Strategy To Gaining More Customers

If you want to increase the number of your customers you need to assess whether your marketing strategy is effective. Does it have a clear, decisive and persuasive message?

You may have to review your company brand and image. Here are some recommendations to help you in this process:

Have A Strategy and Regular Monitor It

Keep organised and structure sales data such as targets, results and areas that can be improved. Have a schedule of tasks in order of importance to be implemented and review then on a regular basis.

Marketing Tools

Use as many areas to promote your product and/or service within your advertising budget and their effectiveness. The internet can be your advantage. It is an inexpensive way gain broad exposure to your business with a informative website, social marketing and google search optimisation campaign. Also use printed material such as: brochures, flyers, business cards, etc. to gain credibility.

Testimonials & Industry Associations

Testimonials are a great example of how your product and/or service is viewed by the general public. It gives comfort to your customer’s knowing that others have had a positive experience with your organization.

Also associating your organisation with recognisable industry bodies validates your company’s integrity.

Be Passionate

Be enthusiastic towards your product and/or service. If you love what you are doing or supplying it is most likely this will inspire customers to purchase from you.

Find A Niche

Be constantly on the lookout for areas that your business can improve and perhaps not taken into consideration by the rest of the market. Give incentives to your staff for proposing new ideas or opportunities.

Advertising

An effective advertising campaign can open enormous opportunities for your business. As you grow change strategies to gain a larger audience for your product.

A successful marketing strategy comes about when you have a clear understanding of what differentiates you from your competitors. If you are not sure about this we can certainly help you. Sydney Business Brokers, Training Sydney.

At Illumina Business Consulting we are experts in building successful growth strategies that ensure you a stronger, profitable, more valuable business. Contact us at info at illuminaconsulting.com.au for a free, no obligation consultation.

Author Name: Alicia Grant specializes in writing in all areas of business.

Address: PO Box 647 Edgecliff, Sydney NSW 2027 Australia

Insurance Sales Tracking For Increased Sales

When you struggle to track where prospects are in your sales funnel and how likely they are to do business with you it’s easy to drop the ball and miss prime opportunities. Many tracking systems are complicated and unwieldy. You need a simple tracking system. You need to know at a glance exactly who your prospects and leads are, how likely they are to do business with you, their contact information, the commitments agreed upon during your last contact, and the next action you must take to close the business.

And you need all that information in one place. Sales is a hectic fast paced business. You need to know exactly who your prospects are at any given moment. When you try to track all your prospects in your day planner, a call sheet, or many CRM’s you really can’t access everything you want and need to know quickly and easily and everywhere you are.

You can use a single sheet to record all the information you need to track your sales funnel. This will make the whole tracking process easier for you. Plus it helps you to have everything you need in one location when you need it.

Prospects don’t usually enter and exit your sales funnel as customers in one step. Most sales cycles involve multiple and incremental steps that occur over a period of time. Some sales cycles are extremely long especially when the sales involves high ticket decisions. The sales cycle itself poses a stumbling block for many sales professionals.

Define the required steps for advancing the sale in your sales process. Based on your sales experience what sales techniques do you have to advancing a prospect that doesn’t fall within your standard sales process? You’re sales success depends on your ability to move people through the buying selling process. If you don’t have a next step option for your prospect you can’t expect them to come up with one for you. Plan clearly defined advancement options that both you and the prospect can agree to. If you don’t have advancement options you have to have far more leads in your sales funnel that someone who does. You’re letting valuable prospects slip through your fingers because you don’t have a plan for keeping prospects on track and on board with your solution.

All too often sales professionals drop the ball and allow months to pass without taking the appropriate next action. This probably happens more often than you’d like to admit or than you even realize. These time gaps hurt your relationship to the point where you almost have to start over with the prospect. You’ve lost your connection and now they don’t trust you because you’ve demonstrated that they can’t count on you. That kind of relational damage is hard to repair. Effectively tracking all your leads and prospects and the next actions you’ve committed to reducing the likelihood of dropping the ball. It’s much easier for you to monitor your entire sales process and everyone in your sales funnel, and you close more business.

If you want consistent and predictable result you have to know exactly how many people you need in your sales funnel at all times. As soon as you close a prospect you know you immediately need to replace that prospect in your sales funnel. Through experience you’ll discover both your capabilities and limitations. You’ll discover how many leads you need to consistently generate to produce prospects for your sales funnel. Eventually you want to develop lead generation systems that produce the right number of new prospects entering and leaving your sales funnel as customers so you obtain the sales objectives that fit your needs.

Sales Sells The First One, Service Sells The Rest

No business is just a buy-and-sell business in todays competition driven world. Customer service and superior after-sales have emerged as the two critical success-oriented techniques and the core drivers of competitive advantage.

Excellent after sales support can help improve customer retention, streamline service process, maximize efficiency and reduce overhead costs. But there are still a lot to it- customers of a business can be new ones, or current ones returning to buy more. The significance of good customer service can be seen in the fact that it costs 5 times as much to win a new customer than it is to retain the current one. This particularly goes well with short-term growth as the cost of acquiring new customers is typically much greater than the cost of retaining existing ones. With excellent after sales the repeat business is generally much cheaper for the company as their sales process is usually less intense. This is how the dictum goes Sales sells the first one, Service sells the rest. Let us understand this better with the help of an example. A mobile phone manufacturer may be a market leader, but if it has poor customer service, the customers may switch to its rivals. To stay ahead of the competition, he has to provide exceedingly good after-sales support that could bring back the customers- repeat customers we say them.

This repeat business can become much cheaper for the mobile manufacturer as its sales process would now be less intense and become more of an “order” taker effort. In contrast, poor after sales support could have made the sales process much more intensive. This would have required the sales function to overcome that poor after-sales support with more sales techniques like demos, sales calls, presentations, etc., which inculcate a higher cost.

On the flip side, happy servicing brings in loyal customers, and loyal customers are free advertising as they will not only tell others of the great service they have received, but also come back to buy again.

Why Companies are Unable to Provide Quality After-Sales Support

Many companies are unable to provide the high degree of after-sales support because they consider customer service as a cost and investment, and not a profit center. It does not make good sense as spending few bucks for keeping your customers happy would not only make them your regular customers, but would also act as revenue stream for you. Effective customer management with the help of Service Management Software and other service automation tools can actually be bundled into the original sales offer.

There can never be more opportunity to invest in sales and foster valuable connections by delivering excellent customer service and support.

Need Help To Close A Sale Sales Jokes Can Really Work!

Telling sales jokes to help lighten the mood can be a great start for any sales pitch. Obviously the sales jokes needs to be clean, as you never know whom your really speaking to and what morals they do or do not have on certain topics. The more you get to know your client and you keep sales jokes and humour in your pitches the better the relationship can become.

Sales Jokes can be seen or heard everyday in radio and television commercials and in all types of advertising. We even have television shows all about funny advertising. With all of this it is no wonder we bring sales jokes into our day to day sales pitches and conversations. Even the toughest of customers have a funny bone somewhere so finding an opportunity to us a sales joke might just lighten the mood and make your conversation seem less about wanting a sale.

Sales jokes can be in the form of face to face sales, email sales, advertising sales the list is really endless there is no time not good for a good old joke and a laugh. We often get too caught up in how we are going to make sales and how are we going to get the customer to listen or want to keep listening to what we are trying to say around selling any product or service.

Keep some jokes up your sleeve, they can just be one-liners even. Try to make the joke around what you are selling be product specific if you can.

An example of a sales joke might be:

Tony was very excited; he had just landed his first professional sales role. On his first day at the company, the sales manager took him up on to the roof of the building and said, “I am going to give you your very first lesson in sales. Stand on the edge of the roof.” Reluctantly, the new salesman moved closer and closer to the edge of the roof. “Now,” said the sales manager, “when I say, ‘jump!’ I want you to jump off the roof.” “But, sir,” protested the green sales recruit, “there’s a huge drop!” “Do you want to succeed in sales?” said the sales manager.” “YES” “And you trust me, don’t you?” “Yes, I guess.” “So do as I say and jump.” Tony jumped. He crashed to the ground and lay there, winded and bruised. His sales manager went racing down the stairs towards him. “That was your first lesson in sales, Tony. Never trust anyone in business!”

At the end of the day everybody loves a good laugh, so by using sales jokes and humour in your conversations with customers you are creating a solid ground for your sales pitch to feel less like a sales pitch.

Let Your Business Shine With The Best Innovation

In the present day scenario, companies rely on technology.
Firms from all industries look for technology and business consulting
solutions from time to time. Are you also looking for solutions like
data management system or ERP business solutions? Such solutions give
cutting edge opportunities to the companies in the market. Get going
with this piece of information to know more about the business
consulting solutions.

Presently, there are many companies which are engaged in offering
business solutions to various firms. In order to get in touch with
trusted service provider, you can go online and search for a reliable
partner. At present, there are a number of companies engaged in offering
solutions like sales management solutions, performance management
solutions and others. As you search, there are significant aspects you
should keep in mind. To start with, the first thing you should check is
experience. The company that you wish to hire should have several years
of experience so that you get a real good experience and value for
money. The more experiences a company has, the more are the chances that
they will deal smartly with your issues. Experience leads to great
innovations and solutions.

Secondly, look into the fact that the expertise the company has and
how better it is capable of rendering you the services. This factor
equally correlates with the kind of team experts you will get to work
with. If a talented and experienced team is assisting, it is highly
possible to get better results. Good team work, experience and expertise
is what it takes to get business consulting solutions. In the process,
expenditures matters equally important. You should check out the
companies which are offering all their services such as data management
solution, ERP solutions and others at cost effective prices. On the
Internet, you can easily get the best of services at very affordable
budget. At the same time, make sure there is no compromise eon quality
and also, the service provider abides by the industry leading frameworks
and regulations.

It is important that the service provider you hire should maintain
certain decorum and respects the work profile of a client. In addition,
make sure that the service provider does not leak your matters and
various significant issues. Get going with the Internet and find out the
most trusted partner in business consulting solutions. What are you
waiting for? Do not look anywhere. Just hit the Internet and attain more
information on business and innovation solutions.

Lenders To Avoid – Business Loan And Commercial Mortgage

I have published many articles which are designed to assist commercial borrowers in avoiding commercial loan problems. One of the most serious commercial mortgage business loan situations is a commercial lender that causes problems for their commercial borrowers on a recurring basis. It is particularly this type of commercial lender which prudent commercial borrowers should be prepared to avoid unless viable alternative business financing options do not realistically exist.

As a direct result of my commercial loan experiences advising business owners for over 25 years and regular conversations with other business financing professionals, I do in fact believe that there are a number of commercial lenders that should be avoided. This conclusion is based on a recurring pattern of lending abuses by some business lenders.

This article will not name specific lenders to avoid, but specific examples will be provided to show why informed commercial borrowers should be ready to avoid a variety of business lenders in their search for viable commercial loan solutions. This business financing strategy article will illustrate the significant benefits of avoiding “problem lenders”.

Meaningless Pre-approvals for a Commercial Mortgage Business Loan

An early commercial mortgage pre-approval is often sought by commercial borrowers. The expected advantage to this initial commercial loan approval is that the business borrower can make other business arrangements which are based on the business financing being completed.

An ethical commercial lender will treat any form of business financing approval very seriously. Commercial borrowers should expect that a meaningful version of such an approval will not be realistically possible in just two or three days.

However, there are lenders who prepare a misleading and questionable version of a pre-approval shortly after receiving minimal application data. Because this approach often produces surprises for the borrower as the commercial mortgage process moves forward, borrowers should be wary of any lenders that do this.

Why do some commercial lenders provide such meaningless pre-approvals for a commercial mortgage? There are two likely reasons. (1) To motivate the commercial borrower to stop considering other potential commercial lenders. (2) To provide a business loan pre-approval that is similar to a structure prevalent with residential loans.

Because many commercial loan situations are facilitated by residential mortgage brokers who are typically unfamiliar with normal business financing requirements, this reason will be especially relevant with business lenders that primarily work with residential mortgage brokerage firms. Such a lender should be avoided for most commercial mortgage circumstances.

Commercial Mortgage Loan – Yes or No?

I have published an article which discusses the tendency of many banks to say “yes” when they mean “no”. Such banks will typically attach onerous business financing conditions to commercial loans instead of simply declining the loan. Business owners should explore other commercial mortgage alternatives before accepting commercial financing terms that put them at a competitive disadvantage.

Think Outside the Bank for a Commercial Mortgage

In some non-competitive business markets, it is unfortunately common for a lender to employ business loan terms that would typically not be seen in a more competitive commercial loan environment. Such business lenders can repeatedly take advantage of a non-competitive commercial lending imbalance.

An appropriate response by commercial borrowers is to seek out non-bank commercial loan options. It is neither necessary nor wise for commercial borrowers to depend only upon local traditional banks for commercial mortgage solutions. For most business loan situations, a non-local and non-bank commercial lender is likely to provide improved business financing terms because they are accustomed to competing aggressively with other commercial lenders.

Commercial Property Commercial Loan Appraisals

For commercial mortgage loans, commercial appraisals are an unavoidable part of the commercial loan underwriting process. The commercial appraisal process is lengthy and expensive, so avoiding commercial lenders which have displayed a pattern of problems and abuses in this area will benefit the commercial borrower by saving them both time and money.

Copyright 1995-2007 AEX Commercial Financing Group and Stephen Bush. All Rights Reserved.

Best Career Objectives for your Resume

Career Objective – A statement that presents a vision, guiding principles and future career aspirations for the prospective candidate. It also sets the tone of the entire resume. It tells the reader who you are in a single concise way that encompasses the very essence of your abilities.

Everyone knows the standard resume needs a career objective. But why? Is it because everyone assumes you have to have one? Is it because hiring managers require it? What would happen if you had the most comprehensive and impressive career objective that others were measured against?

The Career Objective should not be:

1. A meaningless set of dribble to fake out the reader
2. A set of words that have no tie to the candidate’s wants, needs or desires for their future.
3. A creation of disconnected terms and ideas that have no business being put together without internal assessment

Companies need to fill positions within their organization with the best qualified individual(s). Hiring managers will review hundreds of resumes with the first 30 seconds being crucial to getting to the second stage. The face to face interview.

What would the be the best career objective for your resume?

Your career objective is a one sentence character representation of who you are and sets the stage for the message you want to deliver. – “This is who I am, who I want to be and how I will make your company successful”

There are many ways to write a career objective that begins to set you apart from other candidates in the eyes of the reader…

Lets examine a sample job description for a Computer Analyst:

Duties and Responsibilities:

Requirements for support specialist include:

Direct support services:

* Plan, create, and coordinate support services in response to office needs.
* Responsible for testing, quality assurance, configuration, installation, implementation, maintenance of all related support services.
* Design, document, develop, test, install, deploy, and teach end users on the use of new and updated support software applications.

Technical assistance services on the standard office applications

* Produce a variety of documentation materials that include tables, graphs and charts
* Provide assistance to personnel in preparation of meeting presentations.
* Provide technical support e.g. enlarging charts and photographs, duplicating tapes and videos, and marking exhibits.
* Operate video editing and duplicating equipment.

These sample career objectives may come from a prospective candidates that may apply:

Technical (1) – To obtain a position within an organization that will allow me to utilize my technical skills, experience and willingness to help others.

Technical (2) – To acquire a position that affords me the opportunity to bring my technical expertise, problem solving skills and willingness to learn to make an organization successful.

Career objectives are the fundamental principles the candidate brings to the table. It enables them to promote their ideals, skills and abilities that an organization can utilize for the sole purpose of growing the company. The better a candidate can articulate the message the better the chances they will be invited to interview.

Ensure A Smart Purchase Of Business Insurance In Edison Nj

Buying insurance for your business, home, or auto is something you should never ignore. The simple reason being the importance of protecting your assets. After all, you never know when the tragedy might strike and the damage might at times get hard to recover. Having a comprehensive coverage ensures that your assets are protected well with minimum hassle. When it comes to purchasing insurance, the key always lies in finding a coverage that caters to all your requirement within an affordable price. To ensure making a smart purchase, you should shop around and compare the policies offered by different firms.

Whether you are buying a homeowners insurance and business insurance in Edison NJ, you can never undermine the importance of comparing between the quotes and finding a policy of worth. This is why you should seek the help of an independent insurance agency before taking the big call. Scheduling a consultation with a professional ensures that you get to choose a policy that caters to individual requirement. Business insurance can vary with the nature and type of the same. So, it is important to analyze the requirement and ensure a purchase in the same line.

The Importance of Buying a Business Insurance

If you are business owner, you should always work towards finding the best coverage catering to your needs. Simply because, even a single lawsuit can lead your business to bankruptcy by clearing all your profits paving the road to great business loss. Ensure complete protection for your business with a comprehensive business insurance in Edison, NJ and that too at affordable rates. Whatever be your needs finding coverage is easy with the help of a professional. Here’s a look at what is on offer –

Business Liability Insurance
Business Property Insurance
Business Auto Fleet Insurance
Group Employee Life Insurance
Workers Compensation Insurance
Group Employee Dental Insurance
Group Employee Health Insurance Plans
Group Employee Short and Long Term Disability Insurance

You can easily compare between the policies and purchase business insurance in Edison, NJ according to your needs with the help of a professional.

Buying Home Insurance How a Professional Helps

Similar to business insurance, you should also focus on buying a homeowners insurance in New Jersey for ensuring complete protection to the biggest asset in your life. Shopping for home insurance can get difficult especially with the availability of a number of coverage. Seeking help from a professional ensures that you get to compare, comprehend, and choose from multiple carriers with minimum effort.

Usually, a typical homeowner’s coverage includes the following aspects –

Liability
Home structure
Replacement costs
Personal possessions
Living expense following a disaster

To an usual home insurance in New Jersey, you can also add other supplemental policies like –

Flood coverage
Earthquake coverage
Umbrella insurance policies i.e. additional liability
Before buying a coverage, you should understand that your needs are different and what had worked for your relative might not bring the same kind of results for you. This is why, you should always shop around for the best homeowners insurance in New Jersey and make a confident purchase with the help of a professional.

Medical Career Training — How to Choose the Right Field

Receiving the right medical career training can be a daunting task, especially when it comes to choosing the right school. In this article, we’ll look at the best ways to go about receiving your medical career training, and picking the right schools.

First, it starts with choosing the right program that you would be interested in getting career training from. For example, the traditional categories are medical technician, alternative medicine and natural healing, nursing, general training, medical records and administration.

A medical technician is a challenging yet rewarding role. For example, emergency medical technicians, also known as EMTs, are the first people to arrive on the scene when there is a medical emergency. They literally can be the difference between life and death in many cases.

Alternative medicine and natural healing is becoming less alternative and more mainstream in this era of information. It is arguably one of the fastest growing industries in the United States. There are many different fields in alternative medicine which you can choose to make a career out of, such as herbal medicine, homeopathy and massage therapy.

Nursing will always have a demand, especially as the life expectancy of the average citizen of the United States continues to rise. Also, considering that many doctors are becoming more and more specialized, it requires more nurses for direct and general health care than ever before.

Medical career training dealing with medical records is also on the rise. The fact is health care facilities in the United States are growing, and each facility needs somebody who has a financial understanding of the industry. It also offers you the ability to work independently as a biller, or even as an insurance specialist to help patients with their insurance bills.

Administration training is important because it is essential to have the right equipment, staff and resources available in any health care facility. Equally as important is avoiding excessive waste in the facility, so operations can run smoothly and best inexpensively as possible.

If you’re still unsure what kind of career training you would like to get in a medical field, you can always enroll in a general medical training school. This will help you get the basic knowledge on the different roles related to the field of medicine and health, which can make you highly employable for many opportunities.

In conclusion, I have given you some different programs and schools to choose from when considering your medical career training.

Hp2-n35 Selling Hp It Service Management Solutions Exam

The target audience for this HP2-N35, Selling HP IT Service Management Solutions exam includes the sales professionals who basically recommend and sell the HP Software IT Service Management products and solutions all based on customer business requirements

The HP2-N35, Selling HP IT Service Management Solutions exam comprise upon five sections or topics which are discussed below along with the percentage of each topic. These percentages of each topic basically indicate the area that is covered by that topic in the exam that is the higher the number, the more likely are the questions to be seen in exam of that particular topic.

The fundamental business challenges involved in ITSM this covers about twenty percent of the exam it deals with the common business challenges associated with ITSM, and common business challenges specific to the service management, asset management, CCRM, and SACM. The identification and description of major IT processes, base term and metric involved in service management, asset management, CCRM and SACM.

Understanding the customer section is of four percent in the exam which covers the key customer personas that are involved in ITSM and their responsibilities, and also involved in service management, asset management, CCRM, and SACM and their responsibilities. The key HP value statement that will resonate with the different personas involved in the service management, asset management, CCRM, and SACM.

Understand the value of HP softwares ITSM solutions to customers section, covers thirty six percent of the exam including HP software addresses to the challenges relating to ITSM, and to specific customers challenges that are related to service management, asset management, CCRM, and SACM, the value proposition for the HP softwares ITSM solution, and for the HP softwares service management, asset management, CCRM, and SACM.

Understand the capabilities of HP softwares ITSM solutions section covers about twenty two percent, it includes the key capabilities of HP softwares ITSM solution that help the customer achieve their goals, the differentiators when discussing the capabilities of HP softwares ITSM solutions, and service management, asset management, CCRM, and SACM. This section further includes description of the specific capabilities of the HP softwares service management, asset management, CCRM, and SACM.

Sales approach section covers eighteen percent which include HP softwares service management, asset management, CCRM, and SACM are licensed, implementation options available for the HP softwares service management, asset management, CCRM, and SACM. It also includes major competitors list and what differentiates HP softwares approach to business challenges from its competitors.

This exam HP2-N35, Selling HP IT Service Management Solutions comprises upon forty five number of items which consist of the type that includes multiple choice (single response), and multiple choice (multiple responses). The time allowed for this exam is seventy five minutes that is around one hour and fifteen minutes for the candidates to complete this exam. The passing score that is required for this exam is seventy percent.

It is strongly recommended that candidate should have training, review of course outline and additional study material and sufficient experience on field that is the candidate should have at least six month experience in selling HP Software IT Service Management products and solutions prior taking of this exam.