The Importance Of Business Stationary In Personal Branding

Business stationery is an important part of building a company’s image. No matter how big or small the company, branding your business stationery will help you to increase your sales.

However, business stationery does not mean just the letterhead of your company. Besides this, you need to have your company logo printed on every piece of stationery that your clients might see or use. These include envelopes, shipping labels, invoices, calendars, calling cards, folders, compliment slips, labels and more.

Just putting your brand on the stationery is not enough. You need the formatting to be consistent throughout the stationery. Remember, the formatting of your brand logo will help with the image you wish to convey. A consistent logo will imprint the brand image much more easily. It also shows a united front for your company and delivers the message that you are efficient.

Business stationery is important because it gives prospective clients the first impression of your business. If you do not seem professional, the client will not want to do business with you. However, a good first impression will definitely bring you more business. Whenever you communicate with your clients, leave them with a piece of your business stationery. It delivers a subtle, but powerful message about the kind of business.

When you design your business stationery, ensure that it delivers the right message across. A youthful business can afford to be more creative. However, if you deal with a very serious line of work, such as law, you need to keep the business stationery curt and professional.

You can print either in colour, greyscale or in black and white. Colour printing is usually much more effective compared to black and white and greyscale stationery. This is because colour printing usually portrays you as an established and trustworthy company. Whichever kind of printing you choose, you need the branding to be effective. It should be simple enough that people can remember it easily, and complex enough that people will take you seriously.

You can hire a business stationery printing company for your company’s stationery. Many companies offer services of not only printing, but also designing the stationery. You can either send them a design made by your company for printing or ask them to design a logo for you.

Ultimately, it is all about building the image of your business. Thus, the power and utility of business stationery should never be underestimated.

Trucking Industry Demand-supply Equilibrium

Virtually, the macroeconomic situation of any country relies on its Demand-Supply Equilibrium. There is an inbound tendency within the macroeconomic framework of any country, to maintain a balance between the demand and supply factors. Trucking industry plays an important role in maintaining a physical equilibrium within the economy. Domestic supply of materials to neutralize demand depends on trucking industry. Therefore, high degree of efficiency in the trucking industry is essential to maintain the supply side of the equilibrium.

Trucking software has brought extreme efficiency into the system of trucking industry. Functioning of a trucking business is highly improved by the induction of trucking software in this system. Indeed, trucking software has not only improved the efficiency of the trucking industry but it has also contributed in improving the macroeconomic condition of many countries. Technology has given a new dimension to the trucking industry. The new web based trucking software has further improved the functioning of this industry.

Demand-Supply Equilibrium is absolutely essential to maintain smooth functioning of the economy. A disturbance in this equilibrium can give rise to many macroeconomic complexities. There should be a proper balance in both demand side and supply side of the equilibrium. In the production and consumption segment of the economy, trucking industry plays a major role in maintaining the supply side of the equilibrium. Even a single day strike in the trucking industry can bring a whole nation to halt. In the event of a strike in the trucking industry, raw materials and goods could not reach their actual destinations for consumption. This event creates a scenario where demand for materials exceeds the requisite supply. Hence, the price of various goods and materials rise to an extended level. This price rise is termed as inflation. A smooth functioning of the trucking industry can avoid such type of disequilibrium in the economy.

In-order to maintain economic equilibrium, Governments across the world emphasizes on improving efficiency of the trucking companies. Trucks are the main components of the supply chain mechanism of any nation. To overcome economic abnormalities like price-rise and shortage of important consumer goods, high efficiency should be inculcated in the functioning of the trucking industry.

The 6 Ws Of Target Marketing

As with any full color printing ad that you create, theres one thing that you should know when you plan- who is your target market?

Defining your target market means focusing on target clients that have the potential to become definite buyers of your product or service. They are the ones who have a need for your business. They are most likely small groups that have the same needs, wants, problems, issues, interests, and experiences.

When target marketing, not only do you customize your color printing to address the needs of your potential clients; it also allows you to limit your costs so you can work according to the resources available to you.

So who is your target market? In order to get those who would actually buy from you, you need to know the 6 Ws of target marketing:

Who?
Who would benefit most from your product or service? Who has the most potential to buy from you? Are they men or women? Does your product create excitement among the young generation or the much older ones? Is your target market family-men or are they single-working moms?

What?
What do these target clients want to buy? What are their interests? Are they easily keyed up everytime a new model of mobile phone comes out of the market? Are they a techy-kind of clients? What do they mostly purchase each year?

When?
When do they usually buy- when they have the money or when they need it? During sales or even on regular days? When do they shop? Do they enjoy wrestling with so many people during sales? Or they would rather buy after everyone has stopped the buying frenzy? Do they buy on impulse?

Where?
Where do they usually buy- at the local grocer or at the mall? Do they drive to out-of-the-way shops to get specialized items? Do they get excited when they see thrift shops or outlet stores? What about garage sales?

Why?
Why do your target clients want to buy? Because they need it or they buy it on a whim. Do they actually believe that your product or service is effective?

HoW?
How does your target market buy? In bulk? Are they interested more on single purchases? What about buying wholesale?

So who is your target market? They are the ones who satisfy the 6 Ws of your marketing campaign. For your next color printing
ad, understand your target market and create a marketing campaign that answers your target clients needs and wants. Not only would you be able to have an effective ad in your hands, but gain as many clients who you can benefit immensely in the process.

Reaching the Top How Minorities Can Successfully Navigate the Career Landscape

Corporate America is now more competitive than ever. Companies are persistently focused on identifying, recruiting, developing and retaining individuals with the best skills.

Recently released research has shown that promotions in the U.S. are most likely to occur in January, June and July. The survey, conducted by LinkedIn, the professional networking website, analyzed nearly 3 million intra-company job promotions from nearly 90 million members across the globe.

Continuous professional development is vital, especially for minorities who are seeking advancement and success in the workplace. Keith R. Wyche, author of -Good Is Not Enough and Other Unwritten Rules for Minority Professionals,- speaker and corporate executive, specializes in empowering today’s minority professionals by leveraging actionable advice and real-world examples from his journey up the corporate ladder.

-It is essential for minorities in business to understand the rules of engagement if they expect to survive in the race called Corporate America,- advises Wyche. -All too often, careers of young, minority executives are left stalled at the middle-management level, as they fail to properly navigate the roads of right-sizing, mergers, acquisitions and other potholes of corporate life.-

Not certain what steps you should begin taking in your climb toward the top? Wyche offers advice on how to successfully break through the glass ceiling.

Assess Perception of Your Performance

As you assess your strengths and weaknesses, you may realize that an additional or advanced degree is necessary. While many individuals cannot go back to school full time, schools such as DeVry University offer flexible scheduling, allowing students to take courses online, on campus or a combination of both. Having the ability to complete your education while balancing your current job and family commitments can help ease the stress as you create your personal blueprint for advancing your career.

Develop a Network of Mentors

Mentors will help you build a foundation and set the pace for your career. Mentors from within an organization understand the culture and know the business expectations for the company. On the other hand, mentors outside of the organization know the industry, and their expertise is rooted in a history of industry changes.

Practical Experience Is Vital

When you begin your career, you quickly learn that textbook knowledge will only take you so far. Professors at DeVry University work in the same field they teach, providing students with the opportunity to gain hands-on experience that goes beyond a chapter in a textbook. It’s this combination of hard and soft skills that can catapult students to the top of their field.

For information on relevant, career-focused degree programs that can help you climb the corporate ladder to success

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Ideas For Advertising Using Posters

A successful poster advertisement will capture people’s attention long enough for them to understand what the main message of the poster is. Good posters will contain appealing graphics and colors that will stand out even when surrounded by other advertising. These are some of the most important elements of advertising that will help draw attention to your marketing message:

Poster Design: The whole purpose of an advertising poster is to capture people’s attention and deliver a message. Your poster needs to be attractive and unique and have an element that catches people’s eye. You your imagination and creativity to come up with an attractive marketing design.

Some of the most effective advertising posters have used some element that caused a lot of talk. Get people talking about your advertisement and create a buzz; this will draw a lot of publicity and attention. Another idea is to use long-term messages to deliver your message over a period of time. Capture people’s attention with the first poster, and leave them hanging in suspense for the next!

It is a good idea to have a punch line. If your company does a lot of advertising, carry some theme or logo throughout all your advertising so it will immediately be recognizable. Find something that people are interested in and stick with it. If your budget allows, more upscale printing jobs and glossy finishes are always a nice touch that can help reach your audience merely by their high quality look.

Poster Positioning: All your hard work and effort in design will be lost if your poster is not placed in an area where it can be easily seen. Also keep in mind how much other poster marketing is done in the area you are working. If there is a lot of competition for pole space, you may only have a small window of time before your poster is taken down and replaced by another.

Time of Year and Demographics: You want to try to reach your target audience as much as possible, so the best plan is to find where they are and when they are usually there. Outdoor posters tend to do better around holidays and in the summer when people are out and about more.

Of course, this knowledge may only come through experience. If you are just beginning to experiment with poster advertising, you may wish to begin by postering everywhere until you begin to get the feel of where people are and when.

Internet Banner Posters: This is becoming a more popular tool than in recent years. If you have large company with a sizeable budget, this is a good option for you. You may wish to spend a little money doing some research to discern from what websites your advertising will have the most appropriate viewers. Once you discover where your target audience is, you can work from there. It is a fact that over seventy percent of Internet shoppers are researching before making a major purchase. This is good news for Internet

possible career options in the insurance industry

possible career options in the insurance industry

Do you want to make a career in insurance industry? There are ample opportunities for success and prosperity in the insurance industry. There is always a demand for insurance professionals as insurance is a trillion dollar business, where 3 million people are employed in the United States alone. Go through this article to know about possible career options in the insurance industry.

5 Possible careers in insurance industry

There are several options to make a career in insurance industry. The options are discussed below.

1.Insurance agent and broker: Insurance agents and brokers usually sell insurance policies. They are the ones whom you need to contact when you want to purchase a policy. The responsibility of an agent and a broker is somewhat same; however, a broker usually sells policies from several companies whereas, an agent usually sells policies from a specific company. Insurance brokers and agents tailor programs in order to fit individual needs of their clients.

There are independent insurance agents who work on a commission basis. However, there are also salaried agents who may or not get commissions for a sale.

2.Insurance underwriter: The primary job of an underwriter is to decide whether or not to accept an individuals application for the required coverage. An underwriter actually weighs the risk associated with a person or an entity. These insurance professionals write policies in such a way so that it becomes profitable for the company in the long run.

3.Insurance actuary: You can become an insurance actuary if you want to make a career in insurance industry. An insurance actuary is actually a financial analyst, a forecaster and a planner. Their job responsibility comprises of studying the frequency of events that cause losses along with calculating the chances of the recurrence of such events. The actuaries also calculate the cost of the resulting injuries and damages and recommend what price to change in order to insure against the probable risk.

4.Insurance adjuster: It is the responsibility of the adjuster to inspect the destroyed or damaged property. They also estimate the cost of replacement or repair and also assess whether or not the particular loss is covered by the policy. The adjusters sometimes need to negotiate with the policyholders in order to settle a claim that is genuine.

5.Risk manager and loss control specialist: A loss control specialist usually work with large insurance companies and associations. They design programs in order to prevent the losses before they occur. The job responsibility of a risk manager is somewhat same as a loss control specialist, only difference being that a risk manager works for a corporation instead of an insurance company.

It is the primary duty of the insurance professionals to look after the benefit of the company they are working for. You also require dedication and a sound knowledge about insurance in order to make a career in insurance industry.

Aligning Investment Banking Fees with Client Interests

As a boutique investment bank, we expend a lot of effort providing high quality advice and service to our middle-market investment bank clients. We understand the need to align our investment banking services and fees with our clients’ interests, because ultimately, we act as our clients’ advocate. Completing transactions is difficult; we need to be working together. The following is a brief primer related to investment banking fees.

Retainer A credible middle market investment bank will charge a non-refundable retainer. There are two primary reasons for the retainer: (1) it covers the time and expense incurred in preparing the client to go to market and (2) it serves as a screening mechanism to ensure that the client is committed to the transaction. This retainer may be paid as a lump sum, over time or based on achievement of certain activities associated with the transaction process. This retainer should represent a minor portion of the overall fee. Sometimes retainers or portions of retainers are credited toward the success fee.

Success Fee The success fee, representing the majority of compensation, is tied to successful completion of a transaction and is structured as a percentage of the deal size. For capital raises, a fee percentage is applied to the amount of capital raised. The fee percentage increases as one moves from raising senior debt (perceived as less risky and ranges from 1%-2%) to junior debt (more risky) to equity (perceived as most risky and ranges from 5%-10%). Some fee arrangements include an “equity kicker” in the form of warrants. The size of the deal may also influence the fee percentage; the larger the deal the smaller the percentage. For merger and acquisition services, the fee percentage is applied to the overall size of the transaction. Although many business brokers refer to the Lehman formula, few mid-market investment banks use this structure. Instead, they may quote a straight fee percentage or a performance based progressive fee, which increases based on achieving a certain valuation target. The higher the companys valuation (the more dollars the seller puts in his pocket), the higher the investment bankers fee percentage. Progressive fee arrangements provide a strong incentive for the investment banker while aligning the parties’ interests in maximizing the value of the transaction to the client’s owners.

Final Comments. As with most things in life, keep the fee arrangement simple. Haggling over unique, low probability circumstances or creating complex fee structures generally backfires. Complex arrangements tend to cause uncertainty and can result in lack of motivation and focus from the investment banker, not what the client desires. You get what you pay for. Expect to pay a reasonable, market fee. Receiving an engagement letter containing a low fee (potentially with no retainer), indicates a low level of sophistication. Conversely, an engagement letter quoting an out-of-market high fee indicates someone wanting to take advantage of a client. These are not investment bankers you want handling your important deal.

About Wilcox | Swartzwelder & Co. Wilcox Swartzwelder and Co. based in Dallas, Texas, is a boutique investment bank providing merger and acquisition services and corporate finance advisory services to middle market companies in the energy, industrial and infrastructure sector. The Firm delivers a high level of personal service, in-depth industry knowledge, rigorous transaction execution and superior results. Principals have successfully completed almost 100 transactions with aggregate value in excess of $3.6 billion.

Mr. Jason Wilcox 433 E. Las Colinas Blvd. Waterway Tower, Suite 1200 Irving, TX 75039 972-831-1300 www.ws-ibank.com

Securities offered through Petro Growth Energy Advisors, LLC., member FINRA/SIPC.

Marketing Campaign How To Come Up With One

Any business will never be able to survive without any form of marketing. But staging a marketing campaign isn’t easy. If you aren’t careful, it can bring your business down and drain all your finances.

To come up with a foolproof marketing campaign for your business, take note of these tips:

1. Create a marketing plan. What’s the main use of a marketing plan? With it you can answer the following questions:

Who are your target market?
What kinds of marketing strategies will work?
Where are the best places to promote the product?
How do you present the product to the target market?

You also need the marketing plan when you have to assess your marketing objectives. This is how you’ll know if you’re still in line with your business goals. You can also evaluate if your business goals are still sound or if you need to change them.

2. Combine online marketing and local marketing. Because the Internet is the rave, it’s common for businesspeople to solely depend on it for the marketing of their products and services. Don’t. There are still thousands of people who are not in the World Wide Web.

You also have to create and perform local marketing strategies, including giving away of business cards, putting up tarpaulins and signs, sending samples, joining fairs, or convincing friends and family to spread good words about your business.

For your online marketing, you can consider doing the following:

newsletters
e-books
website
blog
microblogging platforms like Twitter and Plurk
Facebook
article directories
directories and search engines
social bookmarks
e-mail blasts

3. Come up with a USP. What’s a USP? It stands for unique selling proposition. You have to determine what sets your product or service different from your competitor’s. Price doesn’t count as a USP, since it’s proven that customers are always willing to pay more just to get quality products or services.

Coming up with your product’s USP is very important and should be accomplished with thorough product knowledge and research. Take time. Ask for help.

4. Use subliminal messages. Do you know that you can use subliminal messages to promote your business? Many experts say that subliminal messages don’t really work in the world of advertising. I say it’s completely not true. We have already seen how it works. You hear the words “Just do it,” and you don’t think about an inspirational phrase. You think about Nike.

It’s fundamental for businesses to have their own tagline, logo, and other marketing gimmicks that customers can associate to their products and services. Don’t forget to add them to your marketing materials too. For subliminal messages to work, the customers have to be exposed to them a lot of times.

5. Keep track of your marketing campaigns. A lot of marketing campaigns require money, and all of them demand time. It’s not a good idea to spend both on those that don’t really work. You can identify which strategies are not by monitoring your marketing campaigns.

The Benefits Of ITIL Certification For A Career In IT Services

The ITIL Certification has become a good standard for everyone, who works in the IT industry. Nowadays, it is not enough to only have job experience or an academic background in IT. Many organizations now only hire professionals, who have the ITIL Certification because it shows that they are highly qualified.

The ITIL Certification stands for IT Infrastructure Library Certification, and it is a set of standards which are set for all IT related operations in the IT industry. This certification is accredited by the Information Systems Examination Board and they are responsible for preparing all those potential candidates, who wish to pass this certification.

Many people think that it is not necessary to go for this certification but that is a big misconception. The ITIL Certification offers a number of benefits. It is a great option for beginners or advanced IT professionals because it lets them know the standards and framework, that is expected in the IT industry. Moreover, people who go for this certification know all the IT related jargon which they would otherwise be unaware of.

Many organizations have now started to store and organize their data in a digital manner, and they need people, who have passed this certification, so that they know how to access and use this data in an effective manner. If you are ITIL illiterate, then you will not be able to use this information, which means you might lose job opportunities or chances of career growth.

ITIL Certification is not only beneficial to individuals; it is also beneficial to the organizations. One of the aims of these certifications is to reduce the cost of offering IT services and that can really benefit your organization. As you cut down your cost, you will be able to earn higher profit.

Companies and organizations that go for this certification have a better image in the market, and are more capable of satisfying their customers. It gives an image that your company is advanced and up to date with all the standards for the IT industry. In this way, you can get a competitive edge over other similar companies and get more customers.

All in all, the ITIL Certification has now become a must for anyone, who wants a good and established career in the IT industry. It is definitely an investment that brings about numerous benefits and advantages for both individuals and organizations.

Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts