SALT LAKE CITY, UT, November 22, 2014 TreeHouse Interactive (www.treehousei.com), the technology leader in on-demand marketing automation platform (MAP) solutions, today announced that the 10th annual Lead Management and Social Engagement Study, conducted by sales and marketing effectiveness research firm CSO Insights, is available for download exclusively from the TreeHouse web site. The study reports that email marketing campaigns, above all other methods of engaging prospects, deliver the best quality and quantity of sales and marketing leads. In fact, nearly 55 percent of leading companies surveyed reported an increase in lead conversions when lead nurturing was utilized. The report details the campaigns which delivered the best quality and quantity of leads and plans for investments in those areas in 2015. The findings support the case for integrating a MAP solution such as TreeHouse Interactive’s Marketing View, for greater business gain.
Key findings from the report include:
Email marketing was reported to be the top performing method of generating the best quality and quantity of leads
Nearly 55 percent of leading companies surveyed reported an increase in lead conversions when utilizing lead nurturing
Top marketing objectives leading enterprises had for 2014 include capturing new accounts, optimizing cross-sell and up-sell opportunities, optimizing new product introductions, and improving renewal rates
Common problems reported were poor data quality for both prospects and customers, and the fact that sales personnel feel they are not supported by marketing with the right tools they need to sell
Website design and content, data quality management and social media were reported to be the three top areas where companies will increase lead generation investments over the next 12 months
“If ever there were an opportunity to justify integrating a marketing automation platform to improve lead management and social engagementthis is it,” said Jim Dickie, author of the report and managing partner, CSO Insights. “Integrating technology within existing enterprise environments provides the ability to improve operations by automating manual processes, improving data quality, allowing for the creation and delivery of sales tools, supporting content and social media marketing campaigns, nurturing leads and ultimately increasing conversion rates.”
Idea management is defined as “a structured process of
generating, capturing, discussing and improving, organizing, evaluating
and prioritizing valuable insight or alternative thinking that would
otherwise not have emerged through normal processes.” Normally a typical
ideation process involves a storyboarding session involving a few
stakeholders. Though it results in products, it lacks innovation. This
is because only a few minds are at work and hence only a few ideas
emerge. Instead of a few minds, many minds need to be at work to bring
in different ideas. Hence, more people need to be involved during the
storyboarding session. But how to do that? Convene a meeting involving
all and sundry to churn out ideas or meet each person individually for
idea generation. None of the above, since it can only result in
unnecessary waste of time and efforts. What is required is idea
management software that
* inspires those people (both internal and
external)who work closely with the products that end up in the market to
* involves more people during the
storyboarding process – clients, product engineers, analysts –
stakeholders from various product development phases
Due to the increasing demand of mobile marketing tools such as mobile apps and mobile sites and the increasing number of mobile technology (i.e., smartphones and tablets) enthusiasts, more and more businesses have embraced the almost dark seduction of the mobile platform’s endless possibilities. In order to compete well in the big arena, businesses that plan to extend their marketing into the mobile platform must not only have a strong mobile marketing campaign but also outstanding mobile marketing products. You can only provide excellent products to the users by hiring a decent mobile Web design company. Here’s how you can catch the right company that will help you start with your mobile marketing journey.
Check the portfolio
When we look into a particular brand, it is almost always a default task to check its Website to have a grasp of what the brand is all about. Since a certain mobile Web design company is still considered a brand, this habitual checking of online references can benefit you in your search. After checking its homepage and credentials, make it a point to check its portfolio as well. Seeing the companies’ products will help you decide which style you want the most or which fits perfectly to your brand’s image.
Content Management Systems
Chances are if you own a website, you have heard of Content Management Systems (CMS). CMS allows the business owner to modify and update his/her website whenever they wish. When a business owner has this ability, they can update new material on a more consistent basis, keeping the website current and delivering information to customers in a timely manner. An ever changing website tends to keep the customer coming back to check on updates and new material, thus increasing traffic to the site. Online shoppers get bored with the same old content and will look for more interesting websites. If you want to keep your clients interested in your website, you need to freshen your content. By doing this, you can stay ahead of your competition or at least give them a run for their money.
Without a content management system, you will be at the mercy of your web developer to make changes to your site. Depending upon their availability will determine when your changes can be made. Imagine the frustration of needing to make a change but having to wait for your web developer to access your site to make those changes. This is where a content management system will make your life easier and more efficient. Web developers are necessary to set up a productive and functional website but you should have access to your web content.
What is a Content Management System and how will it help your business?
Lets face it shall we, finding a music industry professional is as simple as taking a trip to Los Angeles, New York City or Nashville and heading to the lairs where they work and hang out. That can however be rather cost prohibitive unless you happen to be geographically located close to a city that has the resources you need.
Luckily the World Wide Web has made it a snap to visit the far corners of the globe and choose from a pool of talented folks that you could not even dream about otherwise. It is simply a matter these days of figuring out the need that you have and going on line and finding someone with the skill to fulfill that need.
You can find anything from a musician to a producer to a mastering facility and never leave your bedroom. In fact, you can do it without even getting dressed. How is that for convenient? You can have the proverbial brainstorm at 2 in the morning and get on the Internet and find the solution as quickly as a few moments later.