Getting The Best Quality Marketing Material

When you want to use printed materials to promote your business, you need to ensure that you produce high quality materials. Whether it is brochures, postcards, or even business cards, you have to ensure getting high quality output. You would not want your business represented by a sloppy and badly printed material, right? People will look at your business the same way as your materials. If you present a cheap, low quality advertising that lacks attention to detail, people will assume that you will provide similar service. This is why you need to show quality and impressive image starting from your marketing materials. How do you do this?

Choose the best printer and work closely with them.

The first step to achieve good quality postcards or business cards is to communicate with your printer. Talk to them before you finalize your design. The common mistake of people is to wait until final printing to check on the design only to discover that the printer was not able to get the design that you want. This is why it is crucial to work closely with your printer. They will tell you the best paper, font, color, and printing option appropriate to your material. Ensure that the sample prints meet your quality standards, and that the printer will be able to meet your deadline. You would not want to receive your cards on the day of the trade show, only to find out that the quality is not what you expected.

The right paper choice.

There are different options in paper in the market today such as the gloss and matt finish. If you printing brochures, you can go with a gloss finish, but if you will be printing business card, you can go for a matt finish. This is to allow people to write notes on your card.

Paper also comes in different weights. Obviously, thin paper is less costly, but the quality of the print may not be high quality. You do not want people to squint just to read the texts just the writing shows through the opposite page. In this case, you need to use a thicker paper weight as it looks posh and will hold the ink better. Talk to your printer to discuss the different weight options that suit your needs.

There are also different colors of paper. You have the entire color wheel to choose from. There are also different versions of one color. For instance, white can come as bleached white or creamy white. Although the common practice is to print in white paper, you can always consider printing on a colored paper for added impact. Again, talk to your printer to choose the best paper color that will suits your printing need.

The right folding.

Brochures and even business card templates can have folding. If you decide to use folding, you need to decide whether to get a tri-fold or a bi-fold and where to put the fold. Your printer will explain to you the folding options appropriate for your material and how the fold will impact the design. You put additional elements in the fold such as a seal over the fold to make it look like an old fashioned envelope. Work closely with your printer for the folding option before you design your final material.

How To Warm Up Your Cold Email Marketing List

Do you currently have a cold mailing list, unresponsive, low open rates, even lower click through rates?

Don’t worry most affiliate marketers suffer from that very same problem.

It’s most likely that the reason your list is cold is because you have not effectively grown your relationship with them.

I will now discuss three ways that you can warm up your list and help you improve on your poor email marketing results.

First, you have to inject some passion into your email subject lines.

Ask questions.

Try shock tactics.

Be very real with your subject line, ensure your email contents are relevant to minimize spam reports.

To improve your subject lines, check out popular sites so as Digg and mimic their headlines, or start a swipe file from more successful marketers and base your own subjects lines loosely on theirs.

Second, your email contents must be of value.

There is no point getting a person to open your email if the contents are useless.

It is simply not good enough to send people on your email list promotion after promoting.

The 2 to 1 ratio is quite a popular method, which means you send 2 emails containing free, valuable information and the third email is a promotional email.

Lastly, structure you email correctly.

Make it easy for the reader to know what action to take.

Always include a ps.

Try to write your emails as if you were talking to a friend, keep them friendly.

Story telling is highly effective too if you can take a real life situation and blend it into your email content.

Above all you should always be honest.

Never make false claims or lie in an email.

Keep it real!

Now you know three ways to improve you email marketing success, head over to your autoresponder and amend your current emails.

One last point, know your numbers, most autoresponders provide very detailed statistics on open and click rates, be sure to monitor them and adjust if required.

Developing A Positioning Marketing Strategy Process

Developing a Position Marketing Strategy is determining exactly what Positioning is and why it is important. According to Wikipedia, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target markets for its product, brand, or organization. It is the relative competitive comparison that a company occupies in a given market as perceived by the target market.

Position is the customers overall perception of your business including its products and services. Position is what is in the mindset of your customer. If your positioning takes full advantage of your customers perceptions and you communicate this positioning effectively, it will set you apart from your competition and establish a solid first link in the purchase decision chain, also known as the awareness link. The awareness link shapes your relationship, and often the real purchase is made by the unconscious mind on the basis of awareness long before the actual sales transition is completed. Having good positioning makes for favorable awareness and sets you up for success right from the start.

Position can be very tricky in that its under your control yet it is not. To the extent that your customer may already have perceptions about your business, industry, products and services, those perceptions already are your positioning. You need to identify these perceptions because you can change your positioning. As a result changing customer perceptions with effective communications through your companys sensory package can influence the behavior that is consistent with the image you are trying to project to your customers.

Your positioning has to be genuine. It MUST be consistent with the reality of your business and it has to be consistent with the perceptions of your target markets or it will not be credible or believed. Positioning, based on false claims or a misunderstanding of your target markets, is a liability to your company. It can turn away prospective customers and weaken relationships with existing customers.

Differentiation is more than just simply being different from your competitor. You need to be preferentially differentiated and this is why it is important to be positioning your company in your target markets. I read many articles and blogs that constantly say being able to identify how your product or service is different is one of the factors that will make or break your business. You may ask why? It is because being different AND being able to successfully communicate that difference will secure a welcome niche in the marketplace for your business. To create a differentiation that will not be imitated, you have to think beyond your core benefits of your business. The companies that have succeeded in maintaining their differentiation over the years and werent intimated are those that innovated in qualities beyond the core benefits of their market. Be the innovator of qualities and think ahead and look outside the forest.

There is a systematic process for developing an effective positioning for your overall business. It is a step-by-step process, but it is not automatic and does not happen overnight. It requires careful thinking and insight from you from the inside of your business to position for the outside perception of your business. It requires that you know your target markets (see last weeks blog Your Target Market and the Need to Focus. It takes time, but with proper understanding of your target markets, you will have a foundation in place for building a positioning strategy that will draw your target customers to you. EXHIB-IT! has been working on our position strategy for the last few years after our competitor moved within .2 miles from our showroom where we had been located for a number of years. We took for granted that our competitor was across town and knew we differentiated our businesses and it did not hurt that we were on opposite sides of town. However, when our competitor moved this close to our location where we had been for 7 years at the time, misperception in the community occurred. Our company names are similar (as are about 500 exhibit names in the USA). We focused on position strategy, which has allowed us to grow 122% over a 2.5 year period. It was not an easy process in the beginning, but once we identified our target markets, along with our secondary flanker markets, it made it easy for us to have a position strategy.

To be effective and create a position strategy, the first step is to determine the general classification of your products and services. They can be classified into one of three ways (1) a true product, (2) a commodity or (3) a brand. Think about what you sell and which category it falls into and how that affects that way you are positioned in the minds of your prospect or customer.
Many companies confuse a solid marketing strategy with pure tactics, also known as a brand juice. Visual identity with clever tag lines and a creative “essence” advertising package through your sensory package are all key ingredients in brand juice creation, but they are only supporting elements. To be effective, such supporting elements must be part of a more comprehensive plan.
After determining your relative standing in the market and how the market sees you compared to your competitors, this will affect how you develop your marketing communications as you decide to either reinforce your current relative standing or try to change it, work on these five steps below.

1.Determine what the dominant gratification mode and purchase preference of your target market segments are. To do this, you look at the psychographic characteristics of your customer – which are the perception and behavior modes. You look at the interpersonal, objective and introverted modes and what the purchase preferences were regarding experimental, performance and value of your products and services and apply these to the way you create your positioning statement.

2.Develop other key psychographic characteristics of your target market. Study your existing customers (as this is your most cost effective approach to studying the characteristics) and look for clues to customer perceptions that will help shape your positioning strategy.

3.Redefine your product or services. Begin setting yourself apart and create a unique place in your customers minds to define your product or service in terms of its features and emotional factors that are important to your prospective customers. Then write your positioning strategy which should be a brief paragraph for each target market segment that provides an overview of your positioning by gathering all of the key positioning elements and pulling them all together.

4.Develop your unique selling proposition also known as an USP. This is your slogan, your tagline, and is an expression that will become closely linked with your business. It should be something catchy and easy to remember and should also contain a basic message about your company that elicits in your prospective customers the emotional gratification that they can expect from your business through its products and services.

5.Develop your positioning statement to be more explicit and an expanded version of your USP that explains and gives the rational justification for it by identifying what your business does, the result customers can expect from doing business with you, and how you are going to achieve that result.

Again, be sure to review this information and update it periodically to keep the information current. Your Position Strategy should be evaluated constantly by using metrics and updated periodically to keep you current with your prospects and customers needs.

An Accurate And Detailed Definition Of Marketing

Marketing is a universal term used by laymen in every phase of society, be it in the home or corporations. This term seems common yet not everyone aware of it can express its exact meaning or definition. One will arrive at varying answers when asked for the definition of marketing. For some, marketing is analogous to advertising or selling which set them on trail as it is only partial of how marketing is precisely typified.

In general, the definition of marketing is such that it is everything a person does in order for ones product to be noticed by a customer. A couple of what this person carries out is through advertising and promotion. On the other hand, scholars delineate marketing as detailed and precise as it can be. Marketing consists of four more terms product, price, placement and promotion the 4Ps that make up the marketing mix. This expression of marketing mix is how it was illustrated by a Harvard University professor during the 1960s.

Product is merely the merchandise one offers encompassing all it can present including warranties and guarantees. Pricing is the amount that correlates with the product, which is not only synonymous with currency. It involves time and energy as well. Placement is the distribution of the product which is the method used for this product to be in the possession of the customer. These methods are either through point-of-sale, retail and online which entails the demographic area and environment the product is sold. Promotion embraces advertising, relies on publicity, and sells philosophies and brands. These 4 Ps are all what comprise an ideal marketing strategy.

This 4P model works best when applied to consumer goods of fairly low to moderate cost. High-end items require adjustments from the definition of marketing for these to prosper. On the other hand, the terminology used for marketing a service differs. It is a bit intricate as it requires an addition of 3 more Ps other than ones discussed.

A marketing service involves people as one of its crucial factors. These people, referred to as customers, are given utmost importance as the ones given the service. Next to this category is the process of providing the service. The third is the physical evidence no one is taunted to purchase without. Physical evidence is a testimonial or a case study disclosing how other people, or customers, benefitted from the product as service. This is something abstract until it is distributed and employed, or processed, by the customer, or people.

The internet has its own set of 4Ps. Personalization is an important part of marketing online because it allows customers to create their own products. Participation in the activities of a particular website attracts customers. Predictive modeling refers to the mathematical formula for sales models that only a few, or the authorized persons, know about. And lastly, peer-to-peer a relatively new term and synonymous to word of mouth is an important and crucial aspect in the definition of marketing. Social networking and bookmarking are two groups of websites this aspect is applicable.

Internet Marketing People Buy From People They Trust And Like

You have seen the latest movie trailer of the Green Hornet on TV but you have mixed feelings about whether you would go to watch the movie in the cinema.

You find the acting too cheesy and the special effects too far-fetched. Are you going to spend your hard-earned twenty bucks to watch a movie that you might not like?

Probably not, but what if your brothers or sisters or you office colleague said that they have a wonderful time watching the attics of these actors and you would probably have changed your mind and go to queue for the tickets.

Lessons learnt here: it is not that you do not have the trust of these movie studios’ promotional ads in to getting you to see the movie, but you would rather hear it from your trusted friends’ review about the movie. The word of your friends does help to change your mind and made a decision. You have trusted him and everything he said holds weights. In other words you have related to him and you like him.

So, you see that when you write your sales copy, you do not have to use those powerful words or those sneaky words or have to use all the tricks by embedding those commands and phrases.

You do not need to be a snake-oil salesman to do magic for you. All you need to do is to get people to relate to you. You have to make friends with people, and make them feel like they trust you and like you.

So you have to start identifying what your market you want to be in. Get to know who will be your customer, get a visual image of what is it that they want and that would save you all the heart-ache later on whether you are selling the right product to the right people after all.

Definitely you will not get wrong if you know what your customers is taking about and what they want.

The common mistakes make by copy writers is that they are fast in putting on their sales man cap as soon as people are placed in front of them.

You know, people do not like to relate or feel comfortable to sales people. So do not put up a barrier so early in your relationship with your prospects.

If you would talk to your prospects like you are talking to your friends, they would disarm any barrier and eventually they will buy from you.

It is a matter of how you would talk to a friend, like how you would communicate when you are with them talking in a restaurant.

Knowing them and talking to them is like you have identified your market correctly. It is important to be friends to them in your copy.

People trust you before they like you, and they must like you before they start to buy from you.

Revealing The 4 Critical Stages Of Growth In Every Successful Network Marketing Company

This is something that most establish network-marketing companies wont tell you about

According to MLM Next Step LTD:

In the early 1960s, franchising was a revolutionary new technology in business and it was also met with resistance. Newspapers and magazines wrote what a scam and rip-off franchising was. Stories of people who lost their life savings to some franchise were everywhere. There was a strong move to make franchising illegal. In fact, franchising actually came within 11 votes of being outlawed by Congress.
Today, this so-called scam is responsible for over 34 percent of all retail sales in North America. Franchises sell nearly 800 billion dollars worth of goods and services today. Every industry goes through an evolution similar to this. Chiropractors were considered quacks in the 1970s, the stock market was considered shady and a form of gambling and the first newspaper in British North America, The Public Occurrence (1690), was suppressed by the governor of Massachusetts. Now, we almost can’t do without these industries.

Formulation:

Creation of company: You must first create your company, along with a catchy name, as well as marketing tools.

Product management: Manage your products, whether they are your own or an affiliate product. Delete the ones that arent selling and market the ones that are!

Getting top gun recruiters into the company: You need a team to make your company successful. Getting the best recruiters on your team will bring you much closer to success.

Drafting out a compensation plan: How will you compensate those on your team while still making a profit?

Company is shown to the world: Get the word out about your company through PR. Begin with an eye-catching press release.

Concentration:

Formulation of a robust company
50% out network marketing companies go out of business in the first year.
80% of remaining network marketing company wont even get pass the 3rd year.
Those who pass the 2 most important criteria are game for great momentum growth.

Momentum:

1. Hit the masses.
2. Steep Surge of sales figure; imagine that of a tsunami wave.
3. This is where HUGE money was made.
4. Huge numbers of distributors join the company.

Stability:

Finally the network marketing company, which passes the formula, concentration and momentum stage, will reach stability stage.
There will still be growth in the company but not of huge proportions compared to the momentum stage.

Most importantly, what is in it for you? If you were to ever join a network marketing company, make sure you ride on the tsunami wave where it is in its infancy and enjoy the process. As technology is moving at a staggering speed, a company that uses Internet as a recruitment platform will go much further and faster.

Tips On More Effective Trifold Brochure Printing For Marketing Business

Trifold brochure printing is a fine alternative for doing business marketing. With this letterfold brochure variation, it has more sections to place in pictures and illustrations as well as other significant details about a specific promotion. This is helpful to readers in understanding more the services or products being offered. The most frequently used trifold brochure has letter size 8.511 on sheet that is folded thrice and printed in a horizontal direction on all parts or sections made. It usually has six divisions if there are three areas on every side.

When it comes to the layout with a trifold brochure printing, it should be planned carefully to maximize the use of the brochure. A persuasive and innovative design is necessary to obtain the interest of the reader at the same time relay the message efficiently.

Since it has six sections, it is vital to decide which ideas and illustrations are supposed to be placed in each panel. The cover has to be intriguing to rouse the interest of readers. The letters and images or illustrations have to be organized in way that does not create visual disarray. Always include your companys pertinent information particularly the name, location, and contact details.

Tips on laying out marketing images and texts

Design an attention-getting cover for your trifold brochure printing. It is essential to obtain the attention of the reader as soon as they see the brochure. Because it is the cover readers can take a look at initially, the prints and images should be made very attractive and interesting. This can be accomplished with the use of a good illustration or image, nice harmonization of colors, great headliner, among other concepts and ideas.

High quality pictures are the best choices. As you market products, make use of good quality pictures for people to look at them. Other business proprietors go to the extent of hiring professional photographers to generate outstanding photos for brochures.

Easy to read prints or characters are a must. With fonts, there are many options. Fonts that are easy to read and reflect the aim and overall idea of the brochure can help in relaying the message successfully. Avoid using many font styles. One or two styles can already facilitate keeping the designs of the brochure orderly.

Ample white space is important. White space is good for keeping the design of the brochure in order.
This facilitates the harmony and appeal of the brochure when looked at. The white space can also help the readers concentrate their sense of sight appropriately on the printed information on the brochure.

Make use of the colors of your company. Incorporate the company colors in the design of the brochure. This is excellent in building up the branding of the products and services offered. The designs may be matched up with other promotional resources such as presentation envelopes or folders, business cards among others. This should be prioritized while planning the layout and design of the brochure.

The Development of E-marketing concept on Integrated Ceiling Industry

With the popularity of network, e-marketing on integrated ceiling industry comes into being accordingly. According to the development of internet marketing concept, The Development of the E-marketing concept on Integrated Ceiling Industry can be divided into the following follow stages: Online display stage, group buying stage, integrated marketing, e-commerce. This article will present more details on each stage.

Online display stage: Household enterprise pay more attention on web design before the year 2005,. In this stage, Many enterprise just displayed their ceiling products on their websites, and nearly all the enterprise are only do business about bathroom heater and ventilator. The main function of the website in this stage is to promote corporate image and advise the products they sell. After 2005, Due to the networking groups grows intensified, few people with a keen sight started to pay attention to sell products on line. many household enterprise tends to advise on internet. They broadcast products such as fiberglass ceiling board, decorative plaster cornice , black fiberglass panel. Some companies who has no enterprise website start to budget on the building of website, and the budget of the enterprise turns from traditional media into internet advertisement.

Group buying stage: Integration ceiling distributors who are doing building materials products business are never thought to sell their products on internet. With the rapid development of e-marketing, more and more netizens want to buy building materials on internet. To meet the netizens’ demand for decoration materials (such as suspended ceiling materials), a new half-E-commerce model appears in integrated industry. Through network organization, people appointed a time and place to arrange the meet of sellers and buyers which is like the way catching a freak show in a country. In industry, enterprises called this as network group buying. This model of group buying was very popular in 2007-2009. Some company in the market focus on internet group buying business which brings profits to them.

integrated marketing stage: After 2006, the network has entered fast lane of development, the number of net citizens grows exponentially. From the year 2009, the ways on enterprise network marketing of integrated ceiling industry also presents different branches, such as blog marketing, BBS, network news marketing, search marketing, viral marketing. Enterprise network marketing also turned from pure advertising to a variety of integrated application of marketing methods. However, there is no business model of substantive changes, it is still only supports offline business.

E-commerce Stage E-commerce is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. With the emergency of e-commerce, household websites, enterprise, famous chain household manufacturers attach importance to household electricity commerce. A professional once pointed that household electricity commerce may be the last wave of electric business boom which suggest that there is a great profit space in this area while other other industry is saturated. All the integrated ceiling enterprises in the mall, start to build household enterprise network Marketing Department, and set personnel responsible for online sales and to develop network sales channels, these facts presents the household electronic commerce has come.

B2b Marketing Must Solve The Customer’s Problems

B2B marketing (business to business marketing) could be referred to as one company supplying goods or services to another business, instead of selling to the consumer. Now days, B2B e-mail marketing is certainly an economical strategy.

Several techniques & strategies are used for this kind of marketing compared to business to consumer marketing (B2C Marketing).

Fundamentally, the focus of B2C marketing is on impulse buying.

Teasing buyer feelings with smart copywriting material, great images, targeting human vanity, giveaways, etc, we have all noticed the adverts – “How can you possibly live one more day without this totally fabulous gadget?”

Marketing and advertising expensive services and goods requires a different technique compared to marketing merchandise, and business to business marketing is much more complicated.

B2B Marketing Should Always Focus On Resolving Issues.

You should know what makes your clients tick, what keeps them awake at night, just what product or service will they need to make their company a lot more lucrative, obtain higher sales and profits, keep costs down, run with less problems, require less employees, etc.

Business to business Marketing is Regular Courting.
B2B marketing is a long lasting strategy. the sales cycle is extended, sometimes many months or even years.

B2B marketing isn’t really “emotionless.”

While B2B prospects are generally not moved by general B2C motivators, for example reaction or position, various individual psychological motivators apply.

For instance, the fear of making a bad choice, the degree of belief in the predicted Return on investment, the level of faith established in prospective customers – all these are extremely real emotional motivators in the business environment.

Business to Business Marketing is Targeted Towards Multiple Purchasing Affects.

Typically, the marketing methods are endemic and reach out to as many target customers as is possible. A major campaign can be high priced & truly has to be included in your company financial strategy.

Business to business marketing can be geared towards any portion of supply chain operations, which is the progression of a product or service from the point of origin to the point of consumption.

This usually involves the movement of individual components from the manufacturer or supplier through a cycle that creates an end product.

For instance, it can focus on promoting –

. The raw substances for developing a component
. The specific components for a product
. Production apparatus for the product
. Point of sale content

It is critical for B2B marketing to focus on complimenting goods & services to the needs of the target audience. The product or service being marketed needs to solve the problems of the target audience. Otherwise why would they buy it?

Pricing and the overall worth of an item or service are also important parts.

There are many effective business to business marketing strategies. Advertising, public relations, trade events and direct mail are some of the more common choices.

And… There’s The Online World.

Internet based marketing is simply too big to disregard and has had an enormous effect in forming the path of your marketing. With the development of business Internet sites, company owners gain access to a significantly greater market than in pre-Internet years.

Goods and services might be advertised utilizing online catalogs, allowing the business customer to determine what a particular company can provide in the way of goods and services. Many B2B Internet sites offer online purchasing, which usually increases consumer efficiencies and reduces the cost of procurement by automating the procedure.

It is crucial that your B2B marketing illustrates the fact, at every opportunity, that your business is greater than your competitors. The increased value and benefit of your product or service must remain evident.

Smart businesses search for flexibility, dependable customer service, flexibility, and originality in choosing a merchant, which means that your B2B marketing and advertising must convey each one of these signals, continually.

ANB Promotions Ltd gets the prestigious Marketing Company of the Year award

ANB Promotions Ltd makes news by bagging the prestigious Marketing Company of the Year award at the Appco Group Convention 2010. The Managing Director of the company Mark Cox picked up the award amidst thunderous applause. Mark waxes eloquent on having won the award- -I believe the award isn’t based on the last twelve months; the results we’ve achieved in the last year are a by product of the environment in the office: it’s been set up like a training school rather than just a sales office, with a sales-based trainer. I’m a believer in showing the FRs what is possible, not only over one, two, or three months, but consistently setting the pace to show them it’s possible to have fifty FRs in a Marketing Company and consistently do 200 sales a week.- ANB Promotions has been delivering great results with its campaigns, thanks to the earnest efforts of Mark Cox and the team. Mark says, -I demand high standards from myself. I am not afraid to demand the same from those around me. I teach my people early on how to have a first gen on their team. I have a full-time Recruitment Manager to ensure this happens. It’s important to have a consistent stream of new starters each week.- ANB Promotions, based in Birmingham, has a long way to go in direct marketing. Says Mark Cox, who is also the founder of the company, -My mission is to open offices across the globe creating incredible opportunities for the people working alongside us. I’m a great believer in people and hold the firm belief that individuals can achieve much more than they’d ever believed possible under the right guidance and training-. The company, launched in 1997 in Plymouth, goes ahead with the philosophy that everyone deserves the opportunity of a new beginning and the chance to succeed. ANB Promotions Ltd has been providing the best of face-to-face commercial service to many household names across a range of industries from hospitality and leisure to utilities and telecoms.

For further information visit ANB Promotions Ltd and also visit ANB Promotions Ltd on Twitter.