Writing Sales Copy Active Voice Copy Outsells

When you are crafting copy to get sales online, making use of the “active voice,” is imperative. It is a proven fact that people do not respond well to “passive voice” sales copy. The difference in the narrative voice used equates to this: in “active voice,” the noun does the action. Such as: “James hit the ball.”

In the passive voice, the action “happens” to the noun; such as this example; “The ball was hit by James.” This separate style in writing determines the nature of the copy. “Passive voice” writing tends to come off as boring, drab, and tends to not connect well with readers.

Look at the sites online that are making good sales, and you will find the sales writers using the “active voice.” The “active voice” is a “doer” of the word. It performs action; hence, it as well compels the reader to take action.

Of course, there many more aspects that go into the making of great sales copy. Giving readers clearly defined, specific, and direct benefits they will gain by buying the product or service is also very important.

Once your headline has gained their full attention, use a sub-head to draw them further into your body copy. Then highlight the benefits which set your product or service apart from your competitors.

In the copywriting world this identifies your USP (Unique Selling Proposition) or your (Unique Selling Position.) For online sales copy, it is good to try and have your targeted keywords, or keyword phrases incorporated within the headline. This helps you achieve a better page rank for SEO (Search Engine Optimization) purposes.

Write to show – and not tell. Hit them with a good story that demonstrates clearly how your product or service helps them solve a huge problem. To combine these two writing elements: such as (story-based copy) plus (writing in “active voice,”) you have the potential to knock your sales response out of the ballpark.

When writing in the “active voice,” structure your sentences to be rich in adverbs, and go light on the adjectives. Power Web copywriting gets your point across using action, and it does so without fluff, hype, or claims that sound unbelievable.

Check some of the sales pages that you know are selling a lot. You will find that many of them will share some of the same attributes. This is not by accident. You will soon discover that this type of writing is what works to make you sales. It will pay you great dividends to learn how to write in this fashion.

If you do not have the time to learn how to write great sales copy, you can always hire someone to write it. There are way too many so called “sales” pages on the Web, which are not making a dime. They are not only costing someone money to host them, their failure to sell actually damages site credibility, and integrity.

Many of these “sales” pages were written using “passive voice.” People tend to click away from them as soon as they land there. Check your page statistics – make sure that visitors to your sales page stay there at least long enough to read your entire message.

Think about it; when someone lands on your sales page, then clicks away in five seconds or less, your copy is failing to do its job. It is actually hurts your sales efforts by doing exactly the opposite of what you intended it to do. This kind of copy does not promote your product or service – it demotes your site by driving newcomers away.

The Benefits Of Sales Data Analysis Applications For Business

Business reports are records of the performance of a company in the past, and since they are also excellent tools for predicting performance trends of the future, you will need sales data analysis software that contains related metrics, or key performance indicators. These are essential for many reasons.

Strategies for businesses can only be successfully implemented and carried out when these reports are used in the task. Sales agents can keep track of the progress or regress of their performance against goals and previous performances so that they are able to revise their current plans and selling strategies for success. Prioritizing becomes much easier and much more effective. In addition, human resource management team members use these types of reports to calculate sales commissions, bonus payouts and additional types of compensation to employees when needed.

Using product benchmarking along with sales analysis and reports can include net revenue, top line revenue, profits, quotas and goals, the different types of revenues (or product mix), the sales pipeline, and the performance of a business shown as a percentage of sales goals. If you use custom applications to assist you with all of your product database and your sales data analysis, you will be able to produce your reports at different levels of interpretation for your department level, your team level and the representative level as well.

Another one of the most valuable and useful purposes of these reports is that they can be created from the data that comes from the database and can convert it into an organized template for the company. There are many different types of tools available out on the market that can make the task quick and easy, streamlining the process. The degree to which all of these product benchmarking applications and sales data analysis applications facilitate the tasks of businesses depends on several factors, including whether or not the programs have been customized, how many tasks they are designed to do, and so forth. The costs of such programs are also relevant to the degree of advanced technology that is used to design and create them, as well as the cost to customize them.

If you are interested, many of the best applications can automatically calculate everything in the blink of an eye, and they enable the users to upload everything to the Net for viewing either by a customer, management or other person or group. A sales data analysis program or application can change the way you see your own business!

The Basic Parts Of A Good Sales Letter

Unlike any other letters, a sales letter follows a certain pattern that many business men use for many years. A good sales letter is composed of the Headlines, the Body of the Letter, the Closing, and the Signature of the sender.

Under the headlines, many business men and copy writers put few sub-headlines such as phrases for the headlines, highlighted in red headlines, and eye-catching headlines. The closing part of the sales letter composes of a final suggestion.

The headlines is the most important sentence in your letter. It makes or breaks your campaign. If you are sending the letter as an e-mail, bear in mind that the readers scan the letter.

Hence, it is very crucial that you use a compelling message in your first sentence to make them read further down.
You only have 10 seconds to send the right message.

Most readers do not stay long on one page, unless there is something very interesting that prevents their finger from navigating away from the webpage.

The phrases for the headlines should contain the benefits of your products. It should support the principal headline. If you were able to keep the interest of your readers, your next objective is to make him keep interested with your letter.

You can use interesting question in your supporting headline to stir their thoughts and emotions. In fact, it is here that you establish the problem. You have to create a need for your product or service.

Other sales letters include figures and facts to make the letter factual. Nothing really beats the facts as long as you stick to them.

The headlines highlighted in red contains crucial points of information. Many marketers recommend the red to emphasize the importance of the information. According to many psychologists, it also has positive impact to the readers. The color red converts the message into actions better than any colors.

The eye-catching headlines are the sentences that are written in bold, italics and underline. Sometimes, depending on the tone you would like to set, many marketers use all caps.

A good sales letter aims to add an impact to the message to grab the attention of its readers. You should also be careful with your choice of words.

The body of the sales letter contains the answer to the problem posed in your headlines. This is where you write the advantages that your product offers.

Explain why the readers need your product, that is, if you were able to successfully create a necessity from your product in your headlines. Many successful marketers recommend using the second person because it is really about them. Therefore use “YOU”.

The use of testimonials is also helpful provided that, they are not exaggerated. To incorporate testimonials make the product real and provides invisible evidence to your claim.

The closing part of your letter calls for immediate action. Make it easy and convenient for them by being ready with a previously stamped envelope or order form. You can also include your toll free number, email address or link and your website.

The final suggestion that is mentioned earlier on this article refers to the test given to the readers. Although it is a real challenge to make the reader spend his money on your product, yet it is worth the effort.

Keys To Ensuring A Spectacular Sales Training Experience

When it comes to creating and presenting a sales training session to develop your sales force, much planning is often involved to make sure that everything runs smoothly and efficiently. A well-developed sales force not only helps put your company in the spotlight, but increases your bottom line as well. There are at least eight important keys you should consider when designing your sales training programs.

Goal Setting

Setting goals for your sales training is as important as any other step in the process of pulling off a spectacular sales training experience. You need to set goals for what you hope your sales force training will accomplish and what you hope to present during the training meetings. Goals can be measured through aptitude tests and surveys at the end, which is a good way to make sure that everything was taught and presented.

Role-Playing

Interactivity is crucial when it comes to having effective, spectacular sales training programs. Role-playing allows your sales force team to re-create a practice sales presentation where one individual acts as the customer and the other as the seller. With role-playing, crucial steps in the selling process–such as rebuttals and persuasion tactics–can be practiced.

Multimedia and Audio

Presenting the sales training information by incorporating video, audio and other multimedia engage your sales force and break the cycle of just another training session. Internet videos that present helpful information about sales tactics, podcasts and audio from expert sales professionals a well as industry-specific presentations make your sales training more effective and interesting.

Motivational Speakers

Inviting motivational speakers that engage your audience and sales force serve to boost morale and re-enforce the selling atmosphere. Motivational speakers should be used as an integral part of all sales training programs to talk about how to be a sales superstars, the importance of the sales force and how to provide the best in customer service to each client.

Leadership Training

All sales training should include a segment on the importance of leadership and how to become an effective leader. Many successful sellers have charismatic personalities, highly effective interpersonal skills and great communication skills–all qualities of a transformational leader. Developing these skills and qualities is often crucial of sales people, and spending time on how to develop this aspect of your personality is important.

Teamwork Activities

This aspect of sales training goes hand-in-hand with leadership training, but allows your sales force to put their skills and abilities to use. Using teamwork activities with your sales force training program allows practical leadership abilities to develop and helps each sales person develop his or her quick-reasoning and problem-solving skills.

The Law of Attraction

The law of attraction focuses on changing your habits, beliefs and attitudes in such a way that you’re reflecting on the goals and reality you want to achieve. The power of positive thinking, believing in yourself and imagining what you want to happen are important lessons to teach during your sales training.

Setting Expectations

Designing effective sales training programs means that you have to set expectations for your sales force members. To have productive meetings, you need to require that everyone attend meetings on time, show respect to the sales manager or presenter and actively involve themselves to learn new skills and selling techniques.

As you can see, there are many important factors and keys that go into developing effective sales training programs. By carefully planning what you want your sales force to learn and implementing powerful, effective learning techniques, your sales force will improve ten-fold during their next evaluation.

Sales Territory Map- What Is It

Sales Territory Map is something which helps in more than one ways. Businesses all across the world heavily depend on sales map and sales territory map. In simpler words since businesses run on data, it needs to be taken special care of the fact that they are formatted in the right way.

There are sales representatives who make sales which keep the business going. They with their sweet talking convert potential customers into customers and then this is how the businesses run. If the representatives are successful in making sales then the business flourishes.

It is to be added that sales rep map is an inevitable part of the business. This is because these representatives are an asset to the company and the company needs to keep a track of its employees. Plus these maps will also give a fair idea about which areas need specific focus. Particularly US being such a huge country the USA territory map needs to be planned in a proper way. So US sales territory map is an important part of such a trade.

A little about how to design an interesting Sales Territory Map would be to make it look interesting. You can design it in such a way that t should have the data but in an attractive way. It should have an appeal that everyone should like it. You can use different colors to make it look exciting but remember to make them look sober. Highlight the territories and emphasize on the areas that need more specifications.

In continuation to this what can be said is that you can also make these maps customized. This is needed as your superiors or anyone can edit them. For this you need to be very careful while formatting a map based on sales. You need to jolt down everything in details in a small area and you have to very cautious while doing so.

Of course there are benefits of these maps. They can help increase the sales of any business. It can also help you in cost cutting. All this will give your business an edge in a way that you want. These maps will improve your business from all corners. You can also get ahead of your competitors as well. You need to understand the importance of these maps and only then you can format them properly.

It helps in keeping analytical data in place. Not only this, business houses across the world work on numbers that need to be maintained all through. Hence what can be deduced is from all this is that Sales Territory Map is very much an important factor in order to run a successful business.

Lender And Tax Foreclosure Properties Push Homes Sales Up

The continued increase in lender foreclosure properties, possibly including a number of tax foreclosure properties, has increased home sales nationwide by seven percent in 2008, according to a foreclosure sales research by Radar Logic. Home buyers were enticed by bargain home prices and low mortgage loan rates.

While conventional real estate sales decreased by 17 percent in 2008, sales of foreclosed properties at auctions increased by 177 percent. It is not known if sales of tax foreclosure properties are included in the data. Michael Feder, head of Radar Logic, said sales of foreclosed properties, sometimes known as motivated sales or distressed transactions, accounted for about one third of all real estate sales in 2008.

In all the top 25 metro areas, home prices decreased, pulling down Radar Logic’s composite index to 22 percent in 2008. In states with the highest foreclosure rates, Nevada, California, Arizona and Florida, home prices had the largest declines, making them the states with the largest home sales gains. Sales of lender foreclosure properties, possibly including tax foreclosure properties, in California, accounted for forty-seven percent of total home sales in the U.S. in December 2008.

The other factor pushing homes sales up are low mortgage rates. The 5.1 percent rate for a 30-year mortgage loan in December 2008 was Freddie Mac’s lowest since it started recording rates in 1971.

Since 2006, the housing sector has been overwhelmed by unsold houses, including lender and tax foreclosure properties and unsold newly-built homes. Feder is pleased that the price level attractive to buyers has been reached in some areas. A slight increase in home sales is a positive development in a market devastated by lender foreclosure properties, and possibly tax foreclosure properties.

Feder asserts that there are three major issues that must be addressed before the housing market stabilizes: the surplus of unsold homes, the refusal of mortgage firms to grant higher loan amounts and the hesitation of non-distressed house sellers to reduce their asking prices. Mortgage lenders should be motivated to offer loans equal to about 85 percent of home values.

Finally, according to Feder, if President Obama’s stimulus program addresses the three major issues, signs of recovery will begin to appear in the housing market. Market recovery will also mitigate factors that lead to tax foreclosure properties.

Set Up Your Sales Department For Success With High Quality It Marketing Services

IT firm sales department managers everywhere have come back from their holiday breaks with renewed vigor at the prospect for increased demand generation and sales growth for 2011, but for a number of these managers, despite seemingly sound sales strategies, ultimate sales growth will be disappointing. For others, 2011 will be a stellar year, and the difference between success and disappointment in 2011 may come down to the selection of high quality IT marketing services.

The recent adverse winter weather conditions across much of the United States have cast a dark omen for sales departments, especially those departments who are not proactive enough and perhaps open to changing strategies for sales growth and sales ROI. However, despite the horrible weather and less-than-optimal sales results, brighter days can come for companies who shift their strategies and set up their sales departments for success; doing so is easier said than done, but the challenge of formulating a winning sales strategy for 2011 can be made much simpler with a little help from outside sources, namely those firms who offer high quality and cost-effective IT marketing services. Undoubtedly, moving forward with an outsourced marketing service may be the smartest decision a sales department leader can make in 2011, and for a number of managers, such a move will prove to be very fruitful as companies will be able to see improved demand generation, lower sales costs, and improved growth.

Is your sales department set up for success this year? If the budget of your department is limiting and/or your company is in need of improved demand generation and ultimately, improved sales results, then looking to a high quality IT marketing services firm for assistance is without a doubt the right move to make, although of course, partnering with the right sales services firm is of utmost importance if any progress in gaining clients in an optimal fashion is to be enjoyed.

How can your company begin researching the benefits and potential risks of IT marketing services? Quite simply: continue to browse through the SalesStaff website for more information regarding how IT sales outsourcing companies can help your firm reach its true potential. Be sure to learn more today, or if you have any questions or would like to move forward with a high quality demand generation solution, simply contact SalesStaff directly by phone or email.

Passion Is No Ordinary Word-channelling The Sales Professional In Every Entrepreneur

As a sales trainer, I work with people from all walks of life who share a common goalthey want to learn how to emulate the success enjoyed by the top-ten percent of sales professionals in organizations both large and small.
People have many reasons to be motivated to attain that kind of success and in my experience entrepreneurs are especially driven. Here’s why. For them, it’s not just a job that’s on the line, it’s everything. Their livelihood is at stake! And the consequences of being anything other than in that top-ten percentile might be the difference between success and failure for their startup business. And in my opinion ALL sales people are entrepreneurs.
Scott Shane, the author of “The Illusions of Entrepreneurship, made it clear in a recent interview inBusinessWeek just how high those stakes are for most business owners. “The myth is that somehow if you manage to hit the average or hit the median, you’re going to be fine. The reality is that the distribution is so skewed you have to hit the top for it to matter, and in fact, you have to hit the top 10% to have income as an entrepreneur better than what you would have gotten working for other people.”
Sales skills make it all possible
No business can survive for long unless its owner thinks a lot about salesin particular, about what can be done to sell more in less time to more people. That fact is not lost on entrepreneurs, which is why I encounter so many at my sales training workshops and webinars. When I first meet them, they often tell me that they didn’t start their businesses to become a professional sales people. Rather, it’s because they love what they do, because they thrive on risk taking and take pride in being a sought-after practitioner of a service, or maker of a particular product.That’s why I tell them this: success at being an entrepreneur and business owner can only happen if they invest time to build and improve their selling skills.
Fortunately most entrepreneurs are already hardwired for that kind of challenge. Whether it’s a service they provide or a product they make (or envision to make), these enterprising risk-takers are already great at what they do. They also tend to have a knack for relying on themselves to do what needs to be done to make their businesses thrive-even if that means having to learn to do something new to reach their goals.
Passion as a driver for sales success
In my experience, entrepreneurs put passion into everything. It’s a magnetic quality that doesn’t just motivate them to get to work, it persuadesand even inspires-others to want to work with them. As a sales trainer, I teach business owners how to channel that passion and encourage them to make the time to read the right books and participate in sales training seminars and teleclasses.
Entrepreneurs launch their startups confident that there is a market for their product or service. Selling skills give them new insight into why customers in a market behave the way they do, it helps them better understand what kind of customers they should be looking for, and gives those business owners the tools they need so they can better meet the needs of those customers.
Important sales advice for new startups
When building a new business, it’s crucial for the owner to be the one making those sales calls initially. That’s why I advise entrepreneurs who are in the early stages of a startup to avoid outsourcing or handing over that task to sales staffthe time will come soon enough when the business will be ready for that next step. No one can sell the benefits of a company with the same passion as the person who owns that business. Once an owner has had success in landing new customersand has done so by making full use of the field-tested selling tips and successful business habits that we teach at Engage Selling Solutionsthat’s when it will be time to hire sales staff and teach them how to sell to customersthe right way!
Playwright Neil Simon once quipped: “If no one ever took risks, Michelangelo would have painted the Sistine floor.” Entrepreneurs are the risk takers who can make amazing things possible in this world. But it’s worth remembering that ideas, services and products all find their market not just by being great. It’s also because the successful owners of the businesses behind those products, services and ideas know how to channel their passion. They’ve learned how to bring out the sales professional within. And so can you!

Affective Sales Techniques How To Promote Your Product Or Service

Affective Sales Techniques: How to Promote Your Product or Service
By Jason-Dennis Stewart

Whether you are using articles, blogs, videos, emails, or other methods to promote a product or service, it is obvious that the goal is to have those methods lead to demand for the product of service. Knowing how to affectively convey the value of the product or service is critical to success in all direct sales models, including network marketing. Here is a step-by-step formula to use when promoting your product, service, or business opportunity.

First, speak about a positive aspect of your product, service, or business opportunity.

Then, speak about a negative aspect (I will give an example of how to do this below)

The next step is to speak about a positive benefit that your potential customer will receive from the product, service, or business opportunity.

Lastly, speak about something negative that your potential customer could experience if they do not purchase your product or join your opportunity.

Here is an example of how you would use this strategy to build an affective sales presentation. Just for the sake of example, suppose that you are a network marketer and marketing a (completely fictitious) suntan lotion called Suni 5000. Here is an example of how you may market your business opportunity:

First, list a positive aspect of the business opportunity: The Suni 5000 corporation has created a compensation plan that is one of the most lucrative in the industry.

Second, list a negative aspect of the business opportunity. When I say negative, I mean a potential challenge, not necessarily a flaw in your opportunity: However, it will take effort and the proper mindset to take advantage of this outstanding business opportunity.

Afterwards, you will speak of a positive benefit of the business opportunity: However, if you decided to partner with me in this business opportunity, I can assure that I will personally coach you and show you how to generate more than enough leads to build your business and earn enough income to allow you and your family to live the life that you all desire.

Finally, and perhaps most importantly, you will speak about a negative aspect that your potential customer or lead may experience if they do not take advantage of your offer to join the business opportunity: Other network marketing companies may allow you to market their products or services, but they may not give you the most important thing, which is a proven method to actually bring a constant stream of targeted prospects to you to allow you to build your business and make money faster and easier!

These steps can be used to market opportunities, products, or services. The basic idea is the same, and once you master the formula, you will be able to apply it to anything that you are marketing. The key is to go to action and apply it. Ive always said that the best way to learn is by doing.

Good luck and I wish you much success in your business.

Common Hurdle For Sales Training

Common barriers to sales management are to learn to truly manage their Sales management team. Like a cricket coach, it is job to evaluate the talent of your sales team. A perfect way to start evaluating your sales team is to evaluate every member and assign them to 1 of 3 categories. This will permit the proper focus of the Sales enablement members as appropriate. A general mistake is to promote the achievement of Sales Performance Management representatives who want to move in senior management. Unfortunately, successful sales enablement representatives may be exactly the wrong member for Sales Performance Management. Often, aggressive sales rep wanted, features a lack of team players, and tends to have a big ego, which can be truly the wrong feature of a sales team manager.
Study shows that sales member will never reach their full potential in Sales Performance Management without a clear procedure calls that can follow and learn. Most sales member make the same mistakes over and over again without realizing it. Without a logical sales training to follow, not even able to identify specific problems, let alone fix it. A best sales training reflects the standards that make the purchasing decisions of customers. The nine acts of Action sales breaks sales calls in the most important component, the sequence in order of the top five of each customer purchasing decisions are made. In analyzing each segment of the call and the evidence on customer purchasing decisions, marketers can quickly identify problems and adjust salesperson’s behavior accordingly.
The 1st question asked by prospective employers usually focus on how to make sales and win new customers. Competing with firms that have years of experience in a particular industry is a difficult task. Hiring sales management team is often very expensive for most new or small firms, but the Internet offers the opportunity to gain sales without the high cost of sales team. Winning new clients and getting profitability very difficult for various firms- especially those that began operating. Effective use of search engines can make this task easier and the road to profitability.
Without sales best practices, the seller can see only one is if you win or lose the sale. If you do not know what went wrong or why you cannot improve their performance. Major architectural services faced a common problem. They have a problem trying to sell intangible services that seem more luxurious than necessity. The company’s growth has stopped and they were losing business to competitors, much less capable. The Board introduced two-day sales at the site of action of Sales management Training workshop for your sales people, sales best practices the sales process of action and documentation of best practices, sales of the firm. 12ve modules followed Skill Drill, further refining the new sales and sales skills related groups that have been acquired.