Digital Technology sounds boom for publishing industry

As kids every week we were taken to the school library. An array of books right from informational to comics to novels was spread in front of us and we were asked to choose one from the list. We were given a 40 minute reading time and then stripped us of our priced possession. Sometimes, if we were lucky, we were allowed to keep it for a full whole week. Then it was college time. Library was our second home. Notes and assignments always found their way to the library and there was a huge rush during exam time to grab the right book.

EBooks, then, were still slowly making inroads into the publishing industry in India. Our work was mainly dependent on printed books and even now we find it pretty satisfying. But with the entry of technology into our lives, everything around us in the world has gone digital. Ebooks today is a reality. Many book publishers around the world have found this segment as a lucrative one and have pegged millions behind this form of books. To add to it the entry of Ebook readers like Kindle have set the cash counters ringing. The publishing industry is abuzz with marketing and advertising professionals trying to dig out ways to explore the market and with technologists exploring new techniques and patterns through which these virtual docs could be handled easily by clients. The publishing industry has definitely seen gold and with time this technology will change the perception of reading.

What’s more interesting about Ebooks is its portability. With the ease of storing it on a device as simple and light as a mobile phone, Ebooks has already started occupying space inside the users’ device. Mobile applications are a rage and Ebook publishers have not shied away from creating applications where users can easily download Ebooks, share them and even upload them for others to use through custom made Ebook Libraries. Their ease of use has been a major factor in Ebook getting chosen over printed books.

The shutting shop of Borders bookstore in the US in 2011 marked a change where sales of printed books were on the decline and Ebooks sales were getting higher by the day. In a recent Times of India report, according to a FICCI, India has an estimated 600 million book readers and, with Penguin, the country’s largest English publisher, releasing 250 new titles in digital form. EBooks seem to have found a footing in the country. Though per capita expenditure on books in India is as low as Rs.80 as compared to Rs.4000 in the UK, this figure is expected to see a rise in the near future. Penguin further believes that the usage of technology has increased the future prospects of Ebooks in India.

Though there is still time to predict the outcome of this new form of books, what needs to be seen is the way in which Ebooks make a place in the hearts of Indian readers. Though choosy in nature, Indian have always adopted technology from the west. Hope this too goes the same way.

Marine industry the importance of trusting the professionals

In the last five years, the number of websites and people dedicated to DIY (do it yourself) activities has experimented an unprecedented growth. One of the consequences of internet democratization has been, in fact, the improved accessibility to a large number of people to all types of information, also very specific one that often requires a high level of technical knowledge to be fully understood.

In particular, websites offering instructions on DIY light carpentry have become more frequent, but also websites on how to create furniture for the house and garden, and even boats of relatively large dimensions have made their appearance.

This tendency has lots of people worried, specially the authorities and professionals of the marine industry, concerned by the number of boats under no regulation and unregistered that can be seen in Italian lakes and rivers.

Designers and naval engineers do in fact lots of planning and evaluating before even starting to think of a boats design. After a previous feasibility study, there is the difficult job of defining the geometrical parameters required to obtain not only the stability of the shape and of the boats barycentre position but also to acquire the turnbuckles, insulators, chains, hoists and other stainless marine accessories that will give the embarkation strength and lightness.

One of the greater risks of people deciding to assemble a boat of medium or large dimensions themselves by getting the resources, pieces and materials from different providers, is that of creating incompatibilities between the elements as a consequence of their limited knowledge and their short experience in the industry. An example of this problem is the purchase of safety protective steel safety items and electric enclosures and cabinets. In the marine industry, professionals take as given that a good electric cabinet ought to have an hydraulic magnetic switch or circuit breaker and that it should be kept in order and with cable-free access in case some fast intervention were to be required , especially in adverse weather conditions. An individual whose only competence is that of uniting the parts of the boat without a project specifics definition and without an inventory based on deep knowledge of the particularities of the marine industry, may choose materials and applications not suited for this kind of transport.

Professionals that will be able to help in building your boat are identified by the Italian legislation under the 275th article of the Regulation for the execution of the Code of Navigation based on de Ministerial decree of the merchant marine and in agreement with the Ministry of transport. Such individuals can sign boat construction projects since they have acquired an accreditation by public exams.

Remember that in order to conform to current regulation, a person signing the project and taking responsibility for the quality and safety of the boat is strictly necessary.

The advice is therefore that of seeking a design study and/or boatyard to get information on the services they are able to offer in terms of boat design consulting and also in terms of the infrastructures and skilled man-power they can provide in order to build a safe boat in which you will be able to enjoy your rides.

Medical Secretary – Jobs in Medical or Health Care Industry

There are many lucrative jobs in medical industry for people other than doctors. These jobs provide a good source of regular income as well as job satisfaction. Here are information about two of these job fields which offer rewarding career for medical job aspirants:

Medical Secretary This is really an interesting and promising career option. Of course the pay scale is lower than doctors but otherwise it is a respectful job that yields a great job satisfaction. This will require you to manage medical information of patients in orderly and efficient manner. You will be responsible to update the records with any test results reports. You will need to check patients reports and records as they reach to clinic to see the doctor and arrange them in order of their requirement so that doctor does not have to waste time in finding these things. You will also be responsible to ensure that correct reports and data is passed to the consultants and records must be maintained appropriately as the mistakes may cost dear to patients and doctor both.

The job of Medical Secretary require you to have a qualification from Association of Medical Secretaries, or some reputed college or institution. Generally experienced persons are preferred in this field hence you might want to start a career from medical receptionist and then move up to Medical Secretary.

Medical Receptionist Job of a Medical Receptionist is similar to that of a Medical Assistant and is very important for the doctors. A Medical Receptionist saves a doctors time and efforts and enhance his/her medical practice output. The person has to establish a good rapport with patients and other consultants and visitors to minimize the stress on doctors schedule and routine. Am efficient Medical Receptionist adds clients to the doctors list of patients and contribute to the success of this whole enterprise.

Medical receptionists play an important role in overall medical office or hospital management. S/he is the first person whom patient interact with either on phone or personally while visiting the clinic / hospital. So, Medical Receptionist is the person who leaves first impression about the hospital or doctor on patients mind. Medical Receptionist, thus, is the person who ensures whether the patient should stay with your clinic / hospital or not.

Medical Receptionist has to handle telephone inquiries, calls and fix appointment. Sometimes, during the rush hours, role of Medical Receptionist becomes very important when s/he has to cope with impatient patients and incoming calls both. Thus a qualified medical receptionist adds value to your reputation and time both. Some times a medical receptionist may need to answer queries of calling or visiting patients and should be aware of the facts and figures, events and dates so that communicate correct information. There are many college and institutes that provide you training for Medical Receptionist.

The aspiring Medical Receptionist should have pleasant and professional voice, a multi-task abler who can handle multiple calls at a time, should be able to remember and record exact figures. s/he should computer literate and equipped with all abilities of a personal assistant.

Infrastructure investment essential for SA shipping industry

The shipping industry is a key player in South Africa’s major successes despite global economic insecurity, but investment in infrastructure is the only way for it to continue to thrive. To safeguard the shipping industry for the future and keep the ‘gateway to Africa’ open, stakeholders and businesses must consider the opportunities open to them when it comes to investing in innovations and infrastructures to support new vessels.

The vast majority of South Africa’s important and exports are transported by sea, making it an industry that had weathered hard times well and one that is guaranteed to continue to perform well in the future. For businesses to be able to continue to capitalise on this success, they must think about making changes for the future during a period of relative stability for the industry.

Ports, terminals and rails are among the essentials that the SA shipping industry should be considering as ripe for innovation. To remain strong and continue to capitalise on the commence already in hand, thinking ahead of the curve and creating new infrastructure that can keep up with the demands of tomorrow is key. The country remains strategically positioned to access global trade routes and hold a prominent economic position in Africa, but these strengths could be eroded in time, as other countries and industries advance their own technological prowess.

To be able to afford to invest in the future, many shipping companies are being forced to look as ways to boost efficiency. A global economy suffering from recently recessions and financial disasters has ensured a period of stagnation when it comes to prices for freight shipping, which may be set to change in the future. However, increases in price cannot simply be passed on to customers and clients, forcing shipping innovators to instead look for ways they can boost their productivity while cutting costs.

Energy is an area that is offering many shipping businesses the opportunity to save. By moving away from costly legacy systems and taking advantage of some of the state-of-the-art, environmentally responsible generators that are currently available, they can boost efficiency and cut overheads. New and improved temperature control equipment can also offer huge savings for shipping companies that have to spend a lot of money on keeping cargo at a particular temperature. Modern, efficient solutions can cut power consumption while ensuring temperatures are perfectly regulated.

By looking at areas that are currently functioning but may not be performing to the best of their abilities, shipping companies have the opportunity to scale down their expenses and free up more money to invest in the kind of innovations that will safeguard the industry for the future. To remain profitable in the long term, it is essential to look beyond yearly bottom lines and to instead search for ways they can make long term improvements, this allows them to harness the improvements in essentials such as power generation and look forward to new infrastructure that will be able to take advantage of the advancements.

The Impact Of Inventions On The Printing Industry.

Copyright 2006 Smarket Limited

Printing is not something one may think of often, but it does impact our lives everyday. From the morning newspaper to church on Sundays, printing is important to our society. Without printing we wouldnt have books, papers, magazines or many other information tools. To truly understand printing one must look at the machines, processes and technology that has shaped its history.

The construction of machines have taken printing from hand cranked to high power. The first papermaking machine which developed rolls of paper was made in London in 1803. In 1846 Richard March Hoe made a rotary press that arranged printing plates on a cylinder, pressing them onto the paper. In 1866 a machine was invented for the purpose of folding newspapers. In 1884 the typesetting machine, invented by Ottmar Mergenthaler in Baltamore, made printing easy. All of these inventions started methods that are still used today.

The introduction of certain processes also helped to revolutionize the printing industry. Steam power first came to be used in printing in 1810. This replaced the old hand operations of the past, making the whole process faster. In 1798, Alois Senefelder invented the process of Lithography. It involved ink applied to a plate and then transferred to a roller that then rolled the images onto paper. This was the basis for processes still used today.

Technology has impacted every industry, but perhaps has really improved the printing industry. The introduction of computers make setting up type and tone much easier. Laser printing and digital printing have sent the process to new heights, allowing printers to do more than ever. High definition abilities make todays printed material of the highest quality ever seen.

With the combination of new advances in machinery, processes and technology the printing industry has grown and changed. It is an important part of daily life and with its evolution through history has become even better.

Package Delivery Industry

The package delivery industry is a very competitive one that has grown exponentially in the last few years. With greater numbers of businesses operating globally, parcel shipping has become an important element of the economy. Parcels can come in many different forms and providers offer customers many options when it comes to shipping them to their ultimate destinations. No longer is it necessary to send parcels by the same means to every stop, now customers can opt for package delivery to any place based on their personal deadlines and their preferences. The package delivery industry has come a very long way.

When it comes to package delivery, there are several ways that you can go about it. You can send your parcels by sea, air or road. The method you choose for your parcel shipping needs will depend entirely on the kind of turn around you require and, naturally, your budget. The most economical way of shipping your parcels, if they are going to an overseas destination, is to expedite them by sea freight. Sea freight is entirely affordable because ocean liner cargo ships can hold several tons of parcels. As sea going vessels can carry a very large load, the cost is shared by a greater number of customers. Furthermore, for additional cost savings customers can opt for package delivery involving several stops, which helps to reduce the price of parcel shipping drastically. Naturally, such package delivery options will take much longer than if you choose another form.

The quickest method of package delivery is using air freight. Sending your parcels through air freight can get them to their destination overnight if needed. However, such convenience and rapidity will cost customers. Choosing this option is ideal for anyone needing to get a package to a certain place quickly. The last method of shipping your parcels is through the use of road freight. Road freight is also an economical method of expediting parcels although it does have one limitation it can only be used if the destination to which you are shipping your package is connected by a land bridge. Road freight is not as quick as deliveries done by air, but it is relatively fast.

The package delivery industry as a whole has experienced tremendous growth in recent years. The explosion of opportunity created by the internet and the breakdown of global trade barriers has meant that merchants are able to sell their products and services to markets otherwise out of reach. It has also meant that these same merchants are now in need of quick forms of delivery. As a result the parcel shipping industry has had to evolve quickly in order to meet the sudden demand for services. Fortunately, the infrastructure needed to support this industry was already in place. Now, that same infrastructure is being used, in many instances, to capacity. In order for the industry to continue to grow, it will have to either start building new facilities to accommodate the new needs. Unfortunately, it will not be possible for the industry to build quick enough to keep up with its growth and therefore, the industry will have to slow down for very practical reasons.

Automobile Industry In India

Car-ownership is a symbol of economic progress and is very high on a consumers wish list of products. The face of the Indian automobile market has changed tremendously since the turn of the millennium and will change even further since Nano. Indian automobile industry has metamorphosed into a great industry since the first car ran on the streets of Bombay in 1898. Today, automobile sector in India is one of the key sectors of the economy in terms of the employment. Directly and indirectly it employs more than 10 million people and if we add the number of people employed in the auto-component and auto ancillary industry then the number goes even higher.

The automobile industry lists heavy vehicles like the trucks, buses, tempos, tractors, private or commercial passenger cars and two-wheelers. The automobile sector in India underwent a metamorphosis as a result of the liberalization policies by the government since 1991 which included relaxation of the foreign exchange and equity regulations, reduction of tariffs on imports, and refining the banking policies. After the automobile industry opened to direct investment from foreign countries in 1996, global automobile industry majors moved in. Automobile industry in India also received a boost from stringent government auto emission regulations over the past few years. This ensured that vehicles produced in India conformed to the standards of the developed world.

Indian automobile industry has also become an out sourcing hub for automobile companies worldwide, as indicated by the zooming automobile exports from the country. Today, GM, Ford, Hyundai, Honda, Mitsubishi and Toyota have set up their manufacturing units in India. Due to rapid economic growth and higher disposable income it is believed that the success story of the Indian automobile industry is just beginning. Factors influencing the growth of the auto industry include sales incentives, introduction of new models as well as variants and easy availability of low cost finance with comfortable repayment options continued to increase demand and sales of automobiles.

The major characteristics of Indian automobile sector are:

Indian automobile is the second largest two-wheeler market in the world
Indian automobile fourth is the largest commercial vehicle market in the world
Indian automobile is the 11th largest passenger car market in the world
The Indian automobile will be the world’s third largest automobile market by 2030

Trend of Growth of the automobile industry in India:

Growth of exports of 32.8 % in commercial vehicles as against passenger cars
Output of commercial vehicles has grown 2.8 times compared to the 2.2 times increase in passenger cars
Two-wheeler output continues to dominate the figures of the sector
In 2003-04, for every passenger car turned out, there were 7 two-wheelers produced
In the two wheeler segment, there is a greater preference for motorcycles followed by scooters
Mopeds have registered low or negative growth
Export growth rates have been high both for motorcycles and scooters

The Film Industry

With the advancement in science and technology, the film industry all over the world, has grown immensely and contributes significantly to the worlds economy. The film industry has both commercial and technological benefits that have led to further growth of many countries economy. Currently, the film industry is controlled by the Hollywood and Bollywood film makers. The work and processes in the film media technology involves a lot of work in cinematography, film production, script writing, screen writing, pre and post production, directorship, film studios and finally distribution.

The film industry is a large job opportunity provider for many people who are jobless. The industry needs a lot of financial backing and thats the reason that many countries have not been able to invest in it well. The industry has its own big players who have been around since time in memorial and who have large control over it. Some companies like Disney and Universal studios have been around for some time and are major contributors in this industry.

The film making process involves a lot of work and purchasing of a lot of materials. The expenses involved are high and the process needs a company that has money and time to spare. The equipment and film materials used needs the investor to put undisrupted amount of capital that will be specific for the film company. However, many multi-national companies have invested in the industry and are now funding the business.

The Bollywood movie industry is not that old in the market but it has made a huge a gigantic entrance into the industry. Some of the movies made by the Bollywood industry have recently gone on to scoop awards in international film and music awards. The industry has great actress and actors and no wonders the products coming from it are taking the world by storm. Bollywood actresses are elegant and full of surprises before the screen. One of these personalities is Bollywood actress, who has caught the attention of the media fraternity and is a darling to many film viewers is Bachchan Bahu. She is a former Miss World and is also the brand ambassador of a Swiss watch company. Top Bollywood actress Bachchan Bahu is making a good buck from the industry.

The oldest and most loved movie industry is the Hollywood movie industry. It started operations in 1911 and has been in the limelight till now. Producing the best block buster movies, Hollywood is a darling to many. It also has re-known and some of the best movie actors and actresses in the world. Hollywood actress Angelina Jolie is one of the highest paid and most re-known personalities in the industry. The movie industry has over 2.4 million Americans and is a large major contributor to the US economy.

The world’s cashmere clothing and industry trends

Cashmere is the world’s rare animals, rare specialty fiber, textile industry, high-grade raw materials, known as the “diamond fiber” and “soft gold.” It is the goats to ward off the cold in the mountains, a layer of wool and root growth of delicate and abundant hair, referred to as cashmere. The more cold weather, cashmere and more rich, more slender fibers. As the Kashmir region of Asia has historically been the hub of cashmere export to Europe, so cashmere in the international market accustomed to being known as Cashmere, China uses its homonym for “cashmere.” Compared with other fibers, cashmere has a gloss natural, soft, pure, gorgeous and so on.

1, the world wool industry overview
1. Production profile
The world’s major cashmere producing countries are China, Mongolia, Iran, Afghanistan, Kazakhstan, Kyrgyzstan, Pakistan, Turkey and other countries. China is the world’s largest producer of cashmere production, accounting for more than 70% of world output; Mongolian cashmere production of about 20%, there is rarely a part of cashmere production in the rest of the country. As an important economic value of cashmere and a variety of uses, since the 20th century, 70s, Australia, New Zealand, Scotland, the United States, also have begun to develop cashmere industry.

In China, Inner Mongolia, Xinjiang, Tibet, Qinghai, Gansu, Ningxia, Shanxi, Hebei, Shanxi, Shandong and Liaoning cashmere region is the main producing areas in China. Inner Mongolia is China’s largest number of cashmere goats, cashmere Cashmere advantage of the highest-producing areas. About the world cashmere production of 1 / 3 (Table 1), known as the “World cashmere look at China, look at Inner Mongolia Cashmere” consensus.

2. Quality Overview
The value of wool affected by three kinds of factors: fineness, length and color. International Textile industry demands for cashmere fineness with a diameter of 13.0 ~ 16.0 m for the best in the international market 16.0 m in diameter below the maximum length of a long cashmere prices, with the diameter of bold price also brought down. Colors are divided into Cashmere, blue velvet, Zi Rong, including Cashmere most precious, the world’s cashmere production accounts for only about 30%. Mongolian cashmere production, color to blue, violet-based, about 5% of White Cashmere, 70% of blue velvet and Zi Rong, length 35 ~ 37mm, fineness between 13 ~ 15 m. Afghanistan, Iran, Kazakhstan, Kyrgyzstan and other Central and West Asia countries produced velvet, color to dark mainly coarse fineness, length short, feel worse. Afghan cashmere fiber diameter of 16.5 ~ 17.5 m; Iran cashmere fiber diameter of 17.5 ~ 19 m, only textile and woolen cashmere products: cashmere fiber diameter of the Don in Russia 19.5 m; Turkey cashmere fiber diameter of 16 ~ 17 m: Australia feral cashmere fiber diameter of 16.5 ~ 16.9 m. China’s cashmere is not only a good fineness, fiber diameter of 13 ~ 15 m, and a higher proportion of white cashmere, accounting for about 40%.

In northern China, including Xinjiang, Qinghai, Gansu, Ningxia, Inner Mongolia, Liaoning and other places, mainly produces more than the length of 34 ~ 42mm white dehaired cashmere. Is the main raw material for knitwear; the central part of Shaanxi, Shanxi, Shandong, Hebei and so on land. 22 ~ 32mm of dehaired cashmere products suitable for production of woolen woven products. Tibet Zirong to fineness 14.8 m, the length of 34mm to feel good, pure color and unique style, influenced by popular. Liaoning Cashmere goat Cashmere high volume of individuals. Alashan Inner Mongolia cashmere goats, cashmere goats Arbas, Erlang mountain goats, and Chifeng Saihan known Cashmere goats produce cashmere in Need “white in white” (the length of 36mm or more, fineness 15.3 m below) and Tibet Breeding of the northern Tibet since the production of Cashmere goats, quality Jia.

Second, the world’s cashmere industry’s trade status
United Kingdom, Italy, Japan, the United States and other countries are the world’s largest cashmere importer. According to “China Customs Statistics Yearbook,” Statistics show that in 2006, Italian imports of raw cashmere 2254t, British imports 408t, Japan, 345t, the United States due to the impact of slow economic growth, imports of raw cashmere less than usual.

For cashmere-exporting countries in 2006, exports of raw cashmere Mongolia 927t, export value of 22.224 million U.S. dollars: Kazakhstan out of 121389t, export value of 1.514 million U.S. dollars; Belgium out of 121318t, exports amounted to 2.264 million U.S. dollars: Turkey out of 121119t; Iran exported 115t. Read from the global pattern. Cashmere industry in recent years, great changes have taken place. The first is the United States to phase out large-scale production enterprises; followed by Japan, a lot of cashmere industry is shrinking. Because of their high cost, the Japanese textile industry have moved their factories produced in China. Dehaired cashmere imported from Japan in 1989 had 1000t, 2002, imports less than 400t. The traditional European cashmere producing countries such as Britain, Italy and other countries. Due to high labor costs, is also beginning to shift to the Chinese textile enterprises.

Branded Intimate Apparel Industry France Market Overview

In the perspective of lingerie’s, men are only left to wonder, ‘boxers or briefs’ whereas; a woman’s physique being sculpted and adorned in a unique way of its own, offer a wide assortment of choices. The market for women’s wear lingerie is being manipulated by the advent of modern technologies and fabrics that make new designs, and innovative intimate wears. These products have a higher profit margin than any other regular apparel. New trends in lingerie and fabric emerge exclusively from Europe and predominantly from France and Italy. France is at the forefront of fashion lingerie’s. Designers in France give more focus on rich looking fabrics, vibrant hues, laces, and embroideries. Just as their fashion, French lingerie’s also exhibit richness and elaborate embellishments that are preferred worldwide.

French Lingerie Industry Overview

France contributes to the origin of the word ‘lingerie’ which in French means ‘washables’. French lingerie’s come in sophisticated different lines; basic, sexy, and flirty, fitting every season. The designs are akin to both classical and modern look, and make a woman fit in line with the trend, while rendering her to ‘stand out’. They are available in a wide range of materials, tailored efficiently in different cuts and types, styles and colors. Their lingerie making techniques are based on centuries of expertise.

Current lingerie industry in France is valued to be $3.1 billion USD, and is further expected to increase by 0.8% consecutively for the next five years. French consumers spend about 13 billion euros a year on the purchase of lingerie’s. A lingerie industry survey states that French women spend 20 percent of their fashion budget on lingerie’s. Sale of lingerie’s account to 18% of total sales of women’s wear apparels in France. On an average, a French woman buys five lingerie’s in a year and one night gown every 19 months. Women in the age group of 15-34 purchase more lingerie items than women of other ages spending $92.4 annually on the purchase of intimate wears. Women in the age group 50-64 have a bigger budget and spend more than $100 a year for the purchase of lingerie. Much contribution to the lingerie industry comes from the women of this age group. Comfort is the prime consideration behind their purchase. French women are sensitive towards tones, textures, and prefer practical fabrics that are easy to care and non allergic. They like soft fabrics with micro fibers. Corsets, especially brassieres comprise the largest segment in the lingerie market.

Exquisite Brands from the Fashion Capital

Over the past decade market trends have changed offering creative products. Brands like Dolce, Gucci, Dior, and Gabana have expanded their market through these types of products. Several stores and boutiques in France specialize in unique items of French intimate apparels. Agent Provocateur is a classic and couture lingerie brand. US companies have good opportunities in this sector, and have superior brands that appeal to the preferences of the French consumers. Warnaco’s Lejaby, Calvin Klein, & Warner’s, Sara Lees’s Playtex, Dim, & Wonderbra, and VF Diffusion’s Bestform, Lou, Variance, Bolero, & Vassarette, enjoy a good market in France. US are predicted to have a promising market in France as French consumers are becoming more receptive to American fashions.

However, domestic brands do have a strong hold in the French market. The top five intimate apparel brands in France are Lejaby, Simone Perele, Chantelle, Aubade, and Barbara. Domestic brands like Lise Charmel, Ravage, Rien, have a reputed market. Brands of Swear and Audrey have a sales figure three times more than imported lingerie’s. Brands like Pour Moi and Chantelle have achieved good revenues. Sold in more than 50 countries, Chantelle is the top French brand in the world.

What is Hot in the French Lingerie Market

France offers a fashion fiesta of lingerie’s for the fashion savvy women of today. Brassieres with cut seams, molded shape and nave embroideries, transparent body suits, classic demi-cups with underwire, intimate wears in ultra simple shapes with decorated graphics, camisoles with transparency and layering are a few items that sell in the market like hot cakes. Lingerie’s made from fabrics of fine opaque knits, voile knits, organza, blended woven stretch products, and fine tulle fill the stores in France. Cotton, linen, microfibres, laces, and tiny mesh fabrics also have their share in the making of these garments. Appealing intimate apparels in shades of indigo, cobalt lavender, tone-on-tone colors with hues of pink, red, and orange, opaque & translucent white and pastel tones of parma and blue are the shades most sought after by ‘French mademoiselles’. There is a resurgence of fashion of the early 40’s and 50’s among the French designers. Sensual fabrics with subtle lines in complementing hues have made their appearance. Aubade lingerie’s exhibit the grace of the geisha in soft, feminine intimate apparels. Flower motifs supplemented by leavers lace demonstrate an intimate feel.