Instant Outdoor Advertising Campaigns Made Easy

An instant outdoor advertising campaign is one of the most cost effective ways to communicate your message to your potential and current clients who live and work in the area. Signs work to remind people you are there, implant thoughts, sharpen an identity and state a brief message. They are the original Geo-targeted advertising!

Many small businesses think outdoor advertising is just for big brands. The think the cost is prohibitive and never even consider it as part of their advertising mix. That is a big mistake.

Dollar for dollar and pound outdoor advertising is is one of the most cost affective methods you could use to target local markets.

Instant advertising campaigns can be set up where your customers live work and play in …well in an instant. The artwork is often included in a monthly fee for leasing a location and it doesn’t have to be a full size billboard costing thousands a month. Prices start as low as $50.00 a month for things like bus benches and usually reflect the traffic flow. Competition for return on investment guarantees this media is priced right because unlike newspaper advertising and other print media there is a limit to the number of locations available.

Street furniture like bus benches and recycling bins can be found in hundreds of cities in Canada and the US displaying advertising to local markets.

Outdoor advertising like this is a great place to start an advertising campaign, drive traffic to a website, build a local brand and remind your customers you are there for them.

Many of the businesses using this method start with one unit and scale up as businesses increases.

Does it work?
Well I manage advertising campaigns in 263 locations for over 100 clients. Most of them stay with me year after year, on average more than 5 years on a single location and some have been on several locations for more than 25 years.

Instant outdoor advertising campaigns are custom made for businesses on the street looking to master local markets. All kinds of businesses.

Our services are custom built for shop owners, doctors, lawyers, dentists, plumbers, real estate agencies, pharmacies, drug stores, dry cleaners, restaurants, garden centers, boutiques, publishers, physical trainers, pool cleaners, grocery stores, bookkeepers, therapists, insurance brokers and anyone else with a business, service or store with walk in traffic.

Virtual Tour Can Increase Sales Of Business

People in Kelowna, Vernon and Penticton can enjoy virtual shopping experience from home. There are certain sites that showcase virtual tour on hotels, restaurants, wineries and sports venues to its US and Canadian clients. Through this tour, customers will know more about the product with the help of a click. Nowadays, most of the people are so busy in their work that they do not have time to visit a shop for shopping. Most of the people want to know in advance, whether their product is sold in a particular shop. They dont want to waste time searching their product from shop to shop. So if a shop owner showcases their product through virtual tour, people will know whether their required product is available in that shop and order it online or just go that particular shop and buy that product.

Virtual tour can increase sales of clients business. For example, before visiting a restaurant many people would want to know more about the place, type of food served and its ambience in advance. After a deal is made, business people generally throw a party to their clients. Business people get confused as to where should they give a party as they do not know much about the restaurant and its ambience. One best thing that they can do is to take a virtual tour of the restaurant. Through this they will know more about the place within a short period of time.

Nowadays you can find there are various websites that offer virtual tour on real estate. Buyers find it difficult to have a look at each house. It is very tiring and waste of time. With the help of this tour, buyers will be able to analyze the house properly and find out whether it is their dream house or not. In virtual tour, you will know exactly as to how the house looks like. How the balcony, bedrooms, bathroom or kitchen does look like.

Nowadays, even retail stores are providing online virtual shopping experience to their customers with the help of 3-D graphic images of products and services. Virtual shopping can be enjoyed for broad range of goods and services such as fashion accessories, travel kits, home decoration items etc. Some major benefits of virtual tour are they are comfortable, convenient and customers can view their goods and services from one place without moving from one store to another. Customers can take their own time for shopping without waiting in mall lines. In addition, you dont have to look for parking space while shopping online.

Virtual shopping ensures product quality, excellent pricing, online credit or debit card payment, quick delivery, time saving and easy retail shopping experience.

Aarkstore Enterprise Crest White Case Study Using Consumer Focused Innovation

Crest 3D White Case Study: Using consumer focused innovation
to form a point of differentiation in a saturated teeth whitening marke

Introduction

An attractive smile – in particular white teeth – has become a
sought-after physical attribute among today’s self-expressive and
appearance-conscious US consumers. However, with today’s teeth whitening
market nearing saturation in Western regions, it has become hard for
industry players to achieve standout appeal. Meaningful innovation has
therefore become a key determinant of market success.

Features and benefits

* Achieve sales growth of teeth whitening products by learning how product innovation can be used to enhance brand credibility.

* Stimulate ideation and invigorate brands by learning from Crest and Oral-B’s recent success in the teeth whitening market.

* Gain a competitive edge in a saturated teeth whitening market by uncovering the core needs of today’s oral care consumers.

Highlights

Company’s research shows that US consumers are more likely to pay
greater attention to teeth and gums than hair or skin. Indeed, over half
(57%) of US consumers deem whitening benefits to be important in their
choice of oral hygiene products, according to Company’s 2010 Consumer
Survey.

Crest and Oral-Bs 3D White Collection – launched in the US in March 2010
-was the most successful non-foods new product launch in 2011,
achieving $151.1m in first-year sales according to SymphonyIRIs 2011 New
Product Pacesetters Report.

The collections market success stems largely from its ability to
accommodate US consumers specific oral care needs, offering choice
simplification, product efficacy, and value for money through
consumer-focused product innovation.

Your key questions answered

* To what extent is consumer demand for white teeth impacting on the US oral care market?

* How have Crest and Oral-B achieved a point of differentiation in the
teeth whitening market, and in doing so gained a competitive advantage?

* What are the key consumer trends shaping purchasing behaviour in the US teeth whitening market?

For More Information

poojaaark

Aarkstore Enterprise

Phone:08149852585

Email:[email protected]

URL:www.aarkstore.com

http://www.aarkstore.com/reports/Crest-3D-White-Case-Study-Using-consumer-focused-innovation-to-form-a-point-of-differentiation-in-a-saturated-teeth-whitening-market-155045.html

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Important Tactics For Reaching Your Sales Goals With Innovative Sales And Factoring Strategies

Many businesses under $10 million are focused on the traditional sales channels like major retailers. For many. this is the Mother load, but when there are more competitors all the time and major retailers with flat to negative growth after factoring for inflation, there must be other tactics employed while also making sure you have financing strategies in place to handle growth when you find (i.e. factoring invoices, a/r financing, ABL, credit insurance and more).

It might be tough to grow sales but NOT IMPOSSIBLE!
Like any goal, there must first be a plan. In this case, there must be a business plan with action steps and obtainable goals. So, what tools can be used today to assist in driving sales that most others in the small to medium market are not using. My business school marketing professor always told me to pick a niche and own itmy add on to this, is to at least be very good at niche so your company stands out.

When selling products, the following are tools you must consider:
1. A sales strategy that takes the road less traveledgoing where your competitors are not comfortable will be a major asset. Consider selling to distributors that are solid in foreign countriestake small steps in this direction to open new markets. Selling directly to Carrefour or BenQ is not likely and unwise. If you have experience selling to the US retailers, then selling as a foreign company to a large foreign retailer requires stepping your game up to a whole new level which most small to substantial medium sized businesses are not ready for.

2. Factoring invoices can provide cash quickly to a business that needs to turn around and buy inventory or make payroll, and cannot wait for a traditional banks decision making process that takes months.

3. Make products unique and try to stay away from seasonality if possible so if a sales cycle is missed then the product(s) can be sold at later dates and to others in different regions as well

4. Promote your product were your competition is not heavy this can take the form of non-traditional retail channels, trade magazines that only distributors read, corporate sales, , etc. Picking a Google Ad word is great but if all your competition is fighting for the same word, there will be little response because there will be too much noise for real prospects to see your ad. Select sites that are important to your business but off the typical path that your competitors are following.

5. Make sure you have at least 6 months of working capital in case there is a dry spell in sales finding banks and alternative lenders that specialize in providing working capital for your business model is mission critical. Often, smaller businesses dont qualify for traditional business loans. Additionally, SBA loans are not practical because they offer amounts that are too small for real growth and they usually require pledging everything you own so no other financing can be done.

6. Factoring programs that incorporate a trade finance platform are also valuable as many of the current US businesses are purchasing abroad and having a lender that can issue Letters of Credit (LCs) directly will save you money and brain matter in trying to coordinate the logistics, docs, and terms that protect you correctly when issuing an LC.

7. Supply chain financing is often a term tossed around as a catch phrase, but understanding that a lender that has this type of expertise and program will be an added value in making sure your company produces the right goods at the right time so that appropriate Quality Control (QC) measures are in place, the assets or people on the ground are appropriate for monitoring your efforts, logistics are being monitored, a continual process and system for reviewing the foreign factorys credit to perform accordingly, and many other important features for importing from or selling to foreign firms are in place. PMF Bancorps Supply Chain Financing Plus Program is an example of lender program that incorporates these kind of services.

8. Lastly, remember to get the money when you dont need it because when you do, it wont be around.