Why Sun Tzu Strategy Of War Is Applicable In Today’s World

The book The Art of war written by the Chinese military Sun Tzu is one of the most famous book of war. This war book was written by Sun Tzu after winning the years of battle for the control of China. Most of the military readers found a holistic approach on Sun Tzu strategy of war. In this book, he explained the strategy required to win a war. Soldiers and politician are inspired by this in achieving victory. People all over the world and a number of growing business organization are applying Sun Tzu’s Art of war strategies in life, business, politics and worldwide.

There are six principles of Sun Tzu war strategy. They are as follows:

1. The first principle is winning all without fighting that is achieving the objective without destroying it. This principle has able the ruler of the states-nations to create a stable environment for peaceful survival, become stable, expand, dominate their neighbors, and ultimately prosper for hundreds of years.

2. The second principle is avoiding strength, attack weakness means striking where the enemy is most vulnerable. This principle discuss on how to win All-under-Heaven intact.

3. The third principle is Deception and Foreknowledge means Winning the Information War. This principle discusses Speed needed in war. Take advantage of the enemy’s unpreparedness; travelling unexpected routes and strike where no precautions has taken. Speed is the essence of war.

4. The fourth principle is Speed and Preparation that is Moving Swiftly to Overcome Resistance. Wise and careful planning are the only solution to defeat the enemy easily. Different tactics should be used to deceive the enemy.

5. The fifth principle is Shaping the Enemy and Preparing the Battlefield. A battle field can be prepared after shaping the enemy.

6. The sixth principle is Character-Based Leadership. Leading by Example.

Sun Tzu strategy of war created the most enduring umpire in the history of China. When this classic book was translated for westerners, a significant impact has been brought to the western leaders on how to conquer the nations. The success of war strategy knowledge was soon spread to the ancient military leaders and gradually to present world in business and politics. The war strategies of Sun Tzu is quite helpful in achieving the aim and objectives of life. People who read this classic book have influence lots. The inspired people have applied the strategy in real life and have been able to built the largest, successful and powerful company of the world.

Forex Strategy Builder

Forex Strategy Builder is a platform for creating, testing and analyzing trading strategies for the forex market. It provides an easy way of building forex strategies by combining various technical indicators. All necessary parameters and logic rules can be selected from menus, and you do not have to write formulas or a program code. Forex Strategy Builder uses real forex data to perform back tests for the various foreign exchange pairs or time periods and calculate the real life result of the strategy. It supplies detailed charts and statistics, and the automatic journals show all transactions and positions, as well as the changes in your virtual bank account.

When first started, Forex Strategy Builder loads the default strategy New.xml with the historical market data for the strategy, calculates the test and displays the information in charts and tables. The program recalculates the test every time a change in some of the elements is made which may affect its results. For example, if we change the symbol of the instrument, the data period or some of the indicators, Forex Strategy Builder will immediately perform the necessary calculations and show the due charts. This means that we always have loaded data and a calculated strategy available. There is no need to press a button to make the program calculate the strategy. It does it automatically.

As a whole, the logic of the strategy is determined by the technical indicators, which are situated in the indicator slots. Those are the rectangular slots in the central part of the screen:?:. You can change the strategy by changing the indicators, the rules for their application or their parameters. You can also add new slots or delete existing ones.

We need to pay special attention to two main points:

Firstly, note that only the logic for the long positions is input in the indicator slots. You dont need (and you are not able) to input the logic for the short positions. Forex Strategy Builder does it automatically. For example, if you want to open a long position when the market price has reached the upper Bollinger Band and a short one at the lower band, it is enough to choose Bollinger Bands with Enter long at the Upper Band logic. This is sufficient for the program to perform the requested logic in both directions. Forex Strategy Builder always performs what we have set in the long position slots and automatically determines the mirror logic for the short position.

Secondly, note that the slots are of different types and each indicator performs specific tasks depending on the slot it is placed in.

On the whole, there are four types of slots :
* Opening Point of the Position : This is where the price of opening new positions is determined. Therefore, only indicators which show price can be placed here. Such indicators are Moving Average, Bollinger Bands, Donchian Channel. Indicators such as RSI, for example, cannot be placed here because RSI does not determine a price at which a position can be opened.
* Opening Logic Condition : These slots present logical conditions, all of which must be fulfilled in order to open a position in a given direction. For example, if we place here the Momentum indicator and specify the Momentum rises logic, the strategy will allow us to enter a long position only when the Momentum indicator rises, and a short one when the Momentum indicator falls.
* Closing Point of the Position : This is where indicators which determine the price of closing a position are placed. Again, only indicators which determine concrete price can be placed here.
* Closing Logic Condition : These slots are available only if the slot Closing Point of the Position contains a Bar Closing indicator. Their function is to close a position if any of the logical conditions specified in them has been fulfilled. These slots can be one or two. If at least one of their logical conditions is fulfilled, the position will close. This is different from Opening Logic Conditions where it is obligatory that all conditions are fulfilled at the same time.

Forex Strategy Builder also provides a Strategy Generator that allows even the total newbie to create a strategy with the click of a button. After the strategy is generated, you can read the detailed explanation in the overview. Experienced traders use the generator to add more indicators to their existing strategy and improve their trading.

Other unique feature of Forex Strategy Builder is the Intrabar Scanner. Its purpose is to ensure that the back test resembles the real movement of the price as close as possible by loading all the available time frame data. The intrabar explorer allows you to check the price movement inside each bar and see the exact order of trades during that time period.

Software website SEO – Powerful Strategy For Business

Search engine optimization is the most powerful tool for the online business or small business. It helps to make business powerful with the help of modern technology, unique contents, social media optimization, social media marketing, blogging and some social media sites.

Search engine optimization is the most powerful tool for the online business or small business. It helps to make business powerful with the help of modern technology, unique contents, social media optimization, social media marketing, blogging, some social media sites and social media optimization etc. This is highly beneficial for the business to get online presence and bring traffic to the website. It makes the traffic of the website and converts the visitors of the website into the customers of the website. If you have software companies then consult with a software website SEO to make this possible.

This service is highly powerful to make business boom and it works fine for the online business. This is really good for the business to get global presence and this takes some time to make this possible for the business. It makes the business so much powerful that it can help you a lot to develop your income. This is helpful for the online business to avail the service of the software website SEO and this makes your income increased. You can make your business website optimized with the help of proper keywords, search engine optimization and fresh content.

This service is indeed very much helpful for the online business to get optimized with the help of target audience. This service is really helpful for the business owners and this helps to get optimized in search engines. This is really helpful for the businesses to avail software website SEO with the help of original contents and this works fine it makes the companies helpful for the customers to avail more benefits. This way you can reach to your customer easily and convert them to purchase your goods or services soon. This helps business really to make its sale boost.

This process makes the business powerful with original content, search engine optimization, search engine marketing, blog, social media optimization and other useful thing that can make business boom. This can make the customers helpful for getting the useful information about the companies and this works good while making online sales of the products or services.

About Author

Thomas Lenarz has been a popular online marketing expert who has deep knowledge about some top notch Web Design and Development Companies. As of now, Thomas Lenarz has helped many people get the information on reputed SEO companies.For more information please visit here, Best Software Website SEO.

Internet Marketing Strategy – Write And Market Short Reports To Build Your Online Business Quickly

I have now written about 10 short reports, and I will tell that they have generated lots of income for me since I first got started with this in 2006. My most popular ones are my short reports on membership sites, affiliate marketing, and how to get started with an online business. You can learn how to write your own profit generating reports in less time than you might think.

You can decide whether to give away or sell the reports you write. I prefer to give mine away for a few different reasons. The main reason is that many more people will be able to read my reports if I make them available at no cost. These readers are also more likely to give them away to others who they know. The result is that my short report ends up in the hands of people who would otherwise never have connected with me. That is the beginning of viral marketing, especially if what you write in your report is considered good enough to share.

Keep in mind that you will want to focus on a narrow topic in your report. Instead of writing about an overall general topic, keep it niched down so that it is more specific. This will establish your credibility as a specialist in this area, and make both you and your information more sought after in the marketplace. Include some affiliate links in your report, and make sure they are appropriate to what you are writing about. This is one way that you will earn income from your writing for years to come. No more than one affiliate link per page is a good rule of thumb with this.

Also be sure that your contact information is on each page. Imagine someone printing out your report and giving it to a friend. Then, imagine that person dropping it on the floor and picking up a few pages later on, maybe even months from now. If they do not have your name, website, and other information, they will never be able to connect with you. This is simple enough to include in your footer and header. Do the research you need in order to include as much valuable information as possible in your short report. Most of mine tend to be about ten pages long, but yours should only be as long as is necessary to provide the information your prospect would need to understand your topic.

I encourage you to make a schedule for yourself so that you can create one new report each month. Decide how you will market it and see how quickly your business will grow.

Long-term Seo Strategy For Small Business Marketing

In using search engine optimisation (SEO) as part of your small business marketing plan, you have to understand that this will not bring in the big bucks fast. You have to keep in mind that with this marketing strategy, the search engines are the ones running the show. So, if you choose to use the legitimate and recommended SEO tactics, then expect for things to advance at a slow but sure pace. The good thing about this kind of strategy though is that it is beneficial for your website ranking in the long run.

The two main factors to take into consideration are on page and off page optimization. On page optimization deals with keyword density on the actual website being optimized. It also deals with meta tags which help the major search companies spider the page properly. Each webpage should be optimized for one keyword only. More than one keyword being optimized on the page can confuse the spiders. On page optimization accounts for roughly 30% of the overall optimization strategy.

The second factor, off page optimization, is the most important factor to focus on. When speaking of off page optimization, links are the name of the game. Links, also known as back links, can be created in a variety of ways. The most popular techniques used are article marketing, directory submission, press releases, forum and blog posting, when creating links. Each of these techniques can be overwhelming to the uninitiated, but in each city such as Cincinnati, search engine optimization consultants are ready to assist you.

There are various components of best SEO and they are listed here:-

Link building: Link building is the most important aspect of increasing the search engine optimization. This is because any search engine looks at the number of links online and if your site has many links, then your site will be returned very high in the search results.

Unique content: Unique content is as important as the links for the best SEO results. Your web site should have as much relevant and unique content as possible for your site to have more traffic and the site to be returned very high up in the search engine results for a keyword.

Article submission: This is another method of increasing the popularity of your sites. You can write articles and submit them to various article directories and these articles should have links to your site for the best SEO for your site.

Knowledge Management Strategy Beyond Change Management

Knowledge Management (KM) is a relatively young concept, having been introduced less than 30 years ago. For many business management practitioners, KM is evolving into a proven strategy for their organizational success. But there are still many leaders out there that are struggling to understand the power of KM.

In order to clarify this ongoing struggle, it’s important to define what KM means in today’s business setting. An extremely important question is: What is Knowledge Management and how can it help my organization?

There are many definitions for knowledge management, including Wikipedia’s that states KM comprises of a range of practices used in an organization to identify, create, represent, distribute and enable adoption of insights and experiences. I’m partial to a definition I found in a thesis paper written by Dr. Michael Kull that simply defines KM as a business model for which companies can move from an industrial age of running a business into the information age. I don’t know which one of Dr Kull’s interviewees stated this definition, but for me, it sums up my feelings on how KM is changing the way businesses ought to be run today and into the future.

KM is a relatively new model and has only been around since the mid 1980s. There have been may pioneers who have written and spoken about KM, and Peter Drucker,a business management expert and author, has been on of the most influential and prolific thinkers about the KM movement.

The pioneers describe KM as having three phases from its inception. The approximate phase dates reflect the first phase occurring from 1985 to 1994. This phase was centered on collaboration and information sharing. The second phase, from 1994 to 2002, centered on information management and software advancements. The third phase, from 2002 to the present, centers knowledge innovation and the management of intellectual capital and intellectual assets as the primary business strategy.

Phase three will continue to impact how leaders conduct business processes such as customer management, marketing management, information management and performance management. For example, with the advancement of Web 2.0 technologies, workers are able to communicate and share in multiple formats like the popular social media sites or in company blogs, wikis or private web portals known as intranets.

The KM movement is shifting from the old school process of team meetings and water cooler discussions to the online world of instant messaging, emails, twitter (a micro blogging platform), Facebook and online virtual meetings. It is a larger model than just implementing change management initiatives seen during the total quality movement and six sigma days.

As workers and business processes continue to evolve with these technology enablers,leaders are being challenged to re-tool how they lead knowledge workers. The old management process of building organization charts in a hierarchy fashion is being enveloped by empowered workers who don’t want to be controlled, but rather allowed to be innovative and creative to build customer value. The 20th century business leadership curriculum is in conflict with how 21st century workers expect to be lead. KM is at the heart of this leadership evolution being witnessed today. KM as a management strategy is definitely gaining traction and is here to stay.

SEO Services Most Cost Effective Search Engine Marketing Strategy

Today every business is going to be online and want to make its online presence because of the online users are increasing, and in the past few years online customers of goods and services are increasing tremendously. This is because of Internet marketing convenient and time saving process.

SEO is the one of the most important marketing strategy for the online business because of its cost effectiveness and result oriented service. Almost all the user’s research well before purchasing anything in the market, for this they rely on the search engines must. Search engines gives you the result related to your query and the best answer suited are displayed by the search engines.

SEO services are the best service that will keep your business live in search engines. You can get business only if your site will come in top 10 of the first page of the search engines; otherwise you have to depend on the other source than search engines.

Search engine marketing is one of the most important marketing strategies because of its reach to the user and cost effectiveness. You can also do PPC ( Pay per click services ), banner advertising, blog marketing and much more online strategy that you can apply to boost your business. For PPC you have to pay to the search engines for every click that users come to your site.

SEO is the organic strategy to get the customers to your site without paying anything to the search engines. You only have to pay to your SEO marketer for doing on page and off page, content optimization, URL optimization, image optimization etc on the site.

Jake Barrett is a experienced online business strategy maker and have good experience working with Website Development and SEM companies.

A Strategy For Coming Up With A Great Book Title

Go into a bookstore and browse through the titles in the bestseller section. Book publishing companies hire high-priced people to come up with a title or headline, because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible. Many well-known and highly successful books started out with other titles. According to Dan Poynter, the father of self-publishing:

Tomorrow is Another Day became Gone With The Wind.
Blossom and the Flower became Peyton Place.
The Rainbow Book became Free Stuff For Kids.
The Squash Book became the Zucchini Book.
John Thomas and Lady Jane became Lady Chatterlys Lover.
Trimalchio in West Egg became Fitzgeralds The Great Gatsby.
Something that Happened became Steinbecks Of Mice and Men.
Catch 18 became Catch 22

While you are at the store, notice how the other browsers pick up a book, scan the front and back cover, and then put it down again before going on to another book. The whole process takes about two seconds each. Thats all of the time you have to make an impression on a potential reader. In those two seconds, you must appeal literally to three of the five senses that human beings have, sight, speech, and hearing, and figuratively to the last two, touch and smell.

1) Sight: When someone first comes in contact with your books title, it is usually by seeing it on the front cover. So your title must be aesthetically appealing.

2) Speech: If a person stumbles over the words, it will add to the difficult in marketing your book. Even if you are writing only for family members and friends, and you are giving away your book for free, there is still an element of marketing.

3) Sound: Business philosopher Jim Rhone says in order to have effective communication, you must Have something good to say, say it well and say it often. Your title will be heard often, but will it be good and will it be said well?

4) Touch: Touch also means to relate to or to have an influence on. Figuratively, your title must allow itself to touch or be touched by being able to relate to your readers or have some type of influence on them.

5) Smell: Your title should figuratively give off an aroma. In other words it should project a distinctive quality or atmosphere. If the aroma the title gives off suggests that very little thought or concern was given to it, people will assume that the rest of the book is the same way.

On a recent Publisher’s Weekly Bestseller list, out of 20 books, one had a one-word title; five had two-word titles; four had three-word titles; five had four-word titles; three had five-word titles; one had a seven-word title and one had an eight-word title. The point is, most honchos at major publishing companies believe that the simpler/shorter the title, the better. None of the titles were complex.

Youtube Seo Strategy For Business Sectors

There had been much discussion on the ways and the strategies to optimise the videos for the YouTube channels. The strategy and the formulation adopted by the experts to optimise the YouTube in the best way possible. Its a proven and tested formula, by optimising the videos on the YouTube; it enhances the chances of being shown up on the organic Google search results. I would like to point out here more importantly; the role of Google here is just to drive the very specific video-based search result directly to the YouTube and not to the corporate websites or one can say in a way crisp, directly to a companys landing page.

Lets discuss or rather give a thought on the specific clever ways by which the corporate can easily get the visitors directly to the companys landing pages.

You are Profile on YouTube

Your SEO-setup to achieve that promising optimization of the videos for particularly your corporate website, any bidding advertiser can ensure that well aimed strategy and planning, by making it sure without any fail to incorporate the companys URL in their particular YouTube profile section.

SEO targeted keywords in the Title

By including, the particular targeted SEO keywords; in the videos is another important part of that well envisioned strategy and planning of the SEO for benefitting from the YouTube videos.

Focus on the Description

SEO has to be very particular about the kind and the quality of the video description. Its usually been kept short and crisp within the range of 27 characters. Be sure that you add your companys URL in the very first part of your description. One can include their marketing program link as well. The description will be an excellent carrier of the visitors to your corporate website, if you are certainly including the follow me links directing to the blog section and the twitter account.

Be categorically specific

Yes of course, the category that you are choosing that one category that will allow your corporate video to be well fitted to turn the tables around. There have been a limited category options available on the YouTube. One smart act you can certainly do is to keep a check on what your competitors are doing. You can certainly consider the categories that your competitor has selected.

That best appealing Video Thumbnail for your corporate video.

We know that mostly YouTube users stay limited towards the selection of the video thumbnail images. You make it sure that you chose the one of the most appealing and the best image which inculcates the corporate logo.

Tags, be limited.

Tags are undoubtedly important for making your corporate video in a way more chances of being found. I am talking about the specific point that you should have been using the minimum of only almost 10 descriptive tags for your video each. You should have multi-word tags as just one word tag, which is always a better strategy as per the latest web analytics. Minimum of the 10 descriptive tags for each video is what you need to do. Web-Analytics have been in much favor to this point. You can also mirror the tags with the specific word order on YouTube.

Tagging for the Locations

I will put it straight; tagging the location once your corporate video is uploaded is another master stroke for the SEO. This will help your corporate video well streamlined with the Google Maps and the specific Google places. Yes, top of the all, your Corporate YouTube video will be right there on the Google Earth searches.

Captions & Subtitles to get that linked text.

Lets talk about the importance of the captions which are any time important, if you upload the closed caption texts and the specific subtitles as the texts are searchable. The very of auto transcription has never been accurate. A closed caption text being selected for the videos is always a good option. SEO dont necessarily have to get each and every word matched with the video, the additional target keywords specifically in the closed captions works wonder. You better be using the words like its or our addressing the companys brand and the name.

Thumbs up from the Subscribers / Community

When you get the comments and the thumbs-up from the specific group of the subscribers and the people well targeted, is another well laid planning for your specific Digital marketing campaigns. It is going to give great thumbs up for the search ranking for the corporate videos in the YouTube. You should have to be careful in identifying the relevant subscribers, to be following your corporate video on the YouTube.

Promotional Gifts Dubai – A Company’s Strategy to Escalate

The best way of expressing love to the dearest ones is to gift them. A gift is nothing but presenting the love and care for those you care for. A gift is sometimes an excuse for those who could not attend an event or an occasion. Their absence is felt with the gift reaching them showing that they have not forgot the person and could not attend the event only cause of the appropriate reason. Moments are made more special with gifts. There are many kinds of gifts present for different kinds of occasions. One could not gift a teddy bear for their manager on his birthday. So there are different kinds of gifts like promotional gifts, corporate gifts etc.

A corporate gift is the one that is sent by the company to a person who may be a person working for them. But for this you need to put some extra effort for the growth of business of that particular company. Only after recognizing your effort the company gives the corporate gift. Sometimes the corporate gifts given by a company is a part of the charity work they do. The corporate gifts are mostly presented to the employees of a particular company who performed an extra ordinary job that benefited the company. By doing this the company is not simply paying the person for her effort but also encouraging him and the other employees to do more of that kind work that can benefit both the company and the individual he. There are many corporate gifts and some of them are exemplified in the list below, A Vocation with the entire family and paid expenses, a new car or some cash gifts. Also with the help of corporate gifts the company is developing a strong relationship with its employees, particularly with those who can put extra ordinary efforts and can take part in the company is growths which help the employees to bind to the company for long time.

The corporate gifts are not simply a gift given to the employees but a business strategy to bind all its employees to the company and get the best out of them which can help in the growth of business. Sometimes these corporate gifts are given to that person who opt the company service over other companies. They are awarded to the customers who made use their service. By doing this they are advertising their company which sometimes invites lot of customers and thus the corporate gifts help in increasing the business.

Dubai is such a place known for its industrial growth and their concentration. There are many companies in this place who deal either directly or indirectly with people on international platform. This Corporate Gift Dubai is more than a necessity to extend their business.

For More Details Visit Here: — Business Gifts Dubai