Steps To Write A Prefect Sales Letters

Before you write your eBook, you are going to write the sales letter first. The main circumstance you are writing your sales copy before you ever write a word in your eBook is because it has not in fact being release out yet, which signifies there is completely no limit what you can write in your sales letter. The sales letter does not fit the eBook, it is the other way around.

Now you can explicate exactly what your eBook will display to the potential consumer. There are no limitations on what you can write in the sales letter. When the sales letter is completed, you can then incorporate all the ideas you have come up with into your eBook

Your sales copy must do the following 3 things:

Get the emphasis of the prospects

Communicate the pros of the product

Persuade the prospects into the desired action

Remember the most crucial part of your page design is your actual sales copy. A fancy website and graphics help but the secret is in the words used.

Sales letter Structure:

Header/Title

Promises

Testimonial

Info product

Benefit

Bonuses

Guarantee

Summary

You should use this structure for your sales copy. If you verify out the best sales letter they will all go after this formula.

1. Header

The main function of the header / title is to grab the reader’s emphasis. The header should be display in a large, bold font. This demands your potential customer’s emphasis and intrigues them to read in addition on. Include your logo or eBook cover, discussed later on, more or less the header. If you header is not well designed you run the risk of losing the potential consumer straight away. invest time establishing your header.

2. A Promise

This section promises the potential consumer an enormous benefit that is almost too good to be true. It is ok if it is a bit too unbelievable the testimonials will pay attention of that. Here is an example of such a caption, Discover the 5-step affiliate programmed can develop your income by ten,000 a month

3. Testimonials

In this section, you include testimonials that old / new clients have sent you about your product or service. You probably do not have any clients yet so email some potential ones your eBook free in exchange for a testimonial. When you do start offering, you can constantly ask a new consumer for one.

Now the testimonials page has assured the potential consumer that you can fulfill the promises you generated in your header also you have obtained a bit of trust from your potential clients so whatever else you tell that goes after the testimonials page will be recognize as true. This is the circumstance why the testimonial is place at the highly rated to gain trust right away, where if it was place at the bottom after presenting some good sales copy it may be already too late.

4. Info and product

In this section, you will give info on what your product or service is about. You should show your clients list many difficulties in this field. Agree with the clients on how exasperating these problems might be and how you, yourself dealt with these difficulties. The secret is to show the person that you have a deep understanding in this field and you are a professional on the subject. That is very important.

Next, you must introduce your product as the solution to the problem. Then you must have an adequate eBook cover design. This is critical. Many people have never bought an eBook so you must give them some idea what exactly they will be buying.

5. Benefit

This section is telling your potential consumer of the benefits they will receive from buying your product. Show your potential clients the enjoyment they will get from utilizing the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remember the person that it is all right. Keeping their trust is very important.

6. Bonuses

This is a powerful strategy used to expand sales. This includes free bonuses with the buy of your eBook will expand the perceived value of the eBook. Likewise, a deadline on bonuses is also a good alternative to speed up consumer buys. Bonuses also decrease the risk of cash back returns.

7. Certification

Offering a certification to your potential clients takes the risk off their shoulders. A good certify are the final bits in the jigsaw that will commit the person finally buying the product. The arrangement is such that if the consumer is not glad with their buys then can get a full chargeback. You must reflect that many of your potential clients will be “first timers” therefore, a certification puts their minds at ease. Guarantees might be 30 day, 60 day, or lifetime; however, such guarantees must be back up with an exceptional product.

8. Summary

This is one of the most crucial steps in the sales letter; this is where you close the sale. In a section you must include your most appealing benefit and in the end ask for the order, because if you do not they will not. In the end, make it easier for them to order like an “order now” button shown below.

9. Sales Letter Generator

Only use this if you are willing to spend some money. You could like to check out this piece of software that in fact writes the sales letter for you. All you do is answering the questions it asks and you will receive your sales letter.

10. Credit Card Transactions

Finally, you will require finding a credit card processor later on, so your eBooks might be order. This includes Clickbank, have a set of rules that you must abide by to use their software. It contains putting a definite amount of details in your sales letter and product delivery page so your credit transaction firm can accept you.

So here they are, you must provide on your sales page:

Detailed description of your product

Buy now link

Explain how the product will be delivering

Mention how long the delivery will take

Remember these are rules not tips. Therefore, that is everything you need to know on how to write your sales letter, here is a fast summary, we require to:

Write the sales letter before the eBook

Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, certify and summary

You can have your sales letter generated by Sales letter generator

Certain set of rules should be included in the sales letter for the aim of the credit card transaction firm.

The Sales Training Series Ask For A Commitment Every Time

Salespeople are called upon to perform many duties, from customer training to market analysis. But we must never forget the primary value we bring to our organizations, the real reason we remain on the payroll: We are excellent at gaining commitment from paying customers. Or, at least, we’re supposed to be.

Why don’t customers commit? Because salespeople don’t ask them to!

Yet incredibly, four out of six sales calls end without the salesperson asking the client to commit to any action that will move the process forward toward a sale. The salesperson presents some product information, maybe leaves some brochures and then walks away.

That is a travesty. Here’s how to prevent that from happening.

1. Always set a Commitment Objective before every call. You may have any number of valid goals for a sales call, but a Commitment Objective is a particular type of goal. It is an agreement you seek from the customer to do something that will move the sales process forward.

Your Commitment Objective is not always to get an order. It might be to get a referral to the real decision-maker, or to schedule another meeting with all decision-makers present, or to gain primary-supplier status.

Before every call, ask yourself: What commitment will I try to gain from this customer during the call? How will this commitment move the sales process forward?

2. Look and listen for buying signals. These may take the form of questions, statements or body language. “How much is it?” “How soon can you deliver?” “I like what you’re saying.” All of those are signals that it is time for you to ask for commitment.

3. Ask for commitment in a straightforward and non-manipulative way.

a) Summarize your product’s features and benefits, and quote price.
b) Ask, “What is your opinion of this?”
c) Ask, “Would you like to go ahead with it?”

Whenever you quote price, always ask for commitment. To put this another way, never quote price without asking for commitment immediately.

Once more, gaining commitment is the principal mission of every salesperson. But you won’t get it if you don’t ask. Begin your planning of every sales call by determining the commitment you want and how you’re going to ask for it.

In The Field:

Since 1990, when Patterson Dental (PDCO) began training its North American sales force with Action Selling Sales Training, the company has become the largest distributor of dental supplies and equipment in the United States and Canada.

Jim Violette, branch manager for the Spokane, Wash., facility, credits Action Selling for a dramatic turnaround at his branch. “My sales force acts like an entirely different team since we implemented the Action Selling approach,” Violette said. “Our skills at Gaining Commitment have dramatically improved.”

That’s an understatement, both for the Spokane branch and for the company as a whole. At nearly $1.6 billion in sales, Patterson has grown by 17 percent per year and increased its market share by 32 percent over the past five years.

Best Pre-employment Test Use Ability Based Sales Assessment Testing, Not Sales Aptitude Tests

The old-style pre employment Sales Personality Tests and Sales Aptitude Tests often try to disguise themselves as Sales Assessment Tests, which they are really not. Conventional personality tests are “blind” to the impact of a job applicant’s experience, sales training and knowledge of sales techniques. For example, a fresh college graduate with zero sales experience and a top producing sales superstar with 25 years of sales experience may both score 85% on a Pre Employment Sales Personality Test (or Pre-employment Sales Aptitude Test) if they both share similar personality traits. However, in the real world of selling the sales superstar may outsell the inexperienced salesperson by up to twenty to one. There is a much better way to hire good experienced salespeople, by using a “Real” Sales Assessment Test, as this article explains.

While pre employment Sales Personality Tests or Sales Aptitude Tests may offer some value towards recruiting inexperienced entry level salespeople, there is a much better way of hiring good experienced salespeople, using a sales ability based Sales Assessment Test such as The JOY Tests (TM) of Total Sales Ability (TM) from Dan Joy, Inc.

How Can You Determine Which is the Best Pre Employment Test for Sales?

There is a lot more to success in selling than just personality, aptitude or lack of call reluctance. One can have the right “sales personality” or “sales aptitude” but if they don’t possess or learn good sales skills and techniques, they are not very likely to succeed in the sales profession. There are also people who can call incessantly, but cannot close.

Instead of testing for just sales aptitude or sales personality, the best approach is to test for Total Sales Ability ™. A good sales assessment test can reduce subjectivity and guesswork, and help sales recruitment agencies and corporate sales recruitment people make more objective hiring decisions. The JOY Tests ™ of Total Sales Ability ™ from Dan Joy, Inc., are such sales assessment tests. They may be used for pre-employment testing as well as post-hire evaluations for promotion, retention or training purposes.

The conventional pre-employment Sales Personality Tests or Sales Aptitude Tests are often inadequate for hiring top-producing experienced salespeople, and should not be confused with real pre employment Sales Tests or pre-employment Sales Assessments.

Common Sales Recruiting Mistakes:

A sales hiring mistake can cost an employer up to $100,000 or more. Many sales recruitment firms and employers are deluged with sales resumes, but have no way of knowing who can really sell. So, they often tend to hire someone with whom they “feel comfortable”, who is “like them”, who “looks good”, or who has “industry knowledge”. None of that necessarily means that the person can actually sell.

Same Sales Assessments for Pre Employment Testing and Post Hire Evaluations:

As an employer, you would ideally want to invest in Sales Assessment Tests which can not only be used as pre-employment tests but also for post-hire evaluations for promotion, retention or training purposes. Furthermore, you should be able to test Business Development professionals at different career levels, e.g., a Salesperson, Sales Manager, Sales Director or VP of Sales & Marketing. If the same Sales Assessments can also be used for testing Manufacturer’s Reps, Sales Engineers, Distributors and Franchisees, that would be even better. There is one Sales Assessment Test which does all of the above.

Recommendation:

The JOY Tests ™ of Total Sales Ability ™ from Dan Joy, Inc., meet all of the criteria above for good well-rounded Sales Assessment Tests. For a limited time only, prospective employers can get 10 Free Sales Assessment Tests (Pre Employment Screening Tests) to help them hire great sales executives by following the link in the “About the Author” or Bio / Resource box below or by visiting the website of Dan Joy Inc., directly through any major search engine.

An Introduction To Sales Force Automation

Sales Force Automation (SFA) is a specialized application of Customer Relationship Management (CRM). SFA is essentially an attempt to automate the functions performed by a companies sales team as much as feasible.

Sales Force Automation systems can be provided as either on demand or on premises software applications depending on the requirements of the business. The former is generally best for a fast roll out, the later requires far more work up front but is generally more customizable. Organizations implementing SFA solutions ought to keep in mind that while they’ll automate many tasks, thus saving time and money, they can not provide an simple answer for poor sales. Companies really should also be conscious of the reality that appropriate training in this system is indispensable.

The company’s marketing department also benefits when an organization implements Sales Force Automation simply because it is able to understand their buyers better in real time and they might also find out if their strategies and initiatives are really increasing sales. It will also show up any defects in your product releases due to the automation of support tickets.

Among the other advantages from Sales Force Automation solutions would be the competitive advantages, including productivity gains. Because personnel in the sales department will likely be able to employ their time and efforts a lot more effectively sales mangers will also improve their efficiency. Moreover higher productivity can lead to cost cuts, improved sales revenues and may possibly even boost the business’s market share. In addition the sales people in the field will be able to return their data more often and updates will be sent to managers after each sale instead of once a week. This will drastically reduce managements response time enabling the business to move rapidly and be more flexible. Finally when the Sales Force Automation system is wisely used it’ll enhance customer satisfaction ratings due to the fact it surpasses customer expectations.

Trial Close Prospects Regularly To Improve Sales Effectiveness

The most important event in sales is the closing of a deal. And some people believe that a sales person is either a closer or they are not. Or the harder they work, the more aggressive they are, and the more times they call they prospect translates into more closed deals. While some of that may be true and some may be false, what is true is that there are clear tactics that one can implement to improve sales effectiveness and improve the ability to close deals. One these tactics is to trial close throughout the sales cycle.

What is a trial closing?
Trial closing is simply checking in with the prospect to get their opinion. This differs from actual closing as the goal is only to get feedback and information and is not intended get their final decision. The goal of this tactic is to gather information to identify if the prospect is onboard and heading in the same direction as the sales person.. This can also be utilized to identify the path forward in terms of challenges and opportunities.

When to use this tactic?
To improve sales effectiveness, it can be helpful to use this tactic throughout the sales cycle. If this can be viewed as a “check in” or opinion gathering technique, than it is reasonable to use this tactic during and at the end of every meeting with a prospect.

Examples of a trial close
Below are some examples of trial closing questions:

What do you think of what we have discussed so far?
What are your feelings for what we have demonstrated?
How would that feature help your operation?
Is this something you could see your employees using?
Do you agree with the return on investment analysis?
Do you want to continue forward with these discussions?
What direction do you want to go from here?

Benefits of trial closing
The main benefit of the trial closing is that it gives the sales person valuable information on what is going on the prospect’s side. This tactic can help a sales person to understand what the prospect’s perception is and any challenges or opportunities that exist. By having this additional information, the sales person will be able to be execute better in two key areas:

Qualification: By having more information on the prospect’s perception of the solution, the sales person will be better able to qualify, or disqualify, sales opportunities. Being able to execute in this area alone can help a sales person to spend valuable time in the right areas.

Navigation: By asking trial close questions and having key information from the prospect, a sales person will be able to better navigate the sales process and sales cycle in terms of focusing on the key areas where attention needs to be placed. This can help to ensure that the messaging and execution is tight and aligned with what is needed to stay ahead of the competition.

Cost of not using trial close questions
The main risk from not trial closing during the sales cycle is that a sales person might not know exactly how the prospect feels and this could create the probably of wasting time on unqualified deals. In addition, the sales person might be focusing in areas or messaging that is not important to the prospect negatively impacting sales effectiveness.

Understanding The History Of Retail Sales

Most of us have been to a retail store before, whether it has been to buy a new outfit, special occasion jewelry or appliances for our home. One thing that plays an important part in the retail industry is the history of retails sales.

The Sears and Roebuck store is one of the first well renowned retail stores to ever open up. The store started off as a mail order business that sold things such as clothing, shoes and household items in their very own catalog. Their first retail store opened up in 1925 and branched from a clothing catalog with household items to a large retailer. Since then it has had success with the addition of automotive, lawn and garden as well as optometry.

Retail sales tend to increase every year with the addition of new stores coming onto the market. Clothing and mass merchant stores such as Wal-Mart tend to have significant increases in retails sales by their main selling points that reel customers in are their commitment to have the lowest prices and also to remain competitive with other merchants that sell the same or similar items.

Retailers have used many tools in the past to be able to attract customers and generate a higher amount of retail sales. Advertising in newspapers and magazines contribute to a high amount of aid in overall sales. Holding customer appreciation days where special offers are utilized as well as free giveaways to provide customers with the incentive to buy more at their store.

Retail sales increase on one of the biggest shopping days of the year called Black Friday. Black Friday has been a shopping tradition for centuries and has led to a nationwide phenomenon. Black Friday is held the day after Thanksgiving and offers some of the biggest savings to shoppers for the entire year. Most people do 80% of their holiday shopping on Black Friday. Stores compete for each other’s business by offering shoppers incentives and price reductions on high ticket items such as computers, clothes and small appliances.

Retail sales have changed over the years by becoming more comforting to shoppers by introducing their own credit cards for preferred shoppers, special hours for shoppers to come in and receive early bird incentives and also restaurants and day care centers built right into the stores. Many retailers also offer a hands on approach to their retail items, allowing customers to try out items before they buy them right at the store.

Retail sales has evolved in the past decade as allowing customers the opportunity to participate in a more enjoyable shopping experience than ever before therefore making a positive impact on the history of retail sales.

Sales Jokes Good For The Soul And The Bottom Line

Sales jokes are many and varied and by including one or two in a meeting you will have a much more positive response to your presentation. A sales meeting joke should not be offensive to anyone attending – rather it should be a generic sales training joke that all participants can relate to. Making it relevant to the topic being discussed and the audience is an advantage.

For example if you are training new recruits to a sales role then sales jokes concerning the success of a sales trainee in their new job will be positively received and release any nervous tension that might have built up in anticipation of the first sales meeting. Adult sales jokes can be used but obviously they need to be appropriate and inoffensive and unless people in the meeting know each other very well it is best to avoid any sexist connotations in your jokes about sales.

All indications are that the telling of a good sales meeting joke will make for a less confrontational meeting particularly if the sales team is struggling to meet targets and are expecting a tense meeting. This will alleviated without necessarily diminishing the seriousness of the meeting and its objectives. Rather it makes staff realise that management can keep things in perspective and cultivate an environment where humour is valued.

Research indicates that where humour is embraced in the work environment or where a sales training joke is used in a training session then the response and productivity of those involved improves significantly. Sales jokes and other jokes can create a much happier work environment and as a result surveys show that staff members are much more happier in completing tasks because the sharing of a sales meeting joke for example brings the team together.

Presenters of sales training that include a few jokes about sales in their sessions will have a much better response and feedback for attendees than if they focus only on delivery the tools needed to succeed in sales. The sales meeting joke is not at the expense of the important sales skills that need to be imparted but rather simply add to the overall enjoyment and engagement of the attendees.

If you are thinking of retaining the services of a sales trainer check out their websites to see what there approach to training sessions involves. It is important when speaking with them that you ascertain whether they do include the some sales jokes or other funny one-liners in their presentation because you can be sure if they do that the benefits of the training will be much greater and the retention level in relation to sales tools and skills they were imparted during the training session will also be higher than if the presentation was stricter a sober affair.

Jumeirah Group Announces New Appointments For The Sales Team At Their Dubai Hotels

The Jumeirah Group has announced the appointments of several new sales team members in the city of Dubai.

The Dubai-based company specialises in operating luxury properties for travellers seeking luxurious Dubai holidays as well as hotels and resorts in major cities all over the world including London, New York, Shanghai, the Maldives and Frankfurt.

It has been revealed that Daniel Weihrauch will be joining the hotel group as the new Director of Cluster Sales in Dubai. Weihrauch has worked within the luxury holidays sector for years and previously held roles at Kempinski Hotels and Resorts in Germany and Jumeirah hotels in Dubai and New York. His most recent role was at IHG, where he worked as the Director of Sales and Marketing at InterContinental Phoenicia Beirut in Lebanon.

The Austrian national, Katja Graf, has been promoted to Director of Sales Leisure in Dubai and has 10 years of experience in the hospitality industry in Europe and the Middle East. She previously worked for the InterContinental Hotels Group in Vienna and Dubai and she was the Business Development Manager for Atlantis, The Palm Dubai.

Olinda Morais is the new Director of Sales, Groups & Events Conversion, Dubai and she has worked for Hilton in France, Brazil and Venezuela, as well as the Madinat Jumeirah The Arabian Resort.

Jan Kaspar Rienermann has worked for the Jumeirah Group since 2005 and is the new Director of Sales, Groups & Events, Dubai. The German national was the Cluster Associate Director of Sales for Jumeirah Hotels & Resorts in 2009.

Jad Doumet is now the Director of Sales, GCC & Government, Dubai and he has plenty of experience working for Dubai hotels after his time at the Armani Hotel, Dubai as the Director of Sales; Crowne Plaza Dubai as the Director of Sales in 2009; and InterContinental Dubai Festival City as the Senior Account Manager.

Jumeirah boasts a portfolio of upscale hotels, resorts and high end properties for luxury holidays in Dubai and cities across the world.

Some of the groups most famous hotels in Dubai include the Burj Al Arab with its iconic ship sail structure, fleet of Rolls Royce vehicles and 24-hour butler service; Jumeirah Emirates Towers with 400 rooms and suites, 15 bars and restaurants and private beach access; and Madinat Jumeirah the Arabian Resort with two boutique hotels and Courtyard summer houses, 44 restaurants and bars, and two kilometres of pristine private sandy beach.

Insurance Sales Tracking For Increased Sales

When you struggle to track where prospects are in your sales funnel and how likely they are to do business with you it’s easy to drop the ball and miss prime opportunities. Many tracking systems are complicated and unwieldy. You need a simple tracking system. You need to know at a glance exactly who your prospects and leads are, how likely they are to do business with you, their contact information, the commitments agreed upon during your last contact, and the next action you must take to close the business.

And you need all that information in one place. Sales is a hectic fast paced business. You need to know exactly who your prospects are at any given moment. When you try to track all your prospects in your day planner, a call sheet, or many CRM’s you really can’t access everything you want and need to know quickly and easily and everywhere you are.

You can use a single sheet to record all the information you need to track your sales funnel. This will make the whole tracking process easier for you. Plus it helps you to have everything you need in one location when you need it.

Prospects don’t usually enter and exit your sales funnel as customers in one step. Most sales cycles involve multiple and incremental steps that occur over a period of time. Some sales cycles are extremely long especially when the sales involves high ticket decisions. The sales cycle itself poses a stumbling block for many sales professionals.

Define the required steps for advancing the sale in your sales process. Based on your sales experience what sales techniques do you have to advancing a prospect that doesn’t fall within your standard sales process? You’re sales success depends on your ability to move people through the buying selling process. If you don’t have a next step option for your prospect you can’t expect them to come up with one for you. Plan clearly defined advancement options that both you and the prospect can agree to. If you don’t have advancement options you have to have far more leads in your sales funnel that someone who does. You’re letting valuable prospects slip through your fingers because you don’t have a plan for keeping prospects on track and on board with your solution.

All too often sales professionals drop the ball and allow months to pass without taking the appropriate next action. This probably happens more often than you’d like to admit or than you even realize. These time gaps hurt your relationship to the point where you almost have to start over with the prospect. You’ve lost your connection and now they don’t trust you because you’ve demonstrated that they can’t count on you. That kind of relational damage is hard to repair. Effectively tracking all your leads and prospects and the next actions you’ve committed to reducing the likelihood of dropping the ball. It’s much easier for you to monitor your entire sales process and everyone in your sales funnel, and you close more business.

If you want consistent and predictable result you have to know exactly how many people you need in your sales funnel at all times. As soon as you close a prospect you know you immediately need to replace that prospect in your sales funnel. Through experience you’ll discover both your capabilities and limitations. You’ll discover how many leads you need to consistently generate to produce prospects for your sales funnel. Eventually you want to develop lead generation systems that produce the right number of new prospects entering and leaving your sales funnel as customers so you obtain the sales objectives that fit your needs.

Sales Sells The First One, Service Sells The Rest

No business is just a buy-and-sell business in todays competition driven world. Customer service and superior after-sales have emerged as the two critical success-oriented techniques and the core drivers of competitive advantage.

Excellent after sales support can help improve customer retention, streamline service process, maximize efficiency and reduce overhead costs. But there are still a lot to it- customers of a business can be new ones, or current ones returning to buy more. The significance of good customer service can be seen in the fact that it costs 5 times as much to win a new customer than it is to retain the current one. This particularly goes well with short-term growth as the cost of acquiring new customers is typically much greater than the cost of retaining existing ones. With excellent after sales the repeat business is generally much cheaper for the company as their sales process is usually less intense. This is how the dictum goes Sales sells the first one, Service sells the rest. Let us understand this better with the help of an example. A mobile phone manufacturer may be a market leader, but if it has poor customer service, the customers may switch to its rivals. To stay ahead of the competition, he has to provide exceedingly good after-sales support that could bring back the customers- repeat customers we say them.

This repeat business can become much cheaper for the mobile manufacturer as its sales process would now be less intense and become more of an “order” taker effort. In contrast, poor after sales support could have made the sales process much more intensive. This would have required the sales function to overcome that poor after-sales support with more sales techniques like demos, sales calls, presentations, etc., which inculcate a higher cost.

On the flip side, happy servicing brings in loyal customers, and loyal customers are free advertising as they will not only tell others of the great service they have received, but also come back to buy again.

Why Companies are Unable to Provide Quality After-Sales Support

Many companies are unable to provide the high degree of after-sales support because they consider customer service as a cost and investment, and not a profit center. It does not make good sense as spending few bucks for keeping your customers happy would not only make them your regular customers, but would also act as revenue stream for you. Effective customer management with the help of Service Management Software and other service automation tools can actually be bundled into the original sales offer.

There can never be more opportunity to invest in sales and foster valuable connections by delivering excellent customer service and support.