China watches industry crisis and forward-looking

In 2005, China’s exports of the entire national economy as a major bright spot, with a total value to achieve 762 billion U.S. dollars, up 28.4 percent. And watches the situation but it falls short of exports, over the years by curbing growth in a row, table clocks and have different levels of export decline. According to customs statistics, in 2005 bell and bell parts exports 629.6 million U.S. dollars, up 0.51 percent decline, in which the mechanical clock export volume fell 25.14 percent and exports fell 14.17 percent. Tables and Table parts exports 1,289,900,000 U.S. dollars, fell 5,29%, with the number of mechanical watch exports fell 39.58 percent and exports dropped 12.18 percent year-on-year; electronic watches export volume fell 14.28 percent and exports fell 4.68 percent. There are not counted replica watches market.

Looking ahead and predict the future development prospects of our watches, we make judgments and conclusions are “not optimistic.”
Therefore, in order to enhance the future development of the watch industry to enhance its competitiveness in the industry bigger and stronger nation watches, mainly on the following aspects: to enlarge and strengthen China’s national brands of watches and clocks, watches brands to build China’s “aircraft carrier.”

First, economic globalization in the world market today, watches from the industry’s competitiveness in export of products, export of capital to enter the output stage of the brand. China clocks to watches in the world market leader, not a group or several internationally well-known brand ring David Card does not work. In recent years, Guangdong and Shenzhen as the representative of the nation watches the rapid development of industrial brands, made remarkable achievements. Especially Rossini, according to Bo, Fiyta, kings and other well-known brand’s rise led the South, and China as a whole watch industry as a whole grade level and has greatly improved with the world watches to shorten the gap between developed countries . Shandong Yantai Polaris watches and clocks industry groups around the “play resource advantages, and promote brand strategy, and strive to enhance the overall image of Shandong watches and strength” goals, such as watches Polaris Group attached great importance to establish a sound trademark management system, to form an effective operational mechanism brand and to bring the trademark management gradually moving towards standardization, “Polaris” brand advantages in play. Don’t let the replica Rolex,replica IWC,replica TAG,Omega Watches,Chanel Watch Franck Muller Watch ,Gucci Watch Cartier, Breitling Watches , Omega, Audemars Piguet, and Patek Philippe,Fake Swiss Watches be more part on market.eg. www(.)beyeshop(.)com

To enable the export of watches and clocks are no longer controlled by others, in recent years, many enterprises began to watch the establishment of the domestic marketing network system pay attention to, for example, Polaris watches exports through integrated production and sales channels as well as all aspects of personnel resources, to rationalize the system of foreign trade and exports to give full play to the “North Star” brand export advantages, with international brands to create conditions for competition.

Secondly, as China’s foreign trade and exports for many years one of the major drawbacks, no rules, vicious competition, playing the “price war” the issue of cumulative, it is necessary to solve the problem, not an easy task. But the price system is not straightened out, the Chinese watch industry it is difficult to healthy and stable development. Shandong is China’s wooden bell main production and export base, the annual production and export of wooden bell accounted for more than half of the world, but exports of playing the “price war” issue is also very serious, damaging the wooden bell all the interests of producers to make low-profit enterprises , non-profits or even losses. In this regard, “North Star” decision when a “leader”, starting this year to take the lead in the domestic and foreign trade of wood products mechanical clock full price.

Of course, we want to promote exports, enterprises have much work to be done. For example, to accelerate the pace of technological innovation, the development company’s core technologies; strive to improve product quality, to create products made watches; do a good job of adjusting the product mix to adapt to market changes; do a good job staff building, the introduction and cultivation of talents and so on.

Industry Superannuation Funds

When choosing a superannuation fund, a lot of people want to choose the one that charges them the lowest in management and investment fees and gives them the best investment return. Data from the Australian Prudential Regulation Authority (APRA) shows that over the past decade industry super funds have consistently outperformed retail funds by giving its members higher returns*: thats more money for your retirement.

What is the difference between an industry super and a retail super fund? Retail super funds are retirement funds established by financial institutions and insurance companies that were initially for white collar workers. As one may assume, these companies established retail funds with the intent that they generate profit for shareholders. The competing goals of profit and security for its members retirement funds are seen by some as problematic.

Retail funds tend to have a lot of added bells and whistles, for example advice. The chief executive of the Industry Super Network, David Whiteley, said this in an interview with the ABC in March 2010″For every 1 per cent extra paid in fees to a super fund, members are receiving one-and-a-half per cent less in returns,” and that the average retail fund “is an underperforming and expensive fund.”

Industry super funds are non-for-profit organizations that were started by unions and other industrial organizations for workers in the industries they represented. An industry super does not have shareholders to please. Industry super funds dont pay commission to financial advisers and planners or to insurance companies, which are costs that eat into the value of your super.

The figures in recent years paint a clear picture. A 30 June 2009 SuperRatings study compared the net benefit of one of Australias most popular industry super funds to that of the average retail fund over a period of five years. The difference was staggering: the industry super out-performed the average retail fund by a difference of approximately $4000.Another SuperRatings study showed that another leading industry super fund on average returned $4.30 for every dollar deducted in fees over a five year period ending on 30 September 2010; the average retail super on the other hand returned only $1.70.

In March 2010, research by the Industry Super Network found that retail funds delivered 1.8% weaker annual returns on average when compared to their industry competitors. The Australian reported in December 2010 that industry super funds took all top 10 places in industry researcher Chant Wests ranking. These funds on average had an annual return thats 4.3 per cent above the inflation rate over the past seven years.

Industry superannuation has consistently outperformed its retail counterparts over the past decade for another reason. Industry super funds generally invest in unlisted assets like infrastructure, private equity, and direct property. Retail funds, however, tend to invest in liquid assets, like shares, property, and bonds, all of which are tied to credit. This is especially worrisome after the global financial crisis that began in 2008.

Industry supers are a wise option for those who are concerned and cautious about their post-retirement financial security. While industry super funds were previously open solely to those within the industry the fund was started for, industry super funds are generally open for anyone to join regardless of their occupation since 2005.

How to Network in the Music Industry

The music industry is more than just a business. It is a community with members ranging from label executives to the sound engineers who mix demos at the recording studio. While their jobs and incomes may be wildly different, the common denominator is the music. As such, the music business is very social and hosts a variety of events and get-togethers throughout the year. Attending these events is a good way to network and meet people who may help promote and advance your career.

For example, look for CD release parties. They are often free to attend and attract label executives who will be on hand to support their artist. Make a point to introduce yourself but always be polite, never pushy or hard sell. Try to strike up a conversation about the business first and give the executive the chance to ask about you. Always get a business card. Then later you can demo in a demo and in the cover letter, mention how nice it was to meet them and youd appreciate it if they would give your demo a listen.

Become a club rat. Agents, Manager and A&R executives constantly go to music clubs looking for the next big band or performer. Whether you are performing or not, mingle with other members of the industry and talk shop. Listen to what they have to say and use their expertise and knowledge to develop strategies for your own career. And again, get business cards whenever possible.

Volunteering can be a good way to promote your career. The music industry holds many, many benefits and charitable events. Sign up too be a volunteer. Not only will you be doing a good deed in helping out those in need, youll be working side by side with other members of the music industry. Remember, todays assistant or secretary could be tomorrows top A&R exec. More importantly, by making yourself known and visible to others in the music industry, you are laying the foundation future professional relationships.

Dont forget to network with journalists who cover the music industry. They see the business from a unique perspective and can be a valuable source of information. And, a good review by music critics can help launch a career. Being on a first name basis increases the chances the critic will review your act. At that point, its up to you to show them and the world what youve got.

Is MLB Hurting Andropause Sufferers and Male Hormone Industry

On February 2, 2009, Alex Rodriguez admitted to using performance-enhancing drugs while playing for the Texas Rangers from 2001-2003. According to a Sports Illustrated published on February 9, 2009, Rodriguez tested positive for Primobolan and testosterone–two anabolic steroids in 2003.

Under the Major Baseball Leagues drug policy, the use of steroids without a valid prescription is prohibited. In the United States, primoblan, also known as methenolone, is illegal. Testosterone, a male sex hormone, can be taken legally with an appropriate medical prescription. In recent years it has been speculated that baseball players have taken testosterone illegally–without a prescription–because testosterone can enhance muscle development, strength and endurance.

In the medical field, testosterone is used to treat men with medical symptoms such as Klinefelters syndrome, Hemochromatosis and Prader-Willi syndrome. Testosterone treatment can also have significant beneficial effects on men over the age of 35 with andropause, also known as male menopause.

What is Andropause?
Andropause, or male menopause, is a medical condition caused by a drop in testosterone levels. Approximately 4-5 million men in the U.S experience testosterone deficiency. Low testosterone levels can also cause osteoporosis and cardiovascular problems, such as atherosclerosis.

The Symptoms Associated with Andropause Are:
– Irritability, depression and mood swings
– Hot flashes
– Erectile dysfunction
– Decreased sex drive
– Osteoporosis
– Increased body fat around the middle
– Loss of muscle size and strength

It is highly recommended that men have their testosterone levels checked by their physician during their annual check-up. It is a simple test, but many physicians will not check your testosterone levels unless you ask. The “normal” range of testosterone in men is between 240 and 1,000 nanograms per deciliter. A major cause of men going untreated is doctors telling men they are fine “it is your imagination” is they fall within that range. The problem “normal range” is determined by the men who are tested not by symptoms men are experiencing. Men in the lower to mid-range will have moderate to serious symptoms. To feel good men need to be at the upper end of the range

4 out of 5 men over the age of 40 have low testosterone levels and 99% of men over the age of 50 experience the symptoms of andropause, but only 5% of men with andropause symptoms seek treatment. There are many choices for the supplementation of testosterone in males, which include topical gels, creams, skin patches, oral capsules and injections. Testosterone replacement therapy is highly effective at relieving andropausal symptoms within 3-6 weeks.

Many sports enthusiasts think its a shame that athletes have used performance-enhancing drugs to give them a competitive advantage. However, hormones like human growth hormone and testosterone do not deserve a bad reputation–testosterone and Growth Hormone can be safe and beneficial if used properly and if treated by licensed physicians via individualized treatment plans in a safe, controlled environment.

Is Hormone Replacement Therapy Right for You?
Before hormone replacement therapy is prescribed, men have a physical exam and a PSA (protein-specific antigen) blood test. A series of blood tests are ordered to measure testosterone levels and, if levels are low, a physician discusses the various treatment options. Many insurance companies cover the costs of andropause treatment, and male menopause treatment is often able to be purchased with a tax advantaged flexible savings account.

Male hormone replacement therapy and testosterone replacement are effective low testosterone treatment options for men with andropause. If you have any symptoms associated with andropause, such as low energy, irritability, hot flashes, abdominal weight gain, loss of muscle strength, loss of sex drive and the inability to maintain an erection, talk to your doctor. The sooner you speak with a physician and get checked for low testosterone levels, the sooner you can begin feeling like yourself again.

The Effects of Global Terrorism on the Events Industry

Many people consider the impacts on industries that are directly related to the terrorist actions, such as the insurance industry. However, few consider the impact on an industry such as the events industry. While some people may not be able to see a link to the events industry as strongly as to an industry such as the airline industry, it is there. While there are many different types of events they all have some aspects in common. They all need attendees in order to occur or at least occur more than once. In order for an event to be successful people need to be drawn to the event and motivated to attend. There are many different factors that can persuade people to attend an event, but one of the main factors is whether they can get to the location of the event.

The ability to travel to an event for any attendee has now been seen to be endangered by Global terrorism. This is especially felt in regard to air travel since the tragic events in New York in 2001 which have lead to such huge changes throughout the world. People no longer feel as confident traveling to other countries on airplanes and as therefore less likely to attend events that require them to make use of that form of transport. Other forms of transport are also perceived as dangerous to use when traveling to an event in different areas of the world. This then limits the number of people who are willing to travel to a particular event, in particular well known people who may fear that they will be targeted during their journey to an event.

Global terrorisms effects may not be overtly visible, but they have lead to a curtailment of a completely carefree way of life. Many people can also fear to attend an event as it may be a magnet for terrorists who wish to make a statement by disrupting the event. The disrupting of a particular event due to the forces of global terrorism can take many forms. These forms could include protesting particular actions of parties associated of the event. Otherwise it could take the more dangerous form of violently targeting parties attending the event. This has lead to many people avoiding any event where many people are gathered or where subjects related to the event are seen as controversial by terrorist organizations.

Different events may carry a different level of risk for people attending them so a meeting of government agencies may be far more likely to be targeted than a musical event in a park. The importance or perceived importance of a particular event can also determine whether it could be targeted. The thought of being targeted by global terrorism is enough to prevent people from attending any event, which has lead to a great decline of many different types of events that may previously been well attended, particularly by people who are not local to the area. This has lead to a direct link between declining fortunes of the events industry and global terrorism.

Job opportunities in Auto transport industry

The auto transport industry gives a lot of job opportunities with a good career projection. These jobs are also available on both basis as a full time and part time. People in search of auto transport jobs should have qualities like devoted, loyal, motivated and hard-working. Career prospects in auto shipping industry are positive even for those who step in for the first time in this industry.

There are various types of Vehicle transport jobs available like Auto-Mover truck driver, Vehicle Shipping dispatcher, Customer service representative, Driver Car Hauler, CDL Driver, Military Vehicle Shipping job, owning your Own Truck Fleet, Intermediate Auto Mechanic etc.

You can find different jobs through classified advertising, from car dealers, and bidding sites. Consumers may demand for shippers who specialize in race cars, traditional and collectible cars, or loads with many vehicles. Persons moving often are in need of an auto transporter.

The first auto transport job that comes to mind is truck driver. The work of truck driver is difficult when compared to than any other driver because in this case the driver has to deliver the vehicle and also has to load and unload it. Another difficulty is they have to pick up vehicles from 10 to 12 places and deliver to different states which take few weeks to deliver. This is a hard job for drivers who are married but they are paid a good amount.

Another auto shipping job is that of dispatcher. A Vehicle transport dispatcher is the “travel agent” of the auto transport industry. The dispatcher takes orders for shipment of customer vehicles and plans it with the trucking company. This work is harder than taught because each customer is shipping from somewhere like Melbourne, for example to Bangkok, So this has to be planned with a truck that has 8 to 11 autos which goes on that route. The dispatcher has to communicate information about pick-up, delivery, and transportation times to and from the truck driver and the customer.

Another type of work is that of client service representative. The client service representative is the person that the take delivery of and sends out quotation marks to consumers via phone or email. The client service representative also takes the order from the buyer and sends it to the dispatch dept. The client service representative also answers questions from customers about the shipping procedure itself because most customers have never shipped a car and knows nothing about it.

Diesel Mechanic work is the most critical profession in the car transport industry. This work is given much of significance because a Diesel Mechanic is very necessary for the any auto transport company. His job involves performing usual protection of the company vehicles to ensure that the company trucks move safe and sound on the road. The requirement of Diesel Mechanics is always high in the auto transport industry.

Auto Processor job includes processing of cars from one end to another end. General Warehouse job includes usage of forklift to transport overstock freight to main locations. Driver Car Hauler job includes transfer of cars and other items to different places. Certified courses are available.

Sharks of gambling industry. Part 1.

Behind the phenomenon of gambling industry, there are definite individuals. The attitude to them is ambiguous. Some people consider them to be talented businessmen, respect them and learn from them. Others, conversely, condemn them. Doubtless is only one thing these people are extraordinary, often venturesome, but at the same time they have business acumen, feel the demands of time, they can correctly estimate the potential of their future enterprises. Particularly such people gain millions of dollars from gambling industry.

Sheldon Adelson
Presently he is the richest representative of the gambling industry. He owns the corporation Las Vegas Sands, which controls the casino-hotel Venetian in Vegas and Venetian in Macao. The life of Sheldon reminds of a classical story about an American dream. The future billionaire was born in 1933 in Boston in a poor Jewish-Ukrainian emigrant family. He had to work since early childhood. He earned his first money by selling newspapers on the streets. Practically without any education, the self-made man Sheldon became one of the best financiers in the USA. While working as financial advisor, he breathed new life into more than 50 companies. Adelson was one of the first businessmen who believed in the future of IT technologies. The international show-exhibition of IT-technologies COMDEX was his brainchild. In 1995 he sold it to the Japanese for 860 mln dollars.

The businessman came to the gambling market in 1989 buying the casino-hotel Sands in Las-Vegas, which was earlier owned by Frank Sinatra. Understanding that one more casino in Vegas is trivial and that is why relatively unprofitable, he decides to transform the capital of gambling into the international business center, in order to attract rich entrepreneurs (potential players) to his casino. Within several years Adelson built the business centre Sands Expo. In 1991 he invested one and a half billion dollars for building the casino-hotel Venetian. The new casino was targeted not only at players, but also at businessmen who came to his new business center. As many experts acknowledge, Venetian is one of the most beautiful casino-hotels in the world. There are more than 4000 rooms, 18 restaurants, a trade center (emporium), and all this is at the background of Venetian channels, with gondolas sailing and gondoliers singing their famous songs. In 2004 Adelson opened the casino Venetian in Macao, the first casino of Las Vegas type in Asia. In May 2006 he managed to obtain a permit for building a casino in Singapore, which will presumably be opened in 2009. It is planned that more than 3 billion dollars will be invested into its construction.

At the moment, according to Forbes, Adelsons fortune is 16.1 billion dollars, i.e. he is number 14 in the world rating of the wealthiest people of the planet.

Kirk Kerkorian
This figure of gambling industry can be without exaggerations called the most experienced and sophisticated. He is the living legend, one of the fathers of Las Vegas. Kirk was born in 1917 in the town of Fresno (California) in the family of Armenian emigrants. In his youth he was actively engaged in boxing and participated in single combats, but at the age of 22 all of a sudden he decided to quit sport the desire to learn to fly captivated his entire personality. During WW II Kirk became a pilot of British royal air force. Upon returning to his homeland, in 1947 he paid 60 thousand dollars and bought a small air company that specialized on charter flights between Los Angeles and Las Vegas. He abandoned this business only in 1968, having sold it for 108 mln dollars. Frequently visiting Vegas, he realizes the huge potential of this city. In 1962 Kirk buys 80 acres of land on the famous The Strip, not far from the legendary casino Flamingo. The land at that time cost him 960 thousand dollars. The investment was not vain, approximately at this time there started the gambling boom and many companies became interested in gambling industry. The renowned casino Caesars Palace is built on his land, which he grants on lease. In 1969 he sells it, having thus earned more than 9 million dollars.

In 1967 Kirk buys 82 more acres of the precious land and builds International Hotel, which was the biggest hotel in the world at that time. In order to make the hotel popular and attract potential players, Kirk hires Elvis Presley for concerts. At that time he also buys the casino Flamingo, which he resells in 1970 to the corporation Hilton. 1973 was crucial for Kirk. He invested most of his assets into buying the film studio MGM and builds the casino-hotel MGM Grand under the brand of his new company. Now this hotel becomes the biggest in the world. At the moment Kirk Kerkorian owns the corporation Tracinda, which has the controlling stock of MGM Mirage (casino in Nevada, New Jersey, Macao etc). Kirks interests are not limited only to gambling industry. He owns 10% of the shares of General Motors. All this allows him to be number 53 in the Forbes world rating, having the fortune of 8.7 billion dollars.

Digital Menu Board for Food Industry

Call it the alchemist, technology has virtually transformed every industry it has come into contact with. And with the advent of digital menu or digital menu board, the miracle of technology has seeped in to the hospitality industry as well. Unsurprisingly, it is all set to take the industry by storm by offering highly interactive services, and an absolutely new dining experience.

In a way, menu is the first and the most important point of contact with the customers. So, it holds great potential to be the prime and most decisive tool for the success of any hospitality industry, where quality of services translates into satisfaction. But traditional menu had managed to do it to a certain extent only. Digital menu boards are the state-of-the-art technology for hospitality industry which brings in great value to the business operation by expanding every limit and possibility. It has in fact redefined the meaning of menu altogether.

With this novel and interactive innovation, menu will now serve as the perfect appetizer for every diner. The high definition board of the digital menu allows showcasing of delicious visuals in a much more exotic way that it tickles the mind of every food lover. It has become the perfect medium to make every diner relish with their eyes, and eventually helps them indulge a little more. So, this can mean more impulsive indulgence as well.

Digital menu also allows endless customization that suits every need of both hotelier and diners alike. From the customer’s perspective, digital menu board offers all diners an easy and exciting experience of placing order. It gives every customer the leverage to know the exact ingredients as well as the recipe of the food they are ordering. And single touch order has only made it easier and exciting for them. Just a tap on the digital menu board and the order goes directly to the kitchen. What this means is that, understanding the order becomes easier, not for the waiter, but for the chef who gets to know the exact taste that his customer is craving for. On the other side, this also helps every waiter focus on serving better and attending more tables.

Waiting for the order is now made so entertaining with emenu. Every interactive menu can be so easily customized with endless features like music and video for those who love to catch up with the latest or their favourite numbers and clips. And for the little one and game lovers, all the popular games can keep them deeply engaged until the order is served. eMenu also ensures that youth do not miss out on the current trend of 24X7 social networking updates with its features like facebook and other social networking integration. Other features like writing notes about the favourite dishes and moments at the place only helps in making the experience all the more personal for the diner, and hence make them developed a bond with the particular place. This surely will be a delight to the hoteliers who are fond of developing more patrons.

Wedding Marketing – Marketing Your Wedding Business and Wedding Industry Associations

Networking is a huge key to success in any industry but especially in the wedding industry where referrals and alliances formed can help keep business booming when a recession looms overhead. Are you a wedding photographer, floral designer, wedding reception site, ceremony site, DJ, wedding videographer, wedding cake designer, bridal salon, bridal consultant, or wedding caterer? If so, read on because if you’re not already part of an industry association, you may want to think about joining.
There are quite a few wedding industry associations . Many are national associations with regional branch offices. They typically hold monthly meetings and mixers where members can network and get to know one another. Business ideas are shared as to what is working and what is not working in terms of booking weddings. The associations that will be covered include: the Association of Bridal Consultants (ABC), Wedding & Portrait Photographers International (WPPI), Wedding Photojournalist Association (WPJA), Association for Wedding Professionals International (AWPI), National Association of Catering Executives (NACE), International Special Events Society (ISES), and the American Institute of Floral Designers (AIFD).
The Association of Bridal Consultants is a great resource for bridal consultants. A few benefits of joining the ABC include their comprehensive Professional Development Program, job placement service, business name search,advertising to brides on a national level, referrals, seminars, and local meetings.
The Wedding & Portrait Photographers International (WPPI) is a great marketing and networking association for wedding photographers. Some reasons for joining them include: attendance at WPPI’s Annual Convention & Trade Show, WPPI’s Referral Network can bring your wedding photograph business added photography assignments through their referral site, group buying rates and services.
The Wedding Photojournalist Association (WPJA) represents the best wedding photographers from around the world. The WPJA sponsors seminars, conventions, and workshops geared towards wedding photojournalism. The WPJA also provides a listing of its members for brides to search from.
The Association for Wedding Professionals International (AWPI) strives to strengthen the wedding industry through networking, marketing and promotions. Your wedding business will be listed in their online and print directory. You will receive a monthly lead list of brides that have requested a directory or assistance, can participate in their networking mixers, and referrals through their wedding hotline.

The National Association of Catering Executives (NACE) provides the catering business with industry specific education, networking with other professionals, seminars, conferences, and awards programs, internationally recognized professional certification, and a listing in their directory.
The International Special Events Society (ISES) provides its members with professional development and education, a listing in their directory, networking parties, local meetings, and subscription to their Special Events Magazine. This association is great for event planners but has members in all sectors of the wedding industry.
The American institute of Floral Designers (AIFD) is a great association for wedding floral designers. It is a great resource for brides to find a wedding floral designer in their local area. Members have access to floral designs, floral shows, and accreditation programs.

The Evolution of the Online Interior Design Industry

Theres just one thing online interior designer entrepreneurs like me love more than cupcakes and thats being at the vanguard of the evolution of an entire industry.

Every industry has had its challenges when it comes to evolving to better serve its customers online. Many industries struggle with piracy, others with delivery and logistics. My industry, residential interior design, has struggled to evolve its cost-to-serve model toward something that is attractive to more than just the wealthiest one percent of Americans.

When I launched online interior design website HMDhome.com six years ago the first sightings of my online interior designer competition could be found buried on page eight of a Google search in the form of a website selling “design in a box”. “Design in a box” consisted of the client completing a rudimentary online form (inclusive of room dimensions and style questions) and paying $800 via PayPal to an interior designer hundreds of miles away whom theyd never get to speak to, let alone develop a relationship with. Six to eight weeks later a large hat box was to be delivered full of a very carefully curated selection fabric samples, paint chips, furniture plan drawing and a shopping list of furniture, lighting and decorative accessories.

Admirable in its presentation quality the design in a box as a product was extremely beautifully prepared however as a business model it was doomed to fail for three reasons. It was an impersonal transaction in an industry that requires consultative collaboration. It was technically an improperly curated catalog because it represented what the designer had to offer, not what the client ultimately purchased for their interior design project. Finally, for the typical homeowner it was expensive. At this price point the interior designer wasnt expanding the overall interior design client base to a broader market and I suspect they failed to convert a meaningful number of home owners to online interior design in the process.

Today, home owners planning a home renovation or remodeling project can get tremendous value from online interior design services at a fraction of the cost of the original design in a box. Virtual services include ongoing consultation with a designer, specifications for colors, furniture, fixtures and finishes and access to exclusive designer discounts from popular retailers and trade sources.

Let me bore you for just a moment with some important statistics about the highly fragmented residential interior design industry relevant to its potential future online evolution.

A May 2011 report by the Bureau of Labor and Statistics indicated there are 40,950 interior designers in the US inclusive of all disciplines (residential, hospitality, corporate, restaurant and specialty). A minority of these professionals are expected to be localized residential interior designers serving fewer than 1% of US households with a traditional cost to serve model made up of hourly design fees and/or extra-retail product mark-ups.

The most significant barrier between interior designers and millions of potential new customers is the structure of the current interior design cost-to-serve model which is prohibitive for all but the wealthiest Americans.

According to a 2010 household income report from the US Census Bureau 8.4% of households earn in excess of $150K per year. While 90.2% of these were owner occupied as of two years ago, its estimated that 7.8 million households representing a potential prime demographic for online interior designers have never before consulted with an interior designer.

With a lean six sigma black belt on staff at
Homemade Design Corporation (HMD) you can bet we collect and analyze key client data related to our online interior design firm. For example, 89.6% of approximately 954 current HMD clients report having never hired a designer before working with Homemade Design. Among the primary reasons given for not previously having hired an interior designer is the perception that hiring an interior designer will increase overall project costs.

Yes, wealthy homeowners in the Hamptons may enjoy bragging about how much theyve spent as they sip champagne at the polo match. However, for the online interior design industry to evolve toward delighting a greater number of interior design clients we must enable them to brag about how much they have saved.