Natural Mineral Water Indian Industry Analysis

Natural mineral water
According to American and European Regional Codex Standard, natural mineral water:
is obtained directly from natural or drilled sources from underground water – bearing strata.
is collected under conditions which guarantee the original natural bacteriological purity.
is bottled at the point of emergence of the source with

particular hygienic precautions is not subjected to any chemical treatment.

Indian bottled Water Industry

The bottled water industry in India is estimated at about Rs 1,000 crore and is growing at 40 per cent. “By 2010, it will reach Rs 4,000 – 5,000 crore with 33 per cent market for natural mineral water.

The formal bottled water business in India can be divided broadly into three segments in terms of cost: premium natural mineral water, natural mineral water and packaged drinking water.

It is estimated that the global consumption of bottled water is nearing 200 billion litres – sufficient to satisfy the daily drinking water need of one-fourth of the Indian population or about 4.5 per cent of the global population at the fourth World Water Forum held in Mexico City in March 2006.

In India, the per capita bottled water consumption is still quite low – less than five litres a year as compared to the global average of 24 litres. However, the total annual bottled water consumption has risen rapidly in recent times – it has tripled between 1999 and 2004 – from about 1.5 billion litres to five billion litres. These are boom times for the Indian bottled water industry – more so because the economics are sound, the bottom line is fat and the Indian government hardly cares for what happens to the nation’s water resources. Since 1991-

1992 it has not looked back, and the demand in 2004-05 was a staggering 82 million cases.

Mineral Water Market in India

For example, the per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 liter in Europe and 45-liter in USA.

But over the last ten years, it has witnessed tremendous growth. The change is very much evident. Once a product found mainly at railways stations, mineral water today occupies a place on the shelf in most superstores, grocers and even paanwalas. From a mere 60 towns in the year 1997, it is predicted that mineral water is today available in more than 1000 towns and cities across India. With a compounded annual growth rate of close to 30% over the last decade, the mineral water market has witnessed a large growth in terms of volumes.

The market is highly competitive with the entry of MNCs like Pepsico and Coke. There are a lot of brands available in the market, each with its own proclaimed differentiation.

2.2 Player in the market

In natural mineral water there are very few company like Himalayan, Aava, Evian is playing in the market. 50% of the market is captured by Himalayan.
While a thousand bottled water producers, the Indian bottled water industry is big by even international standards. There are more than 200 brands, nearly 80 per cent of which are local.
Most of the small-scale producers sell non-branded products and serve small markets.
Despite the large number of small producers, this industry is dominated by the big players – Parle Bisleri, Coca-Cola, PepsiCo, Parle Agro, Mohan Meakins, SKN Breweries and so on.

Consumption of bottled water in India is linked to the level of prosperity in the different regions. The western region accounts for 40 per cent of the market and the eastern region just 10. However, the bottling plants are concentrated in the southern region – of the approximately 1,200 bottling water plants in India, 600 are in Tamil Nadu. This is a major problem because southern India, especially Tamil Nadu, is wate starved.

Mineral water business is restricted only to big hotels & Restaurants. This field has lot of scope because of unawareness in the market and people are becoming health conscious.

The Music Industry

There are many people, especially high school and college students, who are interested in the music industry from the perspective of a musician or artist. However, there are many other avenues available to those interested in the music industry and the website www.tourdoggsecrets.com offers tips on how to become an artist tour manager. Professional tour manager Larry Stevenson lends his twenty years of touring experience in an eManual called “Tour Dogg Secrets,” available at the aforementioned website. However, the eManual is only part of the attraction of the site and those interested in a career in the music industry should certainly consult this site. There are many tidbits of information and instruction to draw in viewers to the inexpensive Tour Dogg Secrets guide to artist tour management.

It is important for someone in the music industry to first figure out why they are interested in becoming a tour manager or a musician. Larry Stevenson says that many people, including himself, have moments in their life where they realize that they want to help other people out while doing something they love. To Stevenson and others, this avenue is managing at the heart of the music industry, the tour and festival circuit. Music can influence millions of people, and Stevenson points out that the act of helping musicians get their music out in the most direct way to people, via concerts, is something to be proud of. Certainly, fame and fortune are some of the motivations for entering the music industry, but having that desire to help is key to all of the other benefits to a music industry career.

The website goes into detail as to the job duties of an artist tour manager. For musicians and other music personnel, the artist tour manager is a critical piece of a successful tour. The manager deals with every single aspect of touring logistics, including the availability of ethnic and vegetarian restaurants, the exchange of money on international tours, and the transportation of tour gear from one site to another. While these tasks on their own may seem to be something that artists or other personnel can focus on, the tour manager allows a tour to have a centralized source of information that is expert in how to resolve logistics problems. In some places, it may be difficult to find a vegetarian or a kosher restaurant or it might be difficult to understand exchange rates in place overseas. With the skills learned in Tour Dogg Secrets, people from every background can learn to become experts in managing music tours.

In addition to planning tour logistics, an artist tour manager also ensures that the smallest of details on tour get executed to perfection. An artist tour manager is responsible for checking in artists and members of the music groups into hotels, airports, and music festivals. The manager can then be the one contact person that anyone from the hotel, airline, or festival management can go to if there is a question or issue that comes up. As well, the artist tour manager is responsible for distributing per diem funds to musicians and planning out sound check, including the arrangement of speakers and instruments according to stage plans. Finally, an artist tour manager is a key disseminator of information, including contractual obligations and the limitations of space according to stage plans. While all of these tasks may seem to be daunting to the newcomer, Larry Stevenson’s eManual and website offers all of the tools to success for anyone interested in breaking into the music industry. The eManual goes through the step by step processing of becoming an artist tour manager and having a successful career. The breadth of knowledge detailed in Stevenson’s eManual is enough that the material is not just for up-and-coming artist tour managers but for current managers and musicians. The Tour Dogg Secrets website includes a great deal of testimonials from people who have benefited from Larry Stevenson’s tutelage over the last twenty years. Artists like Fontella Bass and Oliver Lake not only attribute their rise in the music industry to the assistance of artist tour managers, but also have taken it upon themselves to learn how to do things like contract management and tour logistics so that festival and tour appearances go more smoothly. Musicians should understand all aspects of the business even if they delegate the actual execution of logistics to their artist tour managers. The artist’s understanding of basic travel logistics allows for easier troubleshooting skills on the road and an appreciation for the work of artist tour managers.

Serving the Australian appliance industry with a professional touch

Australia the city of people is a place where one can find countless commercial and residential junctures. An increasing number of settlers and visitors vastly rely on the daily appliances for a convenient and smooth lifestyle. Since the urbanites bank upon these appliance systems therefore there is a growing need for appliance repair in Australia. Efficiency and promptness are two major features of appliance repair in Australia as the fast track lifestyle of this city needs quick alternatives instead of living with the problem. These appliances are inevitably a very important aspect of the daily lifestyle followed in Australia.

Appliances that are used by the people living in Australia are not limited to providing comfort, instead in the absence of these appliances a lot of gruesome issues will come up leading to a disturbed lifestyle. Inoperative appliances can disrupt the mental stability and peace by turning life stress full. Also they can ruin the normal flow of life. If you intend to take up the problem all by oneself then this is probably not the best means of handling the situation. A self-initiated repair job can actually worsen the situation to a level where you will have to shell out bigger bucks in order to get the repair fixed by a professional repair specialist.

Irrespective of where you live in Australia it is really important to understand that the best means of tackling the situation is by calling on a professional repair specialist who owns the exact knowledge about your repair requirement and also the means by which he has to fix the problem using the right tools. The best thing about professional specialists dealing in appliance repair across Australia is that they provide round the clock service across various locations at highly reasonable prices. The closest possible source of help is very significant for immediate appliance repair in Australia. Instant solutions will mean instant relief and hence people usually opt for mobile repair specialists.

Solutions with minimum expenditure and maximum benefits are what professionals aim towards delivering. Most appliance owners cannot opt for a new appliance when the old one breaks down or does not function appropriately hence in such a situation the best alternative is to call on a repair specialist who will charge minimal amount of money for maximum benefits. The ease that people experience for getting their appliance repaired is something that calls on the appreciation that this industry courts. A very well acknowledge appliance repair group functioning across Australia is www.localappliancerepairs.com.au which deals in multiple brands and various appliances. They specialize in different residential as well as commercial appliance repair jobs including Thermador range, Sub-Zero refrigerator, stove and oven and most major appliance brands and models.

All of The Types of Booking Agencies in the Music Industry

Many individuals think that the success of an artist will certainly depend on what sort of songs that he or she will certainly do for the audience. The fact, nevertheless, is that no issue exactly how good you are, you are not most likely to get your name in illuminations if you do not advertise yourself. To come to be a prestigious artist, you have to obtain out there and play in the appropriate spots, for the right folks. Right here are the 9 sorts of booking companies that can assist you end up being known in the music sector.

It goes without claiming that this booking agency focuses on hip hop songs. If this is the type of songs that you play, you could pick a hip hop booking agency to become you gigs in dance clubs and show venues. This kind of songs is ideal cherished by the more youthful collection. The ideal direct exposure will be enabled by a hip hop booking agency. A depictive hip jump booking agency will certainly work out with promoters and coordinators to give you your time in the spotlight. A hip jump booking agency could even get you a gig to perform with renowned hip hop bands or artists so that you could acquire much more followers. Country booking agency.

With the assistance of this sort of booking agency, your audience could view you perform cowboy songs that is come with by a harmonica, banjo, fiddle, acoustic guitar, and a violin. You could play people and c and w in specialty bars and hold shows for a select niche. Stone booking agency.

If you wish to execute songs that is heavily concentrated on powerful vocals, guitar, and drums, a stone booking agency is most effectively for you. Artists which would like to showcase their hard rock, glam stone, and garage rock songs can likewise acquire aid from this sort of booking agency. Reggaeton booking agency. This sort of booking agency could be chosen by artists that intend to execute Carribean and Latin songs with Jamaican beats that will certainly enable folks to dance sexually.

Electronic music booking agency. Artists that would like to do music joineded by electronic musical tools like the synthesizer, computer system, electrical guitar, and the Hammond body organ could select this kind of booking agency. Rap booking agency.

This sort of booking agency is suitable for individuals that would like to carry out songs by incorporating poetry and rhyming to a music beat. Any person who performs this sort of songs will certainly be able to inform existing events and stories of individuals in a local community. If your music is categorized as crunk, political rap, or alternative rap, then this booking agency is optimal for you. Pop booking agency.

A pop booking agency is optimal for folks which wish to carry out catchy songs that is appealing to the biggest audience. Reggae booking agency. If you would like to exhibit music that is stemmed from Jamaican songs genres like ska and rocksteady, the reggae booking agency will aid you with that.

Jazz booking agency. Artists whose songs can be executed with the enhancement of musical instruments such as the piano, bass, saxophone, trumpet, or the drums could take advantage of having this sort of booking agency.

Norteo booking agency. This kind of booking agency will certainly allow you to perform Mexican music that is come with by a bajo sexton or an accordion. Whether your music befits several of these 9 booking agencies, you can be assured that your songs profession will certainly be taken care of when you pick the ideal booking agency with your best passion at heart.

Jobs in the Music Industry

Everyone loves to be a part of the “in” crowd and lets face it yall. Being in the music industry is about as “in” as it gets. Most of the jobs in the music industry put you close, at least in some way, shape or form with the people that your peers consider to be icons and a hero.

There is nothing finer than actually making money at a job that you actually love as opposed to standing on an assembly line watching the same part go by hour after day after year.

Jobs in the music industry can range from the retail sales ends, to the production end, to the creative department to performing or the business end and there is a lot of jobs in between those stops. There is a good chance that no matter what it is you like to do, there is a job in the music industry that will allow you to do some form of that job and eventually get paid to do it.

You need to seek out jobs in the music industry at local places and you can check the World Wide Web at locations like myMusicCircle and see what kinds of jobs are there that you can start at right away so that you can begin building and diversifying your skill set. Because the music business is first and foremost, a business and that means that the more skills you have the more valuable you will be. And we all know that the more valuable you are the more invaluable you become and the easier it is to find the jobs that you ultimately want.

If your end goal is to be a producer, you can start by offering to mix local bands live at their show for free or beer. Youll get the basic skills and then move one. A lot of what you might do at the beginning is mundane and wont pay you very well if at all. You need to keep you eye on the brass ring and the goal that you have set.

Many of the people that are very huge icons in the industry got their first jobs in the music industry doing things like taking out the trash at a studio or helping as a gaffer that set up for the sessions. All of this is networking and making contacts of people that can help you or hurt you down the line.

China Auto Parts Industry 1h11 – Overview,trends,analysis,outlook And Swot

Emerging Markets Direct released their latest China Auto Parts Industry Report 1H11 . China overtook the US as the worlds largest automotive market in 2009. The Chinese market was expected to grow by 24% to 17 million vehicles in 2010. Boosted by the overall development of the automotive industry, the auto parts industry has been experiencing rapid growth and changes in the past few years. Ever since Chinas accession into the WTO, foreign auto giants have flocked to China to secure the market share.

ASEAN, and other Asia-Pac countries together take up Chinas largest components. In the first quarter of 2010, it went up to USD1.8 billion, which constituted 30% of total exports. North America continues to hold the top ranking for brakes,tires and other mechanical parts which generated around one-forth of the aggregate sales in the first three months of 2010. While EU was the second largest market for brakes and electronic parts, just behind North America and Asia-Pac.

For the period between 2002 to 2008, auto parts manufacturers registered an annual growth of 20% per annum, while the total value output of auto parts reached RMB1.2 trillion, up 26.7% from 2008. The strong growth in the industry has attracted a pool of companies to join the arcade and has resulted in foreign companies accounting for seven out of the ten biggest component companies operating in China . The manufacturers sprout out in almost every part of the country and widely dispersed.

The government encouraged the overall growth of the automotive sector and laid out the Automotive Industry Development Policy and 11th Five-Year Plan, targeted to consolidate the auto parts companies and boost up the industry to international standard. Our analyst thinks that parts productions in China are still lagging behind the development of vehicle production, with weak R&D skills in terms of new technologies development and production systems management. Greater initiative is required to promote mergers and acquisitions, as a solution for large component groups to reach out and upgrade the product and managerial skills.

What are the challenges facing the industry? How about the outlook? Want to get hold of the policy put forward by the government? What are the trade conditions for different auto parts?

The answers are here in our latest in our latest number. Complete with full analysis (SWOT analysis) of key industry players of China Auto Parts Industry including:
– Weifu High-Technology Co., Ltd
– Weichai Power Co., Ltd
– WanXiang QianChao Co., Ltd
– FuYao Glass Group Industries Co., Ltd
– Ningbo Huaxiang Electronic Co., Ltd

Profit now from our China Auto Parts Industry Report:
http://www.emergingmarketsdirect.com/products/China-Auto-Parts-Industry.html

Table of Content
1. Industry Profile
1.1 China Economic Overview
1.2 Asia Pacific Automotive Industry Overview
1.3 China Automotive Industry Overview
1.4 China Auto Parts Industry Overview
1.5 Production
1.6 Foreign Trade
2. Market Trends and Outlook
2.1 Industry Structure
2.2 Market Trends
2.3 Policy Developments
2.4 Challenges
2.5 Outlook
3. Leading Players and Comparative Matrix
3.1 Leading Players
3.1.1 Weifu High-Technology Co., Ltd
3.1.2 Weichai Power Co., Ltd
3.1.3 WanXiang QianChao Co., Ltd
3.1.4 FuYao Glass Group Industries Co., Ltd
3.1.5 Ningbo Huaxiang Electronic Co., Ltd
3.2 Comparative Matrix
3.3 SWOT Analysis

4. Tables and Charts
Table 1: Vehicle Production by Type in China 2006-2010
Table 2: Export of Auto Components January December 2010
Table 3: Imports of Auto Components January December 2010
Table 4: WFHT Main Operations by Products
Table 5: WFHT Main Operations and Market Share
Table 6: Weichai Revenue and Cost by Product (RMB millions) 2008 and 2009
Table 7: WXQC Revenue Income and Cost 2008-2009
Table 8: Fuyao Revenue and Cost by Products
Table 9: NBHX Sales Analysis 2005-2009
Table 10: Financial Highlights of Leading Players 1H2010
Chart 1: China GDP Growth 2001-2010
Chart 2: China Consumer Price Index 2010 (January-December)
Chart 3: Production Figures for Selected Countries (units)
Chart 4: Chinas Vehicle Production (‘000 units) 2005-9M10
Chart 5: Trade of Electric Control Fuel 2004-November 2010
Chart 6: Trade of Car Bodies 2004-November2010
Chart 7: Trade of Lap Belts 2004-November2010
Chart 8: Trade of Air Bags 2004-November2010
Chart 9: Trade of Gear Boxes 2004-November2010
Chart 10: Trade of Clutches 2004-November2010
Chart 11: Trade of Dampers2004-November2010
Chart 12: Key Automotive Producing Locations in China
Chart 13: China’s Leading Auto Part Makers
Chart 14: WFHT Historic PE Band
Chart 15: WFHT Historic PB Band
Chart 16: Weichai Historic Basic EPS 2005-1H10
Chart 17: Automobile Glass Production Cost Structure

Male Fitness Modeling Working Out in the Industry

Male Fitness Modeling Working Out in the Industry

Male modeling is becoming an increasingly competitive business as attitudes change and more and more men are looking to break into the industry. One of the most important niche fields of the male modeling industry that is gaining ground and that you can get into is the area of fitness models an area very different from male modeling in other areas.

When most people think about the male modeling industry, they think about high-end fashions, about clothing, and about women. In talking about male models, people usually think you mean skinny, slightly androgynous men who wear the latest fashions out of Europe, however for male fitness models, its an entirely different genre.

Male modeling agencies that specialize in fitness models are looking for an entirely different body type than the guys who walk the runway this slice of the modeling industry wants to see not just you, not just your handsome face, but your muscles.

Modeling jobs in the fitness modeling industry don’t always go to the guy who’s the buffest, or the one who has the best abs, but if you’re looking to get your start in the modeling industry, there are a few things that you need to understand. First, it’s important to realize that modeling gigs in this part of the industry are much more concerned about the body as a whole than their counterparts in the mainstream fashion modeling industry. This means that getting a tight, toned body with great abs and good muscle symmetry is key huge pecs and skinny arms won’t land you a job, and neither will a flat stomach that doesnt have defined abs. Your face is important too you can’t neglect it in favor of your body, but it isn’t the only thing that the photographer is going to care about. Male models in this industry are paid to show off their muscles often in shorts or underwear and they need to be a total body package.

If you’re looking to get a start in the fitness modeling industry, you need to think about what kind of company you want to work for, have what it takes and if you’re up for the challenge. Body building is a huge part of the fitness side of male modeling, and while you don’t need to be Mr. Universe, you will need to take the time to eat right and focus on your muscle development and definition.

If you’re up to the challenge, stop by BLEEP models and send us some shots of yourself and take the first step of your male modeling career.

Fiberglass Fan For Chemical Industry

CB Blower fans can be supplied to be gas tight and made of special materials to resist corrosion. Fans and turbo blowers are supplied to provide air for carbon black plants and for sulphuric acid plants.

Chemicals industry provides the widest range of challenges for rotating equipment. CB Blower Co. fans and blowers operate in conditions encompassing extreme pressure and temperature, and handle a wide range of gases containing aggressive and toxic components. Demanding specifications and strict safety requirements must be met and above all is the need for dependable operation over long periods.

CB Blower Co. fans meet the challenge of moving gases continually, reliably, efficiently and safely. They are built to API, or equivalent industry standards and their performance has been proven over many years of operation; and the blowers can meet unusual requirements that include dual drive systems with automatic drive engagement / disengagement and special materials of construction.

CB Blower Co. fans and pressure blowers are found in all major process plants. The range of applications is very wide but includes:

custom engineered centrifugal process fans for combustion air supply. These may be used directly for fired heaters for ethane or naphtha cracking plant and for processes with steam reforming such as methanol, or for boilers serving general utilities. Flue gas extraction and tail gas clean up are among the other applications for which we have supplied custom fans.
auxiliary boiler and other pre-engineered fans.
cooling fans for mechanical draught cooling towers, air-cooled heat exchangers and air-cooled condensers.
turbo blowers for sulphur recovery combustion and reaction air, sulphuric acid and carbon black plant
screw type pressure blower systems for process gas handling, notably for butadiene plants, gas turbine gas fuel compression and process refrigeration.
reciprocating turbo blowers for hydrogen processes – hydrocracking, visbreaking, catalytic reforming

The demands placed on equipment in the chemical industry are particularly high. Toxic, corrosive and unstable gases are frequently a part of chemical production processes. Maintaining the purity of gases being handled is a priority in the pharmaceutical and biological industries. CB Blower Co. supply a range of fan / blower types to the chemical industry, from fans for boiler and incineration plants that supply heat and process steam, to fans that are used on exhaust and emissions control systems to equipment that handles the materials being processed. In such a diverse industry the range of applications is very wide but there is often the need for special materials to prevent corrosion by gases such as wet hydrogen chloride and hydrogen sulphide. The blowers are adapted to meet these special needs.

For additional information please refer to http://www.cbblower.com/coolair.html

Oleg Chechel
Ventilation Equipment Designer
CB Blower Co.

http://www.cbblower.com/custserv.html
http://www.cbblower.com/index.html

Freight Shipping Industry Concerns

The freight shipping industry has been on a fantastic ride for the last few years. The volume of shipments has increased exponentially and the number of freight forwarders and shipping providers has increased dramatically in order to keep up with demand. Although the freight shipping industry was impacted by the global recession in 2008 with many companies facing bankruptcy or going into receivership, overall the industry has remained bullish. The reason for the strength of the industry is simple businesses and individuals will always need to have their goods and products shipped to their customers.

Since the global marketplace has opened up drastically worldwide, it is now possible for consumers to shop twenty-four hours a day and for e-tailers to remain open in order to meet that demand. Naturally, with constant business being transacted, it means that freight shipping providers will always have work. The biggest problem currently facing the freight forwarders of the world is how to sustain the level of growth that they have been experiencing. It may not seem like a very complex issue, but it is, in fact, one of the most important that the shipping industry must resolve. The worlds shipping needs are currently being met because the infrastructure needed to sustain it is already in place. The problem arises from the fact that the current infrastructure is being used almost to capacity. If the freight shipping industry wants to continue expanding, it will have to begin creating new infrastructure to support the increase.

Now, creating the infrastructure requires financing something that the freight shipping companies may lack, and governments might not see the need to invest in building new ports, airports, railways and highways if they cannot see an immediate financial return from doing so. However, even if the governments from around the world were able to commit to building the needed infrastructure to allow the freight shipping industry to continue expanding, the creation of these new ports and airports will take time. The time needed to build the necessary infrastructure will, inevitably, have an impact on the speed of growth that the freight shipping industry is experiencing.

So, while it is true that the freight shipping sector can continue to expand for the foreseeable future, the long range forecast is far from clear. What is definitely clear is that the industry will have to begin investing in its future and also in finding ways to mitigate the eventual slowdown that all industry analysts know is coming.

The other very important point of consideration when it comes to the freight shipping industry is its negative environmental footprint. Engineers working for the shipping industry have been working on creating more powerful, more efficient engines for their sea and air carriers and they have also been working on ways of eliminating waste from their business model. However, the progress in this area is limited and still needs a lot of research and development to produce significant results. At least the reduction of the freight shipping industry footprint is on the agenda and being worked on diligently.

Whitewashing In Fashion Industry Where Have The Black Models Gone

Ever felt, why there was a relative absence of black fashion models in the recent fashion week? No doubt, its true that the cut throat competition brews in between the model agencies for searching for the most glamorous fashion models, with the best of poses, head shots and beauty. But with innumerable white models, walking down the ramp, its definitely getting difficult for black women to mark their advent, unlike as they did during the late seventies.

So, does race play a pivotal role in deciding the career prospects of this tempting fashion industry? Are the days of black celebrities like Naomi Campbell, Liya Kebede and Donyale Luna, finally over? Sadly, these questions reveal some hard and bitter truths. On one hand, black fashion wear might have appeared as a style statement, but sadly on the other hand, the entire fashion bustle is perhaps undergoing a complete white wash. Long back, Ms Mendoza happened to be the first black woman to be crowned as Ms Columbia in 2002. But no other black woman could repeat history again.

Earlier, the black fashion models used to grace the cover of more than hundreds of magazines like Hapers Bazaar, Cosmopolitan and Vogue. Fashion models like Waris Dirie, had even modeled for Express jeans and Chanel. Along with the top model agencies, even the advertising giants like Tommy Hilfiger and Abercrombie & Fitch hired these black models. Several international fashion magazines, fashion model portfolios, commercials and catwalks featured the budding black models that had literally set the bestowed platforms on fire, with their cuts, curves and figures.

But nowadays, the so-called universal fashion models agency poses challenging situations for the black women. The number of black women chosen by the glamorous model agency has dramatically decreased. Now, even the fashion aficionados rejoice upon seeing a black face in the fashion magazine. So is it deliberate discrimination or not? No doubt, around twelve percent of the world population includes black people, but are these statistics enough to confront the selection of the models in any international model agency? Perhaps not!

Earlier when fashion commenced into an industrial platform, it started with the selling of clothes and creating vigor, dash and genre for fashion hunters. But now, it has drooped to the business of selling beauty. Somehow, the international designers feel that black women cannot portray the stereotyped image of beauty. Sadly, they don’t realise that their expensive attires are also worn by these black beauties.