Advertising in India is going through an interesting phase during the present time. The industry is seeing vigorous activities in both the Offline and Online methods. In the din of the various media promoting themselves as the best, there is a likelihood of the brands getting confused. In the Indian context, a combination of a few media from the Offline and Online sector is the best the strategy that a brand can adopt. This is primarily because some of the traditional Offline Advertising Media have not lost their charm on Indian consumers even while they have opened their minds to the Online Medium. This article discusses the leading media, a mix of which would bring the best results of Brand Enhancement, Visibility, and Brand Recall.
Airport Advertising is the king of Advertising in India. Boosting of a top of the line audience, the airport medium is a favorite site for promotions for all the premium brands. This is one of the rare media that has enjoyed popularity throughout the times, ever after its inception in 1987. This media enjoys patronage of all the top brands operating in the country. With the AAI now focusing on the growth of the Tier 2 and Tier 3 airports, the medium is looking at newer opportunities.
The advent of the Metro has redefined the transportation sector in India. As the larger metros are all set to follow Kolkata, Delhi, and Chennai to implement the metro in its transportation system, the Advertising sector too has received a high value platform with numerous opportunities. This medium is however a tricky affair and requires skills to turn the opportunities into realities. The Top Delhi Metro Advertising Agencies have however led the way in showing the ways in which this golden egg can be hatched.
OOH India or Outdoor Advertising India is still the preferred media of brands looking for high impact campaigns targeted at categorized / uncategorized audiences. The Hoardings, Wall Mounts, Translites, etc. are still effective in attracting the consumers here. Moreover, in spite of the high growth in the Telecommunication sector, certain segments of the Indian demography can be targeted only with Outdoor Medium. The OOH Displays act as static platforms for brand promotion at strategically selected places attracting high volumes of segmented and non-segmented audiences.
Even though the above media are highly successful ways of investing your budget of promotions, the Online Media cannot be ignored. Doing so will effectively leave out the younger generation riding high on latest technologies. Since the youth form a prominent target group for most of the brands, a substantial presence in the digital world is a must for them. The leading Online Advertising Agencies in India have risen up to international standards within a considerably short time and are adept at providing world class services to its clients. Email Marketing, Viral Marketing, Link Building, SEO, and SMO are the leading services provided by the agencies in India.
India is currently the third largest market for smartphones behind the USA and China. With its growth figures outdoing even China, India will definitely take over the second spot from the USA by the end of 2014 and is predicted to even dislodge China from the top spot in the long run. Therefore, investing in Mobile Advertising in India is an investment in the future.
Many experts define the Indian markets as markets in the transitional phase. Even though the future of Digital Advertising looks wonderful in India, the above mentioned OOH Media will also stay in prominence.