Long-term Seo Strategy For Small Business Marketing

In using search engine optimisation (SEO) as part of your small business marketing plan, you have to understand that this will not bring in the big bucks fast. You have to keep in mind that with this marketing strategy, the search engines are the ones running the show. So, if you choose to use the legitimate and recommended SEO tactics, then expect for things to advance at a slow but sure pace. The good thing about this kind of strategy though is that it is beneficial for your website ranking in the long run.

The two main factors to take into consideration are on page and off page optimization. On page optimization deals with keyword density on the actual website being optimized. It also deals with meta tags which help the major search companies spider the page properly. Each webpage should be optimized for one keyword only. More than one keyword being optimized on the page can confuse the spiders. On page optimization accounts for roughly 30% of the overall optimization strategy.

The second factor, off page optimization, is the most important factor to focus on. When speaking of off page optimization, links are the name of the game. Links, also known as back links, can be created in a variety of ways. The most popular techniques used are article marketing, directory submission, press releases, forum and blog posting, when creating links. Each of these techniques can be overwhelming to the uninitiated, but in each city such as Cincinnati, search engine optimization consultants are ready to assist you.

There are various components of best SEO and they are listed here:-

Link building: Link building is the most important aspect of increasing the search engine optimization. This is because any search engine looks at the number of links online and if your site has many links, then your site will be returned very high in the search results.

Unique content: Unique content is as important as the links for the best SEO results. Your web site should have as much relevant and unique content as possible for your site to have more traffic and the site to be returned very high up in the search engine results for a keyword.

Article submission: This is another method of increasing the popularity of your sites. You can write articles and submit them to various article directories and these articles should have links to your site for the best SEO for your site.

Knowledge Management Strategy Beyond Change Management

Knowledge Management (KM) is a relatively young concept, having been introduced less than 30 years ago. For many business management practitioners, KM is evolving into a proven strategy for their organizational success. But there are still many leaders out there that are struggling to understand the power of KM.

In order to clarify this ongoing struggle, it’s important to define what KM means in today’s business setting. An extremely important question is: What is Knowledge Management and how can it help my organization?

There are many definitions for knowledge management, including Wikipedia’s that states KM comprises of a range of practices used in an organization to identify, create, represent, distribute and enable adoption of insights and experiences. I’m partial to a definition I found in a thesis paper written by Dr. Michael Kull that simply defines KM as a business model for which companies can move from an industrial age of running a business into the information age. I don’t know which one of Dr Kull’s interviewees stated this definition, but for me, it sums up my feelings on how KM is changing the way businesses ought to be run today and into the future.

KM is a relatively new model and has only been around since the mid 1980s. There have been may pioneers who have written and spoken about KM, and Peter Drucker,a business management expert and author, has been on of the most influential and prolific thinkers about the KM movement.

The pioneers describe KM as having three phases from its inception. The approximate phase dates reflect the first phase occurring from 1985 to 1994. This phase was centered on collaboration and information sharing. The second phase, from 1994 to 2002, centered on information management and software advancements. The third phase, from 2002 to the present, centers knowledge innovation and the management of intellectual capital and intellectual assets as the primary business strategy.

Phase three will continue to impact how leaders conduct business processes such as customer management, marketing management, information management and performance management. For example, with the advancement of Web 2.0 technologies, workers are able to communicate and share in multiple formats like the popular social media sites or in company blogs, wikis or private web portals known as intranets.

The KM movement is shifting from the old school process of team meetings and water cooler discussions to the online world of instant messaging, emails, twitter (a micro blogging platform), Facebook and online virtual meetings. It is a larger model than just implementing change management initiatives seen during the total quality movement and six sigma days.

As workers and business processes continue to evolve with these technology enablers,leaders are being challenged to re-tool how they lead knowledge workers. The old management process of building organization charts in a hierarchy fashion is being enveloped by empowered workers who don’t want to be controlled, but rather allowed to be innovative and creative to build customer value. The 20th century business leadership curriculum is in conflict with how 21st century workers expect to be lead. KM is at the heart of this leadership evolution being witnessed today. KM as a management strategy is definitely gaining traction and is here to stay.

SEO Services Most Cost Effective Search Engine Marketing Strategy

Today every business is going to be online and want to make its online presence because of the online users are increasing, and in the past few years online customers of goods and services are increasing tremendously. This is because of Internet marketing convenient and time saving process.

SEO is the one of the most important marketing strategy for the online business because of its cost effectiveness and result oriented service. Almost all the user’s research well before purchasing anything in the market, for this they rely on the search engines must. Search engines gives you the result related to your query and the best answer suited are displayed by the search engines.

SEO services are the best service that will keep your business live in search engines. You can get business only if your site will come in top 10 of the first page of the search engines; otherwise you have to depend on the other source than search engines.

Search engine marketing is one of the most important marketing strategies because of its reach to the user and cost effectiveness. You can also do PPC ( Pay per click services ), banner advertising, blog marketing and much more online strategy that you can apply to boost your business. For PPC you have to pay to the search engines for every click that users come to your site.

SEO is the organic strategy to get the customers to your site without paying anything to the search engines. You only have to pay to your SEO marketer for doing on page and off page, content optimization, URL optimization, image optimization etc on the site.

Jake Barrett is a experienced online business strategy maker and have good experience working with Website Development and SEM companies.

A Strategy For Coming Up With A Great Book Title

Go into a bookstore and browse through the titles in the bestseller section. Book publishing companies hire high-priced people to come up with a title or headline, because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible. Many well-known and highly successful books started out with other titles. According to Dan Poynter, the father of self-publishing:

Tomorrow is Another Day became Gone With The Wind.
Blossom and the Flower became Peyton Place.
The Rainbow Book became Free Stuff For Kids.
The Squash Book became the Zucchini Book.
John Thomas and Lady Jane became Lady Chatterlys Lover.
Trimalchio in West Egg became Fitzgeralds The Great Gatsby.
Something that Happened became Steinbecks Of Mice and Men.
Catch 18 became Catch 22

While you are at the store, notice how the other browsers pick up a book, scan the front and back cover, and then put it down again before going on to another book. The whole process takes about two seconds each. Thats all of the time you have to make an impression on a potential reader. In those two seconds, you must appeal literally to three of the five senses that human beings have, sight, speech, and hearing, and figuratively to the last two, touch and smell.

1) Sight: When someone first comes in contact with your books title, it is usually by seeing it on the front cover. So your title must be aesthetically appealing.

2) Speech: If a person stumbles over the words, it will add to the difficult in marketing your book. Even if you are writing only for family members and friends, and you are giving away your book for free, there is still an element of marketing.

3) Sound: Business philosopher Jim Rhone says in order to have effective communication, you must Have something good to say, say it well and say it often. Your title will be heard often, but will it be good and will it be said well?

4) Touch: Touch also means to relate to or to have an influence on. Figuratively, your title must allow itself to touch or be touched by being able to relate to your readers or have some type of influence on them.

5) Smell: Your title should figuratively give off an aroma. In other words it should project a distinctive quality or atmosphere. If the aroma the title gives off suggests that very little thought or concern was given to it, people will assume that the rest of the book is the same way.

On a recent Publisher’s Weekly Bestseller list, out of 20 books, one had a one-word title; five had two-word titles; four had three-word titles; five had four-word titles; three had five-word titles; one had a seven-word title and one had an eight-word title. The point is, most honchos at major publishing companies believe that the simpler/shorter the title, the better. None of the titles were complex.

Youtube Seo Strategy For Business Sectors

There had been much discussion on the ways and the strategies to optimise the videos for the YouTube channels. The strategy and the formulation adopted by the experts to optimise the YouTube in the best way possible. Its a proven and tested formula, by optimising the videos on the YouTube; it enhances the chances of being shown up on the organic Google search results. I would like to point out here more importantly; the role of Google here is just to drive the very specific video-based search result directly to the YouTube and not to the corporate websites or one can say in a way crisp, directly to a companys landing page.

Lets discuss or rather give a thought on the specific clever ways by which the corporate can easily get the visitors directly to the companys landing pages.

You are Profile on YouTube

Your SEO-setup to achieve that promising optimization of the videos for particularly your corporate website, any bidding advertiser can ensure that well aimed strategy and planning, by making it sure without any fail to incorporate the companys URL in their particular YouTube profile section.

SEO targeted keywords in the Title

By including, the particular targeted SEO keywords; in the videos is another important part of that well envisioned strategy and planning of the SEO for benefitting from the YouTube videos.

Focus on the Description

SEO has to be very particular about the kind and the quality of the video description. Its usually been kept short and crisp within the range of 27 characters. Be sure that you add your companys URL in the very first part of your description. One can include their marketing program link as well. The description will be an excellent carrier of the visitors to your corporate website, if you are certainly including the follow me links directing to the blog section and the twitter account.

Be categorically specific

Yes of course, the category that you are choosing that one category that will allow your corporate video to be well fitted to turn the tables around. There have been a limited category options available on the YouTube. One smart act you can certainly do is to keep a check on what your competitors are doing. You can certainly consider the categories that your competitor has selected.

That best appealing Video Thumbnail for your corporate video.

We know that mostly YouTube users stay limited towards the selection of the video thumbnail images. You make it sure that you chose the one of the most appealing and the best image which inculcates the corporate logo.

Tags, be limited.

Tags are undoubtedly important for making your corporate video in a way more chances of being found. I am talking about the specific point that you should have been using the minimum of only almost 10 descriptive tags for your video each. You should have multi-word tags as just one word tag, which is always a better strategy as per the latest web analytics. Minimum of the 10 descriptive tags for each video is what you need to do. Web-Analytics have been in much favor to this point. You can also mirror the tags with the specific word order on YouTube.

Tagging for the Locations

I will put it straight; tagging the location once your corporate video is uploaded is another master stroke for the SEO. This will help your corporate video well streamlined with the Google Maps and the specific Google places. Yes, top of the all, your Corporate YouTube video will be right there on the Google Earth searches.

Captions & Subtitles to get that linked text.

Lets talk about the importance of the captions which are any time important, if you upload the closed caption texts and the specific subtitles as the texts are searchable. The very of auto transcription has never been accurate. A closed caption text being selected for the videos is always a good option. SEO dont necessarily have to get each and every word matched with the video, the additional target keywords specifically in the closed captions works wonder. You better be using the words like its or our addressing the companys brand and the name.

Thumbs up from the Subscribers / Community

When you get the comments and the thumbs-up from the specific group of the subscribers and the people well targeted, is another well laid planning for your specific Digital marketing campaigns. It is going to give great thumbs up for the search ranking for the corporate videos in the YouTube. You should have to be careful in identifying the relevant subscribers, to be following your corporate video on the YouTube.

Promotional Gifts Dubai – A Company’s Strategy to Escalate

The best way of expressing love to the dearest ones is to gift them. A gift is nothing but presenting the love and care for those you care for. A gift is sometimes an excuse for those who could not attend an event or an occasion. Their absence is felt with the gift reaching them showing that they have not forgot the person and could not attend the event only cause of the appropriate reason. Moments are made more special with gifts. There are many kinds of gifts present for different kinds of occasions. One could not gift a teddy bear for their manager on his birthday. So there are different kinds of gifts like promotional gifts, corporate gifts etc.

A corporate gift is the one that is sent by the company to a person who may be a person working for them. But for this you need to put some extra effort for the growth of business of that particular company. Only after recognizing your effort the company gives the corporate gift. Sometimes the corporate gifts given by a company is a part of the charity work they do. The corporate gifts are mostly presented to the employees of a particular company who performed an extra ordinary job that benefited the company. By doing this the company is not simply paying the person for her effort but also encouraging him and the other employees to do more of that kind work that can benefit both the company and the individual he. There are many corporate gifts and some of them are exemplified in the list below, A Vocation with the entire family and paid expenses, a new car or some cash gifts. Also with the help of corporate gifts the company is developing a strong relationship with its employees, particularly with those who can put extra ordinary efforts and can take part in the company is growths which help the employees to bind to the company for long time.

The corporate gifts are not simply a gift given to the employees but a business strategy to bind all its employees to the company and get the best out of them which can help in the growth of business. Sometimes these corporate gifts are given to that person who opt the company service over other companies. They are awarded to the customers who made use their service. By doing this they are advertising their company which sometimes invites lot of customers and thus the corporate gifts help in increasing the business.

Dubai is such a place known for its industrial growth and their concentration. There are many companies in this place who deal either directly or indirectly with people on international platform. This Corporate Gift Dubai is more than a necessity to extend their business.

For More Details Visit Here: — Business Gifts Dubai

The Academy Of Business Strategy – Critical Career Skills

AUTHOR
Dr. Kenneth J Troon DBA MBA BBA

So you have good qualifications and good experience, you have seen it all, done it all, surely this entitles you to have a moral right to every good quality vacancy which comes along? Well, no it doesnt of course. No individual has a divine right to preference over other candidates and those who genuinely believe that they should are probably suffering from delusion. This is also somewhat of an arrogant attitude to have.

The fact is that someone with inferior qualifications and less experience may ultimately be better for the vacancy.

Employers tend to be less impressed by candidates touting past experiences and past achievements as justification for employment and more impressed by candidates who are well prepared, who research the vacancies professionally and prove not only how much they want the position, but how well suited they are for it.

The right candidate for the job should make it very easy for the employer to hire them!

We can learn a lot from perusing through a candidates CV, the candidates choice of education, professional qualifications and positions they have been employed in. They way in which the CV is written also tells us a great deal, whether the candidate is willing to take credit for achievements which were not really theirs to claim for example.

A CV which has been developed in a generic format clearly illustrates that the candidate just sends the same CV out for all vacancies.

Whether there is commitment to ongoing self-development or whether it is just something that the candidate did ten years ago. The candidates references are also important both in terms of whether they just about do what is required or whether they go that extra mile.

The fact is that candidates should be targeting the positions that they want.

They should be conducting significant research into both the position they want and into the respective organization and industry. They should develop a unique CV for each position for which they apply. They should prepare a detailed report and presentation leaving the employer in no doubt that they are head and shoulders above any other candidate who may apply, but this should be achieved by demonstrating substance, not by offering the employer empty boasts or promises.

Taking the time to implement a detailed professional career management strategy with a few positions that are tailor-made for you, will be far more productive than sending generic CVs out to thousands of employers when it will be somewhat obvious to them that you have not really put any thought or consideration into your application.

Many candidates just send their CVs out indiscriminately as attachments to standard or even blank emails and in the unlikely event that an employer actually contacts them they will invariably have no knowledge or understanding about the vacancy at all. It naturally follows that if you are unable or unwilling to put any effort into the development and implementation of your own career, then how much effort are you likely to put into the job if the organization employs you?

The list that follows here features the key critical career skills which we at the Academy of Business Strategy feel are important for a candidate to possess if they are going to succeed with their careers.

CRITICAL CAREER SKILLS (CCS)

1.Specific skills and experience rather than generic and the ability to target specific vacancies professionally.

2.A methodical approach to career planning and development.

3.The ability to be proactive rather than reactive.

4.An ongoing commitment to self-development. The more we learn, the more we realize how little we actually know!

5.Modesty and professional courtesy. The former portrays confidence and the latter conveys peer respect.

6.Preparation is everything. Thinking on your feet, while necessary at times, is always reactive by nature. Good preparation invariably avoids having to do this.

The Bottleneck Strategy For Success

The bottleneck strategy is a strategy used to maximize your success potential in achieving goals and in completing projects. It is a strategy for identifying where you should place your maximum focus and concentration in order to gain the best results.

Whether or not you achieve your goal, or complete your project, within the desired time frame will depend largely on how well you allocate your resources, including time. If you focus on the right tasks in the right order then, provided your time target is realistic, you can ensure that you will achieve your target on time.

The first step in the bottleneck strategy is to break your goal or project down into a complete list of elements.

Let’s say, for example, that you are starting a new retail business. We will assume that we have already done our market research and determined a strong market need for our target product. The elements of establishing the business may be; establish your product supply chain, find a suitable premises, furnish the premises, hire staff, generate a flow of potential customers, make sales, deliver the product, and provide an after sales support system.

The second step in the bottleneck strategy is to look at that list of elements and ask if there is one element that is crucial for success. This is an element upon which success most depends. It is the bottleneck because if this element is not functioning correctly then your business grinds to a halt.

To find that bottleneck start with two questions. Question 1 is; which elements are only required or possible after another element is completed?

In the example above delivery and after sales support are only required or possible after sales are made and making sales is only possible after you have potential customers. This implies that the only candidate for the bottleneck amongst this group of elements is generating a flow of potential customers.

Question 2 is; what elements could I replace with another strategy if really necessary?

In the example it may be possible, even if not desirable, to replace the staff element by starting as a one person show. It may be possible to replace the two premises elements by selling door to door or on the internet or from your garage (some of the world’s most successful companies started from a garage). That leaves us with establishing a product supply chain as a candidate for the bottleneck element.

In our example we now have two possible bottlenecks; a flow of potential customers, and a product supply chain. Now we have to decide which of these is the most crucial. This will vary depending on what our product is and how difficult it will be to find suppliers and potential customers.

Let’s assume we decide that product supply is the most important, then that becomes the bottleneck. Once it is achieved then flow of potential customers will become the bottleneck.

Now it is time for the third step in the bottleneck strategy; focusing our resources and energy on solving the bottleneck.

If we make solving the bottleneck our number one priority then we will maximize our success potential. We should allocate 80% of our time, resources and energy to this task and pursue the other tasks with the other 20%.

In our example we focus on establishing that supply chain and then once that is achieved we focus on establishing a flow of potential customers. Without these two elements being achieved everything else is pointless.

If we had not applied the bottleneck strategy we may well have done what the majority of new businesses do and concentrated on establishing and furnishing an appropriate premises. We may then find ourselves with an expensive premises to cash flow but no products to sell or customers to sell to.

Whenever you set a new goal, or a new project, apply the bottleneck strategy and you will get the best value for your time and resources and maximize the probability of your success.

Link Pyramids – Are They An Effective Link Building Strategy

When most people hear about link pyramids they immediately start to wonder if using them will be a good or bad way to promote their websites. Should they worry and are link pyramids an effective link building strategy?

Before going any further, it’s important to point out that link pyramids should only be built by a team of professionals, or at very least an extremely competent link building individual, in order to achieve the best results. Website promotion can be an extremely successful venture, especially if you have a team with the know-how and experience to do the job correctly.

Let’s take a brief look at link pyramids. There is no doubt that you have heard that it’s a good idea to get back links to your site. Links can provide traffic that your site needs in order to yield a higher revenue. Google looks at the links with the highest authority and will not give much value to weaker links that come from blog comments; forum posts; article directories and so on. By using a pyramid linking structure appropriately all the links will benefit your site, whether they are stronger or weaker. This is why a link pyramid is a good investment in time and effort.

When it comes to SEO or website promotion, you must have a bit of everything in a way that is well-organized to deliver results and pyramids can be used to provide this mixed bag of links that the search engines love.

Pyramids can be created to any number of levels but a three or four level pyramid is quite common and here is how one would be constructed:

The bottom level, or level 4, will be the largest part of the pyramid and comprises of, what are called, the base links. This section will generally include links coming from niche websites; social bookmarking sites; blog comments and so on. These are the easiest links to obtain, particularly if you take some time to check out the blogs and forums and include your links in signature boxes. These links will point to those in Level 3.Next, you will have the mid-range area, level 3, which consists of more serious links that will come from the sites with higher authority. For this section, you can include sales letter websites or the sites that use your articles. A few website owners might select articles that you have in EzineArticles directory, for example, because it is highly relevant to their website and then they post this article to their site with your permission. The visitors to that website will see your article and can then decide to click the link that will redirect them to your site. Google regard those as mid-range links because they will have a better authority than the ones at the lowest level of the pyramid. These links will point to those in Level 2.Finally, you have the core of the link pyramids, level 2, where you will have the links with excellent quality. When you are doing link building, these will be the hardest ones to obtain so they have the smallest number. However, these are the most important links to carry out effective search engine optimization methods. These authoritative links will point directly to your site.
In general, this type of linking pyramid will be similar to a chain reaction where you will need all the steps to build an effective SEO campaign for your business.

A Study on Marketing Strategy of Banking Industry in India-Allahabad Bank

The Oldest Joint Stock Bank of the Country, Allahabad Bank was founded in April 24th of the year 1865 at the confluence city of Allahabad by a group of Europeans. At that occasion Organized Industry, Trade and Banking started taking shape in India. Thus, the History of the Bank spread over three Centuries – namely Nineteenth, Twentieth and Twenty-First. As a leading public sector commercial banks in India, Allahabad Bank offering banking products and services to corporate and commercial customers and retail customers. The Bank particularly focuses on the retail banking while serving all sectors of the Indian economy. Bank’s operations for corporate and commercial customers cater to large corporate customers as well as to small and middle market businesses and Government entities. Corporate and commercial products include Term Loans, Bill Discounting, Export Credit and other business credit and financing products. Also the bank offers a wide range of retail products including Home Loans, Personal Loans and Automobile Loans as well as Debit Cards. In addition, specialised products and services to the agricultural sector also one of entity of the bank. All the above products and services of the bank offered through extensive branch network, extension counters, ATMs, phone banking and the Internet. This article will be helpful in writing Project Report on Marketing.In Twentieth Century, The Bank became a part of P & O Banking Corporation’s group with a bid price of Rs.436 per share in 1920. The Head Office of the Bank was shifted to Calcutta on business considerations during the year of 1923. The Bank crossed its century year in 1965. In July 19th of the year 1969, Allahabad Bank was nationalized (with 151Branches – Rs.119 crores of Deposits and Rs.82 crores of Advances) along with 13 other banks. United Industrial Bank Ltd was merged with the bank in October of the year1989. The Bank made a foray into merchant banking activity in 1984 and subsequently instituted AllBank Finance Ltd as a wholly owned subsidiary for Merchant Banking in the year of 1991. The Official Language Implementation Committee of Calcutta awarded the Rajbhasha Shield to the Bank as Second Prize for its best performance for the year 1991. During the year 1995, The Bank had entered into an MOU with the Small Industries Development Bank of India (SIDBI) for financing small-scale industrial units. In 1996, The Bank had set up Information Technology Centre to provide in-depth computer training to Officers at Calcutta and Lucknow. Consequent to the SEBI Rules and Regulation the company surrendered its merchant banking registration in 1998 and got it registered as a Non Banking Financial Company (NBFC) with Reserve Bank of India (RBI). In the same year of 1998, the bank had received permission from the RBI for gold trading. Allahabad Bank has entered into an arrangement, informally though, with IDBI and ICICI in regard to funding of infrastructure projects. During the year 1999, Allahabad Bank has launched two new schemes to increase the pace of credit off take and in the same period TATA Consultancy Services (TCS) has entered into a contract with Bank for implementing the Integrated Standard Banking System (ISBS), a branch mechanisation package at 60 branches. The Bank bagged three major core sector clients, namely the National Thermal Power Corporation (NTPC), Power Grid Corporation and Indian Railway Finance Corporation Ltd (IRFC). This report shows that Allahabad Bank has performed well which is reflected in its Ratio Analysis Reports In Twenty-First Century, Allahabad Bank has launched its new personal loan scheme for pensioners in the year of 2001. As at October of the year 2002, the bank came out with Initial Public Offer (IPO) of 10 crores share of face value Rs.10 each, reducing Government shareholding to 71.16% and in the same year 2002, Allahabad has tied up with National Institute of Banking Management, Crisil and Earnst & Young for development of HRM, risk Management and general business strategy. The Bank has seized the commercial assets of the Guarantors of Ramolene Fabrics (P) Ltd in 2003 at Mumbai and signed a Memorandum of Understanding (MoU) with Corporation Bank for mutual sharing of their ATM Network. The Bank has entered into an MOU in the year of 2004 with the Export Credit Guarantee Corporation of India (ECGC) for distribution of their products to the exporters. UTI Mutual Fund and Allahabad Bank on April 5, 2004 announced a strategic tie-up for distribution of UTI MF schemes. During April of the year 2005, the bank made Follow on Public Offer (FPO) of 10 crores equity shares of face value Rs.10 each with a premium of Rs.72, reducing Government shareholding to 55.23%. The Bank has signed MoU with Mahindra Gujarat Tractor Ltd in the identical year 2005 for financing Hindustan brand tractor under special finance scheme. Allahabad Bank transcended beyond the National Boundary, Allahabad bank had opened a representative office at Shenzen, China in June 2006. In October of the same year 2006, the bank rolled out its first branch under Core Banking Services (CBS). During February of the year 2007, The Bank opened its first overseas branch at Hong Kong. During the calendar year of 2007, 100 more branches opened throughout the country, the total number of branches were stirred from 2042 to 2142 of which rural are 983 (46%), semi-urban 402 (19%), urban 450 (21%) and metropolitan 307 (14%). There is no doubt that reading Banking Industry Reports is essential for knowing the history of a bank. Allahabad Bank has opened its 2154th branch in at Pudukkottai, Tamil Nadu during March of the year 2008. The Bank has 211 ATM’s and Card members can now have access at over 16500 ATM’s all across the country under National Financial Switch. One of the premier nationalised banks of the country, Allahabad Bank has commenced the process of implementing the Agricultural Debt Waiver and Debt Relief Scheme-2008 in June of the year 2008. The Bank has improved its performance and established its visibility and strong presence in the market. The Bank is steadily moving at a faster pace to consolidate its position in the coming days introducing extensive computerization to ensure the state-of-the-art service comfort for its customers. The Bank has already in hand 116 authorizations for opening of new branches. Bank’s plan is to expand in areas where the Bank’s presence is not very much visible now and where business potentiality is good.