Aarkstore Enterprise Crest White Case Study Using Consumer Focused Innovation

Crest 3D White Case Study: Using consumer focused innovation
to form a point of differentiation in a saturated teeth whitening marke

Introduction

An attractive smile – in particular white teeth – has become a
sought-after physical attribute among today’s self-expressive and
appearance-conscious US consumers. However, with today’s teeth whitening
market nearing saturation in Western regions, it has become hard for
industry players to achieve standout appeal. Meaningful innovation has
therefore become a key determinant of market success.

Features and benefits

* Achieve sales growth of teeth whitening products by learning how product innovation can be used to enhance brand credibility.

* Stimulate ideation and invigorate brands by learning from Crest and Oral-B’s recent success in the teeth whitening market.

* Gain a competitive edge in a saturated teeth whitening market by uncovering the core needs of today’s oral care consumers.

Highlights

Company’s research shows that US consumers are more likely to pay
greater attention to teeth and gums than hair or skin. Indeed, over half
(57%) of US consumers deem whitening benefits to be important in their
choice of oral hygiene products, according to Company’s 2010 Consumer
Survey.

Crest and Oral-Bs 3D White Collection – launched in the US in March 2010
-was the most successful non-foods new product launch in 2011,
achieving $151.1m in first-year sales according to SymphonyIRIs 2011 New
Product Pacesetters Report.

The collections market success stems largely from its ability to
accommodate US consumers specific oral care needs, offering choice
simplification, product efficacy, and value for money through
consumer-focused product innovation.

Your key questions answered

* To what extent is consumer demand for white teeth impacting on the US oral care market?

* How have Crest and Oral-B achieved a point of differentiation in the
teeth whitening market, and in doing so gained a competitive advantage?

* What are the key consumer trends shaping purchasing behaviour in the US teeth whitening market?

For More Information

poojaaark

Aarkstore Enterprise

Phone:08149852585

Email:[email protected]

URL:www.aarkstore.com

http://www.aarkstore.com/reports/Crest-3D-White-Case-Study-Using-consumer-focused-innovation-to-form-a-point-of-differentiation-in-a-saturated-teeth-whitening-market-155045.html

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Creative And Classic Promotional Apparel Advertising Ideas

Marketing and Advertising for business is done through the means of several tactics, methods and strategies, all include Banners Ads, Television Ads, Radio Broadcast, Promotional Activities, Sending Promotional Gifts and more of the same. All these work in same Promoting one business directly or indirectly.

One of the most recent methods that has emerged as an excellent form of advertising is that of using Promotional Apparel. The term might be pretty self explanatory, but a proper and detailed explanation of the same is in the order. Promotional Apparel is a term that is used to describe the strategies using clothes for promotional purpose.

Let’s study this factor as well as the other factors that are involved in the same.

The Unlimited Benefits of Logoed Apparel

What are the benefits of Promotional Apparel as a Promotional Marketing Idea?

Low Cost Marketing Tool
Other than designing the initial cost of designing the apparel, promotional clothing is a low cost advertising form. It does not require any special form or techniques to be arranged. Your staff will advertise the business and there by promote it Simply by wearing clothing.

Long Term Advertising
The advantage is that it provides for advertising all year through. The other advertising forms for in this section because it become expensive or it require constant innovation.

Visibility Power
Since the entire staff is provided for with similar apparel, they become easily visible to the customers. Therefor, helping them become more easy. In this process, advertising is undertaken. Taking a lunch out during the day means that the logoed Apparel is being used for a wider spectrum.

Some Creative Promotional Apparel Ideas

Promotional Apparel has to have the logo of the company on the same. This is the first step in promoting the business using apparel and clothing.
Wearing promotional clothing with promotional caps is one of the most effective idea to promote your business.
It is common human tendency to take up anything that is free of cost. Thus, when you giveaway promotional clothing for free; you are increasing the possibilities of advertising for the same and thereby exposing your business to the outside world.

There are several other creative and effective promotional apparel ideas. It only depends on the way you see them.

Refrigeration Engineering A Rewarding Career

If you are looking for a career in a technical field particularly in engineering, air conditioning & refrigeration engineering is a good choice. It has good career prospects considering the fact that many businesses and industries rely on refrigeration engineering. From food and packaging industry to high consumer appliance industries, all require engineers for temperature-based processes. Moreover, salaries are very good in this career. The spectrum for jobs and openings is not limited to industrial applications. Residential needs for air conditioning are also taken care of by refrigeration engineers. The aspects involved in this career profile vary from installation, maintenance and servicing to development, research and design of new technologies.

There are many reasons that make it a popular choice:

Development of new technologies leads to the creation of new opportunities.

The nature of the field provides scope for the development of new methods and research.

The high demand and need for refrigeration applications ensures the constant availability of job opportunities.

Since, it is a highly technical career; the salaries are very attractive under the profile.

Specialisation in different aspects relating to refrigeration air conditioning provides more skill and grip about specific applications. From understanding client needs and requirements to designing the blueprints and plans, fall under this career option. Hence, we can say that scope is not limited to field job. This field provides constant challenges to test your skills and knowledge from time to time. Food industries, super stores, super markets, food chains, cold storages, shipping industries etc. – all need an engineer for climate-controlled environments to be maintained.

There are many colleges, schools and institutes where one can study air conditioning engineering. Thermodynamics, energy conservation, air conditioning etc, are some of the main subjects related to this career. In addition to this, one can opt for higher-level education in the same field to build a strong knowledge base. Relevant certifications are also provided to confirm a persons capability to work in this technical field.

Therefore, an engineering career in refrigeration is a good choice as it provides high-paying technical jobs and constant scope for development and growth.

The Effects of Global Terrorism on the Events Industry

Many people consider the impacts on industries that are directly related to the terrorist actions, such as the insurance industry. However, few consider the impact on an industry such as the events industry. While some people may not be able to see a link to the events industry as strongly as to an industry such as the airline industry, it is there. While there are many different types of events they all have some aspects in common. They all need attendees in order to occur or at least occur more than once. In order for an event to be successful people need to be drawn to the event and motivated to attend. There are many different factors that can persuade people to attend an event, but one of the main factors is whether they can get to the location of the event.

The ability to travel to an event for any attendee has now been seen to be endangered by Global terrorism. This is especially felt in regard to air travel since the tragic events in New York in 2001 which have lead to such huge changes throughout the world. People no longer feel as confident traveling to other countries on airplanes and as therefore less likely to attend events that require them to make use of that form of transport. Other forms of transport are also perceived as dangerous to use when traveling to an event in different areas of the world. This then limits the number of people who are willing to travel to a particular event, in particular well known people who may fear that they will be targeted during their journey to an event.

Global terrorisms effects may not be overtly visible, but they have lead to a curtailment of a completely carefree way of life. Many people can also fear to attend an event as it may be a magnet for terrorists who wish to make a statement by disrupting the event. The disrupting of a particular event due to the forces of global terrorism can take many forms. These forms could include protesting particular actions of parties associated of the event. Otherwise it could take the more dangerous form of violently targeting parties attending the event. This has lead to many people avoiding any event where many people are gathered or where subjects related to the event are seen as controversial by terrorist organizations.

Different events may carry a different level of risk for people attending them so a meeting of government agencies may be far more likely to be targeted than a musical event in a park. The importance or perceived importance of a particular event can also determine whether it could be targeted. The thought of being targeted by global terrorism is enough to prevent people from attending any event, which has lead to a great decline of many different types of events that may previously been well attended, particularly by people who are not local to the area. This has lead to a direct link between declining fortunes of the events industry and global terrorism.

Innovation – It is Essential to Competitiveness

Numerous
forces, including a rapidly expanding marketplace (globalization)
leading to diversity among consumers, increasing competition, decreasing
budgets and personnel are as much at the heart of difficult challenges
confronting technology companies these days as the tight economy. Even
in the best of circumstances, staying competitive is more difficult than
ever. In the worst of situations it can feel down-right desperate.

The
“rise-and-fall” nature of today’s environment is evident all around us.
The secure, stable markets of yesteryear are rocked by disruptive
technological advances and increased competition while small start-ups
rise seemingly unchallenged, to great heights. Why? The conditions that
determine competitive advantages are changing at an unmatched velocity.
Creativity and innovation are the keys to the success of organizations
in bracing up to and rising above these challenges.

After three
decades of dismissing product innovation with claims that it doesn’t
increase the bottom line, many companies have now come to the conclusion
that ongoing product innovation is the
essential factor for organizational success. The former attitude comes
about in no small part because history abounds in examples of
organizations that have expended tremendous amounts of money and effort
on product innovation programs that had little direct value in the
marketplace.

Almost all now appreciate the role of product
innovation in their prosperity, most are still in search of effective
and efficient ways of producing that innovation. Aligning resources and
practices or culture when there is a lack of background in generating
product innovation is a daunting and formidable task.

In fact,
improperly conceived product innovation programs can be almost as
dangerous as a “sit still” policy. In the mid-1970s for example Exxon
correctly identified office automation as a significant opportunity.
They also correctly understood that they shouldn’t attempt the product
development internally and purchased a company in the space. What they
did misjudge was the speed of product innovation in the office
automation arena which was vastly different from their own. The result
was unmitigated failure as they were never able to innovate near the
front edge of the curve.

The truth is, successful product
innovation should match the capabilities of the organization, the needs
of its customers, the realities of available technologies (and their
actual progress) as well as the impact of new emerging technologies,
budget, the market impact and organizational goals.

With
everything going on in every market, the environment and economy, the
circumstances speak volumes to many organizations about the need for
change. The marketplace opportunities currently point toward the need
for breakthrough product innovation over the incremental variety. This
requires imagination, insight and a fundamental organizational structure
that can examine and exploit creativity – one that enhances innovative
efforts to realize both short and long terms goals.

But how? To determine the electronic product innovation strategy best suited to the situation, consider these factors.

With
this information in hand, a productive and flexible innovation process
presents itself and a logical sequence for tasks emerges

An organization can
hold its competitive edge and stay ahead through a focus on and
effective use this golden key – innovation. Innovative companies are
those that keep their eyes & ears open to opportunities presented by
change and that can respond with fresh ideas and correctly targeted
action to keep them growing and profitable.

Career Objective Examples For Resumes How To Instantly Grab Any Employer’s Attention

When writing your resume, one of the first things you have to consider is your career objective. Ive been there before and I know how challenging it can be to come up with something note-worthy. In this case, it doesnt hurt to look for outstanding career objective examples for resumes you can base on.

You might wonder why your resume needs to have an attractive career objective. How does a sentence or two affect the long list of achievements in your resume?

Well, for starters, the career objective is usually the first line your potential employers will see once they scan your resume. From that one line, they would most likely recognize which candidates have creativity and spunk; and which candidates are simply just like the rest.

Unless you want your resume to be stuck with the rest of the commoners stash, youd better take these career objective examples for resumes a little more seriously.

Example # 1: To use my graphic design skills in creating attention-grabbing graphics that sell.

Most career objective examples for resumes start out with to rather than I. In a way, this makes your career objective less about yourself, and more about the job and company youre applying for.

Remember, your potential employer is always asking Whats in it for me? So you better come up with benefits that speak directly to their mind and emotion.

If youre a fresh graduate, using to to begin your sentence is a safe choice.

Example # 2: Feature editor offering four years of experience in magazine story line-ups and special reports.

This second career objective example is mostly used by those have been there and done that. They now have the experience and the gall to state their position and what they specialize in.

If youre a reputable person or authority while attending college, and would like to use this particular objective form, you need only to replace Feature editor with something like Former Writers Club President or Cum Laude Graduate. Then show them how they could benefit from your academic know-how and experience.

Example # 3: Seeking an entry-level position in pharmaceutical management to utilize my communication skills and Degree in Pharmacy.

This last example shows how important it is to be specific about what you want and what you can offer.

However, you cant be overly specific, for it might only give your potential employers the impression that your skills are limited to a particular set or limited to operating specific programs only.

Knowing which of the various career objective examples for resumes to base your own ideas on, helps you stand out from the rest of the applicants. It gives others the impression that you know exactly what job you want and how your skills come into the picture.

Success Point Offers Career Counselling And Competitive Entrance Exams At Kolkata

At Success Point we offer Career Guidance and Counseling to students who are on the brink of choosing a right career for themselves; we also have a centre for coaching students in specialised courses. Our state-of-the-art Knowledge Centre, provides comprehensive classroom training to students for IPCC, CPT,BBA, Competitive Entrance exams and GD+PI programs.
Knowledge and expertise are our key assets. We have a team of highly qualified and enthusiastic professionals. Trained and experienced subject-matter experts, psychologists, teaching facullty, career counsellors, researchers make up this cohesive group.
Ex-students and those who avail of our services once, become a part of our extended online family and continue to share information and updates. Our teachers and counselors are tuned in to the student’s queries and we are just a buzz away on the computer! Course information, career confusions and linking up to institutions form the major themes of online exchange.

1. Career Counselling

a. Individual Career Guidance
Our professionals help individuals in the process of self discovery through our career counselling services. The process involves making one aware of their interest, personality, strengths and weaknesses, various career options applicable- leading to an appropriate career choice. We also believe that parents play an important role in career decisions and hence their participation is encouraged throughout the process.

b. Career Talk and Group Counselling in Schools
We reach out to school students through a group interaction, referred to as Career Talk and follow it up with our detailed program, with interested students. Career Talk would typically involve a discussion on popular and lucrative courses for students in Science, Commerce and Humanities stream.

2. Classroom Training for Competitive Exams

Preparation for IPCC (2nd stage of CA, for November 2011) classes start on 25th January 2011.
Classroom Training for Common Proficiency Test (CPT), entrance test for CA, starts 5th April 2011.
Classroom training for National Institute of Fashion Technology (NIFT) Entrance Test (2012), starts around the 1st week of April, 2011.
Common Law Admission Test (CLAT) preparation for 2012, starts July 2011.

3. Vocational Services & Certifications

6 months course on Fashion Art: Eligibility Std XII pass. Starting January 2011, weekend classes.
6 months course on Needle and Thread Art. Eligibility Std XII pass. Starting January 2011, weekend classes.
Fashion tutions for courses in Fashion (Graduation, Diploma). Eligibility Std XII pass. Starting January 2011, weekend classes.
Preparation for Group Discussion and Personal Interview (GDPI) applicable for any entrance test or first job interview.
Resume Building and Modification assistance.

Investment Diversification with Real Estate

This year, investment in the stock market is making many downright jittery. Though overall the stock market does seem to be hovering around the 10,000 mark, many investors are plagued with uncertainty about short and long term investments in the stock market. Will stocks go up or down this week? Is now to time to keep money in the market? Or take money out of the stock market?

As a real estate professional, I always advise people to continue to invest in property. With so many bank owned properties flooding many different markets, real estate investors are actively purchasing homes and investment properties and obtaining some great deals right now.

John Starke, an Investment Advisor and Financial Principle with American Beacon Partners, says that many investors have grown tired of the risk involved in purchasing equities, mutual funds, and other types of investments. Prior to the sharp downturn in the market in 2008, investors goals were to accrue money through appreciation. “Rather than nervously watch their portfolios go up and down, investors want a more stable income,” noted Starke. He sees a rise in interest in Real Estate Investment Trusts (REITs), Tax Free and Corporate Bonds, and even some Corporate CDs. “Many investors are pulling their money from equities and mutual funds and opting for investments that pay a decent, regular return on their money,” said Starke.

In my everyday real estate transactions, I see investors pulling large sums of money from the stock market and putting it into the purchase of homes and properties in Virginia. I have taken the time to ask real estate investors their opinion about stock market investments. Many have decided that the stock market is not for them right now. One investor, J. D., purchased a property in King William County, Virginia that was in foreclosure for $90,000. She will spend approximately $4,000 to prepare the property for the rental market and be able to collect a monthly income of $1,000 from her investment. J.D. told me “I feel the time is right to start investing in real estate again. I stopped four years ago when property prices got out of hand. I intend to do even more real estate investment now.”

Another client, who plans to retire in a few years, is selling one commercial property investment in order to purchase a strip mall in the Western Virginia town where he plans to retire. He will pay the purchase price and invest approximately $40,000 into the strip mall to prepare it for the commercial rental market. He told me, “I am tired of having a business that I have to work at everyday. I want to have an investment that will work for me as I am planning to retire in about two years.” His upcoming shift in lifestyle is motivation for his new commercial property investment. Note that hes not selling one business and putting the money into the market. This may have been the trend for a retiree five years ago but not in the new economy.

Finally, H.G. in Hampton, Virginia made a wise move with money he once had in the stock market. He purchased a condominium for $50,000, invested $2,500 in the property renovations, and is now receiving $850 per month in rental income for the unit. HG said, “I am making more of a return from my property investment than I would in the stock market, and I also receive a tax deduction to boot.”

There are of course risks in real estate investments. A tenant could default on the rental agreement, or a property could remain vacant for months on end. That is why it is imperative that real estate investors hire experienced and knowledgeable property managers to maximize their investment. All of the property investors mentioned in this article are using my property management services for their real estate investments. Other risks include unforeseen maintenance and repair issues. This is why it is important for property investors to put a portion of their profits aside to reinvest in the home, condominium or townhouse they purchase.

Where property investment is concerned, even these risks, when anticipated and well-planned for, are small compared to the uncertainty of stock investments.

Shawn Tully, Senior Editor at Large for Fortune magazine, published “2010’s Coming Stock Market Crash: 1987 all Over Again” in May 2010. He states that stocks are still overpriced. He predicts a low return on investment (or a loss) as an inevitable outcome of this scenario. Tully bolsters his opinion with these astute observations: “Here’s how I see the odds. The chances are about one in three that we suffer a huge, wrenching correction in the next year or two similar to the one in 1987. That possibility is so high because stocks are so startlingly expensive. Another high probability event is that markets go on a long sideways grind, with smaller drops along the way. What’s extremely unlikely is that the market rises substantially from current levels and stays there for any extended period.”

Experts within the financial industry may be reluctant to put forth the strong opinion that Tully articulates. Still, there is no denying that investors have undergone a major shift in perspective since the financial crisis of late 2008 culminated in a recession, took hold of the United States and spread to other countries.

People will always need a place to live. With more and more families sadly experiencing foreclosure and dislocation, renting will be their most likely option. More rental properties will be necessary to fulfill housing demands. Investors need to take a serious look at property investment in their areas, and take steps to purchase viable homes even if they are in need of some repair or upgrades.

Visit http://VonCannonRealEstate.com to view potential investment property listings in Virginia in Williamsburg, Hampton, Newport News, Yorktown, Richmond and Northern Neck areas such as Matthews, Northumberland and King and Queen Counties.

Revealing The 4 Critical Stages Of Growth In Every Successful Network Marketing Company

This is something that most establish network-marketing companies wont tell you about

According to MLM Next Step LTD:

In the early 1960s, franchising was a revolutionary new technology in business and it was also met with resistance. Newspapers and magazines wrote what a scam and rip-off franchising was. Stories of people who lost their life savings to some franchise were everywhere. There was a strong move to make franchising illegal. In fact, franchising actually came within 11 votes of being outlawed by Congress.
Today, this so-called scam is responsible for over 34 percent of all retail sales in North America. Franchises sell nearly 800 billion dollars worth of goods and services today. Every industry goes through an evolution similar to this. Chiropractors were considered quacks in the 1970s, the stock market was considered shady and a form of gambling and the first newspaper in British North America, The Public Occurrence (1690), was suppressed by the governor of Massachusetts. Now, we almost can’t do without these industries.

Formulation:

Creation of company: You must first create your company, along with a catchy name, as well as marketing tools.

Product management: Manage your products, whether they are your own or an affiliate product. Delete the ones that arent selling and market the ones that are!

Getting top gun recruiters into the company: You need a team to make your company successful. Getting the best recruiters on your team will bring you much closer to success.

Drafting out a compensation plan: How will you compensate those on your team while still making a profit?

Company is shown to the world: Get the word out about your company through PR. Begin with an eye-catching press release.

Concentration:

Formulation of a robust company
50% out network marketing companies go out of business in the first year.
80% of remaining network marketing company wont even get pass the 3rd year.
Those who pass the 2 most important criteria are game for great momentum growth.

Momentum:

1. Hit the masses.
2. Steep Surge of sales figure; imagine that of a tsunami wave.
3. This is where HUGE money was made.
4. Huge numbers of distributors join the company.

Stability:

Finally the network marketing company, which passes the formula, concentration and momentum stage, will reach stability stage.
There will still be growth in the company but not of huge proportions compared to the momentum stage.

Most importantly, what is in it for you? If you were to ever join a network marketing company, make sure you ride on the tsunami wave where it is in its infancy and enjoy the process. As technology is moving at a staggering speed, a company that uses Internet as a recruitment platform will go much further and faster.

Job opportunities in Auto transport industry

The auto transport industry gives a lot of job opportunities with a good career projection. These jobs are also available on both basis as a full time and part time. People in search of auto transport jobs should have qualities like devoted, loyal, motivated and hard-working. Career prospects in auto shipping industry are positive even for those who step in for the first time in this industry.

There are various types of Vehicle transport jobs available like Auto-Mover truck driver, Vehicle Shipping dispatcher, Customer service representative, Driver Car Hauler, CDL Driver, Military Vehicle Shipping job, owning your Own Truck Fleet, Intermediate Auto Mechanic etc.

You can find different jobs through classified advertising, from car dealers, and bidding sites. Consumers may demand for shippers who specialize in race cars, traditional and collectible cars, or loads with many vehicles. Persons moving often are in need of an auto transporter.

The first auto transport job that comes to mind is truck driver. The work of truck driver is difficult when compared to than any other driver because in this case the driver has to deliver the vehicle and also has to load and unload it. Another difficulty is they have to pick up vehicles from 10 to 12 places and deliver to different states which take few weeks to deliver. This is a hard job for drivers who are married but they are paid a good amount.

Another auto shipping job is that of dispatcher. A Vehicle transport dispatcher is the “travel agent” of the auto transport industry. The dispatcher takes orders for shipment of customer vehicles and plans it with the trucking company. This work is harder than taught because each customer is shipping from somewhere like Melbourne, for example to Bangkok, So this has to be planned with a truck that has 8 to 11 autos which goes on that route. The dispatcher has to communicate information about pick-up, delivery, and transportation times to and from the truck driver and the customer.

Another type of work is that of client service representative. The client service representative is the person that the take delivery of and sends out quotation marks to consumers via phone or email. The client service representative also takes the order from the buyer and sends it to the dispatch dept. The client service representative also answers questions from customers about the shipping procedure itself because most customers have never shipped a car and knows nothing about it.

Diesel Mechanic work is the most critical profession in the car transport industry. This work is given much of significance because a Diesel Mechanic is very necessary for the any auto transport company. His job involves performing usual protection of the company vehicles to ensure that the company trucks move safe and sound on the road. The requirement of Diesel Mechanics is always high in the auto transport industry.

Auto Processor job includes processing of cars from one end to another end. General Warehouse job includes usage of forklift to transport overstock freight to main locations. Driver Car Hauler job includes transfer of cars and other items to different places. Certified courses are available.