It is reported that Google announced that it would stop its mobile advertising company AdMob’s mobile Web advertising service.
In 2009, Google acquired AdMob with $ 750 million in order to achieve its expansion of the search advertising business in the mobile applications and mobile network. However, in the run-in period over the past year, Google halted certain services of AdMob because of the overall strategy. For example, Google stopped AdMob’s download and exchange of advertising business a few months ago. Today, AdMob’s mobile Web advertising service is about to become a history.
At the same time, Google announced in a timely manner that AdMob will focus on service mobile application developers, and mobile search AdSense will be responsible for mobile network publishers. Even after more than a year of running, Google still needs to clarify the overlap business of AdMob and AdSense, but eventually made the above decision.
Emerging Markets Direct (EMD) announced the release of their latest China Steel Industry Report 2H10. It states that China ranked number one in crude steel production (reaches 567.8 million metric tons) again in 2009, which is 13.5% higher than previous year and sharing 46.3% of the world’s total.
The report first profiles the China Steel Industry.Driven by China’s economic development, production of steel reached 426.6 million tons as of August 2010, and is expected to reach 640 million tons for the full year. Finished steel products also increased significantly, EMD outlines the growth scenario of finished steel products, out of which heavy rail track material has an impressive growth of 52.8%.
The Chinese industry is highly fragmented with approximately 800 steel mills, majority state-owned in nature. EMD lists out the production by province out of which Hebei province comes first among other Chinese provinces (22% of total China production).
Advertising requires a huge investment. How much money an organization is willing to spend to promote their campaigns will also affect how they will be able to achieve their advertising objectives. Here are some of the methods or approaches to setting an advertising budget:
1. Percentage of Sales
This method or approach is based on a percentage of previous sales or a percentage of predicted sales. This works best for companies with a stable and predictable sales pattern. But this approach tends to assume that the sales are directly related to advertising which is not the case. There are a lot of other elements and factors that will also affect the sales. And this will also mean that your advertising budget may not be appropriate to the amount of sales promotion your business needs.
Internet Advertising in Russia
It is a known fact that the number of internet users is growing very fast and if you need to market your products in Russia, you cannot afford to neglect Russian websites. Advertising your products on Russian websites is as much important as advertising on television or radio. As more and more people search for products and services online, internet advertising in Russia has become significant. There are various ways through which internet advertising is possible, each of them is briefed below:-
Internet Promotion Site in Russia
To promote a product or service in Russia, a creative and animated banner is designed and placed on popular and relevant Russian websites, so that the internet users view it and are attracted to buy your product or service.
Website Promotion in Russian Search Engines
If you really want to beat your competitors and establish your reputation in Russian market, then it becomes necessary to promote your website in Russian search engines. Promoting your website in yandex.ru can prove to be quite beneficial for you as it is the leader amongst all search engines used by Russian internet users. To get your website to rank on top position in Russian search engines, you need to avail SEO services in Russia.
Social Networking in Russia
Making your products popular in social networking websites in Russia can grab the attention of many internet users as the use of Russian social networking websites has increased a lot these days. There is no doubt about it that social networking is one of the greatest internet marketing tool in Russia as there is something for everyone, age, religion, profession etc., doesnt matter.
So, now you know that how important is advertising on Russian internet. You products and services get popularity all over Russia, no matter whether it is Moscow or Vladivostok. If you are opting for mass transit advertising in Moscow, only the people in Moscow will be able to view your advertisement. But, if you are advertising on a Russian website, people all over Russia can view your advertisement and can opt to be your customer. Thus, internet advertising in Russia is very cost-effective and quick way of advertising products and services in Russia. For more information on internet advertising in Russia, visit http://www.russia-promo.com.
As the old saying goes, dont put all your eggs in one basket. The same is true with your money. Dont put all your investment money in one stock, or even the same sector of stocks. Investment diversification is an easy concept to understand. Whats not easy is deciding where to spread your money. And for various reasons most people dont consider commodity mutual funds.
Most people tend to put all their investment or retirement money in the stock market. They either invest in the company they work for, or buy stocks of companies that they like, such as Ford, GM, Wal-Mart, or any company that is popular. Or they are using a brokerage house for advice and pick and choose from the brokers suggestions. If they have a large sum of money in investments, they probably have a financial counselor. This adviser should have some of their money in the bond market, which is a good, sound investment diversification strategy.
The stock market is easy to understand and most people are comfortable with checking their stocks performance online. The bond market is a little tougher to follow day to day, and most people just buy the bond and wait for their broker or adviser to recommend a change.