The recruitment industry has always been reactive by nature. This is not intended to be a criticism in any way, it is just considered to be convention within the industry. An employer advertises a vacancy, a candidate advertises their CV. Prospective candidates are forwarded onto the employer and prospective vacancies are similarly forwarded onto the candidate. This will invariably result in thousands of candidates applying for each individual vacancy and success is ultimately determined by the efficiency of each individual employer’s recruitment procedure. Candidates are always powerless throughout this process. The introduction of online job boards through the internet has only served to exasperate this problem. They tend to identify success in terms of quantity rather than quality. They will proudly advertise that they have thousands or even millions of candidates registered with them. They will also have hundreds or thousands of vacancies listed too. The implication being of course that if they serve this many customers then they must be good. Having said this, online job boards do provide an important service now within the recruitment industry. They provide portals where both candidates and employers can be introduced to each-other and the service which they provide is far more cost-effective than traditional offline advertising and in most cases they provide a more efficient service too. Unfortunately it does not really do very much to help candidates gain better employment and it is still rather like looking for a needle in a haystack. This is because the service which they provide merely ensures that more and more applicants apply to each individual vacancy. It is also widely accepted within the recruitment industry that any vacancy which we may see advertised is always a peripheral vacancy. What is meant by this is that they tend to be general vacancies which arise from prescriptive change such as expansion, or a merger or acquisition. The very fact that the organization does not have anyone in mind for this vacancy who could be promoted from within tells you that the vacancy is probably a peripheral one. Core vacancies are never advertised. The organization will already have internal candidates in mind for these positions and they are too important to risk employing a candidate who is considered to be an unknown quantity. Consequently core vacancies are always the ones we should be targeting. They are the vacancies which constitute power, influence and life-changing personal benefits. A senior manager or partner at a major financial institution, retail organization or manufacturing company will earn an annual salary amounting to several hundred thousand dollars for their services. A senior Director or Executive Officer at the same company will earn an annual salary amounting to several million dollars for their services. How many jobs do you actually see advertised with annual salaries that exceed 250,000.00 USD? There are traditional recruitment companies who practise what is commonly known as head-hunting, but these still tend to be for peripheral positions. The reality is that anyone who achieves a core vacancy within a major global organization will have developed and implemented a successful career management strategy over a sustainable period of time. It is quite literally the difference between success and failure. Recruitment companies and online job boards alike are already thinking of innovative ways in which they can provide better services. Improving online technology is to some extent gradually enabling them to do this. There are growing improvements in terms of the search engines that are used to pre-qualify candidates for employers and conversely to pre-qualify employers for candidates. However the more recruitment companies or online job boards which choose to move in this direction the more they will have to charge candidates and employers for the services they provide, whereas registration, particularly for candidates has been largely free of charge and candidates have grown accustomed to this of course. It is already clear that those recruitment companies who are starting to charge candidates for the service that they provide, tend to provide much better services. The old adage that “you always get for what you pay” tends to apply here. Ultimately these changes while providing some improvement in the professionalism of recruitment companies and online job boards over time will not change anything at all concerning the type of vacancies advertised. Advertised vacancies will always be peripheral. Candidates who have the most successful careers are always those who are proficient at managing their own career management strategy. It is true that we cannot all aspire to be the CEO of Microsoft, General Motors, HSBC Bank, or Mittal. But we can still ensure that we at least have the opportunity to achieve as much as we can with our careers and we will not achieve this if we are reactive by nature and if we do not take personal responsibility at some point for our own career development. After all an individual’s career development surely constitutes a core activity, not a peripheral one!
The Ad formats which are used on Google advertising, the key area of bidding and budgeting for a campaign, along with measuring outcome and optimizing the results are also key areas which are discussed in the study material.
The Google AdWords Advertising Fundamentals is one of the four exams which can be taken in association with Googles AdWords platform. This exam focuses more on the basic aspects associated with the advertising framework associated with Google and thus tends to include all necessary underlying details. The exam is also denoted by the code AdWords Fundamentals Exams and has been utilized by online advertising specialists to demonstrate their understanding of the framework associated with Googles AdWords framework. This article focuses on some primary details associated with the certification and also talks about the preparation options in this regard.
The AdWords Fundamentals Certification Exam is a 120 minute long exam which entices exam questions from the fundamental aspects associated with advertising via Google AdWords. You need to score at least 85% marks in order to pass the exam. Furthermore, if you fail the exam, you can re-take it within the next seven days. Lastly, you need to renew your certification every two years by giving the exam again in order to stay certified as a Google expert.
Advertising is a common practice of brand promotion widely adopted by brand owners and advertisers to popularize their brand image. Advertising is of various types and means. Depending upon the tools used, advertising is classified as television ads, radio ads, print ads, outdoor ads, internet ads, mobile ads etc. In this article, let us exclusively discuss about the significance of OOH advertising and how it leverages robust business for various brand owners.
OOH Advertising plays a significant role in contemporary brand advertising by topping the chart of advertising mediums. The launch of various rich tools and applications, the ready availability of brand message for customers when they move out of home to work, shop or whine away, the changing consumer behaviorism all these create more opportunities for outdoor advertisers to launch unique promotion campaigns for their brands.
How OOH media leverage robust business for brand owners?
Its time to say bye to television & print ads and switch to OOH media for brand advertising. Ensuring effective brand communication to brand owners, OOH media has leveraged robust business for a wide range of brand owners and advertisers. Though OOH Advertising is the oldest means of brand promotion, the pendulum of brand advertising opportunity still swings towards OOH ads. Small and big advertisers both invest in this means of advertising to promote their brand business in the market place.
Why OOH ads have to pass the crucial creative test?
The growing use of battery-powered consumer devices is expected to be a key growth driver of Power Management ICs during the forecast period 2010-2020. Power Management ICs find their usage in consumer devices such as smart phones, digital cameras, mp3s, iPods, LCD TVs, washing machines, and refrigerators. Power Management ICs are typically used for power supply and battery management applications in electronic devices. The Power Management IC revenue share from consumer appliances is expected to rise from $1,782m in 2004 to $2,751m by 2016. The rapid adoption of smart phones is expected to boost the demand of Power Management ICs. The usage of smart phones is set to increase dramatically with the sales volume forecasted to rise from 174 million in 2009 to 500 million in 2014 at a CAGR of 16.28%. The deployment of next generation mobile networks such as 3G in India and 4G in South Korea is anticipated to aid the sales growth of smart phones. OEMs and ODMs of smart phones are increasingly using modern Power Management ICs because of their superior capabilities, higher efficiency, and smaller form factor.
Consumer electronics companies are raising the bar in terms of reducing the energy consumption of their products and this trend is expected to increase the demand for Power Management ICs. Consumer device vendors are going for energy efficiency certifications such as Energy Star and TCO. The requirements for such energy efficiency certifications are getting increasingly stringent which is further accentuating the need for Power Management ICs in electronic devices. The sales revenues of Power Management ICs are expected to grow at a CAGR of 6.27% between 2009 and 2016.
The consumption for Power Management ICs in Asia is expected to show a marked growth between 2010 and 2020. Asian countries have become both the world s largest consumer and supplier of electronic goods due to their huge population and the rising per capita income, plus the favorable government policies. For instance, China with the second largest economy in terms of nominal GDP is the fastest growing economy in the world. China holds the largest supply and consumption of Power Management ICs with sales revenue of $2,387m in 2009. The top semi-conductor companies in China are SMIC, Hua Hong NEC and HeJian. China s success has been due to its flexible government policies, low manufacturing costs, efficient infrastructure and the improved literacy rate. Taiwan s TSMC was the first foundry company to be set up in an Asian country. It is by far the largest semi-conductor company with a market capitalization of $ 40.4 billion as of January 2009. Almost all the ODMs and OEMs in the electronics market have their manufacturing base in this region. The cluster of these companies in this region is due to the availability of a vast pool of cheap human resource and the supportive government policies.
Advertising on the internet has proven to be very successful to many businesses. One type of advertising that is specific to the search engine Google is called Google AdWords. Its an inventive yet very simple form of advertising. Keyword searches bring up the Google AdWords to the right of the main related search list. It consists of a title and two lines of text. Any company can use it, including one that does not even have a website yet. Google will give a business a free website to create if they use Google AdWords. Google AdWords are Googles highest source of revenue. Microsoft and Yahoo have similar ad programs and are Google AdWordss largest competitors.
The way it works is a business can create their own Google AdWords advertisement using keywords and phrases. When the particular keywords and phrases are searched for, the Google AdWords will pull up next to the list of searches. The Google AdWords can be clicked on and the searcher can look over the site and even purchase goods while they are visiting. Google AdWords supplies advertising 24 hours a day to a specific market of people searching for something that relates to the website advertised. However, there is no promise that a particular site will pull up or how often it will appear. Google AdWords customers also have the option of their ads showing up On Googles partner sites of AOL, Netscape and ASK.
Google AdWords can be created and the campaign managed by someone at the advertising company but there is now a certified group called Google advertising professionals (GAP) that can be called upon to help for a fee. Google used to have a management service to assist businesses get their campaign up and running but the program has been terminated. GAP program consists of people that have passed an exam and completed Googles training course. Many businesses wanting their Google AdWords to be profitable will pay the fees for the help of managing their ads and using the right keywords.