Internet Sales Letter Magic

Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not have to be pretty in order to be effective.

In the above-mentioned case, no forethought is given to the first step in building a web site. The first and most important part of web site construction is your cover page, sales process, and the least expensive ways to send targeted traffic to your web site.

Unless your web site is just a hobby, it should function as an automated 24-hour sales person, seven days per week. Your Internet sales letter is much more than a business card or company brochure. A properly constructed sales letter is a separate entity and can possibly close sales by itself.

When you have an idea about a great Internet product or service, have researched the demand, have chosen the best URL, and developed an outline of your proposed site – your next step should be to develop an award-winning sales letter. This proposed sales letter should be packed with unique content that drives visitors to you and captures their interest.

Your sales letter should thoroughly describe the benefits of your product or service. At the same time, your product or service should solve a problem that your potential clients have encountered. Therefore, any successful sales letter will have to fulfill a genuine need.

The right sales letter should develop trust from the very start and tell an interesting story along the way. This is not a guarantee of an instant sale, but the start of a relationship – built on credibility and trust. Your prospects visit your site because your product or service has sparked an interest.

Prospects visit your site for a multitude of reasons – but do you know why? Do you know the top reasons why your existing customers choose you, over your competition? This knowledge is essential when constructing a sales letter for your web site.

Lastly, when deciding how to construct your sales letter, you have many choices, but choose wisely and research your choices. If you decide to hire a sales copy writer, make sure his or her previous works have produced results or are persuasive in content. If you decide to purchase the least expensive writer available, do not expect good results. When seeking out a sales copy writer, you will get what you pay for.

Copyright 2006 Paul Jerard / Aura Publications

Three Ways To Improve Sales Calls

You’ve got a hot prospect. You need a face-to-face opportunity to sell your product and services. So you stop by, without an appointment, hoping to make it past the receptionist and catch the decision maker in a rare unscheduled moment. “I was in the vicinity, and thought I’d just stop by to say hello.” Well, at least you tried.

Of course, there is a place for pleasantries and the social aspects of business, but let’s not confuse those with a sales call. Many salespeople focus on their own comfort area, on social calls and lunch dates or the product pitch. And as a result, the sales process never gets off the ground. Before you try to meet with someone, you must ask yourself “What is the reason this person is meeting with me?”

At Miller Heiman we call it a Valid Business Reason. It gives the potential buyer a reason for spending time with you. Having a Valid Business Reason for every sales call, whether in person or on the phone, is the considerate way of doing business. It tells buyers, no matter how long youve known them, that you’ve given some thought to their current challenges and that you’re looking for solutions that are “valid” to them.

Top sales performers understand the challenges of their customers 21% better than the competition.
(Source: 2006 Miller Heiman Sales Performance Study)

What is a Valid Business Reason?
1. It’s Valid: It’s all about the customer. Valid to customers means it’s worth making time to hear about how you can help solve a problem that keeps them up at night.

2. It’s Business: Research shows that many sales calls are too general and unfocused to be useful to buyers or sellers. Do your homework and manage your selling time. Understand their business. What are their challenges? What are they trying to fix, accomplish or avoid?

3. It’s a Good Reason: Not your reason. The customer’s reason – for taking time out of a busy schedule for you, rather than spending it on other priorities. Tell the customer what you’d like to meet about and why you think this could be of value. It’s about solutions. How can your solution help what they want to fix, accomplish or avoid. You are specific, because you’ve done your homework.

Now, write it down in 25 words or less, so it can be left on a voice mail or with a receptionist. And remember, it’s always from the customer’s point of view.

By defining your Valid Business Reason, you’ll never again make a “cold call”. You’re doing strategic planning before every call even the first visit to a new prospect. And your ability to get “face time” is improving dramatically.
For a deeper look, and to learn how to create winning Valid Business Reasons, the Miller Heiman Conceptual Selling workshop shows you how to:
Sell the way customers buy.
Get beyond the product pitch.
Reach decision makers.
Sell a win-win solution.
Craft winning Valid Business Reasons that get you face to face.

These recommendations are based on Miller Heimans proven sales system. Our system provides a repeatable approach to use with every opportunity to close more deals, fast. If youd like more information on this topic, or would like to discuss the results you’d like to improve, visit us at www.millerheiman.com and we’ll recommend a solution that will best address your needs.

Worst Sales Jobs – Why You Need To Go Freelance

The 6 Worst Sales Jobs (and why you need to avoid them — at all costs)

In this entry I’m going to run through what I think are the 6 Worst Sales Jobs you could be in. I’m going to encourage you to avoid them, or, if you’re already in one, encourage you to get the hell out as quickly as possible.

Because here’s the thing …
* The economy is suckin’ it right now …
* and it’s probably not getting better anytime soon.
A lot of companies (even big ones) are downsizing, or they’re flat out going under.
* A lot of folks in sales are looking mighty hungry, and more than a little desperate and panicky anymore.
I personally know guys who were pulling down $25K a month in sales commissions a few years back … who are now having a hard time making their car payments and are starting to worry about losing their homes.
And here’s why:
* They’re in the wrong market.
* And they’re operating from the wrong model.
And even if they were in the right market, even if things were going “good,” they’re miserable, overworked, overstressed, trapped in sales careers they should have been rethinking long ago.
They’ve been chasing the buck.
And for this, they have been sacrificing what is far more important:
* Lifestyle.

* The six worst sales jobs …
So let’s run through what I consider the six worst sales jobs out there.
You might be looking at one of these as an option …
Or you might already be in one of them.
(I was at one time or another in all of them. With varying degrees of success and failure. And damn miserable most of the time. It wasn’t until a few years ago that I finally figured out the right way to build a sales career. And I’ll come to that. But first let’s look at the wrong sales jobs, the ones you should avoid like the plague.)
If you are one of these kinds of sales jobs, I’m going to encourage you to start re-thinking your life.

* #1 Worst Sales Job: Loan Officer (i.e., Selling Home Loans, Selling Mortgages)
Let me start with a confession.
I gave the mortgage business a shot some years ago — and I sucked at it.
I got caught up in the whole “mortgage consulting” approach, buried myself in learning everything imaginable, studied all of the “gurus,” bought into all of the “systems” and “services,” stayed up late and got up early studying an endless arsenal of “materials” and attended “seminars” constantly … and I still sucked at it.
And a good thing I did.
Not only did the market fall out from under the entire profession in the past few years, wiping out thousands upon thousands of jobs in the industry (and leaving everyone left standing shell-shocked and desperate), but more importantly …
* It was a good thing I got out when I did, because even if I had succeeded there, even if the economy hadn’t tanked, I would have been miserable in the mortgage business. WHY?
Going into an office every day.
Wearing a suit every day.
Dealing face to face with clients every day.
Dealing with appraisers and underwriters and processors and insurance companies and accountants and real estate agents … wrestling with rate sheets and program requirements, locks and deadlines, market fluctuations and government regulations … and the endless sprawl of documentation …
That was the worst part of it. Dealing with all that goddamn PAPERWORK.
Oy!
The amount of paperwork and the sheer, unadulterated grief, you have to go through to close a home loan — and all of the endless crap that can trip up the process and turn what looked like a slam-dunk closing into a whirling nightmare of missing documents and pissed-off clients and hair-trigger land mines that can blow up at any second …
All to close one deal.
(Maybe.)
Sigh … No — that’s just not for me.
That’s not the world I want to be living in every day.

* #2 Worst Sales Job: Pharmaceutical Rep or Medical Supply Sales
Here’s another one I looked at once, and another I’m damn glad I avoided.
Last I checked, you have to sell about $1M annually to pull down a $70K salary as a medical supply rep.
Sell a million bucks a year. To make seventy grand.
Now, what they try to sell you on is the idea of “residual” income — build up accounts, they keep buying enough Band-Aids and tongue-depressors from you every month, and after a while you have it made.
What they don’t tell you is how goddamn hard it is learning about the 10,000 different kinds of drugs (or worse, gauze and rubber gloves, chemistry panels and reagents, scalpels and test tubes) … going out there every day, dropping in on an endless string of offices, trying to set up appointments with doctors and practice managers who have been conditioned and trained to treat you like dirt and make your life as unhappy and frustrated as humanly possible … All for the privilege of selling them soap for their bathroom dispensers …
The sheer hours you have to put in, and the grief and rejection you have to fight your way through to actually succeed in this kind of sales job …
Forget it.
Again — I’ll pass.

* #3 Worst Sales Job: Anything Corporate
If it involves an office (or worse, a cubicle) …
If it involves a time clock (or someone questioning why you’re a half hour late, or leaving a half hour early) …
If it involves putting on a monkey suit every day …
If it involves having to spend your time flying (or driving) around the country, meeting with people you don’t like …
If it involves tip-toeing around a boss or an office manager, or any form of kissing someone’s ass while hoping for a “promotion” …
Man, if that’s the kind of “sales” job you’re in, I’ve got news for you.
You are in the rat race.
And here’s the news flash: Your job is NOT secure.
And if you are not already a chronically-overworked, alcoholic, multiple-divorcee, borderline-suicide … you’re probably headed in that direction.
You might want to get off that merry-go-round while you still can.

* #4 Worst Sales Job: Anything Involving Sticking Signs On Your Car (or hanging signs on a Street Corner)
Now we jump to the other end of the spectrum.
I’m going to lump a few things into this one.
If you have magnetic signs on your car or your phone number printed on your back window …
… if you are hanging up your business cards on bulletin boards hoping a prospect might see them …
… if you are trying to pressure friends and family to set up “meetings” for you to share some “opportunity” …
You are in the wrong sales profession.
What falls into this category?
* Trying to run your own small, locally-based business. (Too much grief, too many hours, too little profit.)
* Trying to convince people to join the latest Multi-Level-Marketing scheme. (Oh, man. Don’t get me started.)
* Trying to sell real estate, or dealing in whatever it is the guys selling seminar tickets call “real estate investing”…. (Um … have you seen what’s going on out there?)
In any sales career like this, where you are reduced to employing these kinds of tactics to try to scrounge up prospects — and where everyone else involved seems to be smiling too damn much, and not very convincingly — I hate to say it, but you are likely operating from a position of desperation.
You are operating on hope.
And last I checked, hope is not a negotiable currency the bank recognizes.

* #5 Worst Sales Job: Anything Involving Standing Around Somewhere Waiting For Business.
My first sales job was selling carpet. I was probably worse at that than at trying to sell mortgages.
Here are the hard facts. Standing around waiting for customers to drop in is not a reasonable approach to trying to provide for yourself and your family.
Again, with the economy the way it is, and with more and more people shopping and researching their buying decisions online … The world of retail sales has become a world of Barely Getting By — If You’re Lucky.
And even the guys who are lucky and are getting by … they’re working 60 hours a week, living paycheck to paycheck.
Nope.
Again — not for me.

* #6 Worst Sales Job: Anything Involving Bugging People When They’re At Home
Tele-marketing and door-to-door sales have to be the worst. They’re only at the bottom of my list here because I have the least experience with these. Never done either, thankfully.
If you’re calling on people at home when they don’t know you (and don’t want to know you), whether you are ringing them on their phones or knocking on their doors — you are in the wrong career, pal.
You’re not in the sales business. a[euro] You’re a public menace.a[euro] So just stop. a[euro] There’s a better way.

* What WOULD Make For a Great Sales Career?
I’ll be going into this in detail in another video, but in short …
1.) A great sales career would NOT involve anything like the crap jobs I’ve been talking about so far.
2.) Instead, a great sales career would allow you to get up when you want, work when you want and however much you want (and certainly no more than 10 or 20 hours a week if you didn’t want to), and without question work from home or really from wherever you want — in fact, work from anywhere in the world you want.
3.) And more important than anything, a great sales career would not only bring in a substantial six-figure income, it would also allow you the luxury of enjoying an extraordinary lifestyle at the same time.

And you can be sure I’ll be talking more about that in the next video and accompanying article I put together.

You can check them out (and get my latest free report) at:
www.mavericksalesguy.com

Sales Pipeline Managing Your Sales Cycle Efficiently

The sales pipeline is a practical concept that most sales managers use. Small business owners as well as individual sales staff also use it to quantify the demand for their services and products. No matter what product or service you are selling, if you can manage the sales pipeline effectively it will lead to better customer demand, consistent sales cycle and stable results.

A sales pipeline operates by grouping major prospects at various levels of the sales cycle and measures the progress in the pipeline. At the base level, sales pipeline management is all about evaluating the incoming cash flow. Sales pipelines carefully analyze prospects and leads, make certain evaluations on target customers who would purchase them and then feed the necessary information about revenue generation. However the true strength of sales pipeline management becomes certain when there is a proper metric system and apt business processes to respond to any alterations within those metrics.

Today numerous companies have introduced innovative sales pipeline software solutions, which help an enterprise increase pipeline velocity and make more profits. At the same time, the software also helps in reducing the time spent in sales prospecting. Apart from this, the system provides you with essential business contacts and helps in the prioritization of the pipeline depending on the relationship strength.

Other important benefits that sales pipeline solutions offer you are:

1.Helps in setting up efficient metrics

2.Helps an enterprise to make all the necessary improvements in the sales workflow.

3.Helps in increasing pipeline velocity.

4.Helps in increasing the overall sales per quarter.

5.Helps in streamlining the workflow.

6.Organizes and merges all separate contact information irrespective of where it is saved and then combines it with the huge relationship/data store.

7.Helps you to access individual profiles of companies as well as entities worth networking.

Sales Intelligence solutions are more like a business strategy today that most organizations are adopting. Apart from profit making, it results in enhancing your company”s image and helps you to make the most from the social networking sphere.

Sales Letter , General Purpose Sales Letter

A sales letter is considered as an important marketing tool which endorses the product in a rather informal way.

Since many years, a lot of marketing and advertising firms have developed so much that they are helping bigger and different kinds of companies to get their decided clients. There are a lot of publicity campaigns that advertise through all Medias. Sales letters are considered one of the latest and an effective marketing tool. Now the companies are able to understand the importance of such documents.

There has to be something new and creative every time. This is because people get bored easily nowadays because of the typical kinds of ads. There is so much that we see in media that you must be a creative enough to seek attention of the targeted customers. If you just create some typical ad, people would not even bother to notice it, and your initiative would be wasted.
Now here the sales letters step in. They are actually more of business kinds of letters. Though the communicating style is different, as the writer tends to be very personal and build an informal conversation with the reader. Surveys suggest that informal letters are readers favorite and sales letters do that in every sense.

What is the purpose of this letter?
Every letter has a purpose or a reason behind it. In case of sales letter, the basic purpose is to convince them in a way to purchase their product.
Asking people to buy products through the medium of letters is more challenging as compared to convincing through a small discussion. If these letters strike the right cord of the consumers, then your product is on the way of getting sold out.
These kinds of letters are scripted in such a way that it influences the peoples mind effectively.
How to write these sales letters?
Considering the kind of content that has to be included in sales letter, it has to be to the point, clear and honest.
It is advisable to seek an experts advice regarding the intended content. Ask questions to yourself like, Will it attract my readers? Thus, if you are sure about the letter then proceed.
There are some tactics like using strong marketing terms to appeal to readers. Give an attractive title and write in such a way that it should engage the reader till the last word of the letter.
Offer the reader some best deals which will again attract him/ her.
Avoid lengthy letters. Dont use long sentences. Keep it as short as possible, and try to convey your message briefly instead of spending lots of time of the reader to read.
If your sales letter is able to communicate the desired message in a few seconds or a minute, then the letter has perfectly served its purpose of endorsing the product following it to buy it.
Consider sales letter as the last opportunity to attract the consumer. Thus be influential enough to interact with the reader and develop a good communication.

Used Jet Ski Sales And Choosing The Right Jetski

Not a good number of of this respective concerns when procuring a jet ski must have to do with looks, very couple need to actually have to do with this, you need to think of a number of diverse additional diverse variables. A superb trying to find PWC might be a valuable thing, but like more kinds of transport, looks are commonly not always most parts. Performance counts, fuel efficiency matters currently with the rising selling price of gas, and size can also be a consideration – there’s a huge difference in size involving a solo jetski and also a 4-seater.

Here are some on the aspects of a PWC you can have to contemplate when taking a glance at out jetski sales:

1. Looks and Appearance

Looks certainly certainly are a must for the the vast majority of individuals. To get jet ski racers the looks come after rather a few some different necessities, but for several individuals they are incredibly significant and several individuals won’t acquisition a jet ski if it doesn’t glimpse fantastic. That could be the main cause to get bright colours, however the racy line of a jet ski is developed including that to be able to cut back drag – from your water and from your air. That’s why a good deal of jet skis have essentially the identical shape, just as F1 autos and racing bikes of either genre.

The decoration is as a end result what we are speaking of when we speak about the looks from your jet ski, what makes it stand out from your crowd. So this either comes first or last – you select only from cool-looking jetskis, or else you select those that satisfy your wants, after which remove the ‘uncool-looking’ alternatives.

2. Several Seats?

In case you check out out out jetski sales in the flesh or web based you’ll need to have a extremely good thought of how several seats you will need – if any. If you certainly really are a beginner then either a sports model or a 2-seater is probably very best. The former is simpler for learners to handle than the stand-only solo PWC, while the 2-seater may be a bit less steady when running slow than the sports model, but will seat you and your partner after you realize how to use it. Learners would be best to stay away from 3 or 4-seaters.

Should you are experienced, and have been running sports models for a while, you can want to try out a solo like a Kawasaki SX-R 800 – you’ll discover lots of used Kawasaki solos provided at excellent costs around the $7,000 – $9,000 range. You can do genuinely tight turns standing up, and back-flips once you have the adventure and training.

Should you could be a family guy and want to take the kids out, then a three or four seater might be beneficial for you personally, but keep in your head that you will need a fairly good trailer for a significant PWC like that. Also some great storage space – a spare garage would do fine.

3. The Horsepower: What Kind of Engine?

You’ll see numerous varieties of capacities and varieties whenever you are going to jet ski sales or looking online at a Jet Ski warehouse. Horsepower is often used as a measurement of a jetski’s ability for speed, but that’s not exactly true. You possibly can have a good number of the strength you would like in an 80HP jet ski to get standard use – that may run at up to about 50 MPH, more than additional than more than enough. You could find up to 60-65 MPH that has a massive jump to 155 HP. This is due to the pump technology. A superb offer of extra cash is required to get a small feasible speed increase.

Everything you must be worried with is the pump speed as it is much more crucial than horsepower as poor pump design holds back high speeds and efficiency. Jet ski water pumps can’t work well over 8400 RPM, so to overcome that manufacturers are hoping to increase capacity and horsepower at a incredibly inefficient cash to get speed equation. As you don’t have much of an increase in speed to get the dollars you need to look for anything among 80 and 155 HP.

4. The Engine: 2-Stroke or 4-Stroke

You the majority of likely won’t have the solution soon due the environmentalists. Lighter and nippier, 2-stroke engines are more maneuverable than 4-strokes and also present more reliability. Unless of course they are fuel injected instead of carbureted up to 30% of their gas is emitted unburned. Then they can be as friendly as the 4-strokes. Otherwise, 4-strokes are superior to get the environment because they are cleaner than normal carbureted 2-strokes. So where’s the balance? You have to make this decision when the alternative presents itself.

5. The Manufacturer

Do you have a Yamaha Waverunner, a Honda Aquatrax or a Kawasaki Jet Ski? The solution is yours, though a great deal of pros prefer the ‘real’ solo Jet Ski by Kawasaki to get tricks and stunts, but make certain you can have a quite very good pitch on the impeller. Otherwise it’s your choice: if it looks cool sufficiently for you, has the force you would like and is within your cost range then go for it.

Writing Sales Copy Active Voice Copy Outsells

When you are crafting copy to get sales online, making use of the “active voice,” is imperative. It is a proven fact that people do not respond well to “passive voice” sales copy. The difference in the narrative voice used equates to this: in “active voice,” the noun does the action. Such as: “James hit the ball.”

In the passive voice, the action “happens” to the noun; such as this example; “The ball was hit by James.” This separate style in writing determines the nature of the copy. “Passive voice” writing tends to come off as boring, drab, and tends to not connect well with readers.

Look at the sites online that are making good sales, and you will find the sales writers using the “active voice.” The “active voice” is a “doer” of the word. It performs action; hence, it as well compels the reader to take action.

Of course, there many more aspects that go into the making of great sales copy. Giving readers clearly defined, specific, and direct benefits they will gain by buying the product or service is also very important.

Once your headline has gained their full attention, use a sub-head to draw them further into your body copy. Then highlight the benefits which set your product or service apart from your competitors.

In the copywriting world this identifies your USP (Unique Selling Proposition) or your (Unique Selling Position.) For online sales copy, it is good to try and have your targeted keywords, or keyword phrases incorporated within the headline. This helps you achieve a better page rank for SEO (Search Engine Optimization) purposes.

Write to show – and not tell. Hit them with a good story that demonstrates clearly how your product or service helps them solve a huge problem. To combine these two writing elements: such as (story-based copy) plus (writing in “active voice,”) you have the potential to knock your sales response out of the ballpark.

When writing in the “active voice,” structure your sentences to be rich in adverbs, and go light on the adjectives. Power Web copywriting gets your point across using action, and it does so without fluff, hype, or claims that sound unbelievable.

Check some of the sales pages that you know are selling a lot. You will find that many of them will share some of the same attributes. This is not by accident. You will soon discover that this type of writing is what works to make you sales. It will pay you great dividends to learn how to write in this fashion.

If you do not have the time to learn how to write great sales copy, you can always hire someone to write it. There are way too many so called “sales” pages on the Web, which are not making a dime. They are not only costing someone money to host them, their failure to sell actually damages site credibility, and integrity.

Many of these “sales” pages were written using “passive voice.” People tend to click away from them as soon as they land there. Check your page statistics – make sure that visitors to your sales page stay there at least long enough to read your entire message.

Think about it; when someone lands on your sales page, then clicks away in five seconds or less, your copy is failing to do its job. It is actually hurts your sales efforts by doing exactly the opposite of what you intended it to do. This kind of copy does not promote your product or service – it demotes your site by driving newcomers away.

The Benefits Of Sales Data Analysis Applications For Business

Business reports are records of the performance of a company in the past, and since they are also excellent tools for predicting performance trends of the future, you will need sales data analysis software that contains related metrics, or key performance indicators. These are essential for many reasons.

Strategies for businesses can only be successfully implemented and carried out when these reports are used in the task. Sales agents can keep track of the progress or regress of their performance against goals and previous performances so that they are able to revise their current plans and selling strategies for success. Prioritizing becomes much easier and much more effective. In addition, human resource management team members use these types of reports to calculate sales commissions, bonus payouts and additional types of compensation to employees when needed.

Using product benchmarking along with sales analysis and reports can include net revenue, top line revenue, profits, quotas and goals, the different types of revenues (or product mix), the sales pipeline, and the performance of a business shown as a percentage of sales goals. If you use custom applications to assist you with all of your product database and your sales data analysis, you will be able to produce your reports at different levels of interpretation for your department level, your team level and the representative level as well.

Another one of the most valuable and useful purposes of these reports is that they can be created from the data that comes from the database and can convert it into an organized template for the company. There are many different types of tools available out on the market that can make the task quick and easy, streamlining the process. The degree to which all of these product benchmarking applications and sales data analysis applications facilitate the tasks of businesses depends on several factors, including whether or not the programs have been customized, how many tasks they are designed to do, and so forth. The costs of such programs are also relevant to the degree of advanced technology that is used to design and create them, as well as the cost to customize them.

If you are interested, many of the best applications can automatically calculate everything in the blink of an eye, and they enable the users to upload everything to the Net for viewing either by a customer, management or other person or group. A sales data analysis program or application can change the way you see your own business!

The Basic Parts Of A Good Sales Letter

Unlike any other letters, a sales letter follows a certain pattern that many business men use for many years. A good sales letter is composed of the Headlines, the Body of the Letter, the Closing, and the Signature of the sender.

Under the headlines, many business men and copy writers put few sub-headlines such as phrases for the headlines, highlighted in red headlines, and eye-catching headlines. The closing part of the sales letter composes of a final suggestion.

The headlines is the most important sentence in your letter. It makes or breaks your campaign. If you are sending the letter as an e-mail, bear in mind that the readers scan the letter.

Hence, it is very crucial that you use a compelling message in your first sentence to make them read further down.
You only have 10 seconds to send the right message.

Most readers do not stay long on one page, unless there is something very interesting that prevents their finger from navigating away from the webpage.

The phrases for the headlines should contain the benefits of your products. It should support the principal headline. If you were able to keep the interest of your readers, your next objective is to make him keep interested with your letter.

You can use interesting question in your supporting headline to stir their thoughts and emotions. In fact, it is here that you establish the problem. You have to create a need for your product or service.

Other sales letters include figures and facts to make the letter factual. Nothing really beats the facts as long as you stick to them.

The headlines highlighted in red contains crucial points of information. Many marketers recommend the red to emphasize the importance of the information. According to many psychologists, it also has positive impact to the readers. The color red converts the message into actions better than any colors.

The eye-catching headlines are the sentences that are written in bold, italics and underline. Sometimes, depending on the tone you would like to set, many marketers use all caps.

A good sales letter aims to add an impact to the message to grab the attention of its readers. You should also be careful with your choice of words.

The body of the sales letter contains the answer to the problem posed in your headlines. This is where you write the advantages that your product offers.

Explain why the readers need your product, that is, if you were able to successfully create a necessity from your product in your headlines. Many successful marketers recommend using the second person because it is really about them. Therefore use “YOU”.

The use of testimonials is also helpful provided that, they are not exaggerated. To incorporate testimonials make the product real and provides invisible evidence to your claim.

The closing part of your letter calls for immediate action. Make it easy and convenient for them by being ready with a previously stamped envelope or order form. You can also include your toll free number, email address or link and your website.

The final suggestion that is mentioned earlier on this article refers to the test given to the readers. Although it is a real challenge to make the reader spend his money on your product, yet it is worth the effort.

Keys To Ensuring A Spectacular Sales Training Experience

When it comes to creating and presenting a sales training session to develop your sales force, much planning is often involved to make sure that everything runs smoothly and efficiently. A well-developed sales force not only helps put your company in the spotlight, but increases your bottom line as well. There are at least eight important keys you should consider when designing your sales training programs.

Goal Setting

Setting goals for your sales training is as important as any other step in the process of pulling off a spectacular sales training experience. You need to set goals for what you hope your sales force training will accomplish and what you hope to present during the training meetings. Goals can be measured through aptitude tests and surveys at the end, which is a good way to make sure that everything was taught and presented.

Role-Playing

Interactivity is crucial when it comes to having effective, spectacular sales training programs. Role-playing allows your sales force team to re-create a practice sales presentation where one individual acts as the customer and the other as the seller. With role-playing, crucial steps in the selling process–such as rebuttals and persuasion tactics–can be practiced.

Multimedia and Audio

Presenting the sales training information by incorporating video, audio and other multimedia engage your sales force and break the cycle of just another training session. Internet videos that present helpful information about sales tactics, podcasts and audio from expert sales professionals a well as industry-specific presentations make your sales training more effective and interesting.

Motivational Speakers

Inviting motivational speakers that engage your audience and sales force serve to boost morale and re-enforce the selling atmosphere. Motivational speakers should be used as an integral part of all sales training programs to talk about how to be a sales superstars, the importance of the sales force and how to provide the best in customer service to each client.

Leadership Training

All sales training should include a segment on the importance of leadership and how to become an effective leader. Many successful sellers have charismatic personalities, highly effective interpersonal skills and great communication skills–all qualities of a transformational leader. Developing these skills and qualities is often crucial of sales people, and spending time on how to develop this aspect of your personality is important.

Teamwork Activities

This aspect of sales training goes hand-in-hand with leadership training, but allows your sales force to put their skills and abilities to use. Using teamwork activities with your sales force training program allows practical leadership abilities to develop and helps each sales person develop his or her quick-reasoning and problem-solving skills.

The Law of Attraction

The law of attraction focuses on changing your habits, beliefs and attitudes in such a way that you’re reflecting on the goals and reality you want to achieve. The power of positive thinking, believing in yourself and imagining what you want to happen are important lessons to teach during your sales training.

Setting Expectations

Designing effective sales training programs means that you have to set expectations for your sales force members. To have productive meetings, you need to require that everyone attend meetings on time, show respect to the sales manager or presenter and actively involve themselves to learn new skills and selling techniques.

As you can see, there are many important factors and keys that go into developing effective sales training programs. By carefully planning what you want your sales force to learn and implementing powerful, effective learning techniques, your sales force will improve ten-fold during their next evaluation.