Leading Innovation by Gary Bertwistle

Management
has a key role to play in leading and creating a culture of innovation
and creativity where people are encouraged to think differently and put
forward their ideas. In your role as leader, particularly in leading
innovation, there are several ideas for you to consider to help you
foster an environment of creativity, innovation and thinking differently
within your organisation:

Remove constraints:

If
you are going to lead an innovative organisation, one of your key
objectives should be to remove the constraints in your company that are
hindering people from thinking differently. Many people feel constrained
because of too many meetings, too many processes, too much paperwork,
too much hierarchy, lack of resources, too great a workload and no
recognition for new ideas or different thinking. If you are a good
leader, you could look at these issues and take some action, rather than
dismiss them and essentially do nothing. Which leader are you?

Ignite new ideas:

Unfortunately
some leaders believe it is their job to walk around the office, hear a
spark of an idea, and then tip a bucket of water over it. This can come
in the form of a sideways glance, a shake of the head or a snide
comment. These leaders believe their job is to judge and evaluate
people’s thinking for what’s wrong rather than what’s right or what
potential an idea might have. A leader who wants to encourage innovation
and a culture of thinking differently will instead carry a bucket of
petrol to really ignite the spark of an idea. They will have their eyes
and ears open for the opportunity to acknowledge the effort someone has
put into challenging an existing way of thinking.

Make Time:

Given
the importance that thinking plays in the success or failure of your
business, it is vital to analyse how much time you and your team put
aside to really think. Most of us are too busy in meetings for 8 or 9
hours a day, bogged down in emails and phone calls to return. With
schedules like these, there is very little – if any – room for thinking.
It is a brave executive who will truly lead from the front and allow
people to take time to think. Give both yourself and your executives the
chance to work ON the business as opposed to always IN the business.
Many of Australia’s best organizations are increasingly allocating days
where there are no emails or appointments allowed. This is time for
teams to sit, ponder and discuss different ways of doing things.
Remember, it’s the thinking behind the doing that will ultimately win
the war against your competitors.

Continue reading here: http://clubasteriaeducation.com/authors/leading-innovation/

Seven Ways to Promote Innovation

Creating
a culture of innovation is perhaps one of the most important goals that
any business in Australia is looking for. Why not? Innovative people
are the key to the success of a company. The ideas they come up with,
the unique solutions to their problems, as well as the creativity used
to do it, can make all the difference to your business. And it can have a
huge impact on your lead generation campaign, since each business
prospect will present your telemarketing team various issues that will
need solutions. You want to get better sales leads? Then get innovative.
But how do you foster a culture of innovation in your attempts to more
sales leads?

Below are just a few steps:

1.Fan
the flames of passion – passionate employees feel that they must do
something great for the company. The passion to change the world, or
maybe the company they work with, is one of the most powerful drivers
for them to seek great solutions.

2.Reward creativity – we have
seen it in a lot of companies, how they want to innovate, but actually
punish those who do things differently. It is good to remember that
being innovative will require changes in what one usually does. Reward
creativity, either through public or private praise, perks, or maybe
that occasional bonus check and you will get better results for your
firm.

3.Encourage autonomy – just imagine what we will get if
Michaelangelo bowed down and followed the Pope’s idea on what to paint
on the Sistine Chapel, and you might get something too bland for your
taste. It is the same thing with your company. If you want to get good
B2B leads, then you have to give your team free reign on how to
effectively generate them.

4.Approve courage – one reason
creative ideas land up in the dumpster is because the people who thought
them up were discouraged by setbacks. Let your employees feel that you
will not judge them harshly. Instead, encourage them to take smart
risks, and whatever happens, be there to support them.

5.Fail
positively – sometimes, failing can put a damper in the creative and
innovative spirit of your employees. Once that happens, let them know
that you can do better, and whatever bad results you get could be
chalked up as a lesson to be learned. The point here is to keep going
until you succeed in reaching your goals.

6.Go to the basics –
why did you go into business? it is to succeed, right? Keep that mindset
and you will keep things going well. If a part of your business is
generating a lot of business leads, then try splitting them into two.
You can keep your people thinking of various ways to keep improving and
reaching the numbers again.

7.Promote diversity – you might be
surprised at the ideas that you might pick up in a diversified work
environment. People of different mindsets, cultures, color, gender, and
even sports teams can work together to come up with great solutions for
you business problems.

The only thing that remains is for you to put these steps into a reality.

Media Segmentation And The Rise Of Direct Marketing

Marketing academics have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that marketers seek, along with the media and methods for reaching them, have become increasingly segmented. Advertising and promotional tactics have become more regionalised and targeted to specific audiences.

The extraordinary expansion of media options to reach specific markets has been fully documented. Along with the proliferation of products and services and the segmentation of types of prospects has come an extraordinary proliferation of media. There are new kinds of media, new developments in the traditional media, and new uses for media. Increasingly, the new media are tools for targeting rather than for saturating the mass market.

Information and the role of the customer database
In the information age marketers are not only focusing on analysis, but also understand the value of information collection.

In the past, direct marketing has been distinguishable from other marketing disciplines because of its emphasis on initiating a direct relationship between a buyer and a seller, a relationship that until recently centered primarily on the exchange of goods and services. However, in today’s market, exchanging information is becoming almost as important as exchanging goods and services. With rising costs, crowded supermarket shelves, and overstuffed mailboxes, smart marketers are not just efficiently consummating a sale, they are also providing a chance for customers to interact with them.

Of all these changes surely the most revolutionary is the ability to store in the computer information about your prime prospects and customers and, in effect, create a database that becomes your private marketplace. As the cost of accumulating and accessing the data drops, the ability to talk directly to your prospects and clients — and to build one-to-one relationships with them will continue to grow.

The new marketing environment
The effects on consumers of overwhelming change and the acceleration of change in our time have been brilliantly documented by Hugh Mackay in Reinventing Australia: So apparent is our national malaise that it has become fashionable to talk about the Age of Anxiety.

For people given to applying labels to decades, the 1980s was popularly described as “The Anxious Eighties” and there is no doubt that the decade lived up to the promise of that rather anxious label. Australia has not been alone in all this. All around the Western world, social commentators have been impressed by the rising level of anxiety over the past 20 years.

The mind and mood of consumers in the 2000s provide interesting challenges.

The growing number of consumer segments and the simultaneous increase in available products have made marketing much harder. Manufacturers are in a quandary about what to produce; retail merchandise buyers are overwhelmed by the task of product selection; and advertisers feel swamped trying to convey appropriate messages to so many market segments about so many products …companies are grappling with the fact that mass advertising campaigns have become less and less effective in reaching diverse groups of consumers.

Marketers must now fight to establish the relevance of their products in an extremely fractured marketplace. The marketing future will undoubtedly look different in another respect as well: customer information technologies will change the relative roles of retailers, manufacturers, and media companies.

Retailers have a natural advantage because they can directly measure customer behaviour and get first crack at the broadest range of information. Indeed, point-of-sale scanning systems have already played a significant role in shifting power from manufacturers to retailers.

Most important, the balance of power between large and small companies will change. As customer information technology becomes more prevalent, only those companies that can invest the resources and show technological leadership will succeed.

Serving the Australian appliance industry with a professional touch

Australia the city of people is a place where one can find countless commercial and residential junctures. An increasing number of settlers and visitors vastly rely on the daily appliances for a convenient and smooth lifestyle. Since the urbanites bank upon these appliance systems therefore there is a growing need for appliance repair in Australia. Efficiency and promptness are two major features of appliance repair in Australia as the fast track lifestyle of this city needs quick alternatives instead of living with the problem. These appliances are inevitably a very important aspect of the daily lifestyle followed in Australia.

Appliances that are used by the people living in Australia are not limited to providing comfort, instead in the absence of these appliances a lot of gruesome issues will come up leading to a disturbed lifestyle. Inoperative appliances can disrupt the mental stability and peace by turning life stress full. Also they can ruin the normal flow of life. If you intend to take up the problem all by oneself then this is probably not the best means of handling the situation. A self-initiated repair job can actually worsen the situation to a level where you will have to shell out bigger bucks in order to get the repair fixed by a professional repair specialist.

Irrespective of where you live in Australia it is really important to understand that the best means of tackling the situation is by calling on a professional repair specialist who owns the exact knowledge about your repair requirement and also the means by which he has to fix the problem using the right tools. The best thing about professional specialists dealing in appliance repair across Australia is that they provide round the clock service across various locations at highly reasonable prices. The closest possible source of help is very significant for immediate appliance repair in Australia. Instant solutions will mean instant relief and hence people usually opt for mobile repair specialists.

Solutions with minimum expenditure and maximum benefits are what professionals aim towards delivering. Most appliance owners cannot opt for a new appliance when the old one breaks down or does not function appropriately hence in such a situation the best alternative is to call on a repair specialist who will charge minimal amount of money for maximum benefits. The ease that people experience for getting their appliance repaired is something that calls on the appreciation that this industry courts. A very well acknowledge appliance repair group functioning across Australia is www.localappliancerepairs.com.au which deals in multiple brands and various appliances. They specialize in different residential as well as commercial appliance repair jobs including Thermador range, Sub-Zero refrigerator, stove and oven and most major appliance brands and models.

Strategy To Gaining More Customers

If you want to increase the number of your customers you need to assess whether your marketing strategy is effective. Does it have a clear, decisive and persuasive message?

You may have to review your company brand and image. Here are some recommendations to help you in this process:

Have A Strategy and Regular Monitor It

Keep organised and structure sales data such as targets, results and areas that can be improved. Have a schedule of tasks in order of importance to be implemented and review then on a regular basis.

Marketing Tools

Use as many areas to promote your product and/or service within your advertising budget and their effectiveness. The internet can be your advantage. It is an inexpensive way gain broad exposure to your business with a informative website, social marketing and google search optimisation campaign. Also use printed material such as: brochures, flyers, business cards, etc. to gain credibility.

Testimonials & Industry Associations

Testimonials are a great example of how your product and/or service is viewed by the general public. It gives comfort to your customer’s knowing that others have had a positive experience with your organization.

Also associating your organisation with recognisable industry bodies validates your company’s integrity.

Be Passionate

Be enthusiastic towards your product and/or service. If you love what you are doing or supplying it is most likely this will inspire customers to purchase from you.

Find A Niche

Be constantly on the lookout for areas that your business can improve and perhaps not taken into consideration by the rest of the market. Give incentives to your staff for proposing new ideas or opportunities.

Advertising

An effective advertising campaign can open enormous opportunities for your business. As you grow change strategies to gain a larger audience for your product.

A successful marketing strategy comes about when you have a clear understanding of what differentiates you from your competitors. If you are not sure about this we can certainly help you. Sydney Business Brokers, Training Sydney.

At Illumina Business Consulting we are experts in building successful growth strategies that ensure you a stronger, profitable, more valuable business. Contact us at info at illuminaconsulting.com.au for a free, no obligation consultation.

Author Name: Alicia Grant specializes in writing in all areas of business.

Address: PO Box 647 Edgecliff, Sydney NSW 2027 Australia

The Australian Packaging Industry Facts And Figures

As large of an employer as it is, chances are that you already know somebody who works in the Australian packaging industry. Indeed, it is a reasonably sized industry that exerts a massive amount of influence over our daily lives. From recycling to protecting the food that we purchase, packaging is essential.

The Packaging Industry: Value And Employment –

Numbers are among the very best ways to get an idea about the size of something. Consider this: The Australian packaging industry accounts for approximately 1% of the country’s GDP, or Gross Domestic Product. That may sound small, but Australia is a massive country with a very high volume of output. Combine that fact with the fact that approximately 30,000 people are employed by the Australian packaging industry, and it’s easy to see why this industry is so important.

Material Statistics Related To The Packaging Industry –

At 36%, paper and cardboard packaging definitely corner the market when it comes to packaging materials. A simple glance in your pantry or refrigerator will confirm to you that this is the case. However, plastics have reached 30% – a very respectable figure that is easy to confirm, what with the popularity of plastic packaging these days. At 20%, metal packaging has diminished a bit but is still fairly common. Finally, as glass is the most breakable and least practical material, it only accounts for 10% of the total packaging that today is used in Australia.

Recycling And The Packaging Industry –

Considering that the packaging industry only contributes about 10% of urban solid waste, it is remarkable that the industry has, nonetheless, agreed to a National Packaging Covenant that will increase the levels at which it recycles various materials. For example: Plastics, which are currently recycled at a rate of approximately 20%, will now be recycled approximately 30% to 35% of the time. Paper and cardboard, which are currently recycled at a rate of approximately 64%, will now be recycled at a rate of approximately 70% to 80%.

Packaging: An Industry To Watch –

Whether you work in the packaging industry or not, there’s no question that it plays a major role in your life. From the food you buy at the store to the recycling that you do, packaging plays a role in many aspects of your day to day life. As time goes by, the industry itself will be amping up its recycling efforts and will be contributing to the health of the planet. For this reason, consumers can now feel more comfortable about the products that they purchase and can be assured that the food packaging industry is continuously working towards making the world a better place.

Welcome to Unica Business And Innovation Centre

Welcome to UBIC

UBIC ( Unica Business and Innovation Centre ) is an
institution that provides vocational and progression programs to the
students from around the world with brands like DUCAT, UniAgents, Unica
Solutions and now we wish to run HE programs with progression to
renowned institutions based in most popular student destinations
overseas.

UBIC was founded with a purpose which is valued and
supported throughout our institution. After several years of
collaboration with international universities and colleges we have
identified the gap in the education market. With the rise of
globalization and increase in the corporate presence, youth is now
realizing the importance of higher education that provides an
international perspective or even a possibility of geographical
mobility. But nowadays there are hardly any offers which are affordable
enough.

At UBIC we understand that the right education path can
be an important decision including many factors like validity, content,
qualification and costs.

UBIC has been established to bridge the
gap between Indian and foreign Universities through education. We
specialize in providing Level 5 and Level 7 courses in IT and Business,
equivalent to the UK qualifications which will be awarded by the UK
awarding body. After completing the qualification with UBIC all our
students are offered to complete their studies in one of our partner
universities or Colleges in the UK, Canada, Australia or New Zealand.
Also the opportunity to finish the internationally regongnised
Bacherlors or Masters Degree in India.

Study with UBIC for :

* Truly global experience

* Life time experience and Skill development

* Get taught by all International Faculties

* Study with students from around the world

* Award winning courses that will take you to global destinations like UK, USA,Canada, NZ, Australia and many more..

* Affordable fees and Scholarships available for meritorious students..

We
specialize in providing Level 5 and Level 7 courses in IT and Business,
equivalent to the UK qualifications which will be awarded by the UK
awarding body. After completing the qualification with UBIC all our
students are offered to complete their studies in one of our partner
universities or Colleges in the UK, Canada, Australia or New Zealand.
Also the opportunity

to finish the internationally recognised Bachelors or Masters Degree in India.

Courses offered :-

HNC in Business management

HNC in Computing

HND in Business management

HND in Computing and system development

PG Diploma in Business Management

Bsc in Business Management

Bsc in Computer Science

Msc in International Business

MBA

UBIC
will promote work based learning and launch corporate programmes that
leads to UK Qualifications and also explore academic partnerships for
dual qualification provisions and inject vocational modules into the
existing academic programmes run by the academic partners.

Bringing
the best of the practice, at UBIC, we aim to change the vision of
education that both corresponds to international standards and is
accessible and affordable for everyone equally. UBIC progression
opportunities build a solid path to UK, Canada, Australia and New
Zealand through widely recognized qualifications.

All
qualification programs offered by UBIC have been authorized by EDEXCEL, a
Pearson company. While the content and curriculum have been designed
and brought up to the requirements of current Business and IT
environment by recognized academicians. UBIC progression opportunities
build a solid path to UK, Canada, Australia and New Zealand through
widely recognized qualifications.

Web: http://www.theubic.com

www.youtube.com/ubiceducation

Car Park Investment Or Car Parking Investment-a Beneficial Investment

Car Park Investment or Car Parking Investment is now considered a lucrative and profit-earning investment. With the ever-growing increase in the number of roads that are plying on the road there has been an increasing demand in the amount of parking space for cars. The need for such space is growing every single day with the number of car owners increasing each day. Parking these cars has become a real headache and of utmost importance. Car Park Investment or Car Parking Investment has been the ideal solution to such problems.

Nowadays we can find a lot of people interested in investing in buying property for lending out space for Car Park Investment or Car Parking Investment. Such Car Park Investment or Car Parking Investment is made where there is a lot of population residing and in congested and commercial areas mostly around the centre of the city or hub. Investing in car parking lots around shopping malls are a great idea if you want to make the best profit out of leasing out such parking space. With the rise in the number of cars everyday the price of such parking space is getting costlier and selling like hot cakes.

Such Car Park Investment or Car Parking Investment is gaining tremendous popularity and response in countries like U.K, Dubai and U.S.A. Most of these car parking spaces are leased out on a long term basis within a commercial building or complex. Car Park Investment or Car Parking Investment is a good way of getting a consistent and monthly flow of income rate. According to a recent survey and poll, it has been found that the drivers in London followed by the drivers in Birmingham, Glasgow and New Castle spending the maximum amount of time looking and hunting for car parking space.

Car Park Investment or Car Parking Investment has been a boon in disguise for those owning cars because parking car is really a struggle and troubles-some job in crowded places. Again if the Car Park Investment or Car Parking Investment is made in a location which is easy to access and commute and it can reap great benefits for the same reason. So while investing in space to be rented out for car parking make sure that is located as such that car owners can drive in easily without the distance and space being a hindrance.

Car Park Investment or Car Parking Investment is diversified property investment as we can find more and more people taking the risk of Car Park Investment or Car Parking Investment. Countries like New Zealand and Australia are also showing great interest in making such investments. This goes to prove that it is a really booming business venture which can actually help you in earning the maximum profit and gain. There is no doubt in the fact that it will entail you to reach newer heights in your business making goals.