approximately at this time there started the gambling boom and many companies became interested in gambling industry. The renowned casino Caesars Palace is built on his land, which he grants on lease. In 1969 he sells it, having thus earned more than 9 million dollars.

In 1967 Kirk buys 82 more acres of the precious land and builds International Hotel, which was the biggest hotel in the world at that time. In order to make the hotel popular and attract potential players, Kirk hires Elvis Presley for concerts. At that time he also buys the casino Flamingo, which he resells in 1970 to the corporation Hilton. 1973 was crucial for Kirk. He invested most of his assets into buying the film studio MGM and builds the casino-hotel MGM Grand under the brand of his new company. Now this hotel becomes the biggest in the world. At the moment Kirk Kerkorian owns the corporation Tracinda, which has the controlling stock of MGM Mirage (casino in Nevada, New Jersey, Macao etc). Kirks interests are not limited only to gambling industry. He owns 10% of the shares of General Motors. All this allows him to be number 53 in the Forbes world rating, having the fortune of 8.7 billion dollars.

Passion Is No Ordinary Word-channelling The Sales Professional In Every Entrepreneur

As a sales trainer, I work with people from all walks of life who share a common goalthey want to learn how to emulate the success enjoyed by the top-ten percent of sales professionals in organizations both large and small.
People have many reasons to be motivated to attain that kind of success and in my experience entrepreneurs are especially driven. Here’s why. For them, it’s not just a job that’s on the line, it’s everything. Their livelihood is at stake! And the consequences of being anything other than in that top-ten percentile might be the difference between success and failure for their startup business. And in my opinion ALL sales people are entrepreneurs.
Scott Shane, the author of “The Illusions of Entrepreneurship, made it clear in a recent interview inBusinessWeek just how high those stakes are for most business owners. “The myth is that somehow if you manage to hit the average or hit the median, you’re going to be fine. The reality is that the distribution is so skewed you have to hit the top for it to matter, and in fact, you have to hit the top 10% to have income as an entrepreneur better than what you would have gotten working for other people.”
Sales skills make it all possible
No business can survive for long unless its owner thinks a lot about salesin particular, about what can be done to sell more in less time to more people. That fact is not lost on entrepreneurs, which is why I encounter so many at my sales training workshops and webinars. When I first meet them, they often tell me that they didn’t start their businesses to become a professional sales people. Rather, it’s because they love what they do, because they thrive on risk taking and take pride in being a sought-after practitioner of a service, or maker of a particular product.That’s why I tell them this: success at being an entrepreneur and business owner can only happen if they invest time to build and improve their selling skills.
Fortunately most entrepreneurs are already hardwired for that kind of challenge. Whether it’s a service they provide or a product they make (or envision to make), these enterprising risk-takers are already great at what they do. They also tend to have a knack for relying on themselves to do what needs to be done to make their businesses thrive-even if that means having to learn to do something new to reach their goals.
Passion as a driver for sales success
In my experience, entrepreneurs put passion into everything. It’s a magnetic quality that doesn’t just motivate them to get to work, it persuadesand even inspires-others to want to work with them. As a sales trainer, I teach business owners how to channel that passion and encourage them to make the time to read the right books and participate in sales training seminars and teleclasses.
Entrepreneurs launch their startups confident that there is a market for their product or service. Selling skills give them new insight into why customers in a market behave the way they do, it helps them better understand what kind of customers they should be looking for, and gives those business owners the tools they need so they can better meet the needs of those customers.
Important sales advice for new startups
When building a new business, it’s crucial for the owner to be the one making those sales calls initially. That’s why I advise entrepreneurs who are in the early stages of a startup to avoid outsourcing or handing over that task to sales staffthe time will come soon enough when the business will be ready for that next step. No one can sell the benefits of a company with the same passion as the person who owns that business. Once an owner has had success in landing new customersand has done so by making full use of the field-tested selling tips and successful business habits that we teach at Engage Selling Solutionsthat’s when it will be time to hire sales staff and teach them how to sell to customersthe right way!
Playwright Neil Simon once quipped: “If no one ever took risks, Michelangelo would have painted the Sistine floor.” Entrepreneurs are the risk takers who can make amazing things possible in this world. But it’s worth remembering that ideas, services and products all find their market not just by being great. It’s also because the successful owners of the businesses behind those products, services and ideas know how to channel their passion. They’ve learned how to bring out the sales professional within. And so can you!