Magento Ecommerce Made Easy With Tag Management For Marketing And Analytics

The main purpose of Magento Ecommerce is to increase the sales by making marketing and promotion of products easier. To make a business more effective, the data should be analyzed and useful information should be fermented. The source of such data includes web analytics, CRM, remarketing, affiliate marketing and many others. Usually all these sources are managed by different vendors with different sources. IT department does not want the marketers to change the code and the marketers want to have a constant flow of data and modify it as it is required.

Evolution of tag management
Magento for Ecommerce store development has found a way to satisfy the IT people who want to have the control over the site and the marketers who attempt to change the data collection strategies as required.

Tag is a snippet of JavaScript with HTML. It helps to collect data from other sources about the site and aggregate it into useful information. It helps the marketers to compile data by using one tag for a page and adding more tags when required through the tag management dashboard. It has brought a new phase of easy and effective data collection.

Tag management for Magento
Many Magento development companies have created a tag management service that can be utilized with Magento. This article explains about two most popular services. Before installing a service it is advisable to talk to Magento development company India to know the type of service that will suit different business needs.

TagMan
This was recently integrated with Magento. It helps to have a detailed view of the clicks, SEO and PPC tools. The other features of TagMan are:
1.Tracking tags
2.Aggregating information into a coherent source
3.Customer tracking
4.Lead tracking and understanding the source of leads

Google Tag manager
This is the most commonly used tag management service which is integrated to Magento. It gave a relief to the problem of managing tag tacking of many retailers. The main features of Google Tag Manager are:
1.Multi account support
2.Rule driven tag firing
3.User security permission system
4.Tag preview support
5.Including tags into production environment

Every retailer has a unique set of requirement. The above said services may not cater to all needs. The other option is to hire Magento developer and create a customized tag service to suit the business. Magento development companies have developed many services and they are available in online too. Surf all the services and compare before buying and installing.

Apeiront is focused on helping people by providing the latest information on Magento for Ecommerce store development. Its main aim is to assist people to be successful in their online business venture. Hire our Magento developer for your business.

Plan an Electrifying Start to Your Information Technology Industry Career

It seems that most people these days have a friend, relative or neighbor in the Information Technology industry. One could be forgiven for concluding that this popularity is a product of a well known process supplying the Information Technology industry with rejuvenated stock year in and year out. Nothing could be further from the truth, approximately 70,000 searches a month for the keywords Information Technology Career or similar variances on Google alone validate this claim.

Even with a University degree many graduates find themselves lost and confused about their career path. The problem that graduates face is that Information Technology is a broad description encompassing any and all industries involved with the storage, processing or delivery of information. Telecommunications specialists and hardware technicians alike call themselves “IT” professionals despite very different training and skill sets. As do developers, business analysts, help desk consultants, web designers and database administrators just to name a few others.

In an industry where knowledge is rewarded, opportunity awaits savvy students and trainees who focus their training sooner rather than later. Take our two example students whom Ive very imaginatively called Student#1 and Student#2.

Student #1 wasnt sure where his IT education might take him. He is bright and cruised through his course producing the following impressive results.

2007 High School Graduate
2010 Information Technology Degree (6.1 of a maximum 7 GPA)

Good results are great. But can we raise the bar without improving on the GPA?

Student #2 researched the industry very early into his degree; he spoke with appropriate parties including recruitment agencies and other IT professionals. He even volunteered for three weeks of work experience in his field of choice. He continued on a focused career track throughout his time at university and at the end of his degree his final portfolio of achievements looked like this;

2007 High School Certificate
2008 Systems Administrator (3 week work experience) Company XYZ
2009 Microsoft Certified Professional (MCP) Self Study
2009 Professional Membership AITP (Association of Information Technology Professionals)
2010 Information Technology Degree (5.6 of a maximum 7 GPA)
Major Infrastructure Technologies
Major Network Technologies

Student #2 focused his efforts towards a Systems Administrator role three years before he was scheduled to finish his degree. Apart from the additional experience he was able to get a first hand insight into the industry and learned that an MCP certification would be a valuable asset to his job hunting arsenal. Additional research also led him to join a professional association. Even his university degree shows clear intent and when you compare his achievements with Student#1 he looks a much stronger candidate despite a lower University GPA.

This is an example of well planned career development. The Information Technology industry excels in presenting unique opportunities and this is no exception. Forward thinkers and innovators stand up and get noticed Will you cruise through your studies or are you taking the bull by the horns?