The Academy Of Business Strategy – Critical Career Skills

AUTHOR
Dr. Kenneth J Troon DBA MBA BBA

So you have good qualifications and good experience, you have seen it all, done it all, surely this entitles you to have a moral right to every good quality vacancy which comes along? Well, no it doesnt of course. No individual has a divine right to preference over other candidates and those who genuinely believe that they should are probably suffering from delusion. This is also somewhat of an arrogant attitude to have.

The fact is that someone with inferior qualifications and less experience may ultimately be better for the vacancy.

Employers tend to be less impressed by candidates touting past experiences and past achievements as justification for employment and more impressed by candidates who are well prepared, who research the vacancies professionally and prove not only how much they want the position, but how well suited they are for it.

The right candidate for the job should make it very easy for the employer to hire them!

We can learn a lot from perusing through a candidates CV, the candidates choice of education, professional qualifications and positions they have been employed in. They way in which the CV is written also tells us a great deal, whether the candidate is willing to take credit for achievements which were not really theirs to claim for example.

A CV which has been developed in a generic format clearly illustrates that the candidate just sends the same CV out for all vacancies.

Whether there is commitment to ongoing self-development or whether it is just something that the candidate did ten years ago. The candidates references are also important both in terms of whether they just about do what is required or whether they go that extra mile.

The fact is that candidates should be targeting the positions that they want.

They should be conducting significant research into both the position they want and into the respective organization and industry. They should develop a unique CV for each position for which they apply. They should prepare a detailed report and presentation leaving the employer in no doubt that they are head and shoulders above any other candidate who may apply, but this should be achieved by demonstrating substance, not by offering the employer empty boasts or promises.

Taking the time to implement a detailed professional career management strategy with a few positions that are tailor-made for you, will be far more productive than sending generic CVs out to thousands of employers when it will be somewhat obvious to them that you have not really put any thought or consideration into your application.

Many candidates just send their CVs out indiscriminately as attachments to standard or even blank emails and in the unlikely event that an employer actually contacts them they will invariably have no knowledge or understanding about the vacancy at all. It naturally follows that if you are unable or unwilling to put any effort into the development and implementation of your own career, then how much effort are you likely to put into the job if the organization employs you?

The list that follows here features the key critical career skills which we at the Academy of Business Strategy feel are important for a candidate to possess if they are going to succeed with their careers.

CRITICAL CAREER SKILLS (CCS)

1.Specific skills and experience rather than generic and the ability to target specific vacancies professionally.

2.A methodical approach to career planning and development.

3.The ability to be proactive rather than reactive.

4.An ongoing commitment to self-development. The more we learn, the more we realize how little we actually know!

5.Modesty and professional courtesy. The former portrays confidence and the latter conveys peer respect.

6.Preparation is everything. Thinking on your feet, while necessary at times, is always reactive by nature. Good preparation invariably avoids having to do this.

The Bottleneck Strategy For Success

The bottleneck strategy is a strategy used to maximize your success potential in achieving goals and in completing projects. It is a strategy for identifying where you should place your maximum focus and concentration in order to gain the best results.

Whether or not you achieve your goal, or complete your project, within the desired time frame will depend largely on how well you allocate your resources, including time. If you focus on the right tasks in the right order then, provided your time target is realistic, you can ensure that you will achieve your target on time.

The first step in the bottleneck strategy is to break your goal or project down into a complete list of elements.

Let’s say, for example, that you are starting a new retail business. We will assume that we have already done our market research and determined a strong market need for our target product. The elements of establishing the business may be; establish your product supply chain, find a suitable premises, furnish the premises, hire staff, generate a flow of potential customers, make sales, deliver the product, and provide an after sales support system.

The second step in the bottleneck strategy is to look at that list of elements and ask if there is one element that is crucial for success. This is an element upon which success most depends. It is the bottleneck because if this element is not functioning correctly then your business grinds to a halt.

To find that bottleneck start with two questions. Question 1 is; which elements are only required or possible after another element is completed?

In the example above delivery and after sales support are only required or possible after sales are made and making sales is only possible after you have potential customers. This implies that the only candidate for the bottleneck amongst this group of elements is generating a flow of potential customers.

Question 2 is; what elements could I replace with another strategy if really necessary?

In the example it may be possible, even if not desirable, to replace the staff element by starting as a one person show. It may be possible to replace the two premises elements by selling door to door or on the internet or from your garage (some of the world’s most successful companies started from a garage). That leaves us with establishing a product supply chain as a candidate for the bottleneck element.

In our example we now have two possible bottlenecks; a flow of potential customers, and a product supply chain. Now we have to decide which of these is the most crucial. This will vary depending on what our product is and how difficult it will be to find suppliers and potential customers.

Let’s assume we decide that product supply is the most important, then that becomes the bottleneck. Once it is achieved then flow of potential customers will become the bottleneck.

Now it is time for the third step in the bottleneck strategy; focusing our resources and energy on solving the bottleneck.

If we make solving the bottleneck our number one priority then we will maximize our success potential. We should allocate 80% of our time, resources and energy to this task and pursue the other tasks with the other 20%.

In our example we focus on establishing that supply chain and then once that is achieved we focus on establishing a flow of potential customers. Without these two elements being achieved everything else is pointless.

If we had not applied the bottleneck strategy we may well have done what the majority of new businesses do and concentrated on establishing and furnishing an appropriate premises. We may then find ourselves with an expensive premises to cash flow but no products to sell or customers to sell to.

Whenever you set a new goal, or a new project, apply the bottleneck strategy and you will get the best value for your time and resources and maximize the probability of your success.

Link Pyramids – Are They An Effective Link Building Strategy

When most people hear about link pyramids they immediately start to wonder if using them will be a good or bad way to promote their websites. Should they worry and are link pyramids an effective link building strategy?

Before going any further, it’s important to point out that link pyramids should only be built by a team of professionals, or at very least an extremely competent link building individual, in order to achieve the best results. Website promotion can be an extremely successful venture, especially if you have a team with the know-how and experience to do the job correctly.

Let’s take a brief look at link pyramids. There is no doubt that you have heard that it’s a good idea to get back links to your site. Links can provide traffic that your site needs in order to yield a higher revenue. Google looks at the links with the highest authority and will not give much value to weaker links that come from blog comments; forum posts; article directories and so on. By using a pyramid linking structure appropriately all the links will benefit your site, whether they are stronger or weaker. This is why a link pyramid is a good investment in time and effort.

When it comes to SEO or website promotion, you must have a bit of everything in a way that is well-organized to deliver results and pyramids can be used to provide this mixed bag of links that the search engines love.

Pyramids can be created to any number of levels but a three or four level pyramid is quite common and here is how one would be constructed:

The bottom level, or level 4, will be the largest part of the pyramid and comprises of, what are called, the base links. This section will generally include links coming from niche websites; social bookmarking sites; blog comments and so on. These are the easiest links to obtain, particularly if you take some time to check out the blogs and forums and include your links in signature boxes. These links will point to those in Level 3.Next, you will have the mid-range area, level 3, which consists of more serious links that will come from the sites with higher authority. For this section, you can include sales letter websites or the sites that use your articles. A few website owners might select articles that you have in EzineArticles directory, for example, because it is highly relevant to their website and then they post this article to their site with your permission. The visitors to that website will see your article and can then decide to click the link that will redirect them to your site. Google regard those as mid-range links because they will have a better authority than the ones at the lowest level of the pyramid. These links will point to those in Level 2.Finally, you have the core of the link pyramids, level 2, where you will have the links with excellent quality. When you are doing link building, these will be the hardest ones to obtain so they have the smallest number. However, these are the most important links to carry out effective search engine optimization methods. These authoritative links will point directly to your site.
In general, this type of linking pyramid will be similar to a chain reaction where you will need all the steps to build an effective SEO campaign for your business.

A Study on Marketing Strategy of Banking Industry in India-Allahabad Bank

The Oldest Joint Stock Bank of the Country, Allahabad Bank was founded in April 24th of the year 1865 at the confluence city of Allahabad by a group of Europeans. At that occasion Organized Industry, Trade and Banking started taking shape in India. Thus, the History of the Bank spread over three Centuries – namely Nineteenth, Twentieth and Twenty-First. As a leading public sector commercial banks in India, Allahabad Bank offering banking products and services to corporate and commercial customers and retail customers. The Bank particularly focuses on the retail banking while serving all sectors of the Indian economy. Bank’s operations for corporate and commercial customers cater to large corporate customers as well as to small and middle market businesses and Government entities. Corporate and commercial products include Term Loans, Bill Discounting, Export Credit and other business credit and financing products. Also the bank offers a wide range of retail products including Home Loans, Personal Loans and Automobile Loans as well as Debit Cards. In addition, specialised products and services to the agricultural sector also one of entity of the bank. All the above products and services of the bank offered through extensive branch network, extension counters, ATMs, phone banking and the Internet. This article will be helpful in writing Project Report on Marketing.In Twentieth Century, The Bank became a part of P & O Banking Corporation’s group with a bid price of Rs.436 per share in 1920. The Head Office of the Bank was shifted to Calcutta on business considerations during the year of 1923. The Bank crossed its century year in 1965. In July 19th of the year 1969, Allahabad Bank was nationalized (with 151Branches – Rs.119 crores of Deposits and Rs.82 crores of Advances) along with 13 other banks. United Industrial Bank Ltd was merged with the bank in October of the year1989. The Bank made a foray into merchant banking activity in 1984 and subsequently instituted AllBank Finance Ltd as a wholly owned subsidiary for Merchant Banking in the year of 1991. The Official Language Implementation Committee of Calcutta awarded the Rajbhasha Shield to the Bank as Second Prize for its best performance for the year 1991. During the year 1995, The Bank had entered into an MOU with the Small Industries Development Bank of India (SIDBI) for financing small-scale industrial units. In 1996, The Bank had set up Information Technology Centre to provide in-depth computer training to Officers at Calcutta and Lucknow. Consequent to the SEBI Rules and Regulation the company surrendered its merchant banking registration in 1998 and got it registered as a Non Banking Financial Company (NBFC) with Reserve Bank of India (RBI). In the same year of 1998, the bank had received permission from the RBI for gold trading. Allahabad Bank has entered into an arrangement, informally though, with IDBI and ICICI in regard to funding of infrastructure projects. During the year 1999, Allahabad Bank has launched two new schemes to increase the pace of credit off take and in the same period TATA Consultancy Services (TCS) has entered into a contract with Bank for implementing the Integrated Standard Banking System (ISBS), a branch mechanisation package at 60 branches. The Bank bagged three major core sector clients, namely the National Thermal Power Corporation (NTPC), Power Grid Corporation and Indian Railway Finance Corporation Ltd (IRFC). This report shows that Allahabad Bank has performed well which is reflected in its Ratio Analysis Reports In Twenty-First Century, Allahabad Bank has launched its new personal loan scheme for pensioners in the year of 2001. As at October of the year 2002, the bank came out with Initial Public Offer (IPO) of 10 crores share of face value Rs.10 each, reducing Government shareholding to 71.16% and in the same year 2002, Allahabad has tied up with National Institute of Banking Management, Crisil and Earnst & Young for development of HRM, risk Management and general business strategy. The Bank has seized the commercial assets of the Guarantors of Ramolene Fabrics (P) Ltd in 2003 at Mumbai and signed a Memorandum of Understanding (MoU) with Corporation Bank for mutual sharing of their ATM Network. The Bank has entered into an MOU in the year of 2004 with the Export Credit Guarantee Corporation of India (ECGC) for distribution of their products to the exporters. UTI Mutual Fund and Allahabad Bank on April 5, 2004 announced a strategic tie-up for distribution of UTI MF schemes. During April of the year 2005, the bank made Follow on Public Offer (FPO) of 10 crores equity shares of face value Rs.10 each with a premium of Rs.72, reducing Government shareholding to 55.23%. The Bank has signed MoU with Mahindra Gujarat Tractor Ltd in the identical year 2005 for financing Hindustan brand tractor under special finance scheme. Allahabad Bank transcended beyond the National Boundary, Allahabad bank had opened a representative office at Shenzen, China in June 2006. In October of the same year 2006, the bank rolled out its first branch under Core Banking Services (CBS). During February of the year 2007, The Bank opened its first overseas branch at Hong Kong. During the calendar year of 2007, 100 more branches opened throughout the country, the total number of branches were stirred from 2042 to 2142 of which rural are 983 (46%), semi-urban 402 (19%), urban 450 (21%) and metropolitan 307 (14%). There is no doubt that reading Banking Industry Reports is essential for knowing the history of a bank. Allahabad Bank has opened its 2154th branch in at Pudukkottai, Tamil Nadu during March of the year 2008. The Bank has 211 ATM’s and Card members can now have access at over 16500 ATM’s all across the country under National Financial Switch. One of the premier nationalised banks of the country, Allahabad Bank has commenced the process of implementing the Agricultural Debt Waiver and Debt Relief Scheme-2008 in June of the year 2008. The Bank has improved its performance and established its visibility and strong presence in the market. The Bank is steadily moving at a faster pace to consolidate its position in the coming days introducing extensive computerization to ensure the state-of-the-art service comfort for its customers. The Bank has already in hand 116 authorizations for opening of new branches. Bank’s plan is to expand in areas where the Bank’s presence is not very much visible now and where business potentiality is good.

Vemma Marketing – Growing Your Vemma Mlm Red-hot Strategy To Explode Your Business

Have you considered joining Vemma as an independent distributor? Or perhaps you already have. If so, then this article is definitely going to take your business into the STRATOSPHERE if you apply the philosophy I’m about to share with you. In this article, I’m going to reveal the hottest and most cutting edge strategy today to attract tons of leads to your MLM business and SERIOUSLY BEEF UP YOUR MARKETING RESULTS. If that sounds appealing, then continue reading…

Marketing is my love and joy. And I am on a mission to help you acquire the skills you need to explode your Vemma business at breakneck speeds (or ANY MLM business for that matter). But navigating the seas of marketing can be treacherous and filled with pitfalls and unforseen setbacks if you don’t know what the heck you’re doing. So before we sink our teeth in, let’s first take a peek at Vemma’s main marketing plan.

When you first click on Vemma’s corporate site, you can quickly get to videos of BK Boreyko, the founder and President of Vemma. BK Boreyko simply says, “All you have to do is get ‘unshy’ and go out there and talk to people! That’s all we want you to do!”. Basically, the CEO of Vemma is telling you to resort to old school marketing methods (no offense). Wouldn’t it be nice if we could just call 2 of our friends who called 2 of their friends and so on, and so on, and so on… Unfortunately, the modern network marketing landscape is changing at a rapid rate.

Now I’m not getting negative on Vemma’s primary marketing model. It’s just that Vemma marketing can use a strong dose of modern day internet love. That’s right. I said “Internet Love”. I mean do you really want to chase after friends and family members? Cause think about it; who do they blame when they DON’T make any money? Hmmm… (Hint: Look in the mirror)

The point is this: USE THE INTERNET. OVER 200,000 PEOPLE EACH WEEK are scrambling to the internet to find a lucrative opportunity and the ability to work from home (and the numbers continue to skyrocket like crazy). It’s hard to imagine what could happen if you simply positioned your Vemma opportunity in front of thie GIGANTICE TSUNAMI OF OPPORTUNITY BUYERS. What if all of a sudden, you started sponsoring 2 to 3 new reps per week? That’s an average of 8 to 12 new distributors per month which is FAR MORE than the average MLM professional nowadays. To get truly profitable, you will need to learn how to attract people to you instead of chasing after people relentlessly. All you really need to do is master the art of “Attraction Marketing.” I want you to imagine for just a second getting phone calls and emails from people on a daily basis inquiring about your Vemma business. Go ahead, smile, I know you want to. Believe me, it’s totally liberating. I’ve got a HUGE GRIN just thinking about it.

“Attraction Marketing” will not have you running around like a robot, promoting some corporate replicated website that looks just like thousands of other replicated sites out there. You wanna stand out from the crowd don’t you?Attracting people to your business begins with one simple concept and that concept is to simply BRAND YOURSELF ONLINE. In today’s competitive environment, you truly need to learn how to PROMOTE YOU and create a strong presence online.

By turning the tables and having people contact you first, you instantly will have the advantage and a position of value. Isn’t that nicer than begging your friends to join your MLM? It may take you just a little while to master attraction marketing. But the time you invest will be well worth it. Trust me, having FREE LEADS show up in your inbox everyday is EVERY BIT worth it. There’s simply nothing better than checking your emails and seeing the words, “YOU HAVE A NEW LEAD”. All you gotta do now is get dialed into a proven system and get to work!