Adwords Fundamentals Groundwork For Google Advertising

The Ad formats which are used on Google advertising, the key area of bidding and budgeting for a campaign, along with measuring outcome and optimizing the results are also key areas which are discussed in the study material.
The Google AdWords Advertising Fundamentals is one of the four exams which can be taken in association with Googles AdWords platform. This exam focuses more on the basic aspects associated with the advertising framework associated with Google and thus tends to include all necessary underlying details. The exam is also denoted by the code AdWords Fundamentals Exams and has been utilized by online advertising specialists to demonstrate their understanding of the framework associated with Googles AdWords framework. This article focuses on some primary details associated with the certification and also talks about the preparation options in this regard.

Basic Details:

The AdWords Fundamentals Certification Exam is a 120 minute long exam which entices exam questions from the fundamental aspects associated with advertising via Google AdWords. You need to score at least 85% marks in order to pass the exam. Furthermore, if you fail the exam, you can re-take it within the next seven days. Lastly, you need to renew your certification every two years by giving the exam again in order to stay certified as a Google expert.

What is it About?

The Google Adword Advertising Fundamentals exam focuses on the groundwork which you need to establish if you want to advance in the online advertising industry as it provides an introduction to the AdWords platform followed by the key aspect of account management. Furthermore, the test material associated with the exam also talks about defining what a campaign is and how to manage ad groups which are a key instrument in the advertising process. Moreover, the AdWords Fundamentals Test Material also includes keyword targeting which is the primary gist of the AdWords framework.

The AdWords Fundamentals Study Material associated with the exam also takes into account the targeting options such as location and language to enhance the advertising approach. The Ad formats which are used on Google advertising, the key area of bidding and budgeting for a campaign, along with measuring outcome and optimizing the results are also key areas which are discussed in the study material. Lastly, there is also a PDF document associated with Google Adword Advertising Fundamentals which is available on This Link.

How to Prepare?

The exam might look easy at first but the exam questions are quite tricky in nature, and thus it is recommended that you should prepare thoroughly from various sources. In addition to the AdWords Fundamentals PDF link mentioned above, you can also take a self-study route as well. In this regard, you can at first create an account on AdWords and look around to get familiar with the exam since signing up is free of cost and you will be able to familiarize yourself with the outlook of the platform.

Furthermore, you can also utilize AdWords Fundamentals Sample Questions which are easily available from online resources. The advantage of using these sample questions for preparation is that they are an ideal choice of finding out the nature of the AdWords Fundamentals Test Questions that you might have to face in the actual exam.

Conclusion
To conclude, it can be suggested that this certification is a key milestone in the Google Advertising framework and will develop the groundwork that you require to excel in the realm of digital marketing.

How Ooh Media Has Topped The Chart In Contemporary Advertising

Advertising is a common practice of brand promotion widely adopted by brand owners and advertisers to popularize their brand image. Advertising is of various types and means. Depending upon the tools used, advertising is classified as television ads, radio ads, print ads, outdoor ads, internet ads, mobile ads etc. In this article, let us exclusively discuss about the significance of OOH advertising and how it leverages robust business for various brand owners.

OOH Advertising plays a significant role in contemporary brand advertising by topping the chart of advertising mediums. The launch of various rich tools and applications, the ready availability of brand message for customers when they move out of home to work, shop or whine away, the changing consumer behaviorism all these create more opportunities for outdoor advertisers to launch unique promotion campaigns for their brands.
How OOH media leverage robust business for brand owners?
Its time to say bye to television & print ads and switch to OOH media for brand advertising. Ensuring effective brand communication to brand owners, OOH media has leveraged robust business for a wide range of brand owners and advertisers. Though OOH Advertising is the oldest means of brand promotion, the pendulum of brand advertising opportunity still swings towards OOH ads. Small and big advertisers both invest in this means of advertising to promote their brand business in the market place.

Why OOH ads have to pass the crucial creative test?

An OOH Advertising campaign has the potential to provide proven brand communication solution. However, any OOH ad has to pass the supreme creative test before it finally gets live through a particular OOH media. Outdoor ads stand out from other modes of advertising because of its originality and creativity. With technological tools and applications, OOH Advertising is presently creating a huge upsurge in brand promotion activities.

How OOH Advertising emerged as the ultimate means of brand advertising

Some marketers consider Outdoor advertising as an afterthought means which is precisely true. Television ads were considered as dull adaptations from radio and print ads and that was how television advertising became an effective means of brand promotion. However, in today world, people do not have much time to watch television or read newspapers to stay informed about what is new in brand advertising. Print ads take 10 minutes to comprehend the brand message while people usually reach home late (post office) and usually don’t have time to switch on the television to watch ads. Such hectic lifestyles of people further encourage outdoor advertisers to indulge in more OOH advertising campaigns so that their customers stay informed about various brand messages through OOH ads.

Do OOH ads assure successful brand message?

Yes with no ifs and buts. However, as mentioned earlier, OOH ads have to pass the supreme creative test in order to provide the targeted impact on the customers. The creative stream in any OOH ad should keep flowing so that customers find it alluring and pay attention to the brand message.

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Google Adwords A New Form Of Advertising

Advertising on the internet has proven to be very successful to many businesses. One type of advertising that is specific to the search engine Google is called Google AdWords. Its an inventive yet very simple form of advertising. Keyword searches bring up the Google AdWords to the right of the main related search list. It consists of a title and two lines of text. Any company can use it, including one that does not even have a website yet. Google will give a business a free website to create if they use Google AdWords. Google AdWords are Googles highest source of revenue. Microsoft and Yahoo have similar ad programs and are Google AdWordss largest competitors.

The way it works is a business can create their own Google AdWords advertisement using keywords and phrases. When the particular keywords and phrases are searched for, the Google AdWords will pull up next to the list of searches. The Google AdWords can be clicked on and the searcher can look over the site and even purchase goods while they are visiting. Google AdWords supplies advertising 24 hours a day to a specific market of people searching for something that relates to the website advertised. However, there is no promise that a particular site will pull up or how often it will appear. Google AdWords customers also have the option of their ads showing up On Googles partner sites of AOL, Netscape and ASK.

Google AdWords can be created and the campaign managed by someone at the advertising company but there is now a certified group called Google advertising professionals (GAP) that can be called upon to help for a fee. Google used to have a management service to assist businesses get their campaign up and running but the program has been terminated. GAP program consists of people that have passed an exam and completed Googles training course. Many businesses wanting their Google AdWords to be profitable will pay the fees for the help of managing their ads and using the right keywords.

The way that advertisers pay is by each click on their site. The advertisers specify the maximum amount they will pay per click on the website. Google does have their own formula that will decide in which order the sites will appear and they set minimum bids for keywords. Google AdWords has grown into a huge advertising business and it has been assisting many companies get more traffic on their sites. Google AdWords is a new form of the old art of advertising.

About Advertising Agencies Make Important Task

As usual advertising customers to businesses and nonprofit organizations.

Well agencies to generate an advertising campaign that can be used. In addition to advertising, customers, products and advertising media and advertising campaigns plan that is an organization. Advertising, market research and consulting, as well as counting, you can perform marketing purposes. Office concept is inflated to take account of research services other than traditional advertising services, an innovative character.

Advertising, advertising materials, publications space indentures, and occasionally goes to market produces on behalf of our clients. A client in advertising agency marketing plans and manages all aspects. Interactive advertising, such as advertising agencies can specialize in specific areas. They also have brochures, catalogs, advertising, media broadcast promotions, sales letters and more like printed material for the production of advertising material, a full-service agency can be.

An advertising planning and handling advertising is focused on the customer.

Exposure to different forms of media, magazine ads, newspaper advertising, print, radio and television commercials, websites, etc. count, your customers’ businesses or organizations are used to support

Other agencies to plan events, provide booths at conferences, and distribute promotional items. They produce a logo, brochure printing and sale of building materials such as slogans and persuasive marketing campaign strategies are confirmed.

General customers businesses advertising ‘, partnerships and sole proprietorship businesses, nonprofit organizations and government agencies are looking for. Organs can be used for commercial messages. It is also known as an advertising campaign. Such agencies can be small or large. Their size can be measured in large buildings. Now the big buildings that are all measured. At the hands of authorities who run the business passes Additional offices are considered service offices and local services can be provided.

The continued growth of advertising: advertising: they can offer much more than that is like this. A complete package of such agencies into branding, advertising, sales promotion, public relations, event planning, transportation, media planning and buying goods and services in their package design, sports marketing, product placement and marketing and sales takes clients. Various economic reasons, advertising agencies record with our customers prefer an agency relationship. The work of the project without any care for the work of advertising agencies. In such cases, the project is free, and is priced accordingly. We consider the choice of advertising, so it can be assumed that companies produce the ad.

Advertising agencies want clientele, which cater to increase. To the valuable resources of each company this type of business strategy and media placement agencies are supported by knowledge about the company in general. Different agencies have different focus. Some offer a large number of clients and new accounts cannot agree. At the same time, some agencies to maintain consistency with the majors could be. Large companies can also improve the reputation of small businesses. Ideally, advertising agencies are familiar with the problems of small businesses. They need to understand the views of small businesses.

Advertising agencies to choose from, the best way is to ask someone you can trust. If you have questions about your ad copies that can go.

Norms Of Outdoor Advertising In Various Indian Cities!

Outdoor advertising is a common practice for Indian advertisers. Most of the Indian advertising agencies implement outdoor advertising tools to promote their brands or businesses among the target groups. In this article, let us take a look a few norms of outdoor advertising in various Indian cities.

Mumbai Outdoor Advertising

Outdoor Advertising in Mumbai is an age-old practice among various advertisers. Mumbai Outdoor Advertising agencies exercise promotion rights at the shopping malls, airports and at various outdoor locations. Ever since the introduction of brand advertising norms in India, Mumbai outdoor advertising agencies have been relentlessly providing branding solutions for various brands and businesses. The presence of film city is one of the encouraging factors for Mumbai outdoor advertising agencies. Most of the Indian ad films are infact created in Mumbai, so are outdoor and other ads. Mumbai is a major hub of advertising in India.

Trichy Outdoor Advertising

Trichy is a lovely town in Tamil Nadu. The city is an important industrial and educational hub in the state. Factories such as BHEL, Golden Rock Railway Workshops, Heavy Alloy Penetrator project etc. make Trichy a famous industrial city. Trichy is also internationally popular for a brand known as cheroot (a locally produced cigar) that was once exported to the United Kingdom during the 19th Century. Trichy Outdoor Advertising is a flourishing sector. As the city is also a famous tourist destination, Trichy Outdoor Advertising is a much practiced marketing activity among various National and International brand owners. Airport Advertising is a burgeoning avenue among Trichy Outdoor Advertising agencies.

Coimbatore Outdoor Advertising

Coimbatore is the second largest city in the South Indian state of Tamil Nadu. The city has a metropolitan population of over 2 million. Favored by a pleasant climate and environ, Coimbatore is a preferred travel destination for tourists from across the world. A major commercial center and also referred to as the “Manchester of South India, Coimbatore is one of the most visited tourist spots in India. Coimbatore Outdoor Advertising is a thriving sector. Airport Advertising is quite a popular avenue of Coimbatore outdoor advertising. Local, National and International brands have their presence in the city through various advertising agencies.

Bhopal Outdoor Advertising

Bhopal outdoor advertising practices include Billboard advertising, mall advertising, airport advertising, transit advertising etc. Bhopal outdoor advertising industry is also growing at a fast pace over the last few years. Many key players in OOH domain have their branch offices in Bhopal thereby providing promotion solutions for various brands.

Job Profile For Advertising Jobs

Advertising is one sector with upfront creativity and spontaneity, it fluctuates, changes, varies from time and to time, and is counted as the selling cost of a commodity.

Well thats in economics, but as the jobs include advertising sales reps, copywriters, advertising sales director, entry level jobs, advertising manager, executive, supervisor, publishing, account executive, assistant, analyst, content-writing, consultant, operations, and retail executive jobs, advertising job profile adhere to certain requisites.

You obviously wouldnt get an executive post right after you graduate from an advertising school, but you can start at the base level then work your way up to different levels.

The work

Advertising work requires a lot of tolerance, and smartness on your part, as you would subject to working spontaneously, and be quick and immediate in briefing and planning. If you are an advertising sales rep then your work would be based on establishing a good clientele, and cracking the deal outright. Remember, the selling cost?

This is what your client is undertaking, and you have to convince him for more, and better, thats exactly from where you have to rope in bigger possibilities serving as the intermediary between the customer and client.

Technical know-how about sales figures, sales accomplishments, target sectors, and follow-up is crucial. If you look into the job of an advertising sales director, or an advertising director, the focus of that post would be supervisory, and creating and placing ads would be the prime concern.

Levels of work

Whether you have specialized in sales or in graphics or in publishing or in media, an advertising job requires overall functioning of the position. It means you have to work your way through from making telephone calls, and e-mailing clients, to making plans and sales charts and account figures, drafts and contracts.

Mainly, advertising account executives focus on accounts, consultants provide strategies, publishers enthrall upon print media, and sales reps work on marketing and sales process, and a director plans and places, and looks after the overall process.

The job can also be conducted on-site, with web portals etc, and there an ad sales rep works to get clients, take up slots and ad spaces on the internet. Not only this, but in this job you have to be ready for additional responsibilities like coordinating staff, making various reports, and checking status of campaign constantly.

Opportunities youll have

Working in an advertising agency would be beneficial as you can earn lucrative salaries depending upon your post, size and demography of your agency. Advertising employment is mainly based in media, newspapers, magazines, periodicals, web portals, on-site work, and TV or radio stations.

You need to have a Bachelors degree in advertising or journalism and minimum experience and for directorial posts, min. 5years of field experience. According to the Bureau of Labor Statistics (BLS) advertising jobs promise an increment, in various sectors, so you can vouch for it.

Advertising employment opportunities come to you if you are ready to work upfront always, be available 24×7, and are innovative.

Impact of advertising

Today, advertising has become a medium for marketing a particular brand, product, service, event, business or even movies. Advertising has influenced our day to day lives and has so far provided a great impact upon our lifestyle as well. Whether it is about entertainment, festival, consumer goods, advertising has become the sole medium for promotion. With various forms, tools, techniques and mediums of advertising it has become easier for brands to get instant recognition in the market. Especially for consumer goods market advertising holds the sole responsibility of creating a buzz or reminder message about the brand to its target group.

If you look around and study you will realize how advertising has become an important factor for creating a brand experience in our mind. Every single business, brand or service holder advertises. Various movie makers even take huge help of advertising tools to promote their film in the market. And for political leaders, advertising is one effective tool to promote their political ideas among the masses. To sum up, it is already an open secret about how advertising has created a huge impact upon our lives.

Innovation is the key to success in any field of expertise. Be it any sector or organization, an innovative idea or strategy always takes the business to the forefront thereby creating a boom to the overall revenue of the particular organization or company. In brand advertising business, innovation plays a significant role. In fact, it is an innovative idea which is required to communicate to the target customers, influence their buying behaviours and finally convince them to adopt the product or brand. Besides innovation, there is one more factor which is again a key to successful brand advertising.

Any brand advertiser is aware of the fact that the first and foremost purpose of a brand advertising campaign is to capture the attention of customers by making them feel and think about the product. For this, the advertisers need to frame the brand message in such a way that it probes into the minds of the customers no sooner than they read it. But how is it possible? Creativity is the answer. An insightful creativity is also required to frame the brand communication in order to tickle the attention of the target customers.

Customers always seek to find something new in the brand message for which creativity is the only solution. But as mentioned above it should be insightful creativity, not some ordinary or complex one which will confuse the customers.

An innovative idea and an insightful creativity (in terms of design, message, approach) – these are two keys to successful advertising widely adopted by famous advertisers. Its quite a challenge (especially for existing brands) to convey the brand message to the same customers again and again. However, an innovative idea conveyed through a creative approach makes it easier for the brand advertiser to talk at ease about the brand to his target groups. Like leaves to the trees, like water to the ocean, innovation and creativity are to brand advertising. Cheers!

Five Reasons to Choose Aerial Advertising for Your Ad Campaign

You might have heard about aerial advertising but if you have not opted for it yet, you are already late. Worlds leading organizations including McDonalds, Subway and Fox News have opted for aerial ads because of its countless benefits. If you still have any reservation about the best possible advertising approach this article will describe the five inescapable reasons to choose aerial advertising for your ad campaign:

1.Most Cost-Effective Approach
The CMP of aerial ads is clearly a lot cheaper than any other advertising mode. Production banners take a major portion of the cost incurred but luckily you have to pay for it only once and you can use the same banner anywhere anytime you want.

2.Total Control Over Your Campaign
You can specify where you want your banner to be flown, your potential consumer you want to target, and when the plane should be in the air. This extra control is not possible with traditional marketing approaches that hit the bulk of the market where there are fair chances that you will miss your potential consumers.

3.Maximum Impact and High Recall
On average every viewer gets a read time of 17 seconds and usually the plane circles over the audiences head several times, giving them enough time to grasp your message completely. The unique nature of air ads also adds to their recall value. According to the survey:

88% of people remembered seeing the airplane banner go by after 30 minutes.
79% could remember the product or service being advertised.
67% retained at least half the message from the ad

4.Nonintrusive Nature
Most people find TV commercials a discontinuing of their favorite program, intrusive, and unwanted. Placing leaflets on someones car or home can be considered invading his privacy. The case with your air ads is completely different and everyone will be delighted to see your banner towed by a plane. They will perceive the message in high spirit.

5.High Consumers Responses
According to the results of the survey, plane banners are responsible for 20% more responses compared to a typical ad campaign. It is a fact that when people see something new-fangled they are forced by their instinct to discover more about it. So, when they see your brand on the airplane banner they will surely remember your product next time they visit a store and be more inclined to purchase it.

The case study of The State of Maine Lottery shows the high consumer responses to the aerial ad campaign. Different mediums were used for the lotterys advertisement; including the traditional media and aerial advertising. A huge budget was specified for this purpose and only 6% of the budget was allocated to airplane marketing. In a survey later on, when 70% of the people were questioned how they learned about the launching of this lottery, 18.3% of them said they came to know about the lottery via aerial ads. This might not sound like a great figure but considering that only 6% of the budget was allocated clears the picture.

If you still are not convinced then you should ask the people who have benefited form this highly productive advertising approach. Aerial advertising will surely give you your moneys worth and you will not regret you decision.

On Choosing The Right Advertising Channel For Your Brand

An advertising media plays a significant role while positioning the brand amongst target groups. It is through the very advertising channel or medium that customers access the brand message and are motivated to buy or adopt the product. A strong channel of advertising provides a rich impact about the brand on TGs mind while a poor advertising channel fails to provide the targeted impact amongst target groups. While choosing or deciding on the channel of brand communication, the advertiser should thoroughly understand the objective of the campaign and accordingly choose the medium or channel of advertising.

In todays article, let us take a look at some means of advertising implemented by brand owners to advertise their brands amongst customers and also find out how each and every medium is important to effectively convey the brand message to target customers.

Television Media

Television advertising i.e. a promotion campaign of a brand or service through a television channel or channels is one of the popular means of communicating any brand message to customers. Television Advertising has a major advantage as compared to other means of promotion. Enriched with audio-visual effect, customers love watching the various brand commercials that are telecast through the numerous television channels.

Radio Media

Radio Advertising is one of the cost-effective means of promoting a brand amongst customers. Radio advertising campaigns also provide a mass appeal as one can easily access the brand message through a radio channel. The rising number of FM channels over the years is an insinuation how radio advertising is still popular as one of the effective means of brand promotion.

Print Media

Print Advertising includes any form of brand message that is available in a written format. Brochures, fliers, pamphlets, leaflets, classifieds etc. are some forms of print advertising widely adopted and implemented by brand owners to advertise their products amongst target groups. Though there is a rising popularity of new age media, print ads are still effective means of brand communication which is why innumerable numbers of brand and business owners still launch various promotion campaigns through print media.

Outdoor Media

Outdoor Advertising is one of the conventional means of promoting a brand, business or service. Billboard advertising, hoarding ads, wall posters, paintings, kiosks ads etc. are some forms of outdoor advertising. Over the years, the induction of digital technology has brought about a drastic and dramatic change in the OOH domain. Providing a classy look about the brand in a larger than life format, an OOH media provides a strong brand appeal on customers mind.

Mba Social Media Advertising Program

In 2011 social media (http://buyfacebookinfo.sosblogs.com/The-first-blog-b1/The-Ability-of-FB-Enjoys-b1-p1.htm) marketing continued to make its impact on business and brand promotions. Google+ was launched (with an funding of over $500 million in improvement prices), Twitter turned embedded within the new Apple iPhone 4s and Running a blog didnt die.

In many respects, blogs can serve as an extension of traditional media. A lot as overview copies is likely to be despatched to traditional media shops like newspapers and magazines, they can be sent to popular blogs on the topic. It has change into more and more vital to have a presence on social networking websites like Facebook and MySpace In addition to these standard social networks, there are additionally many specialized social networks that could be the proper place to arrange camp for specific merchandise. The program will feature case studies and panels of industry experts to provide practical examples of how blogging and social media can profit property administration firms.

In short, if your media relations effort isnt built-in into social, its hamstrung from the beginning. Welcome to the digital era of reports. three) Differentiation In opposition to the Noise In the end, understanding which information factors matter most are critical to getting full value out of the data we at the moment are able to acquire. The proper analytics and automation instruments assist brands perceive that the normal sales funnel shouldn’t be an accurate mannequin, that individuals test with mates online and media experiences for validation as opposed to an old style linear nurturing path.

CEOs, business owners and administration initially noticed it as a distraction from severe enterprise and conventional advertising. How could you take Fb critically when it it was the social network that the son ordaughterused it to share their party pictures from Saturday evening. Distributors akin to Sprinklr, Precise Target, Adobe, Brightcove and Viral Heat are amongst many corporations which are developing enterprise class tools that are providing the promise of 1 stop social options platforms that can enable organisations to provide social at scale Online gross sales at present account for about 35% of whole revenue for B2B vendors, although thats increased (41%) among US firms. ( MarketingCharts )

Therefore, you might want to remember that your buyer base is going to be responding to you, and even take the lead in what’s now a conversation. It’s essential have someone, or an entire group, devoted to responding to buyer issues, and even customer compliments. And so they must keep up to the mark, responding in near real-time. The last thing you want is for a adverse comment or criticism to go viral with none response out of your company. That might destroy a optimistic model fame constructed over years and even many years in a global heartbeat.

I t is clear that using QR codes has elevated the carmakers net traffic, and leads. Using this emerging cellular technology and integrating into Toyotas social networks had proven profitable. It’s apparent that Toyota goes to increase its use of QR codes within the close to future. If you would like to share your firms experience utilizing QR codes and cellular technology, please visit and like our Facebook page Participating in social media means people are sharing their honest, private opinions a few product, company or service. They are telling folks what they suppose, their experiences, and how they really feel a couple of product, company or service.