Car Park Investment Or Car Parking Investment-a Beneficial Investment

Car Park Investment or Car Parking Investment is now considered a lucrative and profit-earning investment. With the ever-growing increase in the number of roads that are plying on the road there has been an increasing demand in the amount of parking space for cars. The need for such space is growing every single day with the number of car owners increasing each day. Parking these cars has become a real headache and of utmost importance. Car Park Investment or Car Parking Investment has been the ideal solution to such problems.

Nowadays we can find a lot of people interested in investing in buying property for lending out space for Car Park Investment or Car Parking Investment. Such Car Park Investment or Car Parking Investment is made where there is a lot of population residing and in congested and commercial areas mostly around the centre of the city or hub. Investing in car parking lots around shopping malls are a great idea if you want to make the best profit out of leasing out such parking space. With the rise in the number of cars everyday the price of such parking space is getting costlier and selling like hot cakes.

Such Car Park Investment or Car Parking Investment is gaining tremendous popularity and response in countries like U.K, Dubai and U.S.A. Most of these car parking spaces are leased out on a long term basis within a commercial building or complex. Car Park Investment or Car Parking Investment is a good way of getting a consistent and monthly flow of income rate. According to a recent survey and poll, it has been found that the drivers in London followed by the drivers in Birmingham, Glasgow and New Castle spending the maximum amount of time looking and hunting for car parking space.

Car Park Investment or Car Parking Investment has been a boon in disguise for those owning cars because parking car is really a struggle and troubles-some job in crowded places. Again if the Car Park Investment or Car Parking Investment is made in a location which is easy to access and commute and it can reap great benefits for the same reason. So while investing in space to be rented out for car parking make sure that is located as such that car owners can drive in easily without the distance and space being a hindrance.

Car Park Investment or Car Parking Investment is diversified property investment as we can find more and more people taking the risk of Car Park Investment or Car Parking Investment. Countries like New Zealand and Australia are also showing great interest in making such investments. This goes to prove that it is a really booming business venture which can actually help you in earning the maximum profit and gain. There is no doubt in the fact that it will entail you to reach newer heights in your business making goals.

Research Firm Cso Insights Identifies Sales And Marketing Pain Points And Opportunities For

SALT LAKE CITY, UT, November 22, 2014 TreeHouse Interactive (www.treehousei.com), the technology leader in on-demand marketing automation platform (MAP) solutions, today announced that the 10th annual Lead Management and Social Engagement Study, conducted by sales and marketing effectiveness research firm CSO Insights, is available for download exclusively from the TreeHouse web site. The study reports that email marketing campaigns, above all other methods of engaging prospects, deliver the best quality and quantity of sales and marketing leads. In fact, nearly 55 percent of leading companies surveyed reported an increase in lead conversions when lead nurturing was utilized. The report details the campaigns which delivered the best quality and quantity of leads and plans for investments in those areas in 2015. The findings support the case for integrating a MAP solution such as TreeHouse Interactive’s Marketing View, for greater business gain.

Key findings from the report include:
Email marketing was reported to be the top performing method of generating the best quality and quantity of leads
Nearly 55 percent of leading companies surveyed reported an increase in lead conversions when utilizing lead nurturing
Top marketing objectives leading enterprises had for 2014 include capturing new accounts, optimizing cross-sell and up-sell opportunities, optimizing new product introductions, and improving renewal rates
Common problems reported were poor data quality for both prospects and customers, and the fact that sales personnel feel they are not supported by marketing with the right tools they need to sell
Website design and content, data quality management and social media were reported to be the three top areas where companies will increase lead generation investments over the next 12 months

“If ever there were an opportunity to justify integrating a marketing automation platform to improve lead management and social engagementthis is it,” said Jim Dickie, author of the report and managing partner, CSO Insights. “Integrating technology within existing enterprise environments provides the ability to improve operations by automating manual processes, improving data quality, allowing for the creation and delivery of sales tools, supporting content and social media marketing campaigns, nurturing leads and ultimately increasing conversion rates.”

Download CSO Insights’ Lead Management and Social Engagement Study at http://www.treehousei.com/csoreport/.

Additional information is available by contacting TreeHouse Interactive at 801.576.8428 or [emailprotected] To learn more about Marketing View marketing automation platform, visit Marketing View resources.

Tweet This: Study by CSO Insights Supports the Case for #MarketingAutomation #MAP Technology in 2015 – http://www.treehousei.com/csoreport/

Follow TreeHouse Interactive
FaceBook: https://www.facebook.com/treehousei
LinkedIn: https://www.linkedin.com/company/treehouse-interactive
Twitter: http://twitter.com/#!/treehousei

About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

Key words: marketing automation, demand generation, lead generation, lead nurturing, email marketing, landing pages
# # #

TreeHouse Interactive, Reseller View, Marketing View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Press Contact:
Denise Nelson
The Ventana Group
Danville, CA
925.837.6277
[emailprotected]
http://www.theventanagroup.com

Expedite Innovation With Idea Management Software

Idea management is defined as “a structured process of
generating, capturing, discussing and improving, organizing, evaluating
and prioritizing valuable insight or alternative thinking that would
otherwise not have emerged through normal processes.” Normally a typical
ideation process involves a storyboarding session involving a few
stakeholders. Though it results in products, it lacks innovation. This
is because only a few minds are at work and hence only a few ideas
emerge. Instead of a few minds, many minds need to be at work to bring
in different ideas. Hence, more people need to be involved during the
storyboarding session. But how to do that? Convene a meeting involving
all and sundry to churn out ideas or meet each person individually for
idea generation. None of the above, since it can only result in
unnecessary waste of time and efforts. What is required is idea
management software that

* inspires those people (both internal and
external)who work closely with the products that end up in the market to
contribute ideas

* involves more people during the
storyboarding process – clients, product engineers, analysts –
stakeholders from various product development phases

* sets up an efficient feedback system where end users’ issues can be heard and addressed

*
encourages healthy expression of suggestions by allowing all
stakeholders to put forward and resolve their concerns and contribute
towards solving problems

* provides an opportunity for all
stakeholders to better understand the product development process so
that there is no gap between expectation and delivery

Ideation
software provides a platform for people with so many diverse experiences
and backgrounds to come together for realizing a common goal. This
results in many different cost, time and process improvement related
ideas. Screening these ideas lead to not only innovative products but
also innovative business processes, workflow management and market
trends.

The following are the advantages of idea management implementation.

* New competitive products and services

* Process improvements

* Improved collaboration and decision making across teams

* Competitive advantage

* Identify hidden talent and new areas of growth

* Enhanced Brand Value and Brand Loyalty

* Transform the organization to leadership position by expediting innovation

* Foster innovation culture

* Encourage participation and generate enthusiasm in employees towards driving the solution

* Operations optimization to reduce costs and hence increased bottom lines

* Gain competitive advantage over rivals

Idea
management software is the need of the hour as it empowers the
employees with a platform to think aloud and submit their ideas and
suggestions.

The Right Company for Your Mobile Marketing Journey

Due to the increasing demand of mobile marketing tools such as mobile apps and mobile sites and the increasing number of mobile technology (i.e., smartphones and tablets) enthusiasts, more and more businesses have embraced the almost dark seduction of the mobile platform’s endless possibilities. In order to compete well in the big arena, businesses that plan to extend their marketing into the mobile platform must not only have a strong mobile marketing campaign but also outstanding mobile marketing products. You can only provide excellent products to the users by hiring a decent mobile Web design company. Here’s how you can catch the right company that will help you start with your mobile marketing journey.

Check the portfolio

When we look into a particular brand, it is almost always a default task to check its Website to have a grasp of what the brand is all about. Since a certain mobile Web design company is still considered a brand, this habitual checking of online references can benefit you in your search. After checking its homepage and credentials, make it a point to check its portfolio as well. Seeing the companies’ products will help you decide which style you want the most or which fits perfectly to your brand’s image.

Check the reputation

What is the use of having stylish products when that mobile Web design company does not have a good reputation in the mobile marketing industry? The worse thing is if it not only look bad to its peers but to its clients as well. So, what will you get out of this? Bad–of course–depending on the severity of the company’s reputation. So remember this. Before you sign any contract, listen to some stories first. Some of them may only be rumors, but there is no smoke when there is no flame (as the saying goes). Do yourself a favor and make sure you clear any rumors and suspicions before you associate yourself to a particular company.

Check the customer service

Aside from effective mobile marketing products, your mobile Web design company should also have exceptional customer service. Some companies do not give special attention to their customer service policies, and these are the ones you should be wary about. No matter how well they develop mobile sites, if they do not know how to treat a client, a smarter move is to ditch them. You can absolutely find other mobile Web design companies that project the same quality in performance but still give special attention to the needs of their clients. You want your mobile developer to be an aid to your brand’s marketing not a headache.

There you have it–three practical tips in finding the right mobile Web design company to kick-start your brand’s mobile marketing adventure. I know that this is not much, but at least it can be the foundation of your search. These tips are, of course, one of the practical advices in the lot. You can always navigate the Internet if you want to get hold of more tips.

Sabrina Bennet is the author of this article on mobile Web design company. Know more about mobile web design company here.

Content Management Systems

Content Management Systems
Chances are if you own a website, you have heard of Content Management Systems (CMS). CMS allows the business owner to modify and update his/her website whenever they wish. When a business owner has this ability, they can update new material on a more consistent basis, keeping the website current and delivering information to customers in a timely manner. An ever changing website tends to keep the customer coming back to check on updates and new material, thus increasing traffic to the site. Online shoppers get bored with the same old content and will look for more interesting websites. If you want to keep your clients interested in your website, you need to freshen your content. By doing this, you can stay ahead of your competition or at least give them a run for their money.

Without a content management system, you will be at the mercy of your web developer to make changes to your site. Depending upon their availability will determine when your changes can be made. Imagine the frustration of needing to make a change but having to wait for your web developer to access your site to make those changes. This is where a content management system will make your life easier and more efficient. Web developers are necessary to set up a productive and functional website but you should have access to your web content.

What is a Content Management System and how will it help your business?

CMS is software that holds all of your websites information. Once CMS is in place, the owner will be given access to an administrative panel which will allow them to control the content within the website. Documents, videos, text, photos and music are just a few items of content that can be accessed by the owner.

You dont have to be a computer guru to operate a CMS, with the right one, you can easily update, change and remove items from you site. A web design company like Flying Cow design can create a CMS based on your websites needs.

Listed below are 5 examples of the more popular CMS

* Pligg (social networking)

* Word Press (Blogging)

* Symphony CMS General

* Drupal General

* Joomla General

Benefits of having a Content Management System

Regardless of the area of Industry that your business caters to, there are many benefits to having a CMS. We have listed a few of the more popular reasons that business owners prefer having a CMS.

1.CMS is more efficient

In the early years of the internet you would have to read a manual just to enter the most basic content on your website. Aside from understanding the technical instructions, this was very time consuming. Today you can publish your web content in just a few short steps.

2. User friendly

You dont have to be a computer geek to manage this system. It is user friendly and almost anyone can maneuver it.

3.A more streamlined publishing process

Companies who have numerous Authors who publish a higher volume of content find the process more economic and efficient.

4.Creating, editing and publishing made easy

Makes even the most daunting task a breeze. No more endless sessions editing and publishing.

Always do your researches before you select a CMS shop around; there are many considerations to remember when shopping. If you are without tech support, consider hiring a web design company such as Flying Cow Design and you will be well on your way to gaining control of your website.

Finding a Music Industry Professional

Lets face it shall we, finding a music industry professional is as simple as taking a trip to Los Angeles, New York City or Nashville and heading to the lairs where they work and hang out. That can however be rather cost prohibitive unless you happen to be geographically located close to a city that has the resources you need.

Luckily the World Wide Web has made it a snap to visit the far corners of the globe and choose from a pool of talented folks that you could not even dream about otherwise. It is simply a matter these days of figuring out the need that you have and going on line and finding someone with the skill to fulfill that need.

You can find anything from a musician to a producer to a mastering facility and never leave your bedroom. In fact, you can do it without even getting dressed. How is that for convenient? You can have the proverbial brainstorm at 2 in the morning and get on the Internet and find the solution as quickly as a few moments later.

Places like myMusicCircle have made this portion of trying to locate a music industry professional as easy as getting a dish of ice cream from the freezer. If you are on a search engine such as Google, for example, and type in a music-related key word. You never know what or whom you are going to pull up. It could be a legitimate music pro. It could be stripper. It might even be someone from a foreign country just there to rip you off.

There is a fairly good chance that if you are on a site that caters to the music industry professional, that you are not going to find anything there other than what you are after. The people that frequent and use the site and the site administrators would put an end to that quickly.

So the next time you are in need of a music industry professional for one reason or another, point your browser to a site that actually caters to the exact need that you have and quit wasting time looking over the millions of non-related hits at some other locations.

Your time is valuable and you have none of it to waste sifting through the plethora of miscellaneous non-entities out there that wouldnt know a music industry professional if he slapped them across the face.

Link Pyramids – Are They An Effective Link Building Strategy

When most people hear about link pyramids they immediately start to wonder if using them will be a good or bad way to promote their websites. Should they worry and are link pyramids an effective link building strategy?

Before going any further, it’s important to point out that link pyramids should only be built by a team of professionals, or at very least an extremely competent link building individual, in order to achieve the best results. Website promotion can be an extremely successful venture, especially if you have a team with the know-how and experience to do the job correctly.

Let’s take a brief look at link pyramids. There is no doubt that you have heard that it’s a good idea to get back links to your site. Links can provide traffic that your site needs in order to yield a higher revenue. Google looks at the links with the highest authority and will not give much value to weaker links that come from blog comments; forum posts; article directories and so on. By using a pyramid linking structure appropriately all the links will benefit your site, whether they are stronger or weaker. This is why a link pyramid is a good investment in time and effort.

When it comes to SEO or website promotion, you must have a bit of everything in a way that is well-organized to deliver results and pyramids can be used to provide this mixed bag of links that the search engines love.

Pyramids can be created to any number of levels but a three or four level pyramid is quite common and here is how one would be constructed:

The bottom level, or level 4, will be the largest part of the pyramid and comprises of, what are called, the base links. This section will generally include links coming from niche websites; social bookmarking sites; blog comments and so on. These are the easiest links to obtain, particularly if you take some time to check out the blogs and forums and include your links in signature boxes. These links will point to those in Level 3.Next, you will have the mid-range area, level 3, which consists of more serious links that will come from the sites with higher authority. For this section, you can include sales letter websites or the sites that use your articles. A few website owners might select articles that you have in EzineArticles directory, for example, because it is highly relevant to their website and then they post this article to their site with your permission. The visitors to that website will see your article and can then decide to click the link that will redirect them to your site. Google regard those as mid-range links because they will have a better authority than the ones at the lowest level of the pyramid. These links will point to those in Level 2.Finally, you have the core of the link pyramids, level 2, where you will have the links with excellent quality. When you are doing link building, these will be the hardest ones to obtain so they have the smallest number. However, these are the most important links to carry out effective search engine optimization methods. These authoritative links will point directly to your site.
In general, this type of linking pyramid will be similar to a chain reaction where you will need all the steps to build an effective SEO campaign for your business.

Postmyadsforfree.com – Post Advertising Totally Free On The Ad Board

Exactly what are Online Free classified Sites?

Online classified sites similar to post my ads for free or ads free forum let you maintain your treating obtaining and also advertising merchandise online. These kinds of websites allow you to post ads cost-free and permit customers to obtain, promote and exchange several types of products.

Uses or even Advantages

The disposable classified internet sites tent to give a cheaper way of getting items listed and joins individuals who may well buy them. They let the sellers to post advertising absolutely free and offer a way to market unwanted or used merchandise to individuals who want them.

These recycling of items

Another reason why for this sort of websites will be the way to get items recycled. Allowing its consumers to post advertisements free of charge, these websites let these individuals use, delete and exchange various items and goods, thus supporting with control over recyclable goods, which supports the environment.

For Corporations

It’s very ideal for different types of organizations; small, medium or big. Advertising and marketing a firm or even the services or goods they offer is easy to do with a free classified site. Such websites may also get categories regarding local places, which provide the mandatory connection with smaller small business masters and trade industries.

Moreover, it gives a chance to present ads from firms and individuals to showcase their goods and services.

With regard to advertisers

Staying very specific with their strategy, Classified-ad sites are created to have distinct sections to put the different adverts.

Such classified ads are incredibly no problem finding on the web and supply one-on-one contact between the seller and buyer. Deficiency of any middle men within the discounts helps make the deals quicker along with cleaner, therefore you do not have to talk about as much of the income with others.

These kind of sites generally allow customers to publish advertisements, or cost a really moderate fee pertaining to premium membership rights. How large the particular advertisement, whether little or big, doesn’t have impact on the actual charge, producing such web sites extremely popular among all sorts of market sectors. Some super stores and kinds likewise use such sites, luring consumers by saying their finish of time of year sales within these advertising internet sites to have an fast response through regular world wide web users.

Pertaining to patrons

These types of advertising internet sites are usually prepared clearly in to different groups, categorized in accordance with products, place, and finances. The consumer exploring site can make between more different options to obtain a extremely refined list for the internet site.

Searching your website could be even more refined using slots made for selecting your allowance as lookup criteria. Since purchasers are usually very eager with their searches, efficient and also quick websites that also allow users to share ads to get more visitors along with buyers for their site.

Summary

These grouped websites encourage businesses; help make buying, marketing and swapping easier and this helps reuse goods, delivering a win-win circumstance on just about all fronts. Benefit from the internet advertising tools, which helps you to fulfill all your needs inside a much quicker time and at reasonable prices.

A Study on Marketing Strategy of Banking Industry in India-Allahabad Bank

The Oldest Joint Stock Bank of the Country, Allahabad Bank was founded in April 24th of the year 1865 at the confluence city of Allahabad by a group of Europeans. At that occasion Organized Industry, Trade and Banking started taking shape in India. Thus, the History of the Bank spread over three Centuries – namely Nineteenth, Twentieth and Twenty-First. As a leading public sector commercial banks in India, Allahabad Bank offering banking products and services to corporate and commercial customers and retail customers. The Bank particularly focuses on the retail banking while serving all sectors of the Indian economy. Bank’s operations for corporate and commercial customers cater to large corporate customers as well as to small and middle market businesses and Government entities. Corporate and commercial products include Term Loans, Bill Discounting, Export Credit and other business credit and financing products. Also the bank offers a wide range of retail products including Home Loans, Personal Loans and Automobile Loans as well as Debit Cards. In addition, specialised products and services to the agricultural sector also one of entity of the bank. All the above products and services of the bank offered through extensive branch network, extension counters, ATMs, phone banking and the Internet. This article will be helpful in writing Project Report on Marketing.In Twentieth Century, The Bank became a part of P & O Banking Corporation’s group with a bid price of Rs.436 per share in 1920. The Head Office of the Bank was shifted to Calcutta on business considerations during the year of 1923. The Bank crossed its century year in 1965. In July 19th of the year 1969, Allahabad Bank was nationalized (with 151Branches – Rs.119 crores of Deposits and Rs.82 crores of Advances) along with 13 other banks. United Industrial Bank Ltd was merged with the bank in October of the year1989. The Bank made a foray into merchant banking activity in 1984 and subsequently instituted AllBank Finance Ltd as a wholly owned subsidiary for Merchant Banking in the year of 1991. The Official Language Implementation Committee of Calcutta awarded the Rajbhasha Shield to the Bank as Second Prize for its best performance for the year 1991. During the year 1995, The Bank had entered into an MOU with the Small Industries Development Bank of India (SIDBI) for financing small-scale industrial units. In 1996, The Bank had set up Information Technology Centre to provide in-depth computer training to Officers at Calcutta and Lucknow. Consequent to the SEBI Rules and Regulation the company surrendered its merchant banking registration in 1998 and got it registered as a Non Banking Financial Company (NBFC) with Reserve Bank of India (RBI). In the same year of 1998, the bank had received permission from the RBI for gold trading. Allahabad Bank has entered into an arrangement, informally though, with IDBI and ICICI in regard to funding of infrastructure projects. During the year 1999, Allahabad Bank has launched two new schemes to increase the pace of credit off take and in the same period TATA Consultancy Services (TCS) has entered into a contract with Bank for implementing the Integrated Standard Banking System (ISBS), a branch mechanisation package at 60 branches. The Bank bagged three major core sector clients, namely the National Thermal Power Corporation (NTPC), Power Grid Corporation and Indian Railway Finance Corporation Ltd (IRFC). This report shows that Allahabad Bank has performed well which is reflected in its Ratio Analysis Reports In Twenty-First Century, Allahabad Bank has launched its new personal loan scheme for pensioners in the year of 2001. As at October of the year 2002, the bank came out with Initial Public Offer (IPO) of 10 crores share of face value Rs.10 each, reducing Government shareholding to 71.16% and in the same year 2002, Allahabad has tied up with National Institute of Banking Management, Crisil and Earnst & Young for development of HRM, risk Management and general business strategy. The Bank has seized the commercial assets of the Guarantors of Ramolene Fabrics (P) Ltd in 2003 at Mumbai and signed a Memorandum of Understanding (MoU) with Corporation Bank for mutual sharing of their ATM Network. The Bank has entered into an MOU in the year of 2004 with the Export Credit Guarantee Corporation of India (ECGC) for distribution of their products to the exporters. UTI Mutual Fund and Allahabad Bank on April 5, 2004 announced a strategic tie-up for distribution of UTI MF schemes. During April of the year 2005, the bank made Follow on Public Offer (FPO) of 10 crores equity shares of face value Rs.10 each with a premium of Rs.72, reducing Government shareholding to 55.23%. The Bank has signed MoU with Mahindra Gujarat Tractor Ltd in the identical year 2005 for financing Hindustan brand tractor under special finance scheme. Allahabad Bank transcended beyond the National Boundary, Allahabad bank had opened a representative office at Shenzen, China in June 2006. In October of the same year 2006, the bank rolled out its first branch under Core Banking Services (CBS). During February of the year 2007, The Bank opened its first overseas branch at Hong Kong. During the calendar year of 2007, 100 more branches opened throughout the country, the total number of branches were stirred from 2042 to 2142 of which rural are 983 (46%), semi-urban 402 (19%), urban 450 (21%) and metropolitan 307 (14%). There is no doubt that reading Banking Industry Reports is essential for knowing the history of a bank. Allahabad Bank has opened its 2154th branch in at Pudukkottai, Tamil Nadu during March of the year 2008. The Bank has 211 ATM’s and Card members can now have access at over 16500 ATM’s all across the country under National Financial Switch. One of the premier nationalised banks of the country, Allahabad Bank has commenced the process of implementing the Agricultural Debt Waiver and Debt Relief Scheme-2008 in June of the year 2008. The Bank has improved its performance and established its visibility and strong presence in the market. The Bank is steadily moving at a faster pace to consolidate its position in the coming days introducing extensive computerization to ensure the state-of-the-art service comfort for its customers. The Bank has already in hand 116 authorizations for opening of new branches. Bank’s plan is to expand in areas where the Bank’s presence is not very much visible now and where business potentiality is good.

What To Do When The Customer Says Can I Try it for a Few Days

Can I Take This Home For A few Days And Try It?”

“What If I Take It Home And Dont Like It?”

Have you ever had those questions?

Heres why the answers to these questions are so important. When the questions are asked, your answer makes or breaks the sale. Almost every time.

When the customer asks if they can take the product home for a few days to try it, they are asking for a few reasons; Lets say you sell vacuum cleaners; They may want to simply use your machine & bring it back without paying anything (Im sure this is the rarest case), they may want to be sure it will work for them at home the same as it does here, or they may simply want to defer making a decision. This question is usually asked if they want to take home the product without paying for it first.

When the customer asks if they can return it if they dont like it, they have generally seen and tried out the product in your store. They usually ask this question if they are paying up front for the product.

Have you seen ads in the Newspaper and Magazines that say “Try Free For 30 Days”?

Do you know why they make that offer? Because it works. It generates more sales than it generates returns. But the BIG reason the “Free Trial” is used is that the customer cant see the product. They cant touch and try out the product before they buy. If theres no “free look” the customer usually wont buy. In these cases the buyer has paid up front for the product. But the offer is “Risk Free”. Meaning, a refund is easily obtained.

In a retail store, they can see, feel, try out, & test the product to their hearts content.

In our store, when a customer asks if they can return it if they dont like it (this is on non-returnable products), I ask “If it works as well at home as it works here, will you be happy with it?”

The answer is invariably “Yes”. I say “Thats why we have a warranty, If the vacuum cleaner (or whatever) doesnt work as well as it does here, were here to service it so that it does. Fair enough?”

The answer is almost always “yes”. Had I just said “No, you cant take it home and try it”, any reason I gave would have sounded bad to the customer.

On vacuum cleaners that we will let them take home and bring back (just one brand), we say “Well do better than a few days. Well give you a full two weeks to use it in your home. If you dont like it for any reason, well exchange or give you a refund. Your choice. Fair enough?”

Why do I give two weeks, when they only asked for a few days? Because they are far more likely to keep the product if they dont feel the daily pressure to make a decision. Giving 30 days is equally valuable.

We wont let the customer “Borrow” a vacuum cleaner to use in their home. We have heard from several retailers that swear that they make sales by letting customers “try out” the vacuum cleaner before money changes hands. My thought is that the people who bought would have paid up front if asked.