Digital Technology sounds boom for publishing industry

As kids every week we were taken to the school library. An array of books right from informational to comics to novels was spread in front of us and we were asked to choose one from the list. We were given a 40 minute reading time and then stripped us of our priced possession. Sometimes, if we were lucky, we were allowed to keep it for a full whole week. Then it was college time. Library was our second home. Notes and assignments always found their way to the library and there was a huge rush during exam time to grab the right book.

EBooks, then, were still slowly making inroads into the publishing industry in India. Our work was mainly dependent on printed books and even now we find it pretty satisfying. But with the entry of technology into our lives, everything around us in the world has gone digital. Ebooks today is a reality. Many book publishers around the world have found this segment as a lucrative one and have pegged millions behind this form of books. To add to it the entry of Ebook readers like Kindle have set the cash counters ringing. The publishing industry is abuzz with marketing and advertising professionals trying to dig out ways to explore the market and with technologists exploring new techniques and patterns through which these virtual docs could be handled easily by clients. The publishing industry has definitely seen gold and with time this technology will change the perception of reading.

What’s more interesting about Ebooks is its portability. With the ease of storing it on a device as simple and light as a mobile phone, Ebooks has already started occupying space inside the users’ device. Mobile applications are a rage and Ebook publishers have not shied away from creating applications where users can easily download Ebooks, share them and even upload them for others to use through custom made Ebook Libraries. Their ease of use has been a major factor in Ebook getting chosen over printed books.

The shutting shop of Borders bookstore in the US in 2011 marked a change where sales of printed books were on the decline and Ebooks sales were getting higher by the day. In a recent Times of India report, according to a FICCI, India has an estimated 600 million book readers and, with Penguin, the country’s largest English publisher, releasing 250 new titles in digital form. EBooks seem to have found a footing in the country. Though per capita expenditure on books in India is as low as Rs.80 as compared to Rs.4000 in the UK, this figure is expected to see a rise in the near future. Penguin further believes that the usage of technology has increased the future prospects of Ebooks in India.

Though there is still time to predict the outcome of this new form of books, what needs to be seen is the way in which Ebooks make a place in the hearts of Indian readers. Though choosy in nature, Indian have always adopted technology from the west. Hope this too goes the same way.

Marketing Strategy In Russia – Market Research, Public Relations, Advertising Media In Russia

Developing a Perfect Marketing Strategy in Russia

Effective marketing and advertising starts with developing a perfect marketing strategy as it helps you in achieving your business goals. A marketing strategy includes below given steps which you need to follow to earn maximum return out of your investment:-

Market Research

If you are planning to launch your products in Russian market, it becomes necessary to do thorough market research. Marketing research in Russia is very important as the decisions like which advertising media to choose, in which area of Russia, the products should be distributed etc., can be taken easily with the help of results achieved out of market research in Russia. Various market information like size, growth, social trends, demographics etc., can be achieved through market research. If you have complete information about the market, you will be able to implement effective advertising strategy for your products.

Public Relations

If you are newly launching your company in Russia, then it becomes necessary that there should be a very good reputation of your company amongst the consumers in Russia so that you can sell your products or services easily. An advertising agency in Russia offering PR services in Russia works towards developing a positive image about your company in Russia which gives great results in terms of sales and profits.

Advertising Media

Choosing a right advertising media is also important to develop a perfect marketing strategy. Whether you want to go for online advertising in Russian websites or opt for outdoor advertising and indoor advertising in Russia, depends on the type of product or service you are trying to sell. You can also opt for advertising in public transport in Russia to get more attention. Advertising on television in Russia would be great as so many people watch TV and may come across your advertisement which may convert them into your customers. There are many people who hear radio all the time, so if you advertise your products on Radio, you may get attention of those people.
If you need to market your products successfully in Russian market just visit http://www.russia-promo.com, which is the website of Russian Marketing and Advertisement Association, tied up with many advertising agencies in Russia who can suggest you the most effective and perfect marketing strategy to market your products in Russia.

Using Aerial Advertising for Political Campaigns

Many are turning to banner advertising as an effective way to get their message to a large group of people in a relatively short time. The banner message is first created. In seven feet tall letters, the banner could be 120 feet long or more. When that is in place, a plane with a hook on its tail flies low and snags the tow rope. As it is pulled through the sky, virtually everyone below will read the message.

Billboard ads are highway billboard messages pulled behind planes. The message either contains logos, words, or photographs. They are used to advertise a product, a service, a charity, or a special event. Individuals have used banners to recognize an achievement, to congratulate someone on an honor, or even to propose marriage.

Due to the nature of the United States’ political system, it seems someone is virtually always running for office somewhere, especially during the summer and fall of major election years. In recent years, some candidates have used aerial ads to spread their message, and for good reason. Banner or billboard ads as described above are an ideal way of promoting a candidate. Here are some reasons why this is true.

First, a banner or billboard ad can focus on just a particular constituency. Unlike printed ads that could be available to people far outside the voting district of the candidate, or TV ads that must be repeated to be sure people see them, banner ads fly over just the area of a city, county, or state of the candidate’s jurisdiction.

Second, the ads reach a large number of people in a short period of time. Yes, it is best to shake hands with each person in the district, but this is not always possible or practical. A billboard or banner flying over a city, sports event, political rally, or beach will put the name and slogan of the candidate before the people in a matter of minutes.

Third, billboards can display a picture of the candidate. Imagine a billboard of a candidate moving from a stationary stand and flying over every person in the district! The drone of the engine grabs people’s attention. The banner flying overhead demands to be read. Then, when it is time to vote, the citizens will recognize his name and, possibly, will vote for him.

Yes, personal contact is best. Nothing beats getting out, meeting the people, and finding out what is important to them. The banner or billboard going before or after the visit will only reinforce this is a candidate who wants their vote. All this culminates in more votes on election day.

Finally, a big advantage of banner ads is the cost. Banners are a one time expense but, if the candidate plans to run again, the banner can be stored and reused without additional production cost. This is a claim few other methods of advertising could make. Overall, it is one of the cheapest methods of getting a candidate’s name before the people. Many have used it and can attest to its effectiveness.

Why Being A Loan Officer In The Mortgage Business Is Horrible

Why Trying to Be a Loan Officer (that is, Sell Mortgages) Is Especially Grim

… and why pursuing a career in home loans is pretty much doomed to failure.

I gave the mortgage industry — the whole loan originator gig — a serious go of it a few years back. That was just before the entire real estate market melted down.

But even then, I knew after about six months that it just wasn’t for me. And as it worked out, I ditched just before thousands of loan officers were driven out by the economic collapse.

It’s odd, really, that I even gave it a whirl. I already had a great freelance sales gig in place, and that was earning me a great income. But I’m the kind of guy who is always out there looking for something new and more exciting. It was right when I was moving to Dallas, and the whole “mortgage consulting” thing seemed as if it could be fun, and I had buddies in the industry pulling down $25K a month routinely. So I thought what the hell, and I gave it a go.

But it didn’t take long for me to realize I was in the WRONG PLACE.

Because there was no way it was ever going to create the lifestyle I wanted for myself.

Even leaving aside all of the stuff I’m about to cover here, (even leaving aside having to pander to real estate agents, and what that does to your soul), at the end of the day, trying to sell mortgages — working in that industry — is just nowhere near capable of creating the kind of life I’ve got going on and had come to get used to.

The hours, the office, the boss, the stress, the tedium, the grief … It’s enough to make you want to jump off a bridge. Seriously.

But even leaving that stuff aside. Even assuming you’re a glutton for misery and your idea of a good time is a life of constant, bitter struggle and mind-wracking tedium … Fundamentally there are three main reasons why I think trying to sell in the mortgage industry is a really bad idea, especially right now.

FIRST –
The gravy train is over. It has become harder than ever to close deals.

There are several reasons for that. I’ll list a few of them:

The housing market has tanked, taking with it a lot of the people who used to be in the industry. The ones who are left are desperate for business. This has the effect of not only putting you on a crappy level with the client (since it’s get the deal or eat Ramen noodles all next month, you end up begging for business, cringing under anything a client says or demands), but it also has the effect of making the whole mortgage racket more and more a rate game.
And that’s the second reason for why it’s harder than ever to close deals. Rate are too damn high, they’re fluctuating all over the place because of all the government interference in the economy, and your prospects are OBSESSING over rate, ready to cut your throat and run to the guy down the block and leave you high and dry with nothing, over an eighth of a point.
What else is making it hard to close deals is the fact that they’ve taken away all but a small handful of programs — I think you’ve got THREE now; used to be dozens. Everyone needs to put money down, and everyone is stuck in a fixed rate. Like it or lump it. (Problem is, a lot of people are choosing to lump it.)
And finally, one other thing making it harder to close deals is the increased difficulty of getting lenders and proposed loans to fall in line with the new guidelines. Used to be, deals could be slam-dunks and you knew it. You could bury three points in the YSP and still slam-dunk it. Nowadays nothing is a slam-dunk, even at par, and underwriting can kill a deal sixteen different ways before sun down, and leave you feeling you’ve been mugged in a back alley.

So those are some of the reasons why it’s become harder to close deals. And that’s assuming you can even find prospects and get the deals into processing and submitted to begin with. That takes me to the second reason I think trying to sell mortgages as a loan officer is a bad idea:

SECOND REASON –
It is just flat out hard as hell to attract attention anymore, much less differentiate yourself from all of the other loan guys out there.

For one, people are jaded and afraid of getting screwed. They’ve become insanely suspicious — in part because they’re being flooded every day with offers for free credit reports, refinancing opportunities, doom-and-gloom horror stories of foreclosures and mounting unemployment.

Try marketing yourself as a loan officer. Good lord. You’re competing against fifty thousand other hungry mortgage guys. You’re competing against huge banks and desperate net branches. And everyone is selling on price, price, price. Selling on having the “lowest rate.” Everyone is fighting to make a buck. They’re running ads, they’re running banners, they’re sending out useless mailings, they’re falling over each other trying to get someone –anyone — in town to refer them some business.

Not a pretty sight.

And to make it worse, the big advantage you USED to be able to have was in specializing in something, some niche. The guys making the best money were framing themselves as “mortgage consultants,” and trying to stand somewhere between being a loan officer and a financial advisor.

And it worked for long time. The guys who were good at it made a fortune.

But things have changed. Back in the day, you had dozens of programs to choose from. You could customize a mortgage solution for a client, and really bring value to that interaction. You could build a plan for them, around their goals and dreams, and show them how the mortgage you were structuring for them would help them and their families get where they wanted to go.

Well … That’s all gone now.

You’ve got THREE programs you can offer nowadays. Conventional, VA, or FHA. Fixed, fixed, or fixed. That’s it. That’s all.

No more no-money-down programs. No more stated-income or stated-asset programs. No more negative amortization loans with investment plans behind them.

Increased restrictions on investment properties.

Massive reduction of new-construction loans, and the effective extinction of jumbo (much less super-jumbo) loans.

There’s no way to “consult” or offer “mortgage-planning” when it comes down to a fixed rate. People have been trained to focus exclusively on price.

And there’s always someone willing to cut your throat for an eighth of a point.

So the second reason why I’m against selling in the mortgage industry came down to how hard it is to find good leads, and how hard it is to differentiate yourself, or in any way rise above price.

The third reason is more personal:

THIRD –
It just takes so much damn WORK to try to close a mortgage deal.

Even leaving aside the effort it takes to bring in a qualified lead. (And “qualified” has a whole other meaning when it comes to home loans. Someone can want a new home loan all he wants. Whether he qualifies, under the new guidelines, however … That’s a completely different story.)

Even leaving aside the effort it takes to get the prospect to want to work with you.

That still leaves all of the endless documentation required to get the deal closed and a commission check in your pocket.

There is the appraisal, the sales contract, the gigantic loan application, the credit check, the required bank statements and pay stubs, the verification of employment and income, the verification of bank funds, the home-owners insurance, the mortgage insurance, and on and on and on it goes.

Then the client has to actually get approved.

And come up with the down payment.

(And somehow, during all this, manage to avoid the hoard of hungry banks and mortgage companies and other loan officers out there trying to steal your deal out from under you before you can get it to closing.)

And even THEN it’s not over. Because it takes time, you see. And you have the pure joy of sweating under the stress of endless underwriting grief, where nothing is easy anymore, and every closing is precarious and uncertain.

So let us try to sum up …

At the end of the day, trying to sell home loans in the mortgage industry is hell on wheels. It is getting harder and harder, to earn less and less.

This year the industry is predicted to take another slug in the head, and thousands more will end up unable to close enough loans to pay their bills, or see their mortgage companies chain their front doors closed, without so much as a severance check from commissions on deals that had already funded.

I predict that we’re headed toward complete and utter commoditization of mortgage lending, with mounting government controls, where everything becomes cookie-cutter and in the hands of a few gigantic banks.

So unless you want a future in a cubicle, taking down loan applications over the phone and entering them into a computer for eight bucks an hour (assuming things don’t go completely automated, and they still need someone to at least type the stuff in) …

Here’s my recommendation:

– Forget the mortgage industry.
– Find something different.
– Find something better.

I’ll be talking a lot more about that “something better” here real soon …
At MaverickSalesGuy (dotcom)

Simple Tips On Time Management Solutions

With the increasing demands in our lives and the never ending cycle of feeling like theres never enough time to do anything weve all, at some point or another, have asked ourselves, “Are there any real time management solutions?

The simple answer to that is, “yes” there are real time management solutions. In fact, there are now many time management solutions. Among them are 3 very valuable and effective ones. They are often referred to as the Top 3 Time Management Solutions. Here they are:

1.) Eliminate Distraction and Interruption

The reason why this is so effective and one that just works is because when you eliminate distraction and interruption you enter a “zone” where your focus just cannot be broken. Most people, like you may be in your current situation, when they work are very reactive and jump from one task to the next never fully completing one main particular task.

Often times, this is the cause of poor results and having to work overtime on a project or task that you should have completed earlier in the day. The best way to solve this problem is to be ruthless and turn off your cell phone, dont check your email inbox, dont text message anyone, dont make any phone calls no matter how urgent you feel they may be and pretty much just stop doing the things that will distract you and not allow you to give your full focus on your task. And keep in mind this does not mean you have to do this the whole day, because as humans our attention spans cant last that long.

So, just do this for periods at a time or as I like to call it, “blocks of time”, which is preferably in the morning for 60 to 90 minutes at a time. Then take a break or make your phone calls and then come back for another focused block of time. Trust me, it works wonders.

2.) Eliminate Procrastination and Focus on Prioritizing

Among most time management solutions, one of the most popular and highly effective ones is to stop procrastinating and prioritize. It is vital to do add this to your arsenal of time management solutions because if you continue to procrastinate and allow it to take control over your actions it will become extremely difficult to overcome later on.

On top of that, it is widely known that procrastination is the biggest killer of productivity and is a habit that can be so easy to get trapped into.

The way to solve it is to be ruthless and take the most boring or difficult tasks and do them first. Doing this will eliminate the frustration you usually experience if you left your tasks for later in the day. By focusing on completing the most difficult tasks first you greatly increase your chances of not procrastinating and easily become far more productive.

3.) Avoid any desire to work for long periods of time

The reason this is a key component of effective time management solutions is because most of us experience burnout and have the misconception that working ourselves to exhaustion is the way to productivity. Nothing could be further from the truth.

Look, I understand showing your dedication and demonstrating your hard work through your countless hours of work may make you feel productive, but in actuality due to the exhaustion and overwhelming stress youre putting yourself through your productivity is drastically going down.

The solution is to work in blocks of time and get to work on your “highest value” task and work for a solid hour to 90 minutes (whichever one you feel most productive with), take a short ten minute break and then work for another hour to 90 minutes.

By changing the way you complete your tasks with these 60 to 90 minute blocks of work time you will experience a more focused, short, high level intensity work pace. This will dramatically increase your results and performance.

Okay, so take some time to really understand these 3 time management solutions. Among all the other time management solutions, they are the most effective. Apply them to your business immediately and watch as your time management and productivity skyrocket.

Online Reputation Management Can Save Your Business

You didnt quite deliver as expected to a customer and they retaliated by placing something negative about your business online lets face it, weve all disappointed customers before by either not meeting their expectations, or by surprising them with a bill that was perhaps more than they wanted to pay. If youve become the victim of some negative press that could hurt your business, its time for online reputation management. While traditionally businesses have had to resort to expensive PR firms, and while they might even enhance online reputation management through live in-person or multi-media methods, our team of strategists work to right wrongs and we dont care who was right or who was wrong well fix whatever you need fixing with effective online reputation management that cuts to the core of the very search engines that seek to bring you down.

Notice how quickly information attached to your name comes up on a Google search? If its negative, you can be assured that the negative will come up first, because negative news garners high interest just watch the evening news and youll see. Not so with online reputation management; we kill the negative with the positive. And we keep killing on impact, because online reputation management isnt a one-shot deal; well provide constant watch and surveillance for any new news that might crop up to kill it instantly, keeping your reputation clean, positive, and managed.

How do we do it? Using social media, article writing, press releases, blogging and commentary, well build an effective campaign that will vote you in every single time youre searched on the Internet. We stay on top of your name and hunt down all negative comments placed on any number of sites: Ripoff Report, Yelp and other consumer complaint sites that continue to amass daily. We seek out bloggers, posters, news reports and anything else online that contains harmful or negative information. Online reputation management uses skillful and savvy Internet technique to beat them down, override their force, and continue to push them out of the way so that you and only you can shine. Your first page in Google will eventually contain nothing but positive press.

Anger Management How It Can Save Your Life

A study dating from 2003 by Suarez, et al. looked at the levels of a protein called Tumor Necrosis Factor (TNF). Functionally, TNF is just as delightful a protein as the name implies. It is primarily released by immune cells and its main job is to mark inflammation of the arteries or other tissue so that immune cells know where to target themselves. Atherosclerosis, also known as clogging of the arteries (a prime precursor to heart disease and heart attacks) is a particularly favorite target of this protein.

What does this have to do with taking an anger management class? Well, it turns out that people who have a high level of hostility and physical aggression have a significantly higher level of TNF in their bloodstream. Even those who had moderate or low levels of hostility and aggression were found to have an elevated level of this precursor in their bloodstream. What this means is that you are much more likely to have hardening of the arteries if you walk around with even a relatively low level of anger. People with atherosclerosis are more likely to suffer a heart attack than those without so this has serious implications.

This is only part of the picture. Anger management issues also trigger the release of stress hormone called cortisol. In small doses cortisol can be a good thing as it gives you a quick burst of energy. It’s a survival function, when stressed you need energy to be on your toes and to fight or flee if need be.

Unfortunately prolonged exposure to cortisol (which is typical of people who experience continuous or frequent high levels of stress or anger) can cause your blood sugar to become unbalanced. Unbalanced blood sugar levels have the effect of impairing your ability to think clearly. This can cause a perpetuation of the stress cycle as the less clear you are able to think the more likely you are to experience something as stressful or threatening which keeps your blood sugar off balance.

In the long run elevated cortisol levels can lead to diabetes, a weakened immune system decrease bone density, impaired thyroid function and high blood pressure. Anger management classes can not only change your life; they can literally save it.

Starting A Business In Visakhapatnam, Setting Up A Business In Visakhapatnam

Entrepreneur, founder of Vizagrecruits better known as VR” in the corporate circle. This small business consulting company in Visakhapatnam has been backed with a team having skills & expertise in various functional areas like HR, Sales, Marketing, etc & having working with several Industry verticals like FMCG, Education, IT, Telecom, etc.

I myself have been associated with a Sales Background, working out with several Multinational companies before starting of a number of small businesses myself & becoming a successful entrepreneur. Now we have started providing consultation to several start-up entrepreneurs like you who wish Setting up Business in Visakhapatnam.

If you are a first time visitor to this blog and interested in setting up a Business in Visakhapatnam, then there is plenty of “FREE” information here that will help you. If you are planning to become an Entrepreneur, then Vizagrecruits is here to help. The benefits you will receive are well worth your investment on us.

We have been offering online and on-site business consulting to interested clients. We are covering every step for successful setting up a business in Visakhapatnam or Setting up a business anywhere. We also help start-up companies in Visakhapatnam Setting up a marketing department or setting up a HR department, Promoting your Business online. VR gives you what you need.

Having your own business of course gives you the power to working on your own timings, get free from bosses or other constraints that are faced being an employee. That is the why we all love being an Entrepreneur.

In the road for starting and setting up a business in Visakhapatnam, there will be a need of a Guide such as a Business Consultant who can act like a Mentor or friend to support you in reaching your destination. VR can be your trusted Mentor & provide solutions to all your business problems ensuring that your business keeps growing. So, thanks for visiting us and have a great Entrepreneurial journey.

For More Details Visit: http://www.vizagrecruits.com/articles.htm

Vendor Management Consulting India Quest Venture

Questplc vendor management seeks higher levels of service and tracks metrics and vendor performance. Questplc vendor management is going to have a program manager who is responsible for implementing the company’s business rules and policies which govern the acquisition of project or contingent labor services. Questplc serviced corporate services; which will focus on strategy, environment scan, Mergers & Acquisitions, corporate Initiatives and Operational Excellence for value creation.

We all know Vendor Relationship development and management is a key role in gaining the stability and consistency International companies expect. Too often consistency and accuracy can be a moving target. You need someone in the region who has experience with vendor management, scheduling, project management and the ability to communicate clearly with vendors.

Questplc vendor management is going to have a program manager who is responsible for implementing the company’s business rules and policies which govern the acquisition. We keep rapidity with the speed of business means that executives never have enough time. While most would choose to focus on strategic areas such as operations, product development, customer relationships and internal leadership, all too often the urgent takes priority over the important. Quest Venture coordinators provides a better way to manage important, non-core business processes including Finance & Accounts, payroll & Retrials benefits management, Outsourcing services, Data processing, Customer services, Customer Retention, and Technical Support or more services etc.

Quest Venture Vendor management training will assure you receive maximum benefit from your system. We will analyze your needs and recommend a training program for your specific situation. One option is virtual consulting in which our trainer meets with your trainees via the internet. We will develop the syllabus and provide training materials. We will also recommend or offer the training material should you choose to do your own training. Our commitment is to provide what and only what you need at an affordable price.

Quest Venture have a team of experts and are using advanced technology to benefit you with the best of Strategic Vendor Management & Selection of Equipments. Meeting end to end requirements of the clients, we have marked or position amidst the dependable providers of Vendor Management Services in India.

Marine industry the importance of trusting the professionals

In the last five years, the number of websites and people dedicated to DIY (do it yourself) activities has experimented an unprecedented growth. One of the consequences of internet democratization has been, in fact, the improved accessibility to a large number of people to all types of information, also very specific one that often requires a high level of technical knowledge to be fully understood.

In particular, websites offering instructions on DIY light carpentry have become more frequent, but also websites on how to create furniture for the house and garden, and even boats of relatively large dimensions have made their appearance.

This tendency has lots of people worried, specially the authorities and professionals of the marine industry, concerned by the number of boats under no regulation and unregistered that can be seen in Italian lakes and rivers.

Designers and naval engineers do in fact lots of planning and evaluating before even starting to think of a boats design. After a previous feasibility study, there is the difficult job of defining the geometrical parameters required to obtain not only the stability of the shape and of the boats barycentre position but also to acquire the turnbuckles, insulators, chains, hoists and other stainless marine accessories that will give the embarkation strength and lightness.

One of the greater risks of people deciding to assemble a boat of medium or large dimensions themselves by getting the resources, pieces and materials from different providers, is that of creating incompatibilities between the elements as a consequence of their limited knowledge and their short experience in the industry. An example of this problem is the purchase of safety protective steel safety items and electric enclosures and cabinets. In the marine industry, professionals take as given that a good electric cabinet ought to have an hydraulic magnetic switch or circuit breaker and that it should be kept in order and with cable-free access in case some fast intervention were to be required , especially in adverse weather conditions. An individual whose only competence is that of uniting the parts of the boat without a project specifics definition and without an inventory based on deep knowledge of the particularities of the marine industry, may choose materials and applications not suited for this kind of transport.

Professionals that will be able to help in building your boat are identified by the Italian legislation under the 275th article of the Regulation for the execution of the Code of Navigation based on de Ministerial decree of the merchant marine and in agreement with the Ministry of transport. Such individuals can sign boat construction projects since they have acquired an accreditation by public exams.

Remember that in order to conform to current regulation, a person signing the project and taking responsibility for the quality and safety of the boat is strictly necessary.

The advice is therefore that of seeking a design study and/or boatyard to get information on the services they are able to offer in terms of boat design consulting and also in terms of the infrastructures and skilled man-power they can provide in order to build a safe boat in which you will be able to enjoy your rides.