The Systematic Approach To Formulating Your Business Strategy

If you find the prospect of crafting a Business strategy over aweing – you are not the only one. The truth is that many Business entrepreneurs don’t really see the need. Nevertheless the is that most successful businesses have well defined business strategies.

A robust business strategy can mean the difference between a lucrative business and you working 60 to 80 hours a week all year long – and not making enough to make ends meet

On the other hand, many high performing entrepreneurs who have a business strategy are not married to their business and make piles of money – and they usually attribute their fortune to having a strategic plan which guides their business.

Your Business Strategy determines the focus, vision and aims for your whole company. A written business strategy will help guide, but not dictate, your day-to-day operations. Defining, sharing and communicating your business strategy influences and guides operational decisions.

So what is the process for preparing your business strategy?

1. Define your business vision. In your perfect world, just what your business look like What markets would you seek to dominate?

2. Decide your company’s core operating values? You are looking for the core beliefs and values that you wish your company to be known for. Once your key values are clear they form your guiding principles. In other words, why are you in business and how do you do business?

3. Strategy concerns long-term plans. Your strategic is based on the over arching objectives that will help you get from where you are now, to where you want to be.

4. Medium Term Planning. Strategy is about the large scale – long time scale. You need to include elements to guide your day to day, short-term performance. Remember to be “SMART” when setting your annual goals SMART stands for Specific, Measurable, Attainable, Relevant and Timely. As with any plan you need to define the tasks, who by and when. Figure out what resources you’ve already got, and what resources you need to get you past any barriers. And then create an action plan that clearly lays out how you will achieve your goals. Consulting with your staff will deliver much richer solutions.

5. It is important that you carefully monitor progress on your strategy and plans. Develop a set of milestones. Don’t underestimate the importance of this step. Being able to communicate progress to all stakeholders: investors, shareholders, partners, staff, customers and your local community is immensely powerful.

6. Communicate your strategy and plan. The short-term plan from your strategy creates the momentum and direction for your day to day activities.

7. Walk the Talk. Now that you have the roadmap, it’s time to begin the journey.

8. Make sure you know exactly how you are doing on a day by day basis. Create a dashboard to report on your key performance indicators.Prompt corrective action is often more important that the plan itself.

9. Follow the same cycle next year. (Dream, Plan, Act, Check).

Building a robust, realistic and achievable business strategy is not easy. It requires commitment, effort and discipline. Yet the rewards are obvious. Juat about every successful business has an active, documented business strategy.

Writing Sales Copy Active Voice Copy Outsells

When you are crafting copy to get sales online, making use of the “active voice,” is imperative. It is a proven fact that people do not respond well to “passive voice” sales copy. The difference in the narrative voice used equates to this: in “active voice,” the noun does the action. Such as: “James hit the ball.”

In the passive voice, the action “happens” to the noun; such as this example; “The ball was hit by James.” This separate style in writing determines the nature of the copy. “Passive voice” writing tends to come off as boring, drab, and tends to not connect well with readers.

Look at the sites online that are making good sales, and you will find the sales writers using the “active voice.” The “active voice” is a “doer” of the word. It performs action; hence, it as well compels the reader to take action.

Of course, there many more aspects that go into the making of great sales copy. Giving readers clearly defined, specific, and direct benefits they will gain by buying the product or service is also very important.

Once your headline has gained their full attention, use a sub-head to draw them further into your body copy. Then highlight the benefits which set your product or service apart from your competitors.

In the copywriting world this identifies your USP (Unique Selling Proposition) or your (Unique Selling Position.) For online sales copy, it is good to try and have your targeted keywords, or keyword phrases incorporated within the headline. This helps you achieve a better page rank for SEO (Search Engine Optimization) purposes.

Write to show – and not tell. Hit them with a good story that demonstrates clearly how your product or service helps them solve a huge problem. To combine these two writing elements: such as (story-based copy) plus (writing in “active voice,”) you have the potential to knock your sales response out of the ballpark.

When writing in the “active voice,” structure your sentences to be rich in adverbs, and go light on the adjectives. Power Web copywriting gets your point across using action, and it does so without fluff, hype, or claims that sound unbelievable.

Check some of the sales pages that you know are selling a lot. You will find that many of them will share some of the same attributes. This is not by accident. You will soon discover that this type of writing is what works to make you sales. It will pay you great dividends to learn how to write in this fashion.

If you do not have the time to learn how to write great sales copy, you can always hire someone to write it. There are way too many so called “sales” pages on the Web, which are not making a dime. They are not only costing someone money to host them, their failure to sell actually damages site credibility, and integrity.

Many of these “sales” pages were written using “passive voice.” People tend to click away from them as soon as they land there. Check your page statistics – make sure that visitors to your sales page stay there at least long enough to read your entire message.

Think about it; when someone lands on your sales page, then clicks away in five seconds or less, your copy is failing to do its job. It is actually hurts your sales efforts by doing exactly the opposite of what you intended it to do. This kind of copy does not promote your product or service – it demotes your site by driving newcomers away.

Customer Relationship Management Strategies in Times of Crisis

The current customers are the key to overcoming the current economic downturn. Attracting new customers costs between 6 and 13 times more expensive than the preservation and sale on existing ones. Under normal conditions, companies lose about 50% of existing customers average on every five years, while the difficult attraction of new ones in an environment of shrinking market and financial crisis, imposes to look at this as a cost-effective source of revenue. Effective management of customer relationships is essential in times of crisis and organizations can use customer – oriented strategies and Customer Relationship Management (CRM) tools to maximize the value and loyalty of their customers to open up new opportunities not only for survival but also for development.

Should the customer relationships be managed?

The typical client no longer exist and some companies learned it by the hard way.Until recently, business was more concerned about what sells. In otherwords, companies focused on selling as many products and services without giving importance who buys them. Still, many companies are product-oriented, based on its organizational structure and bonus plans on the products, which they sell, than on customers who buy them.

Modern companies have already changed or plan to change their organizational structure and information from product to customer-oriented, applying reengineering on core business processes and laying the groundwork for transition to the next stage of their development – active management of customer relationships.

If we perform an analysis, we will see that focusing on only 5% of loyal and valuable customers can increase profits by 25% to 70%. This, together with the fact that it costs much more expensive to sell to new customer than to an existing and loyal one, motivates companies to try to maximize their existing customer relationships. Also, dynamic market environment and business conditions make it necessary to take into account the following factors:

– Changed organization of work: In today’s business and corporate structure often professionals working in the departments of marketing, sales and customer service rarely and sometimes never made direct contact with customers. CRM is a business strategy, philosophy and technology that aims to fill this gap.

– Changed business environment: Changed is the behavior of customers and it is not the same as prior years. It is becoming increasingly difficult for companies to operate, meeting the symptoms of “marketing fatigue” in potential customers. The increasing variety of marketing and communication messages to customers, leads to the effect of continuing contraction of the benefits of traditional marketing tools and for the search for new ones.

– The increasing complexity of markets: The increasing globalization leads to the emergence of new competitors that offer completely new products and services.

Rosy Business 5 Top Secrets To A Successful Business

Much has been written about the attainment of rosy status for businesses, however many business related personnel have never heard the business management consultants phrase of rosy business.

In its basic format, this phrase is consultancy jargon for a newly developed business, or one which has been trading for typically less than 3 years. A business which has obviously survived the very high percentage of failed businesses rate, and has attained some level of business growth.

Typically in relation to business development, business consultancy firms and many an individual business consultant suggest that a rosy business generally finds itself positioned very firmly at the financial tipping point.

Most businesses blocked at the tipping point generally seek outsourced consultancy expertise to drive their business into exponential business growth.

Historically most businesses strive for rapid growth in sales and profitability and therefore continuously looks for business development and growth opportunities. With the availability of resources such as the Internet, the world has literally shrunk into a global village and businesses have a tremendous potential to market their products to the entire world.

However, in order to succeed, every business organization needs to ensure that business performance parameters which reflect the overall condition of the business are healthy or rosy in other words. Rosy business top 5 secrets to a successful business outlines this concept.

Many small and medium business enterprises today have an opportunity of working with large global business corporations which select their suppliers and business partners based on various business parameters which reflect the true picture of the business.

Being a rosy business is all about maintaining healthy business parameters like financials, employee satisfaction, quality certifications and quality performance, commitment to protection of environment, safety etc.

It is necessary that the business organization is capable of demonstrating its commitments and efforts on all these fronts to its client organizations. Only those businesses that demonstrate their ability and commitment to maintaining healthy business parameters and continuous improvements in all business areas will succeed in growing their businesses.

A large number of business organizations engage the services of business management consultants for strategic business consultancy improvement initiatives and also get their management teams to go through different business training courses to ensure their teams remain well updated.

Business consultancy firms provide vital inputs to business organizations in many different areas such as product and process quality improvement plans, lean manufacturing, lean supply chains and other important business functions. Many business consultancy firms place increased emphasis on continuous improvements and process reengineering which has helped many small and large business corporations improve their business parameters to the levels comparable with those of the top world class corporations.

Rosy Business Top 5 Secrets To A Successful Business #1 Business Vision

Most business consultancy firms and business management consultants suggest that without a business vision it is unlikely that the business would have achieved rosy status in the first place.

Irrespective of the prior business vision, it is wise to understand that if you have contracted an outsourced business consultant because you find your business is blocked at the financial tipping point, then you need proven business development and successful business management skills.

One of the first things a proven growth consultancy specialist will outline is that the original thinking which got your business to where it is today is unlikely to be the same thinking to grow your business beyond the financial tipping point. One aspect to be considered for your senior staff is the provision of business training courses.

Rosy Business Top 5 Secrets To A Successful Business #2 Business Growth

Any aspect of business development and business growth is a major undertaking and one which should only be implemented after serious research and consultancy advice from one of the proven business consultancy firms.

Not every business consultant is skilled in achieving business growth and the successful business management skills required to manage that growth.

Many professional business management consultants advocate that every member of the business team attend business training courses directly related to the business growth strategies planned for the business.

Rosy Business Top 5 Secrets To A Successful Business #3 Business Development

The provision of business training courses and the participation of every employee in the business, grants a bottom up, top down insight into the businesses new growth vision.

Business consultancy firms and business management consultants understand the difficulties of business development and the subsequent issues involved in successful business management.

Every business consultant providing business development consultancy knows that one of the most difficult aspects of taking a rosy business into a truly successful business is the change factor.

Many directors and employees find change very difficult to cope with. This is widely accepted in Business consultancy firms as taking people out of their comfort zone is always problematic.

Rosy Business Top 5 Secrets To A Successful Business #4 Business Training Courses

Many business owners wince when business consultancy firms or business management consultants recommend business training courses. A number of small to medium business managing directors feel there is no need for business training courses, because they have personally never attended any business related training programmes themselves.

This is often a huge barrier to business development and company growth for a business consultant who likely knows that approximately 97% of all small to medium size business managing directors have received no business, or no academic business management training.

Many of these MD’s feel threatened by the fact that their workforce may become more qualified than them. Consultancy may map out your strategic business growth plan, but without providing professional industry specific business training courses they may be unable to provide ongoing successful business management.

Rosy Business Top 5 Secrets To A Successful Business #5 Successful Business Management

It’s a fact that it is no use outsourcing the best business consultancy firms or contracting the finest business management consultants who deliver the most professional business training courses to kick start your business development if your business does not retain a proven business consultant to implement successful business management strategies to ensure long term sustainable business growth.

Although consultancy is a great help in achieving business growth beyond the financial tipping point it is no substitute for having a proven expert nurturing your successful business management.

Think of building the world’s greatest ever cruise liner, investing millions of pounds in the research, planning construction, fitting out and staffing the liner. Then stocking up on food and drink required for high fee paying customers, and then sourcing these customers.

And finally after years of hard work and millions and millions of pounds the harbour master pilots the ship out of the harbour and then hands over control to a captain who has never sailed a ship before. It’s clearly a plan that is pre-programmed for failure; in fact it’s almost one of Titanic proportions.

Innovation Center Skolkovo in Moscow, Russia

Innovation center “Skolkovo”
constructing in Moscow, modern scientific and technological innovation
complex for the development and commercialize of new technologies, and
the first post-Soviet era Russian science city, constructing “from
scratch”.

The complex will provide special economic conditions
for companies, working in priority sectors of the modernization of
Russian economy: telecommunications and space, biomedical technology,
energy, information technology, and nuclear technology.

The
complex was originally located on the territory of city settlement
Novoivanovskoe, near the village of Skolkovo, in the eastern part of the
Odintsovo district, Moscow region, to the west of Moscow on Skolkovskoe
highway. The territory of innovation center “Skolkovo” became a part of
Moscow.

The project foresees that on the area of about 400
hectares will live about 21 000 people, another 21,000 will come every
day to Innovation Center to work. The first building “The hypercube” is
ready. Objects of the first stage of “innovation city” are scheduled to
be commissioned by 2014. Currently, the future of the project is
uncertain.

As part of the “Skolkovo” There are five clusters
corresponding to the five directions of development of innovative
technologies: biomedical technology cluster, the cluster of energy
efficient technologies, the cluster of information and computer
technology, space technology cluster and the cluster of nuclear
technology.


As part of a cluster of biomedical technologies, work is underway to
create drugs for the prevention and treatment of serious diseases,
including cancer and neurological diseases. The largest cluster of
Skolkovo is a cluster of information and computer technologies. Cluster
members are working to develop a new generation of multimedia search
engines, effective information security systems, actively implementing
innovative IT-solutions in education, health.

Small, but no less
important cluster of space technologies and telecommunications deals
space projects and telecommunication technologies.

Developments
in the field of energy technologies are one of the priorities of
Skolkovo. A cluster of energy efficient solutions deals with it.
Reducing energy consumption of industrial facilities housing and
municipal infrastructure – one of the main tasks within the cluster.


The members of the cluster of nuclear technology support innovation in
the field of nuclear energy and related fields. For more information
please visit http://www.prioratours.com and http://www.transferspetersburg.ru

The Benefits Of Sales Data Analysis Applications For Business

Business reports are records of the performance of a company in the past, and since they are also excellent tools for predicting performance trends of the future, you will need sales data analysis software that contains related metrics, or key performance indicators. These are essential for many reasons.

Strategies for businesses can only be successfully implemented and carried out when these reports are used in the task. Sales agents can keep track of the progress or regress of their performance against goals and previous performances so that they are able to revise their current plans and selling strategies for success. Prioritizing becomes much easier and much more effective. In addition, human resource management team members use these types of reports to calculate sales commissions, bonus payouts and additional types of compensation to employees when needed.

Using product benchmarking along with sales analysis and reports can include net revenue, top line revenue, profits, quotas and goals, the different types of revenues (or product mix), the sales pipeline, and the performance of a business shown as a percentage of sales goals. If you use custom applications to assist you with all of your product database and your sales data analysis, you will be able to produce your reports at different levels of interpretation for your department level, your team level and the representative level as well.

Another one of the most valuable and useful purposes of these reports is that they can be created from the data that comes from the database and can convert it into an organized template for the company. There are many different types of tools available out on the market that can make the task quick and easy, streamlining the process. The degree to which all of these product benchmarking applications and sales data analysis applications facilitate the tasks of businesses depends on several factors, including whether or not the programs have been customized, how many tasks they are designed to do, and so forth. The costs of such programs are also relevant to the degree of advanced technology that is used to design and create them, as well as the cost to customize them.

If you are interested, many of the best applications can automatically calculate everything in the blink of an eye, and they enable the users to upload everything to the Net for viewing either by a customer, management or other person or group. A sales data analysis program or application can change the way you see your own business!

Strategy for Opt in Email Marketing

One of the critical components of making money online is to develop a list of subscribers who are responsive to your targeted email. Your ability and effectiveness in building a good email list will determine your ability to generate and maximize profits.

The process of making an email marketing list to sell your products and services does not end with collecting all opt in email marketing addresses. The fact is; it is just the beginning. Success just does not come at your door step right away, you to apply some or the other trick at times. You should not waste any time in contacting your prospects or leads who have trusted you in giving their contact details. You should make effort to get them to know you, and provide good value to them. Trust is basis of this relation and it has to build right from day one.

Online marketers often miss this secret of targeted email marketing. The first page serves as capture pages which provide something of value to coming visitors, and turn them into subscribers. After that, the subscriber is bombarded with offers and deals of products and services to lure them to make purchase.

But the thing is a subscriber will not make any purchase from you unless he or she knows you well. The subscriber cannot say for sure if you are a genuine person and that the products offered by you are genuine. He cannot determine the amount of value provided by you to him. These may look like hurdles for you, but they can be easily eliminated by the use of an auto-responder which enables to build trust with subscribers.

It is a fairly simple thing to do, and every marketer knows about it. However, the simplicity of the task, often cause it to be overlooked. Our first job as a marketer is to tell our prospective client who we are and why are we here for. Make your prospective client comfortable with you. They will trust your product only when, they trust you.

In the majority of the cases, people straight away go out and start selling their products. They should be convinced to a point where they themselves look for your products. When this trust is formed, either through a series of mass email service or through auto-responder, only then you will be able to get your questions answered.

You should try and find out what they are looking for. What types of challenges they face? Why they want to be on your list of email marketing service. The next step is to find probable answers to these questions and address the issues you have come across.

To get the maximum benefit out of opt in email marketing it is necessary to have a strategy in place. This strategy should revolve around building trust with your subscribers. A loyal list of subscribers will go a long way in your successful business endeavour.

Your ability and effectiveness in opt in email marketing will determine your ability to generate and maximize profits. View this site to you understand the strategy in building a good email list.

Conference Brochure Template And Hot Marketing Brochures Ideas

The best printing and design services are crucial for a successful marketing campaign. If you are in some business, then you must know already how the business world is faced with a lot of challenges every single day. Also, one of these challenges is the decision to get some of the best printing and design services for their marketing campaigns. However, it is not very difficult using print marketing materials but rather making them, especially if one doesnt have enough experience in this.

It is also not very easy choosing the best print company that will be able to deliver high quality service. When it comes to marketing and advertising brands, products and services, the use of print marketing materials and ads is still one of the most effective ones in existence. Print ads have been used since long time ago, and they are still one of the most used advertising tools as they havent lost their power to influence the buying behaviours of the target market. The print ads are staple marketing tools for achieving business success.

Once you are able to choose a print company that will be able to deliver satisfying materials for your needs, you will know that the best printing and design services that the company offers can lead you directly to business success.

A good conference brochure template printing is necessary when cconferences are held in order to bring individuals with common interests together. Therefore, a conference brochure template is one of the best things that can be included in the conference goer as such marketing materials include information that will be sponsored by the conference.

For one conference to be successful and efficient a conference brochure can act as a guide that will inform of the events that are being held in the conference. For this reason, the event organizers need to create a brochure that is both attractive and easy to read. For this to be done in the most appropriate way, a conference brochure template for printing is required.

The truth is that one conference brochure needs to be done properly as it will be a crucial thing in the conference goers kit. Such brochures can be made at many online print companies, including Hot Print USA. The best thing is that you can opt for the desired size of the brochure as well for the proper quality material for it in order to lead a successful conference in front of the audiences.

For any business to achieve marketing success, it is very important that they use some of the best marketing materials such as brochures. There are a lot of hot marketing brochures ideas, and one must choose the one that will represent its business in the best possible way. However, the function of the brochures is always the same no matter the design and style promoting the services and products of one business. For this reason, many companies and businesses that are operating in many diverse fields are using brochures for their marketing campaigns.

There are unlimited choices when it comes to the design of the marketing brochures. Most of the print companies even offer free design templates which are of a great help to people who never had any experience in working with and designing brochures. These brochures need to be done based on what the target market wants, and this is why companies constantly have to monitor the market and therefore take the right moves that will hopefully lead them towards business success.

So, when designing a brochure, the key is to concentrate on the target market and to try to discover what the target market wants.

Consider your investment plan carefully

Retirement is a necessary event which everyone faces in life. When one thinks of his income after retirement, several options arise. During his service, the person has to save some amount every month for his retired life. The person invests this amount in Annuity schemes which fetch him some periodical income so that after retirement he can lead a normal life. Before choosing the appropriate investment plan, the person has to evaluate his needs. His immediate commitments like education of children, expenses on health, renovation of house, legal expenses if any are some of the factors which may require careful consideration. The next question that he has to consider is the marriage of children, tour plans, etc.

Where to invest the savings?

This is a vexing question that needs careful consideration. Many employees invest the amount with their employers. In return for this investment, the employer normally gives the employee a fixed amount periodically as Annuity. Of course in the beginning the Annuity which the employee gets would seem to be reasonable. But with inflation, the fixed annuity will not be sufficient in the coming years. Even with an inflation of about 3% every year, in about 4 to 5 years the person will feel the financial crunch.

The alternative is to invest in Stock market. But this requires specialization and careful market analysis. Everyone may not have this quality. So this is a risky investment.

As an alternative, the employee can consider the investment plans offered by different investment companies. Many of the investment agencies have several attractive plans like Annuity with health insurance coverage for the spouse, burglary insurance, etc. Such investment could be another better option to choose.

Some persons may consider investing in real estate. But if such investment is made, the person may not have fixed returns unless the investment fetches him some amount by way of rent. If such investment is made when there is a favorable market, the value of real estate would appreciate and this may fetch attractive returns.

However, as far as investment plan is concerned, all that matters is the wisdom of the investor. Wherever necessary, he can take the guidance of professional investment planners who would be able to guide the investor appropriately.

Golf Advertising is Going Local

Its truegolf advertising and club marketing is going local, but perhaps not in the way you imagine. You may be thinking that your golf advertising and club marketing strategies have always been local, or maybe youve taken your club marketing campaign online, but arent getting the local hits youd like. Thats why your golf advertising strategies need a makeover, and that makeover should consist of local SEO club marketing.

You may be wondering what local SEO is and what it can do for your golf advertising campaign. Well, for starters, like all SEO, or search engine optimization strategies, the goal of local SEO is to drive more traffic to your golf course or private clubs web site, but with local SEO, you wont be getting just any kind of web traffic; youll be getting the kind of traffic that is most likely to turn into increased golfers and membership and for your course or club. That is, local SEO can enhance your club marketing campaign by attracting web visitors who live near your golf course and are therefore, much more likely to become a member of your course or club.

Local SEO will maximize your golf advertising efforts by connecting by ranking you on page 1 of Google places and other local directories like Bing and Yahoo. That way, when members of your community go online to find a gold course or private club near their home, theyll find your site quickly and easily. On the other hand, you can rest assured that your competitors are using local SEO for their club marketing campaigns, so if local web users dont find you on the web, theyll find your competitors instead. Dont let this happen to you; hop on the local SEO bandwagon today.

A good golf advertising campaign which harnesses the power of local SEO can prevent this from happening and make sure that your course or clubs web site appears at the top of search engine results pages when web users search keywords relevant to your site and location to search for golf courses and clubs nearby.

Another great advantage of local SEO is that its much less expensive than Pay-Per-Click advertising. With all the money youll save, you may be able to afford the services of a local SEO expert to make your golf advertising and club marketing efforts even more effective. For example, Increase Club Profits has a local search engine club marketing service designed to enhance your online golf advertising campaign and save you lots of time and effort in the process. That way, youll have more time to devote to making your golf course or private club a place where potential members will enjoy being. After all, thats what you do best, so why not leave the local SEO marketing to the professionals? Club marketing is what they do best!

Dont miss this opportunity to make your local club marketing strategies even more successful and profitable.